有9家酒企归母净利润低于10亿元，4家净利润低于1亿元。去年只有金种子酒一家酒企亏损，亏损金额 从上年的0.22亿元扩大到2.58亿元。 出品：新浪财经上市公司研究院 作者：浪头饮食/ 郝显 2024年，白酒行业进入深度调整！ "行业产销双线下滑、终端动销整体放缓、消费场景萎缩、消费信心不足，诸多产品价格不同程度倒 挂，"茅台集团党委副书记、总经理王莉2024年中曾对白酒行业发展趋势作出过这样的判断。 在这种背景下，渠道库存问题凸显，头部酒企也频频通过停货稳定价格体系。白酒企业分化进一步加 剧，头部酒企仍能维持稳健增长，中小酒企则开始面对压力。 从上市公司层面来看，2024年酒企收入增速大幅放缓，收入下滑酒企数量从上年的2家增至6家。酒鬼酒 和顺鑫农业已经连续大幅下滑两年。 19家上市白酒公司归母净利润增长7.6% 贵州茅台一家占比达到52% 2024年19家上市白酒公司（剔除*ST岩石（维权）），总共实现归母净利润1668.48亿元，同比增长 7.6%。 贵州茅台去年净利润达到862.28亿元，占上市白酒净利润的近52%，提升了3.48个百分点。其次是五粮 液、泸州老窖和山西汾酒，归母净利润分别为318.5 ...

出品：新浪财经上市公司研究院 作者：浪头饮食/ 郝显 2024年，白酒行业进入深度调整！ "行业产销双线下滑、终端动销整体放缓、消费场景萎缩、消费信心不足，诸多产品价格不同程度倒 挂，"茅台集团党委副书记、总经理王莉2024年中曾对白酒行业发展趋势作出过这样的判断。 在这种背景下，渠道库存问题凸显，头部酒企也频频通过停货稳定价格体系。白酒企业分化进一步加 剧，头部酒企仍能维持稳健增长，中小酒企则开始面对压力。 从上市公司层面来看，2024年酒企收入增速大幅放缓，收入下滑酒企数量从上年的2家增至6家。酒鬼酒 和顺鑫农业已经连续大幅下滑两年。 3家酒企经营活动现金流净额转负 经营活动现金流是衡量上市公司核心盈利能力和财务健康度的关键指标，2024年3家酒企经营活动现金 流净额转负，分别为舍得酒业、酒鬼酒、金种子酒，比上年多了两家。 去年8家公司经营活动现金流净额同比增长，剔除皇台酒业之后，增速最快的是泸州老窖、山西汾酒、 口子窖。此外贵州茅台增长38.85%，也排在前列。 此外，伊力特、洋河股份、顺鑫农业、舍得酒业、金种子酒、酒鬼酒在收入下滑的情况下，存货仍在增 长。 | | | 2024年上市白酒公司存货、现金 ...

Core Viewpoint - The Chinese liquor industry is undergoing a deep adjustment in 2024, characterized by declining production and sales, sluggish terminal movement, shrinking consumption scenarios, and insufficient consumer confidence, leading to price inversions for many products [1] Group 1: Industry Overview - The liquor industry is facing significant challenges, with inventory issues becoming prominent and leading major companies to halt shipments to stabilize pricing [1] - The number of liquor companies experiencing revenue declines has increased from 2 in 2023 to 6 in 2024, indicating a growing divide between leading and smaller enterprises [2] Group 2: Revenue Performance - In 2024, 19 listed liquor companies achieved a total revenue of 441.94 billion yuan, reflecting a growth of 7.67% compared to 2023, but with a notable slowdown in revenue growth [2] - The median revenue growth rate for these companies dropped to 3.69% in 2024 from 18.04% in the previous year [2] - The top three companies with the highest revenue growth rates are Jinhuijiu (18.59%), Gujinggongjiu (16.41%), and Guizhou Moutai (15.66%) [2] Group 3: Company-Specific Insights - Guizhou Moutai generated revenue of 174.14 billion yuan in 2024, accounting for 39.4% of the total revenue of listed liquor companies, an increase of nearly 3 percentage points [2] - Yanghe's revenue fell by 12.83% to 28.88 billion yuan, causing it to drop out of the 30 billion yuan club [4] - Jiugui Jiu's revenue declined nearly 50% in 2024 after a 30% drop in 2023, highlighting severe channel issues [4] Group 4: Revenue Rankings - The revenue rankings for 2024 show Guizhou Moutai leading with 174.14 billion yuan, followed by Wuliangye with 89.18 billion yuan, and Shanxi Fenjiu with 36.01 billion yuan [5] - Companies like Jiugui Jiu and Jinzongzi Jiu are experiencing significant revenue declines, with Jiugui Jiu's revenue dropping to 1.42 billion yuan, a decrease of 49.70% [5]

