Investment Rating - The industry investment rating is "Outperform the Market" [1] Core Insights - The report highlights that the liquor industry is entering a phase of rapid performance clearing, with demand expected to show weak recovery as policy pressures ease. The industry is currently at a low valuation, and pessimistic expectations are fully priced in. The leading liquor companies are stabilizing prices and increasing dividends, making them attractive for investment [3] - The report emphasizes the strategic price adjustments by Kweichow Moutai, which aims to stabilize its distribution channels and ensure reasonable profit margins for distributors. This adjustment reflects a market-oriented pricing mechanism and is expected to enhance the stability of the distribution system during the industry adjustment period [4] - The report also notes that Eastroc Beverage's performance for 2025 is in line with expectations, with significant revenue growth projected. The company is transitioning from a regional to a national brand, showcasing its platform capabilities and growth potential [4] Summary by Sections Liquor Industry - The liquor industry is experiencing a phase of performance clearing, with demand expected to recover weakly due to easing policy pressures. The industry is at a low valuation, and leading companies are stabilizing prices and increasing dividends, making them attractive for investment [3] - Kweichow Moutai has adjusted the contract prices for several products to align with market prices, ensuring reasonable profit margins for distributors and stabilizing the distribution system [4] Consumer Goods - The consumer goods sector is focusing on high-growth areas, with some segments still benefiting from new products and channels. Companies like Wancheng Group and Eastroc Beverage are highlighted for their growth potential and market positioning [3]

Group 1 - The "iMoutai" platform has experienced a phenomenon where popular products have sold out in seconds for 19 consecutive days, creating a lucrative business for resellers [1] - The new zodiac-themed Moutai has a price premium exceeding 700 yuan per bottle, leading to the use of automated scripts and software by resellers to secure purchases [1][2] - Consumers have reported frustrations on social media after participating in the purchasing process for over ten days without success [1] Group 2 - Resellers utilize a combination of manual experience and auxiliary software to increase their chances of securing purchases, with some software originally designed for concert ticket sales being repurposed for Moutai [2] - Software claims to allow users to "enter early" into the purchasing process, although it does not guarantee successful purchases, as users may still encounter messages indicating insufficient stock [2] - The market price for Moutai remains relatively stable, with the retail price around 1550 yuan per bottle, but there is still significant arbitrage potential for certain varieties like the zodiac-themed Moutai [3]

证券之星消息，1月19日白酒板块较上一交易日下跌0.51%，*ST岩石领跌。当日上证指数报收于4114.0， 上涨0.29%。深证成指报收于14294.05，上涨0.09%。白酒板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | | --- | --- | --- | --- | --- | --- | --- | | 002646 | 天佑德酒 | 8.84 | 1.49% | 6.44万 | | 5653.88万 | | 600779 | 水井坊 | 40.39 | 0.80% | 5.99万 | | 2.42亿 | | 603198 | 迎驾贡酒 | 39.24 | 0.64% | 4.66万 | | 1.82亿 | | 616809 | 金徽酒 | 20.60 | 0.44% | 2.64万 | | 5448.50万 | | 000799 | 潤夷飘 | 54.90 | 0.33% | 5.58万 | | 3.06亿 | | 000860 | 顺鑫农业 | 14.74 | 0.27% | 4.61万 | | 6788.33万 | | 60070 ...

