2024年，泸州老窖智能包装中心建成投产，项目运用AI智能、数字孪生、工业物联网等新一代智能制 造技术，整合生产控制系统、采购管理系统、物流管理系统等六大信息系统，5条灌装生产线平均生产 速度达15000瓶/小时，将生产效率提高2倍以上。同时，每条生产线配备杂质检测机，准确率达 99.99%。依托科技"组合拳"，泸州老窖智能包装中心成功实现灌装速度、质量检测水平、智能化水平、 数字化水平、自主技术创新水平的全面提升。 泸州老窖多年来坚定改革创新，致力于以先进生产力助推传统行业数智化转型的探索实践。近年来，泸 州老窖相继建成泸州老窖黄舣酿酒生态园等重大项目，搭建国家固态酿造工程技术研究中心、国家酒检 中心、国家博士后工作站等科研平台，持续深化与中国科学院、江南大学等科研院所及高校的合作，以 强大的科技力量支撑推动产品持续创新升级。通过数智建设赋能生产、营销和管理等重要环节，泸州老 窖高质量发展迈上新台阶。 履行社会责任，彰显国企担当 4月28日，庆祝中华全国总工会成立100周年暨全国劳动模范和先进工作者表彰大会在北京召开。泸州老 窖股份有限公司党委副书记、总经理林锋荣获"全国劳动模范"称号。 这一荣誉也将激励泸 ...

食品饮料 分析师：刘冉 登记编码：S0730516010001 liuran@ccnew.com 021-50586281 一季度环比改善，销售增长中枢下沉 ——泸州老窖(000568)业绩点评 证券研究报告-年报点评 谨慎增持(首次) 市场数据(2025-05-08) | 收盘价(元) | 127.18 | | --- | --- | | 一年内最高/最低(元) | 192.74/100.02 | | 沪深 300 指数 | 3,852.90 | | 市净率(倍) | 3.73 | | 流通市值(亿元) | 1,868.48 | | 基础数据(2025-03-31) | | | 每股净资产(元) | 34.08 | | 每股经营现金流(元) | 2.25 | | 毛利率(%) | 86.51 | | 净资产收益率_摊薄(%) | 9.16 | | 资产负债率(%) | 24.67 | | 总股本/流通股(万股) | 147,195.15/146,916.4 | | | 9 | B 股/H 股(万股) 0.00/0.00 资料来源：中原证券研究所，聚源 相关报告 投资要点： 本报告版权属于中原证券股份有限公司 ...

相关报告 食品饮料 分析师：刘冉 登记编码：S0730516010001 liuran@ccnew.com 021-50586281 一季度环比改善，销售增长中枢下沉 ——泸州老窖(000568)业绩点评 | 收盘价(元) | 127.18 | | --- | --- | | 一年内最高/最低(元) | 192.74/100.02 | | 沪深 300 指数 | 3,852.90 | | 市净率(倍) | 3.73 | | 流通市值(亿元) | 1,868.48 | | 基础数据(2025-03-31) | | | 每股净资产(元) | 34.08 | | 每股经营现金流(元) | 2.25 | | 毛利率(%) | 86.51 | | 净资产收益率_摊薄(%) | 9.16 | | 资产负债率(%) | 24.67 | | 总股本/流通股(万股) | 147,195.15/146,916.4 | | | 9 | 证券研究报告-年报点评 谨慎增持(首次) B 股/H 股(万股) 0.00/0.00 市场数据(2025-05-08) 资料来源：中原证券研究所，聚源 投资要点： 本报告版权属于中原证券股份有限公司 ...

