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你嫌弃的外卖袋,成了非洲最流行的时尚单品
3 6 Ke· 2025-12-19 02:06
Group 1 - The article highlights the growing presence of Chinese brands and products in Africa, particularly through the use of recognizable takeaway bags that have become popular among local residents [3][6][10] - Brands like "霸王茶姬" and "曼玲粥店" have not yet established physical stores in Africa, but their takeaway bags are already familiar to the local population, indicating a strong brand recognition [3][6] - The demand for reusable bags in Africa has surged due to strict regulations against single-use plastic bags, with 34 African countries implementing punitive measures against plastic bag usage by 2019 [19][21] Group 2 - The Chinese non-woven fabric industry has seen significant growth, with a production capacity of 8.56 million tons in 2024, accounting for 60% of global capacity [36] - The cost of Chinese non-woven fabric is notably lower than that of similar products from other countries, with an export price of $2.92 per kilogram compared to higher prices from Taiwan, Turkey, and Germany [36] - China's robust petrochemical industry, which has developed through strategic investments and technological advancements, supports the production of non-woven fabrics, making them both affordable and high-quality [42][50]
港股“新消费三姐妹”股价持续调整 多元增长能力将成为估值修复基石
Zheng Quan Shi Bao· 2025-12-18 18:08
Core Viewpoint - The new consumption sector in Hong Kong, represented by the "new consumption three sisters" (Pop Mart, Laopuhuang, and Mixue Group), has experienced significant stock price declines, indicating a market correction of previously high valuations and a reassessment of the sustainability of their business models [1][2][3] Group 1: Market Performance and Valuation - The "new consumption three sisters" saw stock price drops of 43%, 39%, and 35% from their peak values as of December 18 [1] - High valuations were noted earlier in the year, with Laopuhuang's dynamic P/E ratio exceeding 142 times and Pop Mart reaching 113 times, compared to Disney's 20-40 times and LVMH's around 20 times [2] - The market correction was driven by a concentration of funds exiting the sector, as many funds significantly reduced their holdings in these stocks during the third quarter [2] Group 2: Business Model Challenges - Experts indicate that the stock price declines stem from market skepticism regarding valuation bubbles and the viability of business models [2] - Pop Mart's reliance on youth and IP is questioned due to declining interest in its flagship products, while Laopuhuang faces demand contradictions due to high gold prices affecting middle-class consumers [2] - Mixue Group is challenged by intense competition in the tea beverage market, with its business model being easily replicable, leading to potential market share dilution [3] Group 3: Growth Strategies - Despite stock price declines, the fundamentals of the "new consumption three sisters" remain strong, with Mixue Group reporting a 39.3% revenue growth and a 44.1% net profit increase in the first half of the year [4] - The companies are actively pursuing a "second growth curve" through international expansion, supply chain innovation, and brand value enhancement [4] - Mixue Group's coffee brand has surpassed 10,000 global stores, indicating rapid market penetration for affordable coffee in China [4] Group 4: Long-term Transformation - The current market correction serves as a "stress test" for the growth logic of the "new consumption three sisters," necessitating a shift from being trend-driven to building brand equity [7] - Recommendations for transformation include elevating value from product sales to cultural storytelling, creating a robust ecosystem beyond single product reliance, and fostering deep trust with consumers [7][8] - Strong brand culture and continuous innovation in product development and supply chain management are essential for sustaining competitiveness in the rapidly changing new consumption sector [8]
砸40万开店月亏上万,餐饮创业这个坑,很多人都踩过……
Sou Hu Cai Jing· 2025-12-18 14:18
文|红餐网 "不喝蜜雪,不喝瑞幸,就要喝'哪吒仙饮'!" 最近,茶饮品牌"哪吒仙饮"在网络走红,但不是因为产品多好喝,而是其招商加盟引发的诸多争议。 多位哪吒仙饮加盟商曾连线博主"勇哥餐饮创业说"(下文简称为"勇哥"),讲述自己的开店经历。 有人直言自己花40多万成为了品牌区域代理,但门店开业短短8天就发现不对劲,怀疑自己入了快招圈套;也有连麦博主表示自己同样投入不少,目前每 天净亏几百元,但希望通过努力改善现状,让一众网友又急又气...... 哪吒仙饮,到底是"何方神圣"? 投入40万开奶茶店,回本无望还要倒贴? 连麦勇哥的哪吒仙饮加盟商,来自各地,背景也不尽相同,有不差钱的富二代,有一直梦想开一家奶茶店的宝妈,也有在职场辛苦打拼的年轻人。 今年9月,一位成都郫都区的女性加盟商连线勇哥,她原本经营一家小超市,但开奶茶店一直是她的梦想。 她告诉勇哥,最初,自己曾通过官网申请加盟蜜雪冰城,遭拒后,又辗转联系到一个自称"可操作加盟"的中介,但中介最终并没有帮她对接蜜雪冰城,而 是推荐了另一个品牌——哪吒仙饮。 尽管此前从未听过这个品牌,但招商人员描绘的"蓝图"让她动了心:"一年开一店,三年开十店,打败蜜雪冰城"" ...
