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政策聚力活力涌,消费蓝海起新潮
Xin Lang Cai Jing· 2026-01-13 08:23
(来源:千龙网) 非遗手作入驻潮流商圈,VR技术让千年文物"活"起来,沉浸式剧场打破舞台与观众的边界⋯⋯新年伊 始,创意迭出的消费新场景,早已跳脱出"买东西"的传统定义,演变为一场场浸润文化、科技与体验的 美好生活盛宴。 眼下,国家2026年大规模设备更新和消费品以旧换新政策正式落地,汽车、家电、数码智能产品等多领 域换新活动全面铺开。"国补"新政精准落子,恰似一场"及时雨",既为消费市场注入强劲政策动能,更 以制度创新打通需求与供给的堵点,让消费潜力如涌泉般汩汩而出,为经济高质量发展蓄势赋能。 消费市场的活力,植根于消费者需求的土壤。如今的消费场域里,"排浪式"跟风消费已成过去式,个性 化、品质化、体验化的消费需求正成为主流。人们不再满足于"能用就行"的物质刚需,更追求"好用且 有意义"的精神满足:换一台节能冰箱,是践行绿色生活理念;入手一款智能手表,是拥抱便捷智慧生 活;走进非遗体验馆,是触摸传统文化温度。从"物质消费"到"价值消费"的跃迁,向供给端发出清晰升 级信号:唯有精准对接消费者多元诉求,才能在激烈市场竞争中站稳脚跟。 "国补"新政的出台,正是对消费升级浪潮的精准回应。政策跳出"撒胡椒面"式补贴模 ...
【好评中国】政策聚力活力涌,消费蓝海起新潮
Xin Lang Cai Jing· 2026-01-13 08:23
Group 1 - The core viewpoint of the articles emphasizes the transformative impact of the "National Subsidy" policy on consumer behavior and market dynamics, shifting from traditional consumption to a more experience-driven and value-oriented approach [1][2][3] - The "National Subsidy" policy targets major consumer sectors such as automobiles and home appliances, while also extending to new markets like smart wearables and products for the elderly, facilitating access to high-quality goods at more affordable prices [2] - The policy is designed to create a virtuous cycle where demand drives supply and vice versa, encouraging companies to innovate in green technology and smart products while making it easier for consumers to upgrade their goods [2][3] Group 2 - The integration of various sectors, such as "consumption + culture and tourism" and "consumption + technology," is reshaping the consumer landscape, allowing for deeper cultural experiences and making smart home devices more accessible [3] - The "National Subsidy" policy is seen as a catalyst for unlocking consumer potential, which in turn stimulates economic growth by connecting production, distribution, and consumption [3] - The combination of policy incentives and market innovations is expected to ignite a significant surge in consumer activity, contributing to high-quality economic development in China [3]
“新广货”亮相国家博物馆,广东将启动“广货行天下”春季行动
2 1 Shi Ji Jing Ji Bao Dao· 2026-01-13 07:47
南方财经记者彭敏静珠海报道 近日,由中国国家博物馆、工业和信息化部新闻宣传中心联合主办的"筑基强国路——中国制造'十四 五'成就展"在中国国家博物馆开幕。 其中,格力电器在展览设立的"产业基础""智能制造"与"美好生活"三大核心展区集中亮相,系统呈现了 格力电器在高端制造与自主创新领域的重要突破,成为"新广货"硬核科技实力的鲜活缩影。 2025年12月,格力凭借"全价值链格力协同屋空调智能工厂"项目,成功入选全国首批最高层级的"领航 级"智能工厂培育名单,也是广东省唯一入选该名单的企业。展览现场,该项目通过沙盘生动呈现了钣 金、控制器、注塑、两器及总装五大智能车间的协同运作。生产效率提升200%、数字化覆盖率100%, 成为全球家电制造业数字化转型的标杆典范。 1月15日,"广货行天下"春季行动发布会暨家电专场促销活动将在佛山举行,正式拉开2026年度广东产 品线上促销活动的序幕。其中,一季度将举行12场线上线下同步协同促销活动,并举办18场"广货行天 下"春季行动系列配套活动,集中呈现广东制造的多元魅力。 届时,京东、淘宝、拼多多、抖音、快手、唯品会等六大电商平台将开设促销专区,电商+媒体将走进 全省131 ...
