工人日报-中工网记者 杨召奎 5月7日，CCFA新消费论坛——2025消费品渠道营销创新峰会在深圳举行。中国连锁经营协会会长彭建 真代表主办方致辞，从三方面深入解读消费品牌、零售商与供应商如何协同创新，实现价值重塑。 其一，企业运营升级方面，关注情绪经济与体验革新。消费者不仅看重性价比，也追求产品附加的情绪 价值，希望获得产品功能、体验与情感共鸣的多重满足。为此，实体商超创新求变，做好品类"减法"与 体验"加法"，掀起了自我革新的升级浪潮。 本届峰会以"让消费更好地发生"为主题，来自全球知名消费品企业、零售渠道、平台企业、营销领域等 行业专家从消费洞察与渠道进化、产品创新、全域渠道融合、出海力量、零供协同等高频话题出发，共 同探讨未来零售消费发展趋势，探索零供协同新生态打造的新思路、新方法。 来源：工人日报客户端 其二，产品创新方面，区域定制与产业链协同成为新常态。品牌商、供应商与零售商深度合作，采用灵 活定制模式，精准开发出一系列具备区域特色的商品，构建差异化优势。唯有促进产业链各环节的有机 衔接、高效协同，才能赢得消费者的青睐。 其三，要关注内外贸一体化进程。面临复杂严峻的国际形势，商务部大力帮助外贸企业 ...

Group 1 - The core viewpoint of the article highlights the emergence of "emotional economy" as a new consumer space driven by diverse shopping needs among young people, with over 40.1% of them willing to pay for emotional value and interests in 2024 [1] - JD Supermarket is positioning itself as a leading e-commerce platform by integrating IP (intellectual property) with products, aiming to enhance user engagement and meet deeper emotional needs while creating new growth opportunities for fast-moving consumer goods (FMCG) brands [1][3] - The launch event of the "Eat, Drink, and Play" themed IP amusement park at JD's headquarters features collaborations with 17 major IPs, including Disney and Hello Kitty, and introduces promotional activities such as 1 yuan flash sales and discounts [1][3] Group 2 - JD Supermarket is the first in the industry to establish a large-scale IP marketing platform, leveraging its self-operated model to provide comprehensive services from product selection to execution for brand partners, allowing them to share platform traffic without additional investment [3] - The company plans to continue enhancing its self-operated advantages through a threefold upgrade of "IP + scene + service," transforming IP products from mere "traffic symbols" into "emotional carriers," thereby opening up a new trillion-level emotional consumption market for the FMCG industry [3]

Group 1: E-commerce Promotions - Douyin E-commerce announced a "618" merchant incentive policy, investing billions in cash subsidies and trillions in traffic resources to boost merchant sales during the event from May 13 to June 18 [1] - Tmall simplified its "618" promotion rules, offering a single official discount method with a base discount starting at 15% and a maximum discount of 50%, enhancing user shopping experience [2] - Kuaishou E-commerce launched its "618" shopping festival, providing 20 billion in subsidies and trillions in traffic support to help merchants grow their sales during the event [3] Group 2: Marketing Strategies - JD.com introduced the "JD Eating, Drinking, and Entertainment Season" from May 8 to June 1, featuring a large IP amusement park and significant discounts across all categories, leveraging emotional resonance in marketing [4] Group 3: Technology and Innovation - Apollo and Shenzhou Car Rental announced a deep collaboration to launch the world's first autonomous vehicle rental service, aiming to provide accessible smart travel services and enhance the integration of technology and tourism [5]

Core Insights - The article discusses the evolution of AI models, emphasizing that the narrative around Chinese models has shifted positively, with increasing recognition of their capabilities [2][5] - The success of Manus is highlighted as a reference for other entrepreneurs, showcasing effective global marketing and the ability to secure overseas funding [14][16] - DeepSeek is identified as a significant event that has transformed the standards for research-oriented companies in China, impacting commercialization and influence [33][34] Group 1: Manus's Success and Its Implications - Manus has gained global attention as an AI application startup, successfully securing investments from Silicon Valley VCs, which serves as a reference for other Chinese startups [14][16] - The team at Manus demonstrated effective growth through a Product-Led Growth (PLG) strategy, which is crucial for gaining recognition from Silicon Valley institutions [15] - The ability of Manus to integrate various AI capabilities into a seamless user experience has set a new standard for handling complex tasks [16] Group 2: Impact of DeepSeek - DeepSeek has lowered the barriers and costs associated with using large models, significantly impacting the AI ecosystem in China [36] - The emergence of DeepSeek has stimulated the development of smaller models, allowing developers to create more efficient and effective AI solutions [37] - DeepSeek's influence has accelerated the commercialization of AI, making it easier for companies to adopt AI technologies [38] Group 3: Future of AI Models and Companies - The article discusses the future of existing model companies, emphasizing the need for continuous improvement in model capabilities to remain competitive [46][47] - Companies must recognize that the competition at the L1 level is no longer meaningful, and they must upgrade to L2 and L3 capabilities to stay relevant [39][41] - The investment focus is shifting from model companies to application-layer startups, as the market is now more favorable for those who can identify and address user needs effectively [58][59] Group 4: The Role of Agents and Product Development - The concept of "model as product" is challenged, suggesting that while foundational models are evolving, the real product innovation is just beginning [60][61] - Companies developing workflow tools must adapt to the rapid advancements in foundational models and redefine their product strategies accordingly [62][63] - The importance of community-driven products, like ComfyUI, is highlighted, as they can maintain relevance even amidst technological disruptions [66] Group 5: Market Dynamics and Investment Strategies - The article notes that the market for good projects is becoming more competitive, requiring VCs to be more proactive and decisive in their investment strategies [55][56] - The discussion emphasizes the need for entrepreneurs to leverage current information channels effectively to solve user problems and enhance decision-making [71][72] - The success of Plaud is attributed to its unique product positioning and the lack of direct competition in the AI hardware space, demonstrating the potential for niche products [76][81]

