Core Viewpoint - The company reported stable operating performance in the first quarter of 2025 despite industry challenges, with revenue remaining flat year-on-year and a decrease in net profit due to price adjustments in the previous year [4][5]. Financial Data - The company achieved operating revenue of 994 million yuan in the first quarter, which is approximately the same as the previous year [4]. - Net profit decreased compared to the same period last year, influenced by a decline in product prices [4][5]. - The company reported a non-recurring loss of 277,000 yuan related to employee compensation for factory relocation [3]. Operational Strategies - The company focused on channel optimization and cost control, leading to an 11.27% reduction in total expenses year-on-year [5]. - The retail business for tiles saw a revenue increase of 10.19% year-on-year, driven by product innovation and a response to national policies promoting home renovation [5]. Shareholder Information - As of the end of the reporting period, the company repurchased 6,038,900 shares, accounting for 0.52% of the total share capital, with a total transaction amount of approximately 36.25 million yuan [6]. Board Meeting - The company's board of directors held a meeting on April 25, 2025, where they unanimously approved the first quarter report and the 2024 ESG report [10][12].

Core Viewpoint - The current trend of market demand segmentation is ongoing, with a recommendation to focus on brands that are rapidly expanding product categories and optimizing channels, which are likely to maintain stable operations during market fluctuations and gain market share during demand recovery [1][2]. Industry Overview - In 2024, the revenue growth rate of leading sports footwear and apparel brands is expected to slow down, particularly in the basketball category, while online sales are primarily driven by high growth on platforms like Douyin, with sales growth for Li Ning, Anta, and FILA projected at 25%, 112%, and 58% respectively [3]. - Offline, the strategy of opening fewer but larger stores is being implemented, with store efficiency for Li Ning, Anta, and FILA expected to be +5%, +10%, and -3% respectively in 2024 [3]. - The profitability of leading sports brands is declining, and there is a need to optimize inventory structure [3]. Overseas Market Tracking - Performance among top brands is diverging, with ongoing acceleration in category expansion. Brands positioned in sports fashion are maintaining good growth, and top brands are accelerating the introduction of new products, with a dense release of new products expected in the second half of 2025 to enhance the prosperity of niche markets [4]. Domestic Market Future Expectations - Category expansion and channel optimization are core strategies, with healthy operational conditions being essential. Companies that lead in category expansion and channel optimization, such as Anta and Li Ning, are expected to achieve stable growth. These brands are expanding into outdoor and sports fashion categories while enhancing online operations and exploring new retail formats [5]. - Attention should be paid to the health of brand operations, including discount and inventory balance, expense management, and cash flow adequacy, with Anta Sports currently showing better overall performance [5].

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company achieved a total revenue of 26.901 billion yuan in 2024, representing a 10% year-on-year increase, and a net profit of 6.344 billion yuan, up 13% year-on-year [1] - The gross profit margin improved by 2 percentage points to 37.00% due to declining raw material costs, while the net profit margin increased by 1 percentage point to 23.63% [2] - The company plans to continue increasing its investment in marketing and promotional activities to enhance its product offerings and customer engagement [2] Revenue and Profit Analysis - The revenue from soy sauce reached 13.758 billion yuan, with a sales volume of 2.5655 million tons, reflecting a 9% increase in revenue and a 12% increase in volume [3] - The revenue from other categories, including vinegar and cooking wine, grew by 17% to 4.086 billion yuan, indicating strong performance in smaller product categories [3] Channel Development - Offline channel revenue was 23.885 billion yuan, up 9%, driven by enhanced distribution network density and resource allocation [4] - Online channel revenue surged by 40% to 1.243 billion yuan, showcasing the effectiveness of the company's online operations [4] Profit Forecast - The company is expected to achieve earnings per share (EPS) of 1.24, 1.38, and 1.51 yuan for the years 2025, 2026, and 2027 respectively, with corresponding price-to-earnings (PE) ratios of 33, 30, and 27 times [9]