出品：新浪财经上市公司研究院 作者：君 2024年，证监会接连公布《上市公司董事、监事和高级管理人员所持本公司股份及其变动管理规则》《上市公司股东减持股份管理暂行办法》等，进一步规 范上市公司股东减持股份行为，保护投资者的合法权益，维护证券市场秩序。 同时，证监会公布《上市公司监管指引第10号——市值管理》，鼓励控股股东、实际控制人长期持有上市公司股份，保持上市公司控制权的相对稳定。控股 股东、实际控制人可以通过依法依规实施股份增持计划、自愿延长股份锁定期、自愿终止减持计划或者承诺不减持股份等方式，提振市场信心。 以A股游戏行业为例，据Wind数据统计，2024年至今，共5家上市公司披露了控股股东、实际控制人、董事、监事及高级管理人员的增持股份情况，交易方 式均为集中竞价交易，增持原因包括对中国游戏行业高质量发展的长期看好、对公司未来发展前景的信心及对公司价值的高度认可等。 巨人网络总经理张栋年薪337.16万元 增持金额9.48万元 截至目前，A股游戏公司相关股东以个人自有资金合计增持约2.11亿元，具体情况如下： | 公司名称 | | 职务 | 增持时间 | 本次增持数量 增持均价 | 交易金额 | | ...

| 代码 | 名称 | 主力净流入(元) | | 主力净占比 游资净流入 (元) | | 游资净占比 散户净流入 (元) | | 散户净占比 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 300315 | 堂趣科技 | | 1.78亿 | 8.47% | -4426.96万 | -2.10% | -1.34 Z | -6.36% | | 300533 冰川网络 | | | 1.23亿 | 7.60% | -4398.33万 | -2.73% | -7861.48万 | -4.87% | | 002558 巨人网络 | | | 8909.68万 | 5.97% | 6148.82万 | 4.12% | -1.51/4 | -10.09% | | 002174 游族网络 | | | 7106.42万 | 6.16% | 466.69万 | 0.40% | -7573.11万 | -6.57% | | 300494 盛天网络 | | | 4934.93万 | 8.69% | -679.39万 | -1.20% | -4255.54万 | -7 ...

Group 1 - The core viewpoint of the news is the performance of the China Securities Cultural and Sports Index, which has shown significant growth over the past month, three months, and year-to-date [1] - The China Securities Cultural and Sports Index has increased by 3.64% in the last month, 8.59% in the last three months, and 14.72% year-to-date [1] - The index reflects the overall performance of listed companies related to cultural and sports sectors, including media, entertainment, and sports services [1] Group 2 - The top ten weighted companies in the index include: Focus Media (7.79%), Giant Network (3.67%), Ninebot (3.37%), Yanshan Technology (3.2%), Kaiying Network (3.19%), Kunlun Wanwei (3.04%), Light Media (2.74%), Shenzhou Taiyue (2.67%), Leo Group (2.62%), and 37 Interactive Entertainment (2.5%) [1] - The market share of the index's holdings is 73.49% from Shenzhen Stock Exchange and 26.51% from Shanghai Stock Exchange [1] - The industry composition of the index shows that communication services account for 81.10%, consumer discretionary for 11.78%, consumer staples for 2.03%, industrials for 2.00%, information technology for 1.61%, and materials for 1.48% [2] Group 3 - The index samples are adjusted semi-annually, with adjustments occurring on the next trading day after the second Friday of June and December each year [2] - Weight factors are adjusted in accordance with the sample changes, and generally remain fixed until the next scheduled adjustment [2] - Special circumstances may lead to temporary adjustments of the index, such as delisting of samples or corporate actions like mergers and acquisitions [2]

