Core Viewpoint - The trend of low-alcohol liquor is gaining momentum in China, with major companies like Wuliangye and Luzhou Laojiao planning to launch new products in this category by 2025, appealing particularly to younger consumers [2][4]. Group 1: Industry Trends - Numerous liquor companies are focusing on low-alcohol products, which maintain flavor while reducing alcohol stimulation, making them popular among consumers, especially the younger demographic [2][4]. - The live broadcast discussing the new layout for low-alcohol liquor in 2025 attracted over 300,000 viewers, indicating significant interest in this market segment [2][4]. Group 2: Technical Challenges - The development of low-alcohol liquor faces two main technical challenges: maintaining the original flavor profile after reducing alcohol content and masking the taste of water, which has historically been a barrier [5][6]. - Recent advancements have shown that companies like Wuliangye have made significant progress in overcoming these challenges, with new samples showing improved flavor retention and reduced water taste [5][6]. Group 3: Market Considerations - Despite the advancements, the market outlook for low-alcohol liquor remains cautious, with a recommendation to observe consumer feedback over the next three years to assess market viability [5][6]. - The production of low-alcohol liquor is more complex and costly compared to high-alcohol liquor, which may affect profitability for companies [6][7]. Group 4: Consumer Insights - The primary consumer base for low-alcohol liquor may currently be middle-aged individuals who prioritize health, while younger consumers require targeted marketing strategies to engage them effectively [11][12]. - Recommendations for consumers include choosing well-known brands and products that have been market-tested for over ten years to ensure quality and safety [13]. Group 5: Future Outlook - Low-alcohol liquor is unlikely to replace high-alcohol liquor as the mainstream choice in the market, but it may expand as a category, contributing to a diverse product offering [12]. - Innovations in flavor and marketing strategies will be crucial for attracting younger consumers and ensuring the long-term success of low-alcohol products [14].

行 业 及 产 业 食品饮料 2025 年 07 月 18 日 研究支持 王栗晴 A0230123110002 wanglq@swsresearch.com 联系人 王栗晴 (8621)23297818× wanglq@swsresearch.com 相关研究 《茅台完成半年经营任务 食品中期业绩分 化——食品饮料行业周报 20250707- 20250711》 2025/07/12 《白酒批价暂稳 关注个股中报——食品饮 料行业周报 20250630-20250704》 2025/07/05 证券分析师 吕昌 A0230516010001 lvchang@swsresearch.com 周缘 A0230519090004 zhouyuan@swsresearch.com 严泽楠 A0230524090001 yanzn@swsresearch.com 王子昂 A0230525040003 wangza@swsresearch.com 白酒压力显现 食品分化加剧 看好 —— 食品饮料 2025 年中报业绩前瞻 本期投资提示： 证 券 研 请务必仔细阅读正文之后的各项信息披露与声明 本研究报告仅通过邮件提供给 ...

Core Viewpoint - The AI Fund Pengyang Dividend Preferred Mixed A (009102) reported a profit of 568,900 yuan for Q2 2025, with a net asset value growth rate of 0.62% during the period [3]. Fund Performance - As of July 17, the fund's unit net value was 1.213 yuan, with a one-year compounded unit net value growth rate of 17.58%, ranking 333 out of 601 comparable funds [4][3]. - The fund's performance over the last three months showed a growth rate of 8.89%, ranking 359 out of 607, and over the last six months, it was 9.89%, ranking 326 out of 607 [4]. Fund Management Strategy - The fund manager, Li Renwang, indicated that adjustments were made based on risk-reward ratios, including clearing positions in companies heavily impacted by tariffs and increasing investments in music platform companies and food delivery services [3]. - The fund maintained an average stock position of 90.5% over the last three years, higher than the industry average of 85.32% [14]. Fund Holdings - As of June 30, the fund's top holdings included Tencent Holdings, China National Offshore Oil Corporation, Kweichow Moutai, and others, indicating a diversified portfolio [19]. Risk Metrics - The fund's Sharpe ratio over the last three years was 0.414, ranking 48 out of 468 comparable funds, while the maximum drawdown was 19.57%, ranking 447 out of 461 [9][11].

