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比亚迪“前少帅”赵长江加盟智界,携V9首战,MPV市场格局生变?
Guo Ji Jin Rong Bao· 2026-01-13 11:00
Core Insights - Zhao Changjiang officially announced his joining of Zhijie Automotive as Executive Director and Executive Vice President, responsible for overall brand marketing [2][7] - His previous experience includes significant roles at BYD, where he led substantial sales growth and brand transformation [3][5][6] Group 1: Zhao Changjiang's Background - Zhao Changjiang began his career at BYD in 2009, quickly rising through the ranks to become the youngest sales head in the company's history by 2017 [3] - He played a crucial role in increasing BYD's market share in the Beijing-Tianjin region to over 35% and achieving a tenfold sales increase [3] - In 2021, he took on the challenge of leading the Tengshi brand, which was struggling with low sales and profitability, and successfully revitalized it with the launch of the Tengshi D9 [4][5] Group 2: Tengshi Brand Performance - Under Zhao's leadership, Tengshi's sales doubled in 2022, nearing 10,000 units, with the D9 model becoming a market phenomenon [5][6] - By 2023, Tengshi's total sales surpassed 120,000 units, with the D9 accounting for 81.75% of those sales [6] Group 3: Zhijie Automotive's Market Position - Zhijie Automotive, a collaboration between Huawei and Chery, is positioned in the high-end MPV market, with the upcoming V9 model expected to compete directly with Tengshi D9 [10][13] - The V9 is designed with advanced technology and spacious luxury features, aiming to redefine the high-end MPV segment [12][15] - Zhijie plans to expand its product lineup and retail presence significantly in 2026, with the V9 being a key product launch [15]
比亚迪在大学校园风靡,受到老师们青睐
Feng Huang Wang Cai Jing· 2026-01-13 10:48
Core Insights - BYD has become a preferred choice among university faculty, showcasing its brand strength and product line across various models, from the Han to the Dolphin and luxury brands like Yangwang [1] - The appeal of BYD to the educated demographic is rooted in its strong technological capabilities and innovative spirit, aligning with the values of university professors who prioritize reliability and advanced technology [2] - BYD's commitment to energy efficiency and environmental sustainability resonates with the lifestyle and consumption values of university teachers, offering low fuel consumption and maintenance costs [3] - The recognition of BYD's technology in academic settings and the brand's ability to create a consensus among educated consumers reflect its evolution from manufacturing to innovation, establishing a strong emotional connection with users [4] Group 1 - BYD models are widely seen in university parking lots, indicating strong brand presence and preference among educated consumers [1] - The company's technological advancements, such as the blade battery and DM hybrid system, have gained academic recognition, enhancing its credibility among university faculty [2] - BYD's energy-efficient vehicles, like the fifth-generation DM model with a fuel consumption of 2.6L/100km, align with the practical and environmental values of university teachers [3] Group 2 - The integration of Eastern aesthetics in BYD's vehicle design appeals to university faculty, enhancing the brand's attractiveness [3] - The consensus among university faculty regarding BYD reflects a deeper recognition of its technological and value propositions, marking a significant shift in consumer perception [4] - BYD's strategy of making advanced technology accessible in affordable vehicles challenges traditional market norms and aligns with the values of its target demographic [3][4]
2025智能网联新能源汽车十大年度事件 | 精进2025——汽车行业10个十大年度盘点(七)
Jing Ji Guan Cha Wang· 2026-01-13 10:48
Core Insights - The automotive industry in China has made significant progress in 2025, driven by a series of proactive policies that have boosted consumption and improved the competitive environment [2] - The "2025 Progress Report" by Automotive Vertical Media highlights ten key annual reviews in the automotive sector, marking the sixth consecutive year of such reporting [2] Group 1: Key Events in Smart Connected New Energy Vehicles - The issuance of the first L3 special license plate in China marks the beginning of commercialized L3-level autonomous driving, with the first vehicle, Deep Blue SL03, officially licensed for road use [4][5] - The world's first flying car production line has been established in Guangzhou, with the first "land aircraft" successfully produced, indicating a significant step