智造赋能供需协同,“广货行天下”写新篇
Nan Fang Du Shi Bao· 2026-01-13 07:39
Core Viewpoint - Guangdong is launching the "Guangdong Products Going Global" spring action to help enterprises expand markets and boost sales, marking the beginning of the 2026 online promotion activities [1] Group 1: Event Overview - The spring action will kick off on January 15 in Foshan, featuring 12 promotional events, including 10 offline and 2 online, along with 18 supporting activities [1] - The initiative aims to showcase the brand transformation and upgrade of "Guangdong Products" [1] Group 2: Manufacturing Strength - Guangdong has established a comprehensive industrial system, covering all 31 manufacturing categories, with 15 industries, including electronic information manufacturing, ranking first in the country [1] - The province is transitioning from "Guangdong Manufacturing" to "Guangdong Intelligent Manufacturing," emphasizing digital transformation and high-end breakthroughs in traditional industries [1] Group 3: Cultural and Aesthetic Transition - The shift from "manufactured products" to "manufactured aesthetics" enhances the cultural and aesthetic value of "Guangdong Products," improving brand value and market recognition [2] - The design incorporates Lingnan cultural elements and modern aesthetic forms, contributing to the overall appeal of the products [2] Group 4: Strategic Importance - The spring action reflects Guangdong's proactive approach in the new development pattern, aiming to expand domestic demand and optimize supply structure [2] - The event's systematic and forward-looking nature includes showcasing traditional industries and enhancing brand synergy through various activities [2] Group 5: Marketing Strategy - The event employs an "online + offline" model, creating an immersive experience with live broadcasts and exclusive online sections on major platforms [3] - The initiative aims to avoid short-term promotional effects by maintaining a high frequency of events and showcasing the diverse strengths of "Guangdong Manufacturing" [3] Group 6: Consumer Engagement - The focus is not just on selling products but on creating experiential consumption that highlights "manufacturing aesthetics," reshaping consumer perceptions and generating new demand [3] - The new consumer demands will drive supply, encouraging enterprises to innovate and enhance product competitiveness [3]
实现2026年经济目标,深层次改革不可或缺
Di Yi Cai Jing· 2026-01-13 07:18
坚持政策支持与改革创新并举。 五是财政收支增速较低,部分基层"三保"压力较大。 2025年是很不平凡的一年。全国上下坚定不移贯彻新发展理念,推动高质量发展,实施更加积极有为的 宏观政策,顺利完成了经济社会发展主要目标。特别是在外部压力下,我国经济顶压前行、向新向优发 展。前三季度GDP增长5.2%,较去年同期加快0.4个百分点,全年经济增速预计达到5%左右、经济总量 预计达到140万亿元,这样的成绩来之不易。同时,物价、就业总体平稳,外汇储备稳定在3.3万亿美元 以上,人民币汇率保持基本稳定。 产业结构也在持续优化,新质生产力稳步成长。人工智能、生物医药、机器人等新兴产业蓬勃发展,位 居国际前列。"两新"政策成效显著,2025年1~11月消费品以旧换新带动相关销售额超2.5万亿元,其中 汽车换新超1120万辆,家电换新超1.2亿台。设备更新改造投资增长12.2%,拉动整体投资增长1.8个百 分点。外贸结构持续升级,机电产品出口占比已超60%。企业效益也有所改善,2025年1~10月规上工业 企业利润增长1.9%。 可以说,2025年经济运行稳中有进,实现了发展目标,"十四五"圆满收官,为"十五五"开局打下坚实 ...