Industry Dynamics - Ten individuals from the liquor industry were recognized as national labor models and advanced workers at a ceremony celebrating the 100th anniversary of the All-China Federation of Trade Unions [3] - A new national standard for rice-flavored liquor will be implemented on May 1, 2026, focusing on sensory quality and production process control, which aims to enhance consumer perception and trust in the product [5] - Five major liquor exhibitions have been included in the "Ten Cities Linkage Sharing Food and Drink" initiative for 2025, organized by various government departments [6] - The first local safety production standard for the Helan Mountain East Ridge wine region will take effect on June 3, 2025, providing guidelines for safety hazard inspections in wine production [7] - Yibin's projected liquor production for 2024 is 213,500 kiloliters, reflecting a year-on-year decrease of 3.6% [7] Company Dynamics - As of April 30, 2024, 21 listed liquor companies reported a total revenue of 443.96 billion yuan, a year-on-year increase of 7.63%, and a net profit of 167.72 billion yuan, up 6.79% [8] - In Q1 2025, 19 listed liquor companies achieved a revenue of 149.32 billion yuan, growing by 2.20%, and a net profit of 63.11 billion yuan, increasing by 2.26% [10] - Major companies like Kweichow Moutai and Luzhou Laojiao are leveraging AI tools to enhance brand influence and operational efficiency [11] - Jiangsu Jinshiyuan has established a Customer Relationship Management Department to improve internal management and resource allocation [11] - Qingdao Beer plans to acquire 100% equity of Shandong Jimo Yellow Wine Factory for 665 million yuan [12]

Industry Overview - The Chinese liquor industry is undergoing a deep adjustment in 2024, characterized by a decline in both production and sales, a slowdown in terminal sales, shrinking consumption scenarios, and insufficient consumer confidence [1] - The number of liquor companies experiencing revenue decline has increased from 2 to 6 compared to the previous year, with companies like Jiu Gui Jiu and Shun Xin Agriculture facing significant revenue drops for two consecutive years [1] Company Performance - Guizhou Moutai leads the industry with a gross margin of 91.93%, followed by Luzhou Laojiao at 87.54% and Shui Jing Fang at 82.76%. Shui Jing Fang's high gross margin is attributed to the elimination of low-end products, focusing on high-end liquor [2] - The lowest gross margins are reported by Jin Zhong Zi Jiu and Shun Xin Agriculture, at 36.03% and 34.94% respectively. Jin Zhong Zi Jiu's gross margin has decreased by 5.38 percentage points, while Shun Xin Agriculture's margin increased by 4.23 percentage points, mainly due to its slaughtering business [2] Gross Margin Trends - In 2024, the median gross margin for 19 liquor companies is 73.16%, down by 2 percentage points from the previous year. 12 companies, accounting for 63%, reported a decline in gross margins, with She De Jiu Ye experiencing the most significant drop of nearly 9 percentage points [3] - Jiu Gui Jiu also saw a gross margin decline of nearly 7 percentage points, indicating that mid-range liquor brands are facing the most severe impacts in this industry adjustment [3] Net Profit Margin Analysis - Guizhou Moutai boasts a net profit margin of 52.27%, followed by Luzhou Laojiao and Wuliangye at 43.27% and 37.22% respectively, although all three companies experienced slight declines in net profit margins compared to the previous year [4] - The lowest net profit margins are found in Jin Zhong Zi Jiu, Jiu Gui Jiu, Shun Xin Agriculture, Tian You De Jiu, and She De Jiu Ye, all below 10%. The most significant declines in net profit margins were seen in She De Jiu Ye and Jiu Gui Jiu [5] Financial Summary - The financial performance of major liquor companies shows a trend of declining margins, with notable companies like Jiu Gui Jiu reporting a net profit margin as low as 0.88% [4][5] - The financial data indicates that while some companies have managed to improve their net profit margins, the overall trend in the industry is one of contraction and increased pressure on mid-range and low-end products [5][6]

