Investment Rating - The report maintains a "Positive" investment rating for the gaming sector [6]. Core Insights - The number of game approvals in December reached a multi-year high, with significant titles from companies like Tencent, Kaiying, and 37 Interactive Entertainment receiving approval. The total number of game approvals for 2025 is expected to reach 1,771, a 25% increase from 2024, marking the highest number since 2019 [2][4][9]. - The report highlights a new product cycle for listed companies, with several key new games set to launch, suggesting continued investment opportunities in the gaming sector [2][4][9]. Summary by Sections Game Approval Highlights - In December, 147 game approvals were issued, including 144 domestic and 3 imported games. The total for 2025 is projected to be 1,771, with 1,676 domestic and 95 imported games, reflecting a stable approval rhythm [9]. - The pace of imported game approvals has accelerated, with monthly approvals starting from October 2024, averaging around 100 approvals annually over the past three years [9]. New Game Launches - Several companies are advancing their key new games, indicating the onset of a new product cycle. Notable launches include Giant Network's "Supernatural Action Group" and Tencent's "Counter-Strike: Future," among others [9]. - The report lists several companies to watch for investment opportunities, including Giant Network, Kaiying, Perfect World, 37 Interactive Entertainment, and Tencent [9].

Group 1 - The core viewpoint of the news is that Kaiying Network has shown significant trading activity, with a notable financing balance and changes in shareholder structure, indicating potential investor interest and market dynamics [1][2][3] Group 2 - As of December 29, Kaiying Network's stock price decreased by 1.66%, with a trading volume of 1.033 billion yuan. The financing buy-in amount for the day was 112 million yuan, while the net financing purchase was 27.07 million yuan, indicating active trading [1] - The total financing and securities balance for Kaiying Network reached 934 million yuan, with the financing balance accounting for 1.97% of the circulating market value, which is above the 90th percentile level over the past year [1] - On the short-selling side, 5,400 shares were repaid, and 11,300 shares were sold short, with a total short-selling amount of 248,400 yuan, while the short-selling balance was 8.9942 million yuan, indicating a low level compared to the past year [1] Group 3 - As of December 10, the number of shareholders for Kaiying Network was 84,000, a decrease of 0.41%, while the average circulating shares per person increased by 0.41% to 22,495 shares [2] - For the period from January to September 2025, Kaiying Network reported a revenue of 4.075 billion yuan, representing a year-on-year growth of 3.75%, and a net profit attributable to shareholders of 1.583 billion yuan, reflecting a year-on-year increase of 23.70% [2] Group 4 - Since its A-share listing, Kaiying Network has distributed a total of 1.212 billion yuan in dividends, with 852 million yuan distributed over the past three years [3] - As of September 30, 2025, the largest circulating shareholder was Hong Kong Central Clearing Limited, holding 66.1938 million shares, a decrease of 43.9577 million shares from the previous period. Other notable shareholders include Huaxia CSI Animation Game ETF and Southern CSI 500 ETF, with varying changes in their holdings [3]

Investment Rating - The report maintains a "Positive" investment rating for the media and internet industry [3] Core Views - As the winter vacation and Spring Festival approach, high DAU products like "Delta Action" and "Supernatural Action Group" are expected to achieve new highs in DAU and revenue, with market consensus strengthening [3] - Emphasis on cross-year allocation opportunities and companies with significant growth potential, such as Tencent Holdings, Giant Network, and Century Huatong, is recommended [3] - New product launches and updates in gaming and film content are highlighted as key trading opportunities [3][4] Summary by Sections Gaming Sector - Major products like "Honor of Kings," "Delta Action," and "Supernatural Action Group" are expected to strengthen their market position through frequent content updates [5] - Companies exploring AI integration in gaming are noted for their potential to drive value reassessment [5] - Recommendations include Tencent Holdings, NetEase, and several others for their innovative approaches [5] Film and Television Sector - The film "Fast Life 3" is scheduled for release during the 2026 Spring Festival, with recommendations to monitor related production and distribution companies [4] - The implementation of new policies by the National Radio and Television Administration is expected to enhance content creation and development in the long-form drama sector [4] Internet Sector - ByteDance's launch of the general Agent model Seed1.8 is noted for its multi-modal capabilities, impacting traditional business models [6] - Continued focus on AI technology development and its application in various sectors, including education and e-commerce, is advised [6] New Business Models - The rise of "group broadcasting" is seen as a shift towards systematic growth, with recommendations for companies directly involved in this model [7] - Companies benefiting from the growth of group broadcasting, such as Kuaishou and Bilibili, are highlighted [7] Market Performance - The A-share market saw a slight decline in the media sector, ranking 26th among all industries during the specified period [12] - Notable stock performance includes Baida Qiancheng (+20.08%) and Rebate Technology (+14.34%) [15][19] Industry News - "Chinese Tales 2" will exclusively launch on Bilibili starting January 1, 2026 [9] - The 2025 mini-game market is projected to reach 61 billion yuan, growing by 22% [9][24]