作 者丨魏彤 编 辑丨林曦 今年的"五一"假期正式开启，游客出游需求得到极大释放，旅游市场迎来上半年又一出游高 峰。 广之旅数据显示，2 0 2 5年跨"五一"排期相关旅游产品价格较2 0 2 4年同比基本持平，但游客在 假日对高品质线路的偏好则更为明显，多个板块游客报名客单价上涨超一成，旅行社通过提 早买断资源打造的各式专场策划活动和特色体验项目，受到了游客追捧。 南方财经全媒体记者观察发现，"反向旅游"较"特种兵旅游"更胜一筹。各地也围绕游客假期 出游遭遇"人从众"的痛点，纷纷通过挖掘小众、冷门目的地打造的五一出游"隐藏款"，取得 了不俗的市场反馈效果。 近期发布的离境退税政策叠加各大商圈"五一"活动，通过多重机制促进了消费增长。离境退 税政策降低了境外游客的购物成本，使消费者更愿意增加购物时间和频次。而各大商圈通过 将购物与文化、旅游、体育等元素相结合，也形成了新的消费增长点。 冷门打卡地寻找"松弛感" 随 着 生 活 节 奏 的 加 快 与 压 力 的 增 加 ， 人 们 的 情 绪 需 求 日 益 显 现 。 迎 合 这 一 需 求 的 " 情 绪 经 济"迅速崛起，成为当下消费市场的亮点。这一现象 ...

Group 1 - The LABUBU3.0 series has officially launched offline sales, attracting long queues in domestic stores and a global buying frenzy, highlighting the rise of the emotional economy driven by stress-relief toys, pet consumption, and AI companionship [2] - The 2025 Consumer Awards by Nandu Bay Financial Society will focus on the emotional economy and emerging consumer forces, initiating a special research project to identify new value consumption trends across various sectors [2][9] - The government emphasizes the importance of boosting consumption and investment, aiming to enhance consumer capacity and improve consumption conditions as part of a broader strategy for high-quality economic development [3] Group 2 - Emotional release is becoming a significant factor influencing the decision-making of younger consumers, with a growing focus on self-fulfillment and the pursuit of meaningful consumption experiences [6] - The market is witnessing innovative practices that integrate emotional value with quality upgrades, such as green consumption initiatives and immersive cultural tourism experiences targeting younger demographics [6] - A series of industry seminars will be organized to discuss the pain points and hot topics related to emotional consumption, involving representatives from various sectors [10] Group 3 - The "Good Life Products" selection will focus on items that cater to consumers' emotional needs for stress relief, healing, and companionship, with recommendations to be published at the event [11] - A think tank report will be released to assess the current state of the emotional economy, consumer demands, and brand recognition in emotional consumption, based on survey data [12] - The "New Consumption Forces Ceremony" will take place in late June, featuring discussions on value consumption and the emotional economy, along with presentations from participating companies [13]

Core Insights - The "May Day" holiday has seen a significant release of travel demand, marking another peak in the tourism market for the first half of the year [1] - There is a noticeable preference among tourists for high-quality travel routes, with many segments experiencing over a 10% increase in customer spending [1] - The "reverse tourism" trend, where travelers seek less crowded and off-the-beaten-path destinations, is gaining popularity [2][3] Tourism Market Trends - Travel product prices for the "May Day" holiday in 2025 are expected to remain stable compared to 2024, but there is a clear shift towards higher-quality offerings [1] - The trend of "reverse tourism" reflects a growing desire among consumers to seek relaxation and unique experiences rather than traditional sightseeing [2] - Data from Ctrip indicates that tourism in lower-tier cities has seen a 25% increase, outpacing higher-tier cities by 11 percentage points [2] Consumer Behavior - The emotional economy is emerging as a significant trend, with consumers gravitating towards lesser-known destinations for a sense of relaxation [2] - High-end hotel bookings in Guangdong for the "May Day" holiday have surged by over 52%, indicating a strong consumer willingness to spend [3] Events and Promotions - The Canton Fair is expected to enhance the tourism heat in Guangdong during the "May Day" holiday, attracting over 200,000 foreign buyers [5] - The optimization of the departure tax refund policy is anticipated to stimulate consumer spending, with the threshold lowered from 500 yuan to 200 yuan [5][6] Future Outlook - The tourism market is expected to experience a brief decline post-holiday, followed by a surge in off-