Investment Rating - The investment rating for the company is "Buy" and is maintained [6]. Core Views - The company achieved a total revenue of 31.196 billion yuan in 2024, representing a year-on-year increase of 3.19%, and a net profit attributable to shareholders of 13.473 billion yuan, up 1.71% year-on-year [2][4][10]. - In Q4 2024, the company reported total revenue of 6.893 billion yuan, a decrease of 16.86% year-on-year, and a net profit of 1.88 billion yuan, down 29.86% year-on-year [2][4][10]. - For Q1 2025, total revenue was 9.352 billion yuan, reflecting a year-on-year increase of 1.78%, with a net profit of 4.593 billion yuan, up 0.41% year-on-year [2][4][10]. - The company’s mid-to-high-end liquor revenue in 2024 was 27.585 billion yuan, an increase of 2.77% year-on-year, while other liquor revenue was 3.467 billion yuan, up 7.15% year-on-year [10]. - The company has announced a three-year dividend plan, with a payout ratio of no less than 65%, 70%, and 75% for 2024, 2025, and 2026, respectively, with a minimum total dividend of 8.5 billion yuan (including tax) [10]. Summary by Sections Financial Performance - Total revenue for 2024 was 31.196 billion yuan, with a net profit of 13.473 billion yuan [2][10]. - Q4 2024 showed a significant decline in revenue and profit compared to the previous year [2][10]. - Q1 2025 demonstrated a slight recovery in revenue and profit [2][10]. Product and Channel Analysis - Mid-to-high-end liquor sales contributed significantly to revenue growth, while other liquor categories also saw positive growth [10]. - Traditional channels generated 29.573 billion yuan in revenue, up 3.2% year-on-year, while emerging channels contributed 1.479 billion yuan, an increase of 4.16% [10]. Profitability Metrics - The net profit margin for 2024 decreased by 0.63 percentage points to 43.19%, and the gross margin fell by 0.76 percentage points to 87.54% [10]. - In Q1 2025, the net profit margin further declined by 0.67 percentage points to 49.11% [10]. Future Outlook - The company is expected to maintain stable growth, with projected EPS of 9.44 yuan and 10.03 yuan for 2025 and 2026, respectively, corresponding to PE ratios of 13.3 and 12.5 times [10].

Core Viewpoint - The Chinese liquor industry is entering a phase of intense competition, with companies experiencing a slowdown in growth and adjusting their strategies for more sustainable development [2][21]. Financial Performance - In 2024, 21 listed liquor companies generated revenue of 443.97 billion yuan, a year-on-year increase of 7.63%, and a net profit of 168.08 billion yuan, up 7.01% [2]. - Only five companies achieved double-digit growth in both revenue and net profit in 2024, down from 15 the previous year [3][4]. - Guizhou Moutai led the industry with a revenue increase of 15.71% to 170.90 billion yuan and a net profit growth of 15.38% to 86.23 billion yuan [4][5]. Market Trends - The industry is experiencing a shift towards "volume competition," where stronger brands are consolidating their market positions while weaker brands struggle [2][21]. - Companies are increasing their marketing expenditures to maintain market share, with 12 out of 21 companies raising their sales expenses in 2024 [10][11]. Sales and Profitability - The highest increase in sales expenses was seen in Wuliangye, which spent 10.69 billion yuan, a 37.15% increase [11]. - Several companies, including Yanghe and Jiugui, reported declines in both revenue and net profit, indicating a challenging market environment [7][18]. Inventory and Contract Liabilities - Inventory levels are rising across most companies, with Water Well's inventory increasing by 31.13% to 3.22 billion yuan, highlighting the ongoing challenge of inventory management [15]. - Contract liabilities showed a mixed trend, with some companies like Gujing Gongjiu seeing a significant increase of 150.86% [14]. Future Outlook - For 2025, companies are setting more flexible growth targets, with many aiming for single-digit growth rates [18][20]. - The market is expected to continue evolving, with a focus on high-quality development and sustainable growth strategies [20][21].