Group 1 - The core logic of the report revolves around "AI and IP coexisting," indicating that the media industry is expected to experience high overall prosperity, with profits and valuations likely to resonate together. The media industry is projected to rise by 24% in 2025, driven by breakthroughs in AI large models and performance releases [1][22] - The media industry's revenue for the first three quarters of 2025 grew by 6% year-on-year, while net profit attributable to shareholders increased by 38%. In Q3 alone, net profit growth reached 61%, significantly enhancing profitability [1][26] - In the gaming sector, both supply and demand are robust, with revenue and net profit increasing by 24% and 89% year-on-year, respectively. The film industry benefited from high-quality IP content, with net profit soaring by 110% year-on-year [1][28] Group 2 - AI has become the core growth engine, with accelerated application across multiple fields. Major companies are rapidly iterating large models, establishing a foundation for the application ecosystem. In the gaming sector, relaxed licensing has boosted new game supply, while AI is restructuring development processes to reduce costs and enhance efficiency [2][47] - The film industry is experiencing a resurgence due to supportive policies like the "21 Regulations," which have relaxed content restrictions. AI video tools and short dramas are expected to expand the industry significantly, benefiting companies like Mango TV and Shanghai Film [2][39] - In marketing, AI continues to empower programmatic advertising platforms, optimizing algorithms to improve customer acquisition efficiency. Companies like HuiLiang Technology and Inertia Media are expected to benefit significantly [2][14] Group 3 - The IP business is undergoing multi-dimensional upgrades, with overseas expansion becoming a core growth driver. Categories such as online literature, games, and trendy toys are rapidly increasing their market share abroad, with companies like Pop Mart seeing significant growth in overseas revenue [3][10] - The expansion of categories continues to deepen, with IP extending from online content to offline derivatives and theme parks, achieving full-scene coverage. The capitalization process is accelerating, with companies like Card Game and 52TOYS filing for listings [3][11] - Leading companies like Yuewen Group and Aofei Entertainment are leveraging their rich IP reserves and full industry chain operational advantages to lead the market [3][14]

Group 1 - The gaming media sector is experiencing a positive market trend, with the gaming media ETF (517770) tracking the performance of the China Securities Hong Kong-Shenzhen Gaming and Cultural Media Index, showing gains in several stocks such as Jiecheng Co., Kying Network, and Shengguang Group, all rising over 1% [1] - Recent policies from Guangzhou aim to support the gaming and esports industry, including the construction of specialized gaming and esports industrial parks and providing financial subsidies up to 5 million yuan for outstanding gaming products with significant cultural impact [1] - Longjiang Securities highlights the favorable policy environment for the gaming industry, with Shanghai introducing ten measures to support esports development, focusing on IP ecosystem growth, international esports events, and comprehensive overseas service platforms [1] Group 2 - The gaming media ETF (517770) closely follows the China Securities Hong Kong-Shenzhen Gaming and Cultural Media Index, which includes 50 high-quality listed companies across gaming, film, television, advertising, publishing, education, and cultural performance sectors [2] - Major companies in the index include Tencent Holdings, Kuaishou, and Bilibili, which are key players in the gaming and media sectors [2][3] - The ETF aims to capitalize on the transformation of the smart entertainment industry by investing in leading assets within the Hong Kong, Shanghai, and Shenzhen markets [2]

Group 1: Industry Overview - The media industry has experienced a cumulative increase of approximately 24% in 2025, driven by strong earnings and the impact of AI on profitability [15][16][17] - AI is enhancing the profitability of the media sector, potentially driving long-term growth and a prosperous content ecosystem [16][18] Group 2: AI and Its Applications - Continuous iteration and upgrades of large models by domestic and international tech giants are laying the foundation for a thriving AI application ecosystem [35][36] - The gaming industry is witnessing robust supply and demand, with a significant increase in the issuance of game licenses, totaling 1,532 in 2025, a 29% year-on-year increase [41][42] - AI is transforming the game development process, improving efficiency and innovation in gameplay design and narrative structure [53][54] Group 3: Sector-Specific Insights - The gaming sector's revenue grew by 24% year-on-year in 2025, with a notable 29% increase in Q3 alone, driven by new game releases and strong user engagement [23][25] - The film industry saw a 9% increase in revenue year-on-year, with a remarkable 110% increase in net profit, largely attributed to successful IP content like "Nezha 2" [24][31] - The advertising and marketing sector experienced a 6% revenue growth year-on-year, with a 14% increase in net profit in Q3, supported by AI-driven cost optimization [28][33] Group 4: Investment Recommendations - Recommended companies in the gaming sector include Giant Network, Kying Network, and Tencent Holdings, which are well-positioned to benefit from the ongoing AI integration [4][41] - In the film sector, companies like Mango Super Media and Shanghai Film are highlighted as key players benefiting from supportive policies and AI tools [4][24] - For the marketing sector, recommended companies include Huimai Technology and Inertia Media, which are expected to gain from AI advancements [4][28] Group 5: IP Expansion and Capitalization - The expansion of IP companies into overseas markets is becoming a core growth driver, with a focus on diversifying product categories [39][40] - Capitalization efforts are accelerating the growth of IP companies, with notable recommendations including Reading Group and Aofei Entertainment [39][40]

