Summary of Shangmei Co., Ltd. Conference Call Company Overview - Shangmei Co., Ltd. is a leading multi-brand cosmetics company in China, with its main brand, Han Shu, generating 56 billion yuan in revenue for 2024, accounting for 82% of total revenue [2][4] - The company adheres to a multi-brand group strategy and plans to expand into six major cosmetics categories over the next decade, including mass skincare, personal care, maternal and infant products, medical skincare, color cosmetics, and high-end skincare [2][4] Financial Performance - For the first half of 2025, Shangmei Co., Ltd. reported impressive performance, with a compound annual growth rate (CAGR) of 60% in revenue and 130% in net profit attributable to shareholders [2][5] - The Douyin channel revenue is projected to recover from 2.7 billion yuan in 2022 to 5-6 billion yuan in 2024, indicating strong growth in online sales [2][5][6] Development Stages - The company's development can be divided into four stages: 1. **Startup Phase (2003-2007)**: Establishment of the Han Shu brand 2. **Rapid Growth Phase (2008-2018)**: Expansion through CS and e-commerce channels 3. **Adjustment Phase (2019-2022)**: Challenges in offline channels and online positioning 4. **Transformation Breakthrough Phase (2023-Present)**: Focus on box sets and Douyin strategies leading to high growth [7][8] Management and Ownership - As of the end of 2024, the founder holds over 60% of the shares, ensuring concentrated control and stability within the company [2][7] - The management team is relatively young, with most core executives under 50 years old, and the inclusion of professional managers supports the group's development [7] Marketing Strategies - The company employs celebrity endorsements and sponsors popular variety shows to enhance brand visibility [9] - It has successfully utilized live e-commerce and launched differentiated products like the Hongmai Oxygen Box to meet the needs of the Douyin market [9][10] Supply Chain and Pricing Strategy - Shangmei Co., Ltd. has developed its own supply chain since 2006, with production bases in Suzhou, Shanghai, and overseas, allowing for competitive pricing and improved gross margins [10] - The company uses high cost-performance promotions to attract consumers, successfully applying these strategies in both traditional and online channels [10] Future Development Outlook - Future growth is expected in three core areas: multi-category expansion, all-channel strategy, and multi-brand development [11] - The Han Shu brand is expanding its product lines, including new essence products and the X peptide series, while also enhancing its presence in various channels [11][12][13] Sub-brands and New Initiatives - The company has traditional sub-brands like Yiyezi and Hongse Xiaoxiang, and has launched new brands such as New Page, which focuses on infant skincare [14] - New Page achieved 380 million yuan in revenue in 2024, indicating strong growth potential [14] Overall Performance and Future Expectations - In the first half of 2025, the company's net profit margin improved significantly, supported by multi-category and all-channel expansion [15] - The diversified coverage of sub-brands is expected to bolster the group's development, indicating a positive outlook for future growth [15]

Investment Rating - The report maintains a "Buy" rating for the company [3][8]. Core Insights - The company's performance exceeded expectations, with revenue and net profit both increasing. The estimated revenue for H1 2025 is approximately 4.09 to 4.11 billion RMB, representing a year-on-year growth of 16.8% to 17.3%, while net profit is expected to be between 540 to 560 million RMB, showing a year-on-year increase of 30.9% to 35.8% [8]. - The main brand, Han Shu, solidified its foundation with significant growth driven by category and channel adjustments. In July, Han Shu's GMV on Douyin increased by 58%, benefiting from a shift towards self-operated sales channels [8]. - New product launches and high-end breakthroughs are opening new growth avenues. The New Page brand in the maternal and infant sector saw a GMV increase of 187% from January to July, while the hair care segment is also gaining traction [8]. - The company's strategy of multi-brand collaboration and channel optimization is yielding long-term advantages, focusing on core sectors and expanding product categories [8]. Financial Data and Profit Forecast - Revenue projections for the company are as follows: - 2023: 4,191 million RMB - 2024: 6,793 million RMB - 2025E: 8,513 million RMB - 2026E: 10,466 million RMB - 2027E: 12,664 million RMB - The corresponding net profit forecasts are: - 2023: 461 million RMB - 2024: 781 million RMB - 2025E: 1,061 million RMB - 2026E: 1,364 million RMB - 2027E: 1,654 million RMB - The expected growth rates for net profit are 36% for 2025, 29% for 2026, and 21% for 2027 [7][9].