Investment Rating - The report maintains an "Outperform the Market" rating for the media and internet sector [6][44]. Core Insights - The media sector experienced a weekly increase of 1.52%, outperforming both the CSI 300 index (-2.27%) and the ChiNext index (-0.97%) during the week of August 4-8 [1][13]. - Key performers included Guomai Culture, Yidian Tianxia, Shanghai Film, and Insai Group, while Lan Sheng Co., ST Fanli, ST Zhongqingbao, and Xiangyuan Cultural Tourism saw significant declines [1][13]. - The report highlights the release of GPT-5 by OpenAI, which features a unified system architecture and enhanced multimodal capabilities, marking a significant advancement in AI technology [2][17]. - The film box office for the week reached 1.496 billion yuan, with the top three films being "Nanjing Photo Studio" (646 million yuan, 43.4% market share), "Wang Wang Mountain Little Monster" (391 million yuan, 26.2%), and "Dongji Island" (175 million yuan, 11.7%) [3][19]. Summary by Sections Industry Performance - The media sector's performance ranked 4th among all sectors for the week, with a notable increase of 1.52% [1][14][15]. Key Developments - The report emphasizes the importance of AI applications and IP trends, particularly in gaming, advertising media, and film sectors, suggesting a positive outlook for these areas [4][40]. Company Recommendations - Recommended stocks include: - Gaming: Kaiying Network, Giant Network, Yaoji Technology, and Xindong Company - Media: Focus on advertising growth from economic recovery, recommending companies like Focus Media and Bilibili - Film: Highlighting potential improvements in supply and content, recommending Wanda Film and Light Media [4][40]. Market Data - The report provides insights into the performance of various media segments, including films, TV shows, and games, indicating a recovery in box office performance and strong mobile game revenues [3][19][27].

证券之星消息，8月12日游戏板块较上一交易日上涨0.27%，神州泰岳领涨。当日上证指数报收于3665.92，上涨0.5%。深证成指报收于11351.63， 上涨0.53%。游戏板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | | --- | --- | --- | --- | --- | --- | --- | | 300002 | 神小泰岳 | 14.01 | 5.90% | 226.58万 | | 31.59亿 | | 600892 | *ST大晟 | 3.16 | 4.64% | 28.48万 | | 8916.83万 | | 300113 | 顺网科技 | 22.05 | 4.60% | 52.04万 | | 11.41亿 | | 300418 | 昆仑万维 | 36.30 | 3.74% | 101.92万 | | 36.96亿 | | 300459 | 汤姆猫 | 5.72 | 1.42% | 249.83万 | | 14.31亿 | | 600633 | 浙数文化 | 14.23 | 1.14% | 37.30万 | | 5.28亿 | ...

Group 1 - The core viewpoint of the news highlights the performance of the CSI 500 Quality Growth Index and its ETF, indicating a positive trend with significant increases in both index and ETF values [1][2] - The CSI 500 Quality Growth ETF has seen a recent scale growth of 8.67 million yuan and an increase of 2 million shares, ranking in the top third among comparable funds [1] - The valuation of the CSI 500 Quality Growth Index is at a historical low, with a latest price-to-book ratio (PB) of 1.97, which is lower than 82.68% of the time over the past five years, indicating strong value for investors [1] Group 2 - Huaxi Securities notes that the current market rally is supported by various sources of incremental capital, including institutional funds from insurance, pension funds, public and private equity, as well as retail investor participation [2] - The M1-M2 year-on-year growth rate has shown a narrowing negative scissors difference, reflecting an increase in the activation of funds and a marginal recovery in consumer and investment willingness among residents [2] - The CSI 500 Quality Growth Index is composed of 100 stocks selected from the CSI 500 Index, focusing on companies with high profitability, sustainable earnings, and strong cash flow, providing diverse investment options for investors [2][3]