海尔智家:上周销量17连冠,本周专利14连冠
Quan Jing Wang· 2026-01-13 07:10
Core Insights - The global home appliance industry has entered a mature stage with intense competition, yet Haier Smart Home continues to excel in the smart home sector, demonstrating its leadership through market performance and technological strength [1] - According to Euromonitor, Haier is projected to maintain its position as the world's largest brand in large home appliance retail volume by 2025, marking its 17th consecutive year at the top [1] - Haier's refrigerator, washing machine, wine cabinet, and freezer products have also retained their status as global leaders [1] Technology and Innovation - Haier's leading sales are attributed to its technological prowess, as evidenced by its top position in the IPRdaily's 2025 Global Smart Home Invention Patent Ranking with 4,667 published patent applications, achieving a 14th consecutive championship [2] - The company's technological innovations focus on solving user life challenges, with a user-centered smart home strategy that encompasses a comprehensive ecosystem covering clothing, food, housing, and entertainment [3][6] Smart Home Scenarios - Smart living room: The intelligent air conditioning technology can identify human positions, providing a "wind follows people" experience while automatically adjusting indoor temperature and humidity [3] - Smart kitchen: The intelligent cooking system addresses safety issues in traditional cooking, while the intelligent preservation system enhances the freshness of seafood for up to 60 days [3] - Smart bathroom: The intelligent bathing system can adjust to preferred temperatures instantly, offering a convenient bathing experience [4] - Smart balcony: The intelligent laundry system allows for differentiated care of various fabric types, improving efficiency [5] Comprehensive Leadership - Haier's technological innovation extends beyond patents, leading in standards, national recognition, and industrial design, with 12 Chinese patent gold awards, participation in 116 international standards, and 840 national/industry standards [7] - The company has received 6 international design gold awards and 3 Chinese excellent design gold awards, along with 17 national science and technology progress awards [7] Global R&D and Collaboration - Haier has established a global innovation R&D system with over 10+N centers and an online HOPE innovation ecosystem that connects more than 250,000 experts and gathers over 1 million global resources for continuous innovation [9] - The company emphasizes a user-centered approach and aims to lead the evolution of smart living by continuously collaborating with users and adapting to the times [9]
美的集团成交额创2025年3月20日以来新高
Zheng Quan Shi Bao Wang· 2026-01-13 07:06
(文章来源:证券时报网) 数据宝统计,截至14:21,美的集团成交额61.17亿元,创2025年3月20日以来新高。最新股价下跌 2.39%,换手率1.16%。上一交易日该股全天成交额为41.17亿元。(数据宝) ...
12场促销+18场活动!闭眼囤广货的机会来了
2 1 Shi Ji Jing Ji Bao Dao· 2026-01-13 06:06
Core Viewpoint - The article highlights the evolution of "Guangdong goods" from traditional products to modern high-tech items, emphasizing the strength and global reach of Guangdong's manufacturing capabilities. Group 1: Promotion and Events - The "Guangdong Goods Going Global" spring action launch event will take place on January 15, featuring 12 promotional activities, including 10 offline and 2 online events in the first quarter of 2026 [1] - A total of 18 supporting activities will be organized as part of the spring action series [1] Group 2: Market Performance - Guangdong's cross-border e-commerce import and export scale has expanded 66 times over the past nine years, accounting for over one-third of the national total, maintaining the top position in the country [4] - For every four express deliveries generated nationwide, one originates from Guangdong [4] Group 3: Product Innovation - Guangdong's product offerings have evolved from basic necessities to a wide range of high-tech items, with one in three smartphones sold globally originating from the province [6] - DJI holds over 70% of the global consumer drone market share, while local automotive manufacturers are significantly increasing the export volume of new energy vehicles [6] Group 4: Industrial Ecosystem - Guangdong's manufacturing ecosystem is characterized by a comprehensive and efficient industrial structure, encompassing all aspects of daily life, from clothing to electronics [10] - The province boasts all 31 major manufacturing categories, with 15 of them ranking first in the country, and has developed nine trillion-yuan industrial clusters in sectors like electronics and new energy [10] Group 5: Intelligent Manufacturing - Guangdong is transitioning from traditional manufacturing to intelligent manufacturing, with significant improvements in production efficiency, such as a 200% increase in efficiency at Gree's smart factory [11] - The integration of AI and biotechnology in food production has led to enhanced quality and reduced energy consumption [13] Group 6: Future Outlook - The article emphasizes the need for Guangdong goods, highlighting their blend of practicality and creativity, and the resilience of the manufacturing sector in uncertain times [15]
家电低价内卷时代面临终结,新国标家电「计划报废」是安全警示,还是刺激消费?