"离开茅台镇，生产不了茅台酒"——这句论断像一把钥匙，打开了15.03平方公里茅台酒核心产区的神 秘大门。这片被赤水河环抱的土地，不是普通的酿酒场地，这里藏着茅台最金贵的"生态密码"——自然 生态的水土气、人文生态的老规矩、微生态的小生命，三者如齿轮般咬合转动，才酿出这杯独一无二的 酱香。 生物多样性、完整性和稳定性也是茅台一直关注的重点：植物方面，茅台持续开展《植被生态系统构建 及生物多样性协同保护》研究，让两岸草木郁郁苍苍；动物方面，常态化监测赤水河流域的鱼类、浮游 动物，珍稀物种的重现印证着生态向好；就连看不见的微生物也在这里繁衍千年——它们与水、土、气 要素一道，共同为酿酒产业筑牢了自然根基。 微生态：千年风土与酿酒技艺沉淀的"隐形工匠" 如果说自然生态是"舞台"，那微生态就是台上的"主角"。从商周时期"濮人善酿"开始，2000多年的酿酒 实践，让核心产区慢慢选育出一套独特的微生物生态系统，它们是茅台最珍贵的"隐形工匠"。 截至目前，茅台已发现约600个科2800个属的原核微生物，200余个科的500个属的真核微生物，体现了 茅台酿造微生物的多样性；120余株酿酒酵母全基因组比对结果显示茅台酒酿造环境 ...

2026.01.19 本文字数：1109，阅读时长大约2分钟 有酒商向记者表示，近期茅台市场价格较为稳定，零售价约在1550元/瓶左右，套利空间不大，但马茅 等品种的套利空间依然可观。第三方平台数据显示，基础款马茅（发售价1899元）的批发价约在2600 元/瓶，珍享版的批发价更是达到5400元/瓶，较2499元的发售价翻了一倍。 对此，今日记者多次尝试拨打i茅台客服电话，但始终提示等待人数过多，即便多次选择继续等待直至 电话自动挂断，也未能接通。在线客服同样显示为繁忙状态。 微信编辑| 苏小 今日记者在i茅台App中看到，时间刚到9点，马茅购买页面就显示"人数过多"，刷新后瞬间变为"售 罄"，实现秒空。同时，定价1499元的飞天茅台也在数次秒空后告罄。记者注意到，有消费者在社交平 台抱怨，自己参与了十多天的申购却依然一无所获。 在部分二手平台上，各种代抢茅台服务的报价从20元到50元/单不等。有黄牛宣称"包中"，并晒出大量 代抢成功的订单。一位黄牛告诉记者，马茅是当前热门商品，无法保证百分之百抢到，但普通茅台的命 中率较高。 据黄牛透露，较高的命中率背后有"科技与狠活"：一方面依靠人工凭经验操作，另一方面也 ...

从定基指数看，2026年1月上旬全国白酒商品批发价格定基总指数为106.99，上涨6.99%。其中，名酒定 基价格指数为108.17，上涨8.17%；地方酒定基价格指数为103.17，上涨3.17%；基酒定基价格指数为 110.13，上涨10.13%。 北京商报讯(记者刘一博冯若男)1月19日，北京商报记者从泸州白酒价格指数办公室官网获悉，2026年1 月上旬全国白酒环比价格总指数为99.92，下跌0.08%。从分类指数看，名酒环比价格指数为99.89，下 跌0.11%；地方酒环比价格指数为99.94，下跌0.06%；基酒环比价格指数为100.00，保持稳定。 ...

Core Viewpoint - The "iMoutai" platform has experienced a phenomenon where popular products sell out within seconds, creating a lucrative business for resellers who utilize technology to secure purchases [2][3]. Group 1: Sales Dynamics - The "iMoutai" platform has seen its hot-selling products sell out for 19 consecutive days, with the new zodiac Moutai bottle having a price premium exceeding 700 yuan [2]. - The regular price for the Flying Moutai is set at 1499 yuan, which also sells out quickly after multiple attempts [2]. - Consumers have expressed frustration on social media, reporting unsuccessful attempts to purchase over several days [2]. Group 2: Reseller Strategies - Resellers employ a combination of manual experience and software scripts to enhance their purchasing success rates [3]. - Some software claims to allow users to "enter early" into the purchasing process, increasing the likelihood of securing a product [3]. - Videos shared by resellers show multiple phones executing scripts to automatically refresh and purchase items, indicating a shift in technology usage for securing Moutai [3]. Group 3: Market Pricing - The market price for Moutai has remained stable, with retail prices around 1550 yuan per bottle, but certain varieties like the zodiac Moutai still present significant arbitrage opportunities [4]. - The wholesale price for the basic zodiac Moutai is approximately 2600 yuan per bottle, while the premium version reaches 5400 yuan, doubling its initial price of 2499 yuan [4]. - Attempts to contact "iMoutai" customer service have been unsuccessful due to high call volumes, indicating potential issues with customer support during peak demand [4].