Summary of Key Points from the Equity Research Report on the Gaming Sector Industry Overview - The gaming sector in China is expected to perform strongly in the second half of 2025, with the Wind Internet Games Index rising 17% since June 2025, compared to a 7% increase in the CSI 300 index [2][10] - The sector is currently trading at a 2026 estimated average price-to-earnings (PE) ratio of 16x, slightly below the historical average of 17x [2][28] Core Insights 1. **Gaming Consumption Growth**: Domestic mobile gaming revenue reached RMB125.3 billion in the first half of 2025, marking a year-on-year increase of 16.6% [2][10] 2. **Product Releases**: A-share gaming companies are planning to increase product releases in the second half of 2025, which is expected to drive sustained earnings growth [2][10] 3. **Profit Margin Optimization**: Game developers are optimizing channel costs, which may lead to wider profit margins [2][10] Company-Specific Highlights Perfect World (002624 CH) - Current Price: RMB15.91, Target Price: RMB20.90, Rating: Buy - The game 'NTE' is anticipated to be a major success in the ACG category, with expected gross billing of approximately RMB5 billion in the first year post-launch, contributing to 73% of the company's net profit in 2026 [4][10] - Projected net profit growth of 143% year-on-year in 2026 [4][10] Ultrapower (300002 CH) - Current Price: RMB13.49, Target Price: RMB15.60, Rating: Buy - Key products 'Staller Sanctuary' and 'Next Agers' are expected to see large-scale commercialization starting in Q3 2025, contributing to a projected CAGR of 17% in net profit from 2025 to 2027 [5][10] Kingnet Network (002517 CH) - Current Price: RMB19.76, Target Price: RMB25.20, Rating: Buy - Expected net profit CAGR of 18% from 2025 to 2027, with a target PE multiple of 21x [9][10] Sanqi Entertainment (002555 CH) - Current Price: RMB17.40, Target Price: RMB23.80, Rating: Buy - Projected net profit CAGR of 10% from 2025 to 2027 [9][10] Key Product Tracking 1. **Game Exports**: Overseas revenue of Chinese games grew 11% year-on-year to USD9.5 billion in 1H25 [3][10] - Diandian Interactive's 'Whiteout Survival' ranked No. 1 in overseas revenue for the first half of 2025 [3][10] 2. **Commercial Promotions**: Giant Network's 'Chao Zi Ran Xíng Dong Zu' launched in July, achieving a peak iOS ranking of No. 11 [3][10] 3. **Beta Tests**: Perfect World's 'NTE' completed its second beta test in June, showing significant performance improvements [3][10] Market Trends and Risks - The gaming sector is experiencing rapid growth, particularly in overseas markets, with leading games performing well [8][10] - Risks include delayed game launches, regulatory changes, and potential operational challenges in overseas markets [9][10] Conclusion - The gaming sector in China is poised for strong growth in the latter half of 2025, driven by robust consumption trends, new product launches, and improved profit margins. Key companies like Perfect World and Ultrapower are well-positioned to capitalize on these trends, with favorable ratings and target prices indicating potential upside for investors [2][10]

Summary of Key Points from the Conference Call Company and Industry Overview - The conference call discusses **Kaiying Network**, a company in the gaming and AI industry, focusing on its recent developments and market position in China [2][12]. Core Insights and Arguments - **Exclusive Licensing**: Kaiying Network has secured exclusive rights for the **Legend and Chuan Shi IP** in mainland China, becoming the only legal distributor of box-type products, which is expected to enhance its market share [2][3]. - **Revenue Growth**: The **Legend Box** business achieved a revenue of **9.4 billion RMB** in 2024, marking a **41.6% year-on-year increase** with a gross margin close to **90%** [3]. - **Strategic Partnerships**: Agreements worth **450 million RMB** have been signed with leading publishers like **Sanjiu Interactive Entertainment**, which will establish brand zones within the Legend Box, anticipated to significantly boost revenue [3]. - **AI Application Development**: The AI companion application **Eve** has shown outstanding performance in its initial tests, leading the market in terms of personification and memory capabilities, and is exploring gamified applications in real-life scenarios [2][5]. - **Growth in Female Gaming Market**: The female-oriented gaming market is rapidly expanding, with the game **Love and Deep Space** projected to generate over **5 billion RMB** in revenue in 2024, indicating a growing demand for romance and companionship games [6][7]. Additional Important Insights - **AI Platform Commercialization**: Leading AI platforms like **Talky** and **Xingye** have reached **30 million monthly active users**, with projected revenues of **10 million USD** in 2024, showcasing high commercialization potential [8]. - **Comprehensive AI Strategy**: Kaiying's AI strategy encompasses both software (ToB SaaS, ToC AI companions) and hardware (AR/VR products), with plans to release AI glasses this year, positioning itself uniquely in the domestic A-share gaming sector [9]. - **Upcoming Product Launches**: Kaiying has launched several products in 2025, including **Dragon Valley World** and **Biochemical Baby Yuan Code**, with more significant titles like **Three Kingdoms: The Return of Hearts** expected by early 2026 [4][10]. - **Enhanced Distribution Capabilities**: The company has improved its distribution capabilities, which are expected to play a crucial role in capturing the nostalgic MMO market and the Legend market [11]. - **Future Expectations**: There is an expectation for Kaiying to continue its comprehensive AI industry chain development and to monitor the release of new models and game products closely [13].