海南正式封关!全球最大自贸区诞生,有何重大意义?
Sou Hu Cai Jing· 2025-12-18 12:16
海南正式封关,全球最大自贸区诞生了!很多人总以为,封关就是搞封闭管理,以后咱去海南也得办 证。实际并不是,封关,封的是"海关",不是海岛。以后海南的人员、货物、资金流动,反而会更加自 由。海南为何要推动封关操作?这对中国经济,有着怎样的重要意义? 全球自贸港并不少,像新加坡、迪拜、中国香港等等,都非常典型。但要按面积来算,像海南这么大 的,全球仅此一家,别无分号。海南的封关,相当于把自贸港的模式,从一座城市,扩展到了一个省级 地区。海南自贸区的面积,相当于8个迪拜,30多个香港,40多个新加坡。面积大,有什么好处呢? 海南就不一样了,地方大,园区多,租金成本便宜。不仅如此,配套的政策红利也管够。比如个税与企 业所得税,都只要15%,比新加坡更优惠。 其次,能让全球企业,更好地打通14亿人市场。怎么理解呢?比如韩国的化妆品企业,在全球各地采购 原料后,0关税运到海南。经过海南当地工厂加工后,只要加工增值超过30%,就能免税进入中国内地 市场。这对于海外企业而言,堪比王炸级优势。170多个国家和地区的企业早已抢跑,提前在海南投资 布局了。 到这还没完,国内企业,到海南开厂,同样有重大利好,已经有企业准备吃上红利了 ...
奶茶店,够了|商业头条No.103
Xin Lang Cai Jing· 2025-12-18 11:10
海报制作:智通财经/李耀琪 智通财经记者 | 李烨 智通财经编辑 | 牙韩翔 茶饮从未像今天这样拥挤。 在过去五年里,这个行业经历了一场罕见的加速。一二线城市的主干商圈占满招牌,下沉市场也在迅速 跑马圈地。各品牌从设计到供应链都彻底地连锁化,速度、规模成为关键词,也让加盟商都误以为,增 长会一直持续。但好景不长。 张丽霞是第一批体会到寒意的人。 最近几个月,她经常看着系统后台的数字陷入茫然。作为霸王茶姬最早的加盟商之一,张丽霞见证了这 一品牌如何借轻乳茶杀出重围。 茶饮市场的供给平衡正在被打破,最为直接的表现是扩张失速。 古茗在今年上半年营收、利润及门店总GMV均实现同比增长,可首席执行官王云安仍在财报会上表达 了对补贴退潮的忧虑与谨慎——财报数据上,上半年古茗单加盟商开店数从2.2锐减到1.9,这代表着老 加盟商再开店的意愿下降明显。 茶百道2025年上半年财报也显示,中国市场的门店数量增速也到了近年最低,同比仅增加0.7%。喜茶 方面,据极海品牌监测的数据,截至2025年10月的过去12个月,它的门店净减少680家。 艾媒咨询一份报告显示,新式茶饮市场规模在2024年达到3500亿元,同比增长,但增速已从 ...