3 6 Ke· 2026-01-13 04:48
Core Viewpoint - The new national standard for household appliances mandates the labeling of "safe usage years," emphasizing the importance of timely replacement to mitigate safety risks associated with aging appliances [2][3][7]. Group 1: New Regulations - Starting January 2026, the revised national standard requires household appliances to indicate their "safe usage years" and warn users about the risks of continued use beyond this period [2]. - Manufacturers must clearly label the safe usage period on products, including a warning about the risks of exceeding this timeframe [3][7]. - The safe usage period will generally start from the date of purchase, or from the installation date for appliances requiring professional installation [5][7]. Group 2: Safety Concerns - Many households overlook the safety risks associated with aging appliances, often waiting for visible issues before considering replacement [1][8]. - Recent incidents, such as fires caused by aging electrical components, highlight the dangers of using appliances beyond their safe usage years [8][9]. - The new standard aims to provide consumers with a clear guideline for when to replace appliances, reducing reliance on subjective judgment [13][15]. Group 3: Industry Implications - The introduction of the safe usage year standard may shift competition in the appliance industry from price and features to safety and reliability [16][17]. - Established brands with robust testing and quality assurance processes may benefit from the new regulations, as they can confidently communicate the safety of their products [16][17]. - Conversely, manufacturers that focus on cost-cutting may face increased pressure to meet the new standards, potentially impacting their market position [17].
商务部部署八大重点,这些领域或将迎来消费爆发
21世纪经济报道· 2026-01-13 04:29
Group 1 - The core focus of the national business conference held on January 10-11 is to boost consumption, which is prioritized as the first key area of work for 2026 [4][5] - The conference emphasizes the need to accelerate the construction of a new development pattern, promoting high-quality development while balancing domestic economic work and international trade struggles [1][5] - The goal is to establish a strong domestic market, expand autonomous openness, and innovate trade development, indicating a proactive approach to high-quality development rather than a defensive contraction [1][5] Group 2 - The implementation of a consumption boost initiative includes creating the "Buy in China" brand and optimizing policies for replacing old products with new ones to enhance consumption [5][6] - The policy aims to support the purchase of energy-efficient appliances and vehicles, with projections of 18.3 million cars and 192 million home appliances being replaced under this initiative, generating significant sales and benefiting millions of consumers [5][6] - The green consumption market is expected to grow steadily, driven by the increasing availability of green products and innovative consumption models [6] Group 3 - The conference highlights the importance of stimulating consumption in rural and county areas, recognizing their potential for growth as rural retail sales have consistently outpaced urban areas [8][9] - Data shows that rural retail sales grew by 4.4% compared to 3.9% in urban areas, indicating a shift in focus towards enhancing county-level consumption and supporting rural economic development [8][9] - The initiative includes financial support for county-level consumption and promoting the sale of agricultural products, which is crucial for rural revitalization [9] Group 4 - The conference calls for greater efforts to build high-standard open platforms, particularly through the development of the Hainan Free Trade Port, which aims to align with international trade rules [10][11] - Hainan's practices are expected to serve as a testing ground for China's participation in high-level trade agreements like the CPTPP, enhancing China's influence in global trade rule-making [12] Group 5 - The conference emphasizes the integration of trade and investment, promoting the "Export China" and "Investment China" brands while enhancing the overall efficiency of the business system [14][15] - The focus is on creating a synergistic relationship between trade and investment, which is essential for stabilizing foreign trade and investment in a complex international environment [16] - The two integrations aim to improve the resilience and proactive nature of China's open economy, facilitating better resource sharing and market adaptability [16]