1月15日，由舍得酒业联合凤凰网制作的高端人物访谈节目《舍得智慧人物》第七季正式收官。本季节 目以"攒人生的劲"为主题，与周冠宇、陈梦、罗振宇、陈佩斯、杨丽萍等12位不同领域的时代先锋展开 深度对谈，通过独具厚度的人物故事诠释舍得智慧，丰富品牌精神表达。节目播出期间，全网总曝光量 突破72亿，累计登上80个热搜榜，收获了超高热度与关注度。 值得关注的是，本季节目进一步创新营销模式，将节目内容与年度营销节点绑定，实现了"内容曝光-场 景共鸣-销售转化"的品效销协同。历经八年七季的持续迭代，《舍得智慧人物》不仅是一个文化IP，更 成为舍得筑牢品牌价值、驱动市场动能的重要文化引擎，为业内树立"内容驱动增长"的实践范本。 12位大咖畅谈"舍得"人生 与时代共振 与大众共鸣 《舍得智慧人物》IP持续七季仍生生不息，其旺盛的生命力源于两大核心支撑：一是紧扣具有广泛共鸣 的公共议题；二是承载时代印记的嘉宾阵容。 从"少数人的路""寻找最优解"到"越过山丘"，《舍得智慧人物》节目主题始终呼应社会情绪，先后对话 龙永图、袁隆平、张桂梅、游本昌等上百位时代佼佼者，将舍得智慧嵌入真实叙事，在深度共鸣中实现 品牌精神的传递与升华。 ...

Core Insights - The "iMoutai" platform has experienced a phenomenon where popular products have sold out in seconds for 19 consecutive days, creating a lucrative business for resellers [2] - The price difference between the official selling price and market price for new products, such as the zodiac-themed Moutai, has led to significant arbitrage opportunities, with some bottles selling at a premium of over 700 yuan [2] - Resellers are employing technology, including automated scripts and software, to enhance their chances of securing purchases, leading to complaints from consumers who have been unable to buy despite multiple attempts [2][3] Group 1 - The "iMoutai" app shows that popular products like the zodiac Moutai and Feitian Moutai are sold out almost instantly, with the Feitian Moutai priced at 1499 yuan also frequently running out of stock [2] - Resellers are offering services to help consumers secure purchases, with prices ranging from 20 to 50 yuan per order, and some claim a high success rate in securing products [2][3] Group 2 - Resellers utilize both manual experience and automated software to increase their success rates, with videos showing multiple phones executing scripts to refresh purchase pages [3] - Software vendors claim to provide tools that allow users to "enter early" into the purchasing process, although these tools do not guarantee successful purchases [5] - The market price for Moutai remains relatively stable, with the retail price around 1550 yuan per bottle, but certain products like the basic Moutai and premium versions have significant price disparities, with wholesale prices reaching up to 5400 yuan per bottle [5]

北京商报讯（记者 刘一博 冯若男）1月19日，北京商报记者从贵州茅台公众号获悉，贵州茅台酒销售有 限公司发布提示，谨防飞天茅台虚假申购。近期，线上平台再次出现冒用茅台名义，发布"开放企业直 供通道""企业1499飞天申购，点击链接获取详情""飞天茅台官方申请入口""无需搭售、点击链接立即申 请""1499元企业申购通道"等虚假招商信息，有关内容均属不实宣传，存在误导消费者、甚至诈骗风 险。 在提示中，贵州茅台表示，公司从未授权或委托任何主体，发布以上信息。目前，公司各省区自营店正 在与原有企业团购客户签订2026年销售合同，通过线下对接，进行资质审核、合同签约，未通过公开链 接或社交媒体直接受理申请。 ...