Core Viewpoint - The Chinese liquor industry is experiencing a deep adjustment in 2024, characterized by declining production and sales, sluggish terminal movement, shrinking consumption scenarios, and insufficient consumer confidence, leading to price inversions for various products [1] Group 1: Industry Trends - The liquor industry is facing dual declines in production and sales, with a notable slowdown in revenue growth for liquor companies in 2024 [1] - The number of liquor companies experiencing revenue declines increased from 2 to 6 compared to the previous year, with brands like Jiu Gui Jiu and Shun Xin Agriculture facing significant downturns for two consecutive years [1] Group 2: Sales Expenses - The total sales expenses for 19 listed liquor companies reached 45.87 billion yuan in the previous year, marking an 11% year-on-year increase, which outpaced revenue growth [2] - The median sales expense ratio rose from 16.26% to 19.1%, indicating a growing burden on companies [2] - Notably, Wu Liang Ye had the highest sales expenses at 10.692 billion yuan, followed by Gu Qing Gong Jiu and Kweichow Moutai [2] Group 3: Management Expenses - The total management expenses for listed liquor companies amounted to 22.85 billion yuan, slightly up from 22.66 billion yuan the previous year, with a median management expense ratio of 7.27% [3] - Eleven companies reported an increase in management expenses, while eight companies saw a decline [3] - Companies like Shanxi Fen Jiu, Shui Jing Fang, and Tian You De Jiu experienced management expense growth exceeding 10% [3] Group 4: Expense Ratios - Jiu Gui Jiu had the highest sales expense ratio at 42.94%, followed by Jin Zhong Zi Jiu at 31.84% and Gu Qing Gong Jiu at 26.22% [4] - Kweichow Moutai had the lowest sales expense ratio at 3.24%, indicating efficient cost management [4] - The management expense ratios for Tian You De Jiu, Jiu Gui Jiu, and Jin Zhong Zi Jiu exceeded 10%, while companies like Wu Liang Ye and Kweichow Moutai maintained lower ratios [4]

有9家酒企归母净利润低于10亿元，4家净利润低于1亿元。去年只有金种子酒一家酒企亏损，亏损金额 从上年的0.22亿元扩大到2.58亿元。 出品：新浪财经上市公司研究院 作者：浪头饮食/ 郝显 2024年，白酒行业进入深度调整！ "行业产销双线下滑、终端动销整体放缓、消费场景萎缩、消费信心不足，诸多产品价格不同程度倒 挂，"茅台集团党委副书记、总经理王莉2024年中曾对白酒行业发展趋势作出过这样的判断。 在这种背景下，渠道库存问题凸显，头部酒企也频频通过停货稳定价格体系。白酒企业分化进一步加 剧，头部酒企仍能维持稳健增长，中小酒企则开始面对压力。 从上市公司层面来看，2024年酒企收入增速大幅放缓，收入下滑酒企数量从上年的2家增至6家。酒鬼酒 和顺鑫农业已经连续大幅下滑两年。 19家上市白酒公司归母净利润增长7.6% 贵州茅台一家占比达到52% 2024年19家上市白酒公司（剔除*ST岩石（维权）），总共实现归母净利润1668.48亿元，同比增长 7.6%。 贵州茅台去年净利润达到862.28亿元，占上市白酒净利润的近52%，提升了3.48个百分点。其次是五粮 液、泸州老窖和山西汾酒，归母净利润分别为318.5 ...

出品：新浪财经上市公司研究院 作者：浪头饮食/ 郝显 2024年，白酒行业进入深度调整！ "行业产销双线下滑、终端动销整体放缓、消费场景萎缩、消费信心不足，诸多产品价格不同程度倒 挂，"茅台集团党委副书记、总经理王莉2024年中曾对白酒行业发展趋势作出过这样的判断。 在这种背景下，渠道库存问题凸显，头部酒企也频频通过停货稳定价格体系。白酒企业分化进一步加 剧，头部酒企仍能维持稳健增长，中小酒企则开始面对压力。 从上市公司层面来看，2024年酒企收入增速大幅放缓，收入下滑酒企数量从上年的2家增至6家。酒鬼酒 和顺鑫农业已经连续大幅下滑两年。 3家酒企经营活动现金流净额转负 经营活动现金流是衡量上市公司核心盈利能力和财务健康度的关键指标，2024年3家酒企经营活动现金 流净额转负，分别为舍得酒业、酒鬼酒、金种子酒，比上年多了两家。 去年8家公司经营活动现金流净额同比增长，剔除皇台酒业之后，增速最快的是泸州老窖、山西汾酒、 口子窖。此外贵州茅台增长38.85%，也排在前列。 此外，伊力特、洋河股份、顺鑫农业、舍得酒业、金种子酒、酒鬼酒在收入下滑的情况下，存货仍在增 长。 | | | 2024年上市白酒公司存货、现金 ...