Market Performance - The Shanghai and Shenzhen 300 Index increased by 1.09%, while the Shenwan Food and Beverage Index rose by 0.87% during the week of July 14-18, 2025 [1] - The top five performing stocks in the food and beverage sector were Huangshi Group, Baihe Co., Huashanghuan, Luzhou Laojiao, and Zhuangyuan Pasture [1] Institutional Insights - Tianfeng Securities recommends focusing on leading liquor companies benefiting from concentration increases, such as Shanxi Fenjiu and Kweichow Moutai [2] - The firm also highlights strong consumer goods companies that align with cost reduction and market share growth strategies, suggesting stocks like Lihai Food and Ximai Food [2] - Guosheng Securities anticipates pressure on the liquor sector in the first half of the year, advising attention to leading brands and high-certainty regional wines [3] Macro Events - The National Consumer Goods Industry Conference emphasized measures to boost consumption and expand domestic demand, focusing on strategic planning for the consumer goods industry [4] - The conference highlighted the importance of technological innovation and the integration of digital solutions across various sectors, including food and beverage [4] Agricultural Supply - The Ministry of Agriculture reported sufficient supply of "vegetable basket" products, with meat production reaching 48.43 million tons in the first half of the year, a 2.8% increase year-on-year [5][7] - Milk production was 1.864 million tons, reflecting a 0.5% growth, while the overall agricultural value added increased by 3.7% [6][7] Industry News - The import of liquor saw a significant increase of 47.3% in the first five months of 2025, primarily driven by the return of white liquor, despite an overall decline in liquor imports [8] - The white liquor sector is experiencing a rational return, with second-tier brands facing challenges and price compression [9] - The RTD (Ready-to-Drink) segment is projected to grow, contrasting with the decline in traditional liquor categories [10] Company Developments - The light bottle liquor market is expanding, with expectations to reach approximately 150 billion yuan by 2024, as consumers seek cost-effective options [11] - McDonald's China reported over 90% of its supply chain sourced locally, with plans to open 1,000 new restaurants this year [13]

Market Overview - The FTSE China A50 Index components showed strong performance in sectors such as banking, insurance, and liquor, while the consumer electronics sector underperformed [1][6]. Banking Sector - Everbright Bank had a market capitalization of 254.068 billion with a trading volume of 609 million, closing at 4.30, up by 0.03 (+0.70%) [3]. Insurance Sector - China Ping An and China Life Insurance had market capitalizations of 1,039.258 billion and 356.818 billion respectively, with trading volumes of 24.93 billion and 6.12 billion. Their stock prices increased by 0.42 (+1.15%) and 0.03 (+0.36%) [3]. Liquor Industry - Kweichow Moutai, Shanxi Fenjiu, and Wuliangye had market capitalizations of 1,805.156 billion, 220.936 billion, and 480.465 billion respectively. Their trading volumes were 59.85 billion, 25.98 billion, and 30.62 billion, with stock price increases of 5.03 (+2.86%), 20.65 (+1.46%), and 1.13 (+0.92%) [3]. Semiconductor Sector - Northern Huachuang, Cambricon Technologies, and Hygon had market capitalizations of 234.658 billion, 243.739 billion, and 318.365 billion respectively. Their trading volumes were 26.40 billion, 29.85 billion, and 16.55 billion, with stock price changes of +6.59 (+2.07%), -1.03 (-0.75%), and +0.22 (+0.04%) [3]. Oil Industry - Sinopec and PetroChina had market capitalizations of 271.538 billion and 705.647 billion respectively, with trading volumes of 8.53 billion and 6.48 billion. Their stock prices increased by 0.09 (+1.57%) and remained unchanged [3]. Coal Industry - China Shenhua and Shaanxi Coal and Chemical Industry had market capitalizations of 743.083 billion and 185.562 billion respectively, with trading volumes of 7.78 billion and 9.61 billion, with stock price increases of 0.27 (+0.73%) and 0.17 (+0.90%) [3]. Automotive Sector - BYD had a market capitalization of 1,808.349 billion with a trading volume of 44.82 billion, closing at 329.11, up by 1.09 (+0.33%) [3]. Shipping and Port Sector - No specific data provided for this sector in the document [4]. Power Industry - No specific data provided for this sector in the document [4]. Securities Sector - CITIC Securities had a market capitalization of 420.014 billion with a trading volume of 18.87 billion, closing at 28.34, up by 0.09 (+0.32%) [4]. Battery Sector - CATL had a market capitalization of 1,236.485 billion with a trading volume of 59.82 billion, closing at 271.20, up by 5.70 (+2.15%) [4]. Consumer Electronics - Industrial Fulian and Luxshare Precision had market capitalizations of 538.390 billion and 280.871 billion respectively, with trading volumes of 35.27 billion and 53.15 billion, with stock price decreases of -0.39 (-1.42%) and -0.67 (-1.70%) [4]. Home Appliances - Haidilao and Gree Electric Appliances had market capitalizations of 268.195 billion and 241.985 billion respectively, with trading volumes of 10.06 billion and 8.44 billion, with stock price changes of +0.32 (+0.67%) and -0.02 (-0.08%) [4]. Chemical and Pharmaceutical Sector - Hengrui Medicine had a market capitalization of 251.506 billion with a trading volume of 38.81 billion, closing at 47.71, up by 1.35 (+2.91%) [4]. Logistics Sector - SF Holding had a market capitalization of 241.541 billion with a trading volume of 11.63 billion, closing at 46.04, up by 0.76 (+1.68%) [4]. Non-ferrous Metals - Mindray Medical had a market capitalization of 273.187 billion with a trading volume of 25.08 billion, closing at 225.32, up by 8.14 (+3.75%) [4].