Core Viewpoint - The article highlights a significant recovery in China's gaming industry, with a record number of game licenses issued in 2025, totaling 1,771, marking a more than 20% increase from 2024 and the highest number in nearly seven years [3][5]. Summary by Sections Game License Issuance - In December 2025, a total of 147 game licenses were issued, including 144 for domestic games and 3 for imported games, with notable titles from companies like Tencent and 37 Interactive Entertainment [4]. - The total number of domestic game licenses for 2025 reached 1,676, while imported game licenses amounted to 95, contributing to the overall total of 1,771 licenses, which is a significant increase from 1,416 in 2024 [5]. Industry Trends - The increase in game licenses is attributed to a shift towards high-quality games, with industry consensus on the importance of game quality driving the surge in license issuance [3]. - The gaming industry is expected to enter a new golden decade, supported by favorable policies and a growing international market for games [3]. Market Performance - The actual sales revenue of the domestic gaming market in 2025 reached 350.79 billion yuan, reflecting a year-on-year growth of 7.7%, with a user base of 683 million, marking a historical high for both metrics [6]. - The gaming industry is estimated to have generated an economic impact exceeding 1.2 trillion yuan, indicating its significant role in the broader economy [6]. Challenges and Future Outlook - Despite the increase in licenses, the industry faces challenges such as rising development costs and heightened competition, leading to a more cautious approach to new game launches [6]. - Major gaming companies are focusing on maintaining the longevity of existing game IPs and advancing technology to meet the evolving expectations of players [6].

Core Insights - The number of game licenses issued in China has steadily increased, reaching a total of 1,771 in 2025, marking a nearly seven-year high and a growth of over 20% compared to 2024 [1][7] - The surge in licenses is attributed to the industry's consensus on game quality improvement and the emergence of high-quality games, indicating a new golden decade for the Chinese gaming industry [1][7] License Distribution - In December 2025, a total of 147 game licenses were issued, with 144 for domestic games and 3 for imported games, including notable titles from Tencent and other companies [5] - The monthly distribution of licenses has been stable, with each month exceeding 100 licenses, peaking at 184 in November 2025 [6] Market Performance - The domestic gaming market's actual sales revenue reached 350.79 billion yuan in 2025, a year-on-year increase of 7.7%, with a user base of 683 million, also reflecting a growth of approximately 1.4% [7] - The gaming industry's economic impact has been assessed, with direct and indirect contributions exceeding 1.2 trillion yuan in 2025, highlighting the sector's role in the "cultural + technological" economic model [7] Industry Challenges - Despite the increase in licenses, the market remains competitive, with higher expectations for game quality and increased development costs, posing risks for developers [8] - Major gaming companies are focusing on maintaining the longevity of existing IPs and iterating on technology to meet player expectations and ensure engagement [8]

Core Viewpoint - The National Press and Publication Administration approved a total of 144 domestic online games in December 2025, including titles such as "QQ Classic Farm," "Three Kingdoms Heroes," and "Dream Guardian" [1]. Group 1: Game Approval Details - A total of 144 games were approved in December 2025 [1]. - Notable approved games include "QQ Classic Farm," "Three Kingdoms Heroes," and "Dream Guardian" [1]. - The approval process is part of the regulatory framework for the gaming industry in China, indicating ongoing support for domestic game development [1]. Group 2: Publisher and Developer Information - Various publishers and developers are involved in the approved games, including companies like Tencent and Shanghai Kaiying Network Technology [7][8]. - The approval list includes a mix of mobile and client-based games, showcasing a diverse range of genres and gameplay styles [3][4][5].

证券之星消息，12月25日游戏板块较上一交易日上涨0.51%，*ST大晟领涨。当日上证指数报收于3959.62，上涨0.47%。深证成指报收于 13531.41，上涨0.33%。游戏板块个股涨跌见下表： | 涨幅前10个股 | | --- | | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | --- | --- | --- | --- | --- | --- | | 600892 | *ST大晟 | 3.61 | 4.94% | 13.28万 | - 4667.78万 | | 300113 | 顺网科技 | 19.86 | 2.37% | 15.83万 | - 3.12 乙 | | 002602 | 世纪委通 | 17.33 | 1.88% | 104.42万 | 17.92亿 | | 002517 | 恺英网络 | 22.07 | 1.19% | 38.71万 | 8.48亿 | | 300052 | ST中青宝 | 12.32 | 1.15% | 4.49万 | 5501.45万 | | 300467 | 迅游科技 | 27.93 | 1.05% | 5.15万 | ...