Group 1: Investor Relations Activity - A total of 33 investors participated in the event, including representatives from various securities and fund companies [1] - The event took place on June 13, 2025, at Shanghai Lujiazui [2] Group 2: Company Presentation and Discussion - The main topics of discussion included brand building and channel expansion [2] - The company adhered to its information disclosure management system, ensuring that all disclosed information was accurate, complete, and timely [2]

Group 1 - The ice cream market is entering a sales peak in mid-June 2025, with increased competition and new product launches [1][3] - General Mills, the parent company of Häagen-Dazs, reported a continuous decline in store traffic in China, indicating challenges faced by foreign brands in adapting to local market demands [1] - Domestic dairy companies like Mengniu and Yili are looking to boost their performance through ice cream sales, while Unilever plans to independently list its ice cream brand this year [1] Group 2 - Companies are preparing for the summer season earlier, with Unilever announcing 31 new products in January, two months ahead of last year [1] - Traditional best-selling ice cream products remain stable in sales, with popular items priced around 5 yuan, appealing to a wide range of consumers [1] - Analysts note that competition is shifting from price wars to product innovation, channel expansion, and refined operations, with major companies like Yili and Unilever reducing reliance on price adjustments for growth [3]

海信家电 20250526 摘要 海信家电一季度内销受价格竞争影响，经销商积极性受挫，但预计二季 度改善。高端化品类销售良好，中间价格带表现较弱，整体销售结构正 向发展。 海信家电外销市场预期增长，一季度增长超 20%，但受关税影响接单走 弱。新兴市场支撑 4 月仍有个位数增长，全年外销预期增长 15%，欧美 市场占比高增速快。 海信推出新风空调和单筒洗衣机等新品，新风空调增速较快，贡献显著。 冰箱领域，海信和容声品牌将迭代高端机型，配合世界杯营销，有望促 进内外销。 二季度中央空调业务预期与一季度持平。精装修市场承压，C 端和公建 渠道实现个位数增长。海信央控将与大金竞争，推出新一代产品优化渠 道结构。 海信日立长沙水机工厂投产，增强核心零部件自制能力，提高议价能力。 海信品牌在 5G 中央空调领域份额领先，通过渠道拓展提升整体份额。 Q&A 今年（2025 年）二季度以来，海信家电在内销市场的表现如何？ 二季度以来，海信家电在内销市场的表现有所改善。尽管国补政策继续延续， 但其效果边际较去年（2024 年）四季度有所减弱。一季度公司资金到位情况 不理想，影响了经销商的积极性，但二季度预计会有所改善。整体销 ...

Group 1: Company Performance and Strategy - The second quarter is traditionally a peak sales season for the company, with strategic promotional investments increased compared to the first quarter, leading to improved terminal performance [2] - The company aims to enhance its family channel by conducting promotional activities and improving product displays to increase market share against competitors [2] - The company is expanding its product matrix in the restaurant channel, introducing new products like chili, pickled vegetables, and radishes to meet diverse consumer needs [3] Group 2: Channel Development - The traditional offline channel remains the primary focus, while the company continues to develop emerging channels and penetrate county-level markets [4] - The company is leveraging the acquisition of Weizimei to enhance its product offerings in the restaurant channel and improve its market response capabilities [6] Group 3: Market Insights and Cost Management - The compound seasoning market presents significant growth potential, with many subcategories still lacking dominant brands, indicating a competitive landscape [5] - Raw material costs are expected to remain stable, with no significant impact on overall costs for 2024 and 2025 [7] Group 4: Sales and Marketing Investments - The planned sales expense for 2025 is higher than in 2024, with increased investments in the second and third quarters to support new product launches and market promotions [8]