Group 1 - The food and beverage sector is performing well, with leading liquor stocks showing significant gains, such as Luzhou Laojiao rising over 3% and Yanghe Co. increasing over 2% [1] - The Food ETF (515710) reached a maximum intraday price increase of 1.16%, closing up 0.83% [1][3] - A report from Brand Finance revealed that six Chinese liquor brands made it to the top ten of the world's most valuable liquor brands, with Moutai, Wuliangye, Luzhou Laojiao, and Fenjiu ranking among the top four [1] Group 2 - The current valuation of the food and beverage sector is favorable, with the food ETF's price-to-earnings ratio at 20.01, which is at a low point compared to the past decade [3] - The food and beverage sector is expected to see improved demand as national economic stimulus policies take effect, leading to a potential recovery in the sector's overall performance [4] - By 2025, revenue growth for food and beverage listed companies is anticipated to remain in single digits, slightly above the industry average, with a friendly cost environment supporting profit margins [4][5] Group 3 - The Food ETF (515710) tracks the CSI segmented food and beverage industry theme index, with approximately 60% of its holdings in high-end and mid-range liquor stocks [5] - The top ten weighted stocks in the ETF include leading brands such as Moutai, Wuliangye, Luzhou Laojiao, and Yili [5]

Group 1: Market Overview - The FTSE China A50 Index components showed a mixed performance with most sectors in the green, while the consumer electronics and internet services sectors experienced declines [1][6]. Group 2: Sector Performance - The banking sector, represented by Everbright Bank, had a market capitalization of 255.25 billion with a trading volume of 392 million, showing a slight increase of 1.17% [3]. - In the liquor industry, Kweichow Moutai led with a market cap of 1,797.53 billion and a trading volume of 3.923 billion, increasing by 1.37% [3]. - The semiconductor sector saw Northern Huachuang with a market cap of 233.94 billion and a trading volume of 1.908 billion, rising by 1.76% [3]. - In the oil sector, Sinopec had a market cap of 703.22 billion with a trading volume of 552 million, increasing by 1.22% [3]. - The coal industry was represented by China Shenhua with a market cap of 743.88 billion and a trading volume of 709 million, rising by 0.83% [3]. - In the automotive sector, BYD had a market cap of 1,793.90 billion with a trading volume of 516 million, but saw a decrease of 0.47% [3]. - The battery sector was led by CATL with a market cap of 4,189.77 billion and a trading volume of 1.153 billion, increasing by 0.88% [4]. - The consumer electronics sector, represented by Hon Hai Precision, had a market cap of 540.97 billion with a trading volume of 2.376 billion, decreasing by 0.74% [4]. - In the home appliance sector, Gree Electric had a market cap of 267.47 billion with a trading volume of 446 million, showing a slight decrease of 0.31% [4]. - The pharmaceutical sector was led by Hengrui Medicine with a market cap of 387.15 billion and a trading volume of 2.654 billion, increasing by 2.36% [4]. - The logistics sector, represented by SF Holding, had a market cap of 240.58 billion with a trading volume of 737 million, increasing by 1.04% [4].