从中证全指食品、饮料与烟草指数持仓的市场板块来看，上海证券交易所占比61.17%、深圳证券交易 所占比38.83%。 从中证全指食品、饮料与烟草指数持仓样本的行业来看，白酒占比47.83%、调味品与食用油占比 12.10%、乳制品占比12.04%、其他食品占比7.46%、软饮料占比6.48%、啤酒占比4.76%、休闲食品占比 4.02%、肉制品占比3.31%、葡萄酒及其他占比1.33%、黄酒占比0.66%。 资料显示，指数样本每半年调整一次，样本调整实施时间分别为每年6月和12月的第二个星期五的下一 交易日。权重因子随样本定期调整而调整，调整时间与指数样本定期调整实施时间相同。在下一个定期 调整日前，权重因子一般固定不变。遇临时调整时，当中证全指指数调整样本时，中证全指行业指数样 本随之进行相应调整。在样本公司有特殊事件发生，导致其行业归属发生变更时，将对中证全指行业指 数样本进行相应调整。当样本退市时，将其从指数样本中剔除。样本公司发生收购、合并、分拆等情形 的处理，参照计算与维护细则处理。 据了解，为反映中证全指指数样本中不同行业公司证券的整体表现，为投资者提供分析工具，将中证全 指指数样本按中证行业分类 ...

白酒：1190亿元分红创新高 所谓冰，是整个白酒板块上市企业2024年净利润增速普遍下滑；而所谓火，则是2024年年度行业分红总金额高达1190亿元，逆势创下历史新高。 在行业竞争不断加剧的背景下，白酒这张高分红的"牌"能否达到想要的效果？从2024年第四季度与2025年一季度基金的持仓态度来看，机构投资者的信心已 然回暖。 随着2024年年报披露完毕，白酒企业2024年派发"红包"金额也随之出炉，由于多家头部酒企增加了分红频次，最终让白酒企业2024年全年分红总金额定格在 1190亿元，分红总金额同比增长近10%，而整个行业股息支付率也达到71.34%，仅次于2022年的74.28%，排在历史第二。 | 年度 | 归母净利润(亿元) | 现金分红总额(亿元) | 股息支付率 | 分红公司数量 | | --- | --- | --- | --- | --- | | 2024 | 1,668.48 | 1.190.26 | 71.34% | 17 | | 2023 | 1.550.59 | 1.094.86 | 70.61% | 16 | | 2022 | 1.304.73 | 969.19 | 74.28% ...