Core Viewpoint - The 27th China International Bakery Exhibition showcased Weishimei's comprehensive capabilities in the baking industry, emphasizing its commitment to quality, innovation, and internationalization [2][19]. Service Optimization - Weishimei's exhibition featured a technology-driven design that created an immersive experience, attracting significant attention from industry professionals [4]. - The exhibition included four solution areas tailored to different customer needs, facilitating efficient service through a full-cycle approach from demand diagnosis to cooperation [5]. Product Innovation - Weishimei presented a complete ecosystem of "raw materials + finished products + solutions," highlighting its innovation across four core product lines [7]. - The introduction of the German-style crispy sausage, utilizing unique technology, set a new benchmark in the meat product category, demonstrating superior taste and stability [7][9]. - The Weishimei butter pulling cake won the "2025 China International Bakery Exhibition Innovation Product Award," showcasing its unique craftsmanship and market appeal [9]. Channel Expansion - The company displayed a comprehensive product solution system covering various baking channels, focusing on both traditional and modern retail strategies [13]. - Weishimei is leveraging live e-commerce and new retail ecosystems to drive domestic growth while expanding its presence in international markets [15]. Brand Upgrade - With over 20 years of market experience, Weishimei is enhancing its brand through deep consumer insights and innovative product offerings [17]. - The exhibition achieved over a million online exposures and extensive media coverage, amplifying the brand's visibility and industry discussions [17]. Future Outlook - Weishimei plans to continue product matrix upgrades and expand into emerging markets, leveraging its full industry chain advantages for rapid growth [19][20].

Investment Thesis - The company is expected to benefit from a decline in raw material costs, leading to a significant recovery in profitability, with packaging oil gross margin increasing by 2.28 percentage points to 13.51% and meal gross margin increasing by 3.20 percentage points to 4.65% in 2024 [1][2] - The company plans to expand its distribution channels, with a net increase of 103 distributors to a total of 1,305 in 2024, and online direct sales revenue is projected to grow by 30.22% [1][2] - The company is investing 1 billion yuan to establish a 1 million tons/year edible oil processing project in Weinan, Shaanxi, to capture the consumption upgrade opportunities in the northwest market [1][2] Financial Performance - The company's revenue decreased by 15.12% year-on-year, despite a 3.30% increase in the sales volume of its food processing business, indicating that the revenue decline was primarily due to lower product prices following raw material cost reductions [2] - The company is expected to maintain a favorable gross margin level due to a continued easing of raw material supply and demand in 2025 [2] Product and Market Strategy - The company is focusing on product marketing and market development, optimizing its sales organization, and establishing special teams for recruitment, while also introducing new products such as sesame oil and promoting high-value products like high oleic canola oil and tea oil [2] - The company has five production bases with reasonable capacity utilization, and ongoing projects in Maoming and Changsha are still under construction [2] Earnings Forecast - The expected EPS for 2025, 2026, and 2027 are 0.65 yuan, 0.83 yuan, and 1.02 yuan respectively, with corresponding dynamic PE ratios of 15, 12, and 9 times [3] - The company is given a target price of 16.25 yuan based on a 25 times PE for 2025, with a "buy" rating assigned [3]

Investment Rating - The report maintains a "Strong Buy" rating for Anjijia Food (603345) with a target price of 100 CNY [2][7]. Core Insights - The company is shifting its strategy from a channel-driven approach to a product-driven approach, focusing on capturing new consumer trends and launching new products starting from Q2 2025 [7][8]. - The company has a robust pipeline of new products, including various types of sausages, dumplings, and hot pot ingredients, which are expected to drive growth [7][8]. - The management has acknowledged past challenges due to an overemphasis on B-end products and is now focusing on creating explosive products for the C-end market [7][8]. Financial Performance Summary - Total revenue is projected to grow from 15,127 million CNY in 2024 to 19,282 million CNY by 2027, with a CAGR of approximately 8.5% [3][19]. - Net profit attributable to the parent company is expected to increase from 1,485 million CNY in 2024 to 1,875 million CNY in 2027, reflecting a growth rate of 12.0% in 2027 [3][19]. - Earnings per share (EPS) is forecasted to rise from 5.06 CNY in 2024 to 6.39 CNY in 2027, with corresponding price-to-earnings (PE) ratios decreasing from 16 to 13 over the same period [3][19]. Market Position and Strategy - The company aims to enhance its distribution channels by focusing on large distributors and embracing customized solutions for supermarkets and community e-commerce [7][8]. - Anjijia Food is positioned as a leader in the frozen food sector, with a strong management capability and operational efficiency, which are expected to support its growth potential and profit recovery [7][8].