霸王茶姬在京启动“暖冬‘骑’遇”公益行动
Xin Lang Cai Jing· 2025-12-18 03:27
12月18日,近日,霸王茶姬在北京启动"暖冬'骑'遇"公益行动。霸王茶姬在北京指定的84家门店,为骑 手们提供了近3000杯精心制作的免费热饮。 自2022年起,霸王茶姬就在全国积极关怀"城市守护者"。今年8月,霸王茶姬在北京、上海、重庆、成 都和长沙五座城市共送出近万杯茶饮和同等数量的防暑包。为外卖骑手、环卫工人、交警等高温工作者 免费提供"伯牙绝弦"茶饮与防暑包,其中北京区域单店当日便派发2000余份物资,全国累计送出近万杯 茶饮及同等数量防暑包。 12月18日,近日,霸王茶姬在北京启动"暖冬'骑'遇"公益行动。霸王茶姬在北京指定的84家门店,为骑 手们提供了近3000杯精心制作的免费热饮。 自2022年起,霸王茶姬就在全国积极关怀"城市守护者"。今年8月,霸王茶姬在北京、上海、重庆、成 都和长沙五座城市共送出近万杯茶饮和同等数量的防暑包。为外卖骑手、环卫工人、交警等高温工作者 免费提供"伯牙绝弦"茶饮与防暑包,其中北京区域单店当日便派发2000余份物资,全国累计送出近万杯 茶饮及同等数量防暑包。 2024年全年,霸王茶姬共在全国开展了83场关怀"城市守护者"公益活动,向环卫工人、外卖骑手、快递 小哥等赠 ...
新茶饮不是倒在价格战
3 6 Ke· 2025-12-18 01:27
新茶饮们衰落 喜茶一年关掉600多家店——这个消息在发酵。 发酵的原因在于,这个数字的分量,已不再是"关几家门店"那么简单,而是新茶饮这套扩张打法在现实里撞墙。 截至2022年11月的过去十年,喜茶靠直营把品牌做起来。统一的选址、标准的出品、强势的门店形象,带来了溢价和追捧。到了2022年底,喜茶打开加盟 入口,外界普遍把它当成一次"向规模要增长"的转身:行业竞争太激烈,不跑就可能掉队。 据极海品牌监测数据,2024年10月,喜茶全国总门店数为4610家;至2025年10月,门店总数减少至3930家,一年间门店净减少680家。这个幅度很难用"调 整结构"来解释,更像是扩张节奏跟不上单店经营能力,最终只能硬刹车。 而且,喜茶不是唯一一个在承压的品牌。 霸王茶姬2025年第三季度数据显示,全球门店数达到7338家,当季GMV79.3亿元。规模仍在上扬,但利润在回落:经调整后的净利润为5.028亿元,相较 去年同期的6.466亿元减少22.23%;净利润率为12.4%,低于去年同期的18.3%。 更关键的是经营质量,大中华区GMV同比下降6.2%,至76.3亿元,单店月GMV同比下滑28.3%,至37.85万元。 ...