towards commercial production in the low-altitude economy [7][8] - Solid-state battery production is accelerating, with multiple companies announcing timelines for mass production, including CATL and Toyota, which are expected to enhance battery performance and safety [8][9] Group 2: AI Integration and Industry Transformation - Generative AI and large model technologies have been deeply integrated into the automotive industry, enhancing manufacturing efficiency and product competitiveness across the entire supply chain [10][12] - The adoption of AI technologies is reshaping the automotive industry's research and development logic, manufacturing models, and service ecosystems, driving the sector towards a higher quality of intelligent transformation [12] Group 3: Global Market Expansion and Competitiveness - Chinese automotive solutions have gained global recognition, with partnerships established with major international brands like BMW and collaborations with various multinational automakers, indicating a shift towards "China solutions" in the global market [13][14] - BYD has become the world's largest manufacturer of pure electric vehicles, surpassing Tesla in sales, reflecting the competitive strength of Chinese brands in the global electric vehicle market [19][20] Group 4: Safety Standards and Regulations - The introduction of new mandatory national standards for electric vehicle batteries emphasizes safety, requiring batteries to not catch fire or explode under thermal runaway conditions, effective from July 2026 [17][18] - The implementation of dynamic monitoring safety standards for new energy vehicles marks a transition to proactive safety management, enhancing consumer protection and industry accountability [21][22] Group 5: Charging Technology Advancements - The competition in ultra-fast charging technology has reached the "megawatt" level, with several companies launching solutions that enable rapid charging capabilities, significantly improving user experience in electric vehicles [15][16] - The advancements in charging technology are expected to reshape the competitive landscape of the electric vehicle market, facilitating broader adoption and integration of electric vehicles into everyday use [16] Group 6: IPO Trends in Autonomous Driving - The surge of IPOs among autonomous driving companies signifies a shift from capital cultivation to market validation, with major players like Pony.ai and Hesai Technology entering the public market [23][24] - The rise of end-to-end autonomous driving solutions is expected to accelerate the mass production of high-level autonomous vehicles, enhancing the industry's growth trajectory [24]
比亚迪推新品牌“领汇”:整合B端业务,独立渠道运营


Jing Ji Guan Cha Wang· 2026-01-13 10:42
Core Viewpoint - BYD has launched a new automotive brand named "Linghui," which will focus on B2B sales, separating its public vehicle offerings from its main consumer brand [2][3]. Group 1: New Brand Launch - The Linghui brand includes four new models: three pure electric sedans (Linghui e5, e7, e9) and one plug-in hybrid MPV (Linghui M9) [2]. - The Linghui brand was registered back in 2010 and is intended to promote vehicles aimed at business customers [2]. - The new brand will integrate existing models from BYD's e-series and establish an independent distribution channel [2]. Group 2: Market Positioning and Strategy - Analysts suggest that separating the public vehicle business under a new brand is a strategic move to enhance BYD's brand image and facilitate its upward brand positioning [3]. - BYD's total sales for 2025 are projected to reach 4.6024 million units, reflecting a year-on-year growth of 7.73% [3]. - The core brands, Dynasty and Ocean series, account for approximately 88.5% of total sales, indicating a need for continued efforts in brand premiumization [3]. Group 3: Future Opportunities - The launch of the Linghui brand may also position BYD to capitalize on the emerging Robotaxi market as L3 autonomous driving technology becomes more prevalent in China [3]. - Analysts believe that BYD can either develop its own mobility platform or collaborate with third-party platforms to explore opportunities in the Robotaxi sector [3]. Group 4: Industry Context - Other automotive companies, such as GAC Group's Aion, have also initiated similar strategies to create separate brands for B2B products, indicating a trend in the industry [4]. - Currently, BYD is one of the few leading domestic automakers without its own mobility platform, focusing instead on its core vehicle business amid intense competition in the EV market [5].