Investment Rating - The investment rating for the company is maintained as "Buy" with a target price of HKD 100.00 [5] Core Views - The company is expected to see significant revenue growth in the first half of 2025, with projected revenue between RMB 4.09 billion and RMB 4.11 billion, representing a year-on-year increase of 16.8% to 17.3%. Net profit is anticipated to be around RMB 540 million to RMB 560 million, reflecting a year-on-year growth of 30.9% to 35.8% [5][6] - The growth in revenue and profit is primarily driven by the multi-category layout of the Han Shu brand and substantial growth in the Newpage brand, which focuses on infant skincare [5][6] - The company is expected to maintain its competitive advantage in its price segment and expand its product categories, leveraging its multi-brand matrix for new opportunities [5][8] Financial Projections - Revenue projections for the company are as follows: - 2024: RMB 6,793 million (+62.08%) - 2025E: RMB 8,502 million (+25.16%) - 2026E: RMB 10,422 million (+22.59%) - 2027E: RMB 12,668 million (+21.55%) [4] - Net profit projections are: - 2024: RMB 781.21 million (+69.42%) - 2025E: RMB 1,020 million (+30.53%) - 2026E: RMB 1,283 million (+25.86%) - 2027E: RMB 1,559 million (+21.51%) [4] - The expected EPS for the upcoming years is: - 2024: RMB 1.96 - 2025E: RMB 2.56 - 2026E: RMB 3.22 - 2027E: RMB 3.92 [4] Market Performance - In the first half of 2025, Han Shu's online GMV reached RMB 5.2 billion, a year-on-year increase of 19%, ranking fourth among domestic brands [6] - The brand's performance on the Douyin platform showed a significant increase in GMV, achieving RMB 456 million in July 2025, a year-on-year growth of 68.7% [6] - The Newpage brand also demonstrated strong growth, with GMV of RMB 341 million in the first half of 2025, reflecting a year-on-year increase of 128% [6][8]

Market Overview - The Hong Kong stock market showed mixed performance with the Hang Seng Index closing at 24,910.63 points, up 0.03% or 8.1 points, with a total turnover of HKD 215.235 billion [1] - The Hang Seng China Enterprises Index fell by 0.21% to 8,932.68 points, while the Hang Seng Tech Index rose by 0.2% to 5,532.17 points [1] - ZheShang International noted that the market fundamentals remain weak, with a cautious outlook on short-term sentiment [1] Blue Chip Performance - BYD Electronics (00285) led blue-chip stocks, rising 6.72% to HKD 37.8, contributing 3.01 points to the Hang Seng Index [2] - Other notable performers included SMIC (00981) up 3.14% and China Shenhua (01088) up 2.99%, while Li Auto-W (02015) fell 5.35% [2] Sector Highlights - Large tech stocks showed mixed results, with Tencent up 1.7% and Alibaba up 0.6%, while Xiaomi fell 0.55% [3] - The "anti-involution" theme gained traction, with paper, coal, and steel stocks generally rising, including a notable increase of over 10% for Nine Dragons Paper [3][4] - New consumption concepts performed well, with Pop Mart (09992) rising 7.87% and Shangmei (02145) up 7.34% [3] Robotics Sector - The robotics sector saw significant gains, with companies like Geekplus (02590) rising 5.68% and MicroPort (02252) up 4.07% [5] - Recent product launches and government initiatives in Shanghai are expected to accelerate the development of the robotics industry [6] Notable Stock Movements - Times Angel (06699) surged 18.29% after announcing a positive earnings forecast for the first half of 2025, expecting a net profit increase of approximately 538.1% to 604.8% [7] - Crystal Technology (02228) rose 12.42% following a significant partnership agreement worth approximately HKD 470 billion [8] - China Shipbuilding Defense (00317) increased by 7.75% due to optimistic profit forecasts based on seasonal factors in the shipbuilding industry [9] - Zhenjiu Lidu (06979) saw a strong performance despite a projected revenue decline, rising 7.89% [10] - Cathay Pacific (00293) fell 9.66% after reporting mid-year earnings that did not meet market expectations [11]