糖度最高200% 蜜雪冰城开始做美国人的生意
Mei Ri Jing Ji Xin Wen· 2025-12-17 12:05
Core Insights - The opening of MIXUE (蜜雪冰城) store on Hollywood Walk of Fame is generating significant interest among Chinese netizens in Los Angeles, with promotional activities including free drink giveaways [1][3] - The store has launched a limited-time pre-sale package priced at $3.99 (approximately 28 RMB), which includes a drink and ice cream, and offers discounts for new users [5] - MIXUE has expanded internationally since opening its first overseas store in Vietnam in 2018, now operating over 4,800 stores across 11 countries, including recent openings in Kazakhstan and upcoming stores in New York and Mexico [5][6] Company Performance - As of June 30, 2025, MIXUE has established a global network of over 53,000 stores, with 48,281 in mainland China and 4,733 overseas [6] - The company reported a revenue of 14.875 billion RMB for the first half of 2025, marking a year-on-year growth of 39.32%, and a net profit of 2.693 billion RMB, up 42.94% [6] - Other tea beverage companies, such as Bawang Chaji and Cha Baidao, are also accelerating their international expansion, with Bawang Chaji's overseas GMV reaching over 300 million RMB in Q3 2023, reflecting a year-on-year increase of 75.3% [6][8] Market Trends - The adaptation of MIXUE's products to cater to Western consumer preferences includes offering customized sugar levels, with options for 120%, 150%, and 200% sweetness [5] - The competitive landscape in the tea beverage sector is intensifying, with brands like Bawang Chaji and Cha Baidao also making significant strides in overseas markets, particularly in Southeast Asia [6][8]
一年关店超600家:重回高端的喜茶,艰难前行的加盟商
3 6 Ke· 2025-12-17 11:53
Core Insights - The core point of the article is that Heytea has experienced significant growth in store numbers but is now facing challenges with its franchise model, leading to a strategic shift towards maintaining quality and high-end positioning while managing franchisee pressures [1][9][29]. Expansion and Franchise Strategy - Heytea's store count increased from under 900 to over 3200, with more than 2300 being franchise stores, marking a successful phase in its franchise strategy [1]. - The franchise model was initiated in November 2022 to expand into more markets [2]. - However, the expansion faced difficulties, leading to a suspension of the franchise business in February 2023 and franchisees expressing the need for more support from the brand [3][19]. Store Closures and Challenges - Over the past year, Heytea closed more than 650 stores, indicating a high closure rate within the industry [4][6]. - The reasons for store closures include contract expirations and poor performance, with franchisees facing significant pressure due to high standards and a competitive market [6][10]. - Monitoring data shows a rapid shift from expansion to contraction, with a net closure of 680 stores projected by October 2025 [9][10]. Franchisee Experience and Pressure - Franchisees report high entry costs and operational pressures, with some considering not to renew contracts due to financial strains [12][19]. - The operational demands from Heytea, including strict adherence to quality standards, have led to high turnover rates among employees, further complicating franchisee operations [17][19]. Market Position and Competition - Heytea's market position has weakened compared to competitors, with other brands like Mixue and Gu Ming rapidly expanding their store counts [24][25]. - The company is exploring alternative expansion strategies, including smaller store formats and international markets, to maintain its brand quality while adapting to market conditions [26][28]. High-End Positioning and Product Strategy - Heytea aims to return to a high-end market position, focusing on product quality and customer experience, despite the challenges of competing in a price-sensitive market [29][33]. - The company has introduced new products with high-quality ingredients, but faces difficulties in maintaining premium pricing due to market competition [34][36]. - The brand's commitment to high standards is evident in its operational practices and product offerings, although achieving this in a competitive landscape remains challenging [39].
情绪价值、新茶饮、跨界IP合作……当老字号“潮”前走
Zhong Guo Jing Ji Wang· 2025-12-17 09:21
周延龙表示,目前,"好的鸭"已经在全聚德北京26家门店(含四川饭店)上架。"老字号不能只停留在 记忆里,更要走进年轻人的日常生活。我们还在全聚德和平门总店7层打造了博物馆,消费者可在吃完 烤鸭后参观博物馆,再把凝聚百年历史的文创产品带回家,全方位感受全聚德烤鸭的匠心传承与创新表 达。" "我们的战略是让这种体验系统化、长效化。"刘飒介绍,服贸会的市集是一个引爆点,目前,西游主题 套餐、盲盒赠品、卡牌游戏等已经融入多家老字号门店的日常经营。 中国经济网北京12月17日讯(记者朱晓倩)中国国际服务贸易交易会"服贸大咖谈"之区域篇——走进西 城宣传活动于昨日在北京西城车车科技集团举行。围绕企业创新发展故事、参与服贸会收获等内容,中 国全聚德(002186)(集团)股份有限公司党委书记、董事、总经理周延龙,北京张一元茶叶有限责任 公司总经理刘家博,北京华天饮食控股集团有限公司总经理助理刘飒分别进行了分享。 "张一元聚焦打造国家级茉莉花茶领导品牌,2025年成立子品牌'元来是茶'进军新茶饮赛道,坚持选用 张一元茶叶和优质鲜牛奶,给年轻人带来高品质的茶饮享受。"刘家博表示。 全聚德"好的鸭"文创产品在今年的服贸会现场受到 ...