Investment Rating - The industry investment rating is "Positive" and is maintained [7] Core Viewpoints - In Q2 2025, the fund holding market value proportion of the media internet sector increased by 0.58 percentage points to 1.96%, ranking 15th among 32 industries in the Yangtze River first-level classification, unchanged from Q1 2025 [2][4][17] - The media internet sector continues to be underweighted, with an actual fund holding market value proportion of 1.96% compared to a benchmark ratio of 2.25%, indicating a shortfall of 0.29 percentage points, which is a slight improvement from a shortfall of 0.77 percentage points in Q1 2025 [4][21] - The media internet sector saw a marginal increase in holding intentions for gaming and advertising segments, benefiting from improved industry sentiment and policy support [5][24] Summary by Sections Fund Holdings Analysis - The media internet sector's fund holdings increased slightly but remain relatively low, with a market value proportion of 1.96% in Q2 2025, up from Q1 2025 [4][17] - The sector's cumulative increase was 10.76% in Q2 2025, ranking 8th among all industries, compared to a 9.71% increase in Q1 2025 [12][5] Sector Performance - The TMT (Technology, Media, and Telecommunications) sector's fund holding proportion increased by 2.65 percentage points to 29.06% in Q2 2025, with increases in media, communication, and electronics sectors [5][14] - The gaming segment's allocation increased by 0.47 percentage points to 0.96%, while the advertising marketing segment rose by 0.25 percentage points to 0.68% [5][24] Major Holdings - The top ten heavily held stocks in the media internet sector include Focus Media (8.85 billion), Kaiying Network (4.21 billion), and Giant Network (3.26 billion) [6][30] - The number of funds holding these stocks has increased, with Kaiying Network seeing a rise from 124 to 184 funds [26][27] Hong Kong Stock Holdings - In Q2 2025, Hong Kong stock holdings increased to 19.9%, with Tencent and Alibaba seeing slight reductions, while Kuaishou was significantly increased [32][34]

Summary of ChinaJoy 2025 Highlights Industry Overview - The report focuses on the **China online gaming industry**, particularly highlighting the activities and trends observed during **ChinaJoy 2025** held in Shanghai from **August 1-4, 2025**. [1] Key Companies and Their Highlights Century Huatong - Century Huatong's booth was strategically placed next to Tencent's, themed "Game for Gamers" - The booth prominently featured **Whiteout Survival**, which attracted significant audience engagement through gameplay demos and lucky draws [2] - The company is noted for its collaborative efforts with other major players like Tencent and NetEase to drive traffic [1] Giant Network - Giant Network experienced increased traffic due to the launch of **Supernatural Action**, a new party game that has gained popularity for its unique gameplay and frequent content updates [3] - Existing titles like **Battle of Balls** also drew considerable audience interest [3] Perfect World - Perfect World showcased a variety of eSports titles, including **CS: Go** and **Dota 2**, with a notable audience presence at the CS: Go tournaments [4] - The company announced the upcoming launch of **Zhuxian 2** on **August 7, 2025** [4] Kingnet - Kingnet did not have a dedicated booth but showcased new games like **Soul Land** at Tanwan Games' booth [7] - The company promoted its **996 Game Center**, which features various Chuanqi games [7] IGG - IGG's booth featured all existing titles under the theme "Gamers at Heart," successfully attracting higher traffic through gameplay demos and rewards [8] Huya - Huya promoted its upcoming **Huya AI Robot**, expected to launch by late 2025 or early 2026, indicating a focus on AI in gaming [9] Market Sentiment and Future Outlook - The overall sentiment towards the **China online gaming market** remains positive, with expectations for healthy and sustainable development driven by product innovation and creativity [1] - There is an increasing awareness and interest in **hardcore AAA titles** and AI-related gaming products, suggesting a shift in consumer preferences [1] Investment Recommendations - Within the A-share gaming sector, **Century Huatong** and **Kingnet** are identified as preferred picks, while **Giant Network** and **Perfect World** show increasing upside risks [10] - Greater downside risks are anticipated for **G-Bits** and **XD** [10] Conclusion - The report highlights a vibrant and evolving landscape in the China online gaming industry, with significant participation from major companies and a positive outlook for future growth driven by innovation and market expansion [1][10]