Core Viewpoint - The global liquor stocks have experienced significant declines over the past three years, with high valuations and changing consumer preferences contributing to the downturn [7][9]. Group 1: Valuation Issues - Liquor companies were previously overvalued, with Chinese liquor leaders (e.g., Kweichow Moutai, Wuliangye) reaching price-to-earnings (PE) ratios of 40-70 times, significantly above the reasonable level of 15 times. Similarly, major Western liquor companies (e.g., Diageo, Pernod Ricard) had PE ratios of 40-50 times. The Federal Reserve's interest rate hikes and foreign capital withdrawal from emerging markets led to a substantial sell-off of high-valuation consumer stocks, including liquor, resulting in current PE ratios dropping to 10-20 times, with some companies seeing stock price declines of over 70-80% [7][9]. Group 2: Changing Consumer Trends - Post-pandemic, consumers are increasingly favoring low-alcohol beverages (e.g., beer, non-alcoholic drinks), leading to a decline in demand for high-end spirits (e.g., Moutai, whiskey), which are now viewed as "unhealthy" choices. The younger generation is drinking less, and liquor consumption has stagnated in certain countries (e.g., Japan, Western nations) [7]. Group 3: Weakening Luxury Status - Previously, high-end spirits (e.g., Moutai, Hennessy) were considered "social currency." However, during economic downturns, consumers are less inclined to maintain appearances, leading to a reduction in the perceived luxury status of these products [7].

Core Insights - The report published on July 16 by Brand Finance ranks Wuliangye as the second most valuable spirits brand globally, with a brand value of $27.778 billion and a Brand Strength Index (BSI) score of 90.98, maintaining the highest AAA+ rating [2][3] - A total of 12 Chinese liquor brands made the list, with the top four positions occupied by Chinese brands, showcasing the strength and resilience of national brands and the specialty industry [2] Brand Value and Growth - Wuliangye's brand value increased by 7.27% year-on-year and has risen 26.1 times over the past decade, with a compound annual growth rate (CAGR) of 43.7%, which is more than double the average growth rate of global liquor brands [3] - The BSI score for Wuliangye has grown by 28.82 points over the past decade, ranking first in the global liquor industry [3] Brand Strategy and International Expansion - Wuliangye emphasizes high-quality development and brand building, participating in international platforms to enhance global recognition of Chinese liquor [3] - The company has optimized its product structure and marketing strategies, focusing on cultural exchanges and innovative marketing models to expand its international market presence [3][4] Future Outlook - Wuliangye aims for over 20% growth in international market sales in 2024 and continues to be recognized in various global brand value rankings [4] - The company plans to prioritize brand building, quality, cultural empowerment, and innovation to enhance brand value and competitiveness on a global scale [4]

Core Viewpoint - The Chinese liquor industry is facing challenges such as shrinking competition, declining prices, and increasing inventory pressure, prompting leading liquor companies to enter the low-alcohol liquor market to seek growth opportunities [2][6]. Group 1: Industry Trends - Major liquor companies like Wuliangye, Luzhou Laojiao, and Jiugui Liquor are actively discussing the trend towards low-alcohol products during their annual shareholder meetings [2][3]. - The low-alcohol liquor segment is expected to become a new growth area for leading liquor companies, as they adapt to the younger consumer demographic and the trend of lower alcohol content [2][3][6]. Group 2: Company Strategies - Wuliangye plans to reintroduce a 29-degree liquor product after 20 years, with market research already underway for three different flavors, expected to launch in September [3][5]. - Luzhou Laojiao has successfully developed a 28-degree product and is testing even lower alcohol content options [3][5]. - Other companies like Moutai, Shanxi Fenjiu, and Yanghe are also increasing their focus on low-alcohol products, with various new offerings in development [3][5]. Group 3: Market Dynamics - The low-alcohol segment is seen as a potential second growth curve for some liquor companies, with Luzhou Laojiao reporting that the proportion of low-alcohol products in their portfolio has increased from 15% to around 50% [6][8]. - The overall revenue growth for liquor companies has been declining, with only two out of twenty companies achieving double-digit revenue growth in the first quarter of 2025 [6][7]. Group 4: Historical Context - The low-alcohol trend in the Chinese liquor market has historical precedents, with previous waves of low-alcohol product launches occurring in the 1970s and 1980s, but the market has predominantly favored high-alcohol products [8][9][10]. - The introduction of low-alcohol products has often faced challenges, as seen in past attempts where many low-alcohol offerings did not meet market expectations and were eventually discontinued [9][11]. Group 5: Consumer Preferences - A survey indicated that among young consumers aged 25 to 35, only 19% prefer traditional liquor, while 52% favor beer, highlighting the need for liquor companies to adapt to changing consumer preferences [3][6]. - The pricing strategy for low-alcohol products is critical, as companies must balance affordability for younger consumers with maintaining a premium brand image [13][15].