Group 1 - The stock price of Shanghai Shangmei Cosmetics Co., Ltd. (02145.HK) closed at 87.750 HKD on August 6, marking a 7.34% increase from the previous trading day, with an intraday high of 90.900 HKD, reaching a nearly one-year high [1] - The company experienced a net outflow of 785.97 thousand HKD in capital flow on the same day, with unspecified amounts of inflow and outflow [1] - Shanghai Shangmei is a leading domestic cosmetics company founded in 2002, known for its multiple brands such as Han Shu, Yi Ye Zi, and Hong Se Xiao Xiang, and operates across various categories and channels including skincare, maternal and infant care, and hair care [1] Group 2 - The company has established two major research centers and an international supply chain, emphasizing its commitment to becoming a world-class influential cosmetics company [1] - The corporate culture is centered around values of diversity, optimism, innovation, and heritage, aiming to create products that are loved by consumers globally [1]

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年7月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 上海上美化妝品股份有限公司 (於中華人民共和國註冊成立的股份有限公司) 呈交日期: 2025年8月6日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | H | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 02145 | 說明 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | 法定/註冊股本 | | | 上月底結存 | | | 206,319,319 | RMB | | 1 RMB | | 206,319,319 | | 增加 / 減少 (-) | | | 0 | | | RMB | | 0 | | 本月底結存 | | | 206,319,319 | RMB | | 1 RMB | | 206,319,319 | | 2. 股份分類 ...

Core Viewpoint - The report from CICC indicates that the performance forecast for Shangmei Co. in the first half of the year exceeds expectations, suggesting a promising outlook for the multi-brand group [1] Financial Performance - The company expects revenue for the first half of the year to be between 4.09 billion and 4.11 billion yuan, representing a year-on-year increase of 16.8% to 17.3% [1] - The net profit is projected to be between 540 million and 560 million yuan, reflecting a year-on-year growth of 30.9% to 35.8% [1] - Calculating the midpoint of the ranges, the corresponding net profit margin for the first half is estimated at 13.4% [1] Future Projections - Considering the ongoing brand momentum and strengthening competitive advantages, the firm has raised its net profit forecasts for 2025 and 2026 by 13% each, to 1.13 billion and 1.39 billion yuan respectively [1] - The rating is maintained at "outperforming the industry," with a target price increase of 15% to 98 Hong Kong dollars [1]

上美股份(2145.HK)盘初一度涨超11%，报90.9港元，股价创出历史新高，市值突破360亿港元。该股年内累计最大涨幅达164%。 消息面上，上美股份昨晚发盈喜，预计2025年上半年营收40.9亿-41.1亿元，同比增长16.8%-17.3%；预计净利润5.4亿-5.6亿元，同比大幅增长 30.9%-35.8%，展现出强劲的盈利能力和持续增长态势。公告表明，上美股份营收及净利润增加或主要来自于主力品牌韩束全渠道、多品类的布局带来的 收入持续增长，及第二增长曲线newpage一页的收入同比大幅提升。 ...