赵长江发文回应入职智界;问界下线第100万辆整车丨汽车交通日报
创业邦· 2026-01-13 10:35
Group 1 - Zhao Changjiang announced his new role as Executive Vice President at Zhijie Automotive, emphasizing the importance of user value, technological innovation, and industry advancement, while expressing gratitude for his experience at BYD and acknowledging contributions from other Chinese automakers and Huawei [2] - BYD has maintained its position as the leading exporter of new energy buses for three consecutive years, exporting 4,234 units in 2025, representing an 18.2% year-on-year growth and capturing a 24% market share [2] - The AITO brand reached a significant milestone with the production of its one-millionth vehicle at the Seres Super Factory in Chongqing, with plans to achieve the next million in two years [2] Group 2 - GAC Trumpchi has undergone a leadership change, with He Xianqing stepping down as the legal representative and chairman, succeeded by Huang Jian, alongside other executive changes [2]
中欧电动汽车案迎来关键进展,欧盟对华反补贴税有望取消
经济观察报· 2026-01-13 10:17
Core Viewpoint - Despite the imposition of countervailing duties, the momentum of Chinese automobiles entering the European market remains strong [1]. Group 1: EU-China Electric Vehicle Negotiations - On January 12, the Ministry of Commerce announced progress in negotiations regarding the EU's electric vehicle case, emphasizing mutual respect and the need for price commitment guidance for Chinese exporters [2]. - The EU Commission released guidelines for submitting price commitment applications, allowing eligible Chinese electric vehicle companies to replace countervailing duties with price commitments [2]. - Price commitments involve exporters voluntarily agreeing to sell products at or above a certain price level to mitigate the adverse effects of subsidies [2]. Group 2: Countervailing Duties and Market Projections - In October 2024, the EU Commission concluded its countervailing investigation, deciding to impose a five-year countervailing duty of up to 35.3% on electric vehicles imported from China [3]. - The EU Commission expressed willingness to continue negotiations with China regarding price commitments as an alternative to tariffs [3]. Group 3: Local Production and Market Growth - By April 2025, high-level talks between China and the EU agreed to initiate negotiations on electric vehicle price commitments and explore a minimum import price mechanism to replace tariffs [4]. - Despite countervailing duties, the sales of Chinese automobiles in the EU, UK, and EFTA countries are projected to exceed 700,000 units in 2025, significantly up from 408,000 units in 2024 [4]. - Chinese automakers are advancing local production in Europe, with BYD starting construction of factories in Hungary and Turkey, and GAC Group collaborating with Magna for localized production of the AION V SUV in Austria [4]. - The Spanish government has chosen to abstain from voting on tariffs against Chinese electric vehicles, creating a favorable investment environment for Chinese companies [4]. - The potential of the European market for Chinese automakers, especially in the new energy vehicle sector, is substantial, with a projected 30% year-on-year increase in sales of new energy passenger vehicles in Europe for the period from January to November 2025 [4].
四大板块齐头并进——车企2025产销快报解析
Zhong Guo Qi Che Bao Wang· 2026-01-13 09:43
Core Insights - The Chinese passenger car market is projected to retail 23.78 million units in 2025, reflecting a 4% year-on-year growth, supported by policies like "trade-in" [2] - Major domestic automakers such as BYD, Geely, Changan, and Leap Motor have achieved significant progress, while several joint venture companies are showing signs of recovery in China [2] Domestic Automakers Performance - BYD achieved a record annual sales of 4.60 million units in 2025, a 7.73% increase, with pure electric vehicle sales reaching 2.25 million units, up 27.85%, surpassing Tesla in global sales [3] - SAIC Group sold 4.51 million vehicles in 2025, a 12.3% increase, with its new energy vehicle sales growing by 33.1% to 1.64 million units [3] - China FAW's total vehicle sales reached 3.30 million units, a 3.2% increase, with its new energy vehicle sales soaring by 71% to 366,000 units [4] - Geely's total sales reached 3.02 million units, a 39% increase, with new energy vehicle sales hitting 1.69 million units, up 90% [4] - Changan's sales reached 2.91 million units, an 8.5% increase, with new energy vehicle sales growing by 51% to 1.11 million units [5] - Chery Group achieved a record high of 2.81 million units sold, with new energy vehicle sales increasing by 54.9% to 903,800 units [5] Joint Venture Automakers Performance - Joint venture automakers are under pressure but some have found ways to adapt, with FAW-Volkswagen leading in sales with 1.59 million units sold [7] - SAIC Volkswagen achieved sales of 1.06 million units, maintaining a strong position in the market [8] - Toyota's joint ventures in China reported positive growth, with FAW Toyota selling 805,500 units, a 3-year consecutive growth [8] New Energy Vehicle Market - New energy vehicles are a common highlight across major domestic automakers, with significant growth in sales and market penetration [3][4][5] - New entrants like Leap Motor and NIO are also showing strong growth, with Leap Motor achieving 596,600 units sold, a 103% increase [10] - Xpeng Motors delivered 429,400 units, a 126% increase, while NIO delivered 326,000 units, a 46.9% increase [11] Export Growth - China's automobile exports are expected to exceed 7 million units in 2025, marking a historic high [13] - Chery led the export of Chinese passenger cars with 1.34 million units, a 17.4% increase [13] - BYD's overseas sales surpassed 1 million units, a 145% increase, with significant growth in Europe [14] - New energy vehicle exports are also on the rise, with companies like Leap and Xpeng expanding their international presence [16]
比亚迪连续三年蝉联新能源客车出口销量冠军 。
Xin Lang Cai Jing· 2026-01-13 09:25
Group 1 - BYD has celebrated its achievement of being the top exporter of new energy buses for three consecutive years [1][2][4] - In 2025, BYD exported 4,234 new energy buses, marking an 18.2% year-on-year growth and capturing a 24% market share [4] - BYD is the only company to exceed 4,200 units in new energy bus exports, solidifying its position as the leader in this sector [4]
最长最省最优!比亚迪开年放大招!