Investment Rating - The report maintains a "Strong Buy" rating for Anjuke Food (603345) with a target price of 100 CNY [2][7]. Core Views - The company is shifting its strategy from a channel-driven approach to a focus on new product development, aiming to capture new consumer trends and enhance product offerings [7]. - New products are expected to be launched starting from Q2 2025, with a strong pipeline of innovations across various categories [7]. - The company is emphasizing the potential of all-channel development and aims to strengthen its distribution network, particularly in supermarkets and community e-commerce [7]. - The management has acknowledged past challenges in product innovation and is now committed to a more balanced approach between B-end and C-end product strategies [7]. - The report anticipates gradual improvement in the company's fundamentals throughout the year, supported by new product launches and a low base effect [7]. Financial Summary - Projected total revenue for 2024 is 15,127 million CNY, with a year-on-year growth rate of 7.7% [3]. - Expected net profit attributable to the parent company for 2024 is 1,485 million CNY, reflecting a modest growth of 0.5% [3]. - Earnings per share (EPS) is forecasted to be 5.06 CNY for 2024, with a price-to-earnings (P/E) ratio of 16 [3]. - The company’s total market capitalization is approximately 237.04 billion CNY, with a debt-to-asset ratio of 18.7% [4].

Core Viewpoint - The company is experiencing significant revenue and profit declines in 2024, with a focus on expanding its dealer network despite challenging market conditions [1][2]. Revenue Performance - In 2024, the company's revenue, net profit attributable to the parent, and net profit excluding non-recurring items are projected to be 3.001 billion, 109 million, and 71 million yuan, respectively, representing declines of 20%, 72%, and 79% [1]. - For Q4 2024, revenue is expected to decline by 28%, with bulk and dealer sales down by 23% and 36%, respectively [2]. - In Q1 2025, revenue is projected to decline by 36%, with bulk and dealer sales down by 35% and 46%, respectively [2]. Business Structure and Strategy - The company is optimizing its business structure, with an increasing share of non-direct sales and non-residential demand, while the share of direct engineering business is decreasing [3]. - The company is actively expanding into non-residential clients such as hotels and schools, reducing reliance on new residential demand [3]. - The dealer network is expanding, with a net increase of 25,951 dealers in 2024, bringing the total to 62,518, and a further increase of 6,303 dealers in Q1 2025 [2][4]. Profitability and Margins - Short-term profitability is under pressure, with gross margins declining due to reduced revenue scale and a lower proportion of high-margin direct engineering business [3]. - The net profit margin attributable to the parent decreased by 16.9 and 3.7 percentage points in Q4 2024 and Q1 2025, respectively [3]. Growth Opportunities - The company is focusing on marketing transformation and expanding its dealer and agency channels to identify new growth points [4]. - The AAM and brand cooperation models are enhancing product offerings and improving profitability, with a significant increase in non-main business income [4]. - Projected net profits for 2025-2027 are estimated at 150 million, 220 million, and 290 million yuan, corresponding to PE ratios of 17, 11, and 9 times [4].

Investment Rating - The report maintains a rating of "Accumulate" for the company [4][6]. Core Views - The company achieved a total revenue of 672 million yuan in 2024, a decrease of 15.90% year-on-year, with a net profit attributable to the parent company of 88 million yuan, down 35.36% year-on-year [1]. - In Q1 2025, the company reported a revenue of 173 million yuan, an increase of 4.24% year-on-year, and a net profit of 20 million yuan, up 3.16% year-on-year [1]. - The company is actively expanding its channels and improving operations, with a focus on product structure adjustment and store renovations [2]. Summary by Sections Financial Performance - In 2024, the company's gross margin was 25.02%, with a decline in Q4 2024 and Q1 2025 to 24.33% and 22.86% respectively, primarily due to rising raw material costs [3]. - The net profit margin for 2024 was 13.02%, reflecting a decrease compared to previous periods [3]. Revenue Breakdown - In Q1 2025, revenue from meat and poultry products was 112 million yuan, and from aquatic products was 48 million yuan, showing year-on-year growth of 10.92% and 3.60% respectively [2]. - The company is seeing positive performance in the supermarket and wholesale channels, with significant growth in the supermarket channel driven by new customer acquisition [2]. Profit Forecast and Valuation - The net profit forecasts for 2025 and 2026 have been revised down to 91 million yuan and 107 million yuan, representing decreases of 45.8% and 40.8% respectively from previous estimates [4]. - The estimated EPS for 2025, 2026, and 2027 are projected to be 0.66 yuan, 0.77 yuan, and 0.86 yuan respectively, with corresponding P/E ratios of 35x, 30x, and 27x [4].