Core Insights - The report indicates that the increase in investment hotspots has weakened the performance of consumer stocks in China [1] - The consumer sector is experiencing slow growth, with a lack of fundamental catalysts in the short term, although long-term asset revaluation logic remains intact [8] Industry Overview - In April 2025, five out of eight tracked industries maintained positive growth, while two experienced negative growth and one remained flat. The industries with single-digit growth included dairy (+3.4%), dining (+3.1%), soft drinks (+2.7%), condiments (+2.3%), and frozen foods (+1.5%). The declining sectors were mass-market and below liquor (-10.7%) and mid-to-high-end liquor (-1.5%), with the beer industry remaining flat [3][10] - The revenue for the high-end liquor sector in April was 26.4 billion yuan, down 1.5% year-on-year, while the cumulative revenue for the first four months was 167 billion yuan, up 0.3% year-on-year [12] - The mass-market liquor sector saw a revenue of 15 billion yuan in April, down 10.7% year-on-year, with a cumulative revenue of 75.2 billion yuan for the first four months, down 13.9% year-on-year [13] - The beer industry reported a revenue of 14 billion yuan in April, remaining flat year-on-year, with a cumulative revenue of 60.6 billion yuan, showing a slight decline of 0.2% [14] Price Trends - In April, the wholesale prices of high-end liquor such as Feitian Moutai continued to decline, with prices for whole boxes and individual bottles down by 70 yuan compared to the previous month [4][22] - The prices of most high-end liquor remained stable, while mid-range and lower-end liquor prices saw more declines than increases [12][13] Cost Analysis - The cost indices for various products in April showed increases for beer (+2.69%), frozen foods (+1.67%), dairy (+1.09%), while condiments (-0.12%), instant noodles (-0.18%), and soft drinks (-1.58%) experienced declines [5] - The prices of packaging materials varied, with aluminum can prices rising by 8.37% year-on-year, while glass, plastic, and pulp prices fell by 23.17%, 20.90%, and 4.59% respectively [5] Investment Recommendations - The report suggests waiting for the right opportunity to increase positions in consumer stocks, particularly in the dairy sector, soft drinks, and liquor, with specific companies highlighted for potential investment [8]

2025 年 05 月 08 日 业绩稳健增长，2025 年稳中求进 买入(维持) 事件 | 分析师：孙山山 | S1050521110005 | | --- | --- | | sunss@cfsc.com.cn | | | 联系人：肖燕南 | S1050123060024 | | xiaoyn@cfsc.com.cn | | | 基本数据 | 2025-05-07 | | --- | --- | | 当前股价（元） | 125.87 | | 总市值（亿元） | 1853 | | 总股本（百万股） | 1472 | | 流通股本（百万股） | 1469 | | 52 周价格范围（元） | 100.02-192.74 | | 日均成交额（百万元） | 1650.75 | 市场表现 -50 -40 -30 -20 -10 0 10 20 (%) 泸州老窖 沪深300 资料来源：Wind，华鑫证券研究 相关研究 1、《泸州老窖（000568）：浓香鼻 祖壮志凌云，三大品系交替发力》 2024-12-15 2、《泸州老窖（000568）：业绩表 现稳健，费投同比优化》2024-10- 31 3、《泸州老窖（0005 ...

Core Viewpoint - The liquor industry maintains a medium-term optimistic outlook, emphasizing the importance of positioning over rhythm, with a focus on marginal stabilization signals at the cycle bottom [1] Revenue Side: Gradual Bottoming and Increasing Disparity - In FY2024, the liquor sector's revenue grew by 8.2% year-on-year, while net profit attributable to shareholders increased by 7.2%, with a noticeable deceleration in H2 compared to H1 [2] - Major liquor companies are enhancing dealer management and making appropriate adjustments, emphasizing binding core distributors to drive network penetration and sales performance [2] - In Q4 of 2024 and Q1 of 2025, most liquor companies experienced cash collection growth rates lower than apparent return growth rates, indicating ongoing cash pressure in channels [2] Profit Side: Pressure on Gross Margin and Tax Rate, Decline in Net Profit Margin - The gross margin for the liquor sector in FY2024 was 82.93%, a year-on-year increase of 0.41 percentage points, while Q1 of 2025 saw a gross margin of 82.61%, up by 0.09 percentage points [3] - Sales expense ratios increased in FY2024 and Q1 of 2025, while management expense ratios decreased, indicating a cautious approach to expense management amid a stable pricing environment [3] - Profit growth rates for high-end liquor were 11.31% in FY2024 and 8.47% in Q1 of 2025, while sub-high-end and real estate liquor experienced declines, primarily due to challenges faced by certain brands [3]