Core Viewpoint - The Chinese liquor industry is undergoing a deep adjustment in 2024, characterized by declining production and sales, sluggish terminal movement, shrinking consumption scenarios, and insufficient consumer confidence, leading to price inversions for many products [1] Group 1: Industry Overview - The liquor industry is facing significant challenges, with inventory issues becoming prominent and leading major companies to halt shipments to stabilize pricing [1] - The number of liquor companies experiencing revenue declines has increased from 2 in 2023 to 6 in 2024, indicating a growing divide between leading and smaller enterprises [2] Group 2: Revenue Performance - In 2024, 19 listed liquor companies achieved a total revenue of 441.94 billion yuan, reflecting a growth of 7.67% compared to 2023, but with a notable slowdown in revenue growth [2] - The median revenue growth rate for these companies dropped to 3.69% in 2024 from 18.04% in the previous year [2] - The top three companies with the highest revenue growth rates are Jinhuijiu (18.59%), Gujinggongjiu (16.41%), and Guizhou Moutai (15.66%) [2] Group 3: Company-Specific Insights - Guizhou Moutai generated revenue of 174.14 billion yuan in 2024, accounting for 39.4% of the total revenue of listed liquor companies, an increase of nearly 3 percentage points [2] - Yanghe's revenue fell by 12.83% to 28.88 billion yuan, causing it to drop out of the 30 billion yuan club [4] - Jiugui Jiu's revenue declined nearly 50% in 2024 after a 30% drop in 2023, highlighting severe channel issues [4] Group 4: Revenue Rankings - The revenue rankings for 2024 show Guizhou Moutai leading with 174.14 billion yuan, followed by Wuliangye with 89.18 billion yuan, and Shanxi Fenjiu with 36.01 billion yuan [5] - Companies like Jiugui Jiu and Jinzongzi Jiu are experiencing significant revenue declines, with Jiugui Jiu's revenue dropping to 1.42 billion yuan, a decrease of 49.70% [5]

Investment Rating - The investment rating for the company is "Buy" and is maintained [6]. Core Views - The company achieved a total revenue of 31.196 billion yuan in 2024, representing a year-on-year increase of 3.19%, and a net profit attributable to shareholders of 13.473 billion yuan, up 1.71% year-on-year [2][4][10]. - In Q4 2024, the company reported total revenue of 6.893 billion yuan, a decrease of 16.86% year-on-year, and a net profit of 1.88 billion yuan, down 29.86% year-on-year [2][4][10]. - For Q1 2025, total revenue was 9.352 billion yuan, reflecting a year-on-year increase of 1.78%, with a net profit of 4.593 billion yuan, up 0.41% year-on-year [2][4][10]. - The company’s mid-to-high-end liquor revenue in 2024 was 27.585 billion yuan, an increase of 2.77% year-on-year, while other liquor revenue was 3.467 billion yuan, up 7.15% year-on-year [10]. - The company has announced a three-year dividend plan, with a payout ratio of no less than 65%, 70%, and 75% for 2024, 2025, and 2026, respectively, with a minimum total dividend of 8.5 billion yuan (including tax) [10]. Summary by Sections Financial Performance - Total revenue for 2024 was 31.196 billion yuan, with a net profit of 13.473 billion yuan [2][10]. - Q4 2024 showed a significant decline in revenue and profit compared to the previous year [2][10]. - Q1 2025 demonstrated a slight recovery in revenue and profit [2][10]. Product and Channel Analysis - Mid-to-high-end liquor sales contributed significantly to revenue growth, while other liquor categories also saw positive growth [10]. - Traditional channels generated 29.573 billion yuan in revenue, up 3.2% year-on-year, while emerging channels contributed 1.479 billion yuan, an increase of 4.16% [10]. Profitability Metrics - The net profit margin for 2024 decreased by 0.63 percentage points to 43.19%, and the gross margin fell by 0.76 percentage points to 87.54% [10]. - In Q1 2025, the net profit margin further declined by 0.67 percentage points to 49.11% [10]. Future Outlook - The company is expected to maintain stable growth, with projected EPS of 9.44 yuan and 10.03 yuan for 2025 and 2026, respectively, corresponding to PE ratios of 13.3 and 12.5 times [10].