Group 1 - Angelalign (06699) opened nearly 19% higher after a positive earnings forecast, driven by strategic price adjustments in its core Chinese business and continued growth in revenue outside China [1] - Songjing Technology (01079) resumed trading with an opening increase of over 40% [1] - Jingtai Holdings (02228) opened more than 9% higher after announcing a significant partnership with DoveTree, valued at approximately HKD 47 billion (USD 5.99 billion) for AI pharmaceutical development [1] Group 2 - Shunmei Co., Ltd. (02145) saw an early morning increase of over 5%, projecting a revenue of RMB 4.09 billion to RMB 4.11 billion for the first half of 2025, a year-on-year growth of 16.8%-17.3% [2] - Nine Dragons Paper (02689) rose over 10% following the successful commissioning of its PM56 production line, which can produce 250,000 tons of high-grade cultural paper annually [2] Group 3 - Giant Star Legend (06683) increased over 1% after announcing a collaboration with Jiushi Wen Chuan for a large-scale IP and cultural tourism project in Shanghai [3] - South Manganese Industry (01091) surged over 15%, expecting to turn a profit of at least HKD 150 million in the first half of 2025, compared to a loss of HKD 162.8 million in the same period of 2024 [3] Group 4 - China Shenhua (01088) rose over 3% after announcing plans to acquire significant assets from its controlling shareholder, which would enhance its coal production capacity by 74.5% [4] - Boya Interactive (00434) fell over 6% due to a profit warning, expecting a decrease of approximately 25%-35% in profit for the first half of 2025 compared to the same period in 2024 [4] Group 5 - Wuling Motors (00305) increased over 9% after announcing a projected net profit of approximately RMB 84 million for the first half of 2025, a significant increase from RMB 21.125 million in the same period of 2024 [5] Group 6 - Hims & Hers Health (HIMS.US) dropped 12.36% after reporting second-quarter sales of USD 545 million, below market expectations [6] - Palantir (PLTR.US) rose 7.85% after reporting second-quarter revenue of over USD 1 billion, a 48% year-on-year increase [6] Group 7 - Futu Holdings (FUTU.US) increased by 2.82% after UBS raised its target price, citing strong expected performance in the second quarter [7] - Daqo New Energy (DQ.US) rose 3.68% as market signals indicated positive changes in the photovoltaic polysilicon sector [7] Group 8 - Li Auto (LI.US) saw a slight increase in stock price after announcing adjustments to its electric vehicle model pricing [8] - Vertex Pharmaceuticals (VRTX.US) fell 20.60% after failing to meet key endpoints in a clinical trial [8] Group 9 - Chinese gaming stocks collectively rose, with Bilibili (BILI.US) up 2.07% following a report indicating a 14.08% year-on-year increase in the domestic gaming market [9] Group 10 - Taiwan Semiconductor Manufacturing Company (TSM.US) fell 2.70% amid reports of a potential technology leak involving its 2nm chip process [9] - Advanced Micro Devices (AMD.US) decreased by 1.40% despite reporting a 32% year-on-year revenue increase for the second quarter [10]

Core Viewpoint - The company has raised its profit forecast for 2025-2026 by 13% to 11.3 billion and 13.9 billion yuan, respectively, due to the continuous release of brand potential and enhanced competitive advantages [1] Group 1: Revenue Growth - The multi-category layout of the Han Shu brand and the sustained high growth of Newpage have driven rapid revenue growth in the first half of 2025, with expected revenue of 40.9-41.1 billion yuan, representing a year-on-year increase of 16.8%-17.3% [2] - Newpage's GMV on major platforms like Tmall, Douyin, and JD.com has increased by over 140% year-on-year in the first half of 2025, following a strategic upgrade to cover a full age range for skincare [2] Group 2: Profit Margin Improvement - The optimization of the channel structure and the increase in the proportion of high-profit brands have led to a profit margin improvement in the first half of 2025, with an expected net profit of 5.4-5.6 billion yuan, reflecting a year-on-year increase of 30.9%-35.8% [3] - The proportion of self-broadcasting and product card GMV on Douyin has increased, contributing to a profit margin improvement, with the overall profit margin expected to rise by 1.6 percentage points to 13.4% [3] Group 3: Brand Expansion Strategy - The company plans to continue expanding its brand matrix, having launched new brands in May and August, with further launches planned for the second half of 2025 [4] - The long-term strategy includes focusing on six major brands across skincare, hair care, and maternal and infant products, aiming for significant growth in the cosmetics sector over the next decade [4]