商业洞察· 2026-01-13 09:19
Core Viewpoint - The article highlights the growing demand for hybrid vehicles with long pure electric range, emphasizing the market gap for models with over 200km electric range, particularly as new regulations set to take effect in 2026 raise the bar for plug-in hybrid electric vehicles (PHEVs) [1][2][4]. Group 1: Market Demand and Trends - The current market for hybrid vehicles shows that models priced around 100,000 yuan typically offer a pure electric range of 80-120km, while those exceeding 200km range are priced above 200,000 yuan, indicating a significant market gap [2]. - The upcoming 2026 regulations will increase the requirements for plug-in hybrid electric vehicles, making "enhanced electric power" a necessary trend in the industry [4]. Group 2: BYD's Strategic Moves - BYD has launched a "large battery plug-in hybrid" era by introducing four popular PHEV models with a pure electric range of 210km and a comprehensive range exceeding 2110km, effectively filling the market void [4]. - The models Qin PLUS DM-i and Sea Lion 05 DM-i are priced between 89,800 to 99,800 yuan, while the Qin L DM-i and Sea Lion 06 DM-i start at 116,800 yuan, offering significant value in the hybrid segment [6]. Group 3: Competitive Advantages - BYD's vehicles are characterized by the longest range, optimal configurations, and cost efficiency, allowing the company to effectively penetrate the mainstream sedan market [7]. - The pure electric range of BYD's models is reportedly double that of competitors in the same class, with a daily commuting cost as low as 0.2 yuan per kilometer, supported by 20-minute fast charging and extended overall range [8]. Group 4: Market Leadership - As a leader in the plug-in hybrid segment, BYD has achieved cumulative sales of over 7.86 million PHEVs, with the four newly launched models consistently ranking among the top sellers last year [10]. - BYD aims to make long-range PHEVs accessible to ordinary families through technological advancements, driving the market towards a "long-range + high intelligence" upgrade [11]. Group 5: Consumer Focus - The practicality and peace of mind associated with hybrid vehicles are key factors for consumers, and BYD's recent initiatives align perfectly with the core needs of family cars [13].
独家专访比亚迪CTO孙华军:反超特斯拉,藏着“死磕”磷酸铁锂的20年
21世纪经济报道· 2026-01-13 09:18
Core Viewpoint - BYD has surpassed Tesla in pure electric vehicle sales for the first time, achieving a total of 2.2567 million units in 2025, marking a year-on-year growth of 27.86% [5] Group 1: Historical Development - The journey of BYD began 23 years ago with a focus on lithium iron phosphate (LFP) batteries, which were initially deemed unsuitable for electric vehicles due to low energy density [5][7] - In 2002, BYD's chairman Wang Chuanfu decided to pursue the LFP route, prioritizing safety and resource independence over higher energy density alternatives like nickel-cobalt-aluminum batteries [7][9] - BYD launched its first plug-in hybrid model, the F3DM, in 2008, featuring self-developed LFP batteries, which laid the foundation for subsequent models [8][9] Group 2: Market Challenges and Strategic Decisions - Between 2017 and 2019, the electric vehicle market faced challenges, leading to a temporary shift in focus towards high-energy-density ternary lithium batteries [8][9] - In 2019, during a critical period for the company, BYD made two key strategic decisions: shifting focus from commercial to passenger vehicles and continuing to refine the LFP battery technology despite market pressures [10][11] - The "Qinghai Conference" in 2018 was pivotal in reaffirming the commitment to LFP batteries, focusing on achieving longer ranges [10][19] Group 3: Technological Innovations - The development of the "blade battery" was a significant breakthrough, allowing for improved space utilization and safety, which ultimately enabled LFP batteries to achieve a range of 600 kilometers [10][11][23] - The blade battery's design involved a long, flat structure that increased energy density and safety, overcoming previous limitations of traditional battery shapes [10][24] - BYD's commitment to R&D is evident, with a team of around 10,000 dedicated to battery technology, ensuring a competitive edge in the electric vehicle market [12][27] Group 4: Future Directions - BYD plans to enhance its LFP battery technology further, focusing on safety and charging efficiency, with the introduction of a "megawatt fast-charging battery" expected by 2025 [12][30] - The company aims to maintain its leadership in LFP technology while adapting to new industry standards and safety regulations [30][31] - Future iterations of the blade battery will prioritize faster charging speeds and improved performance in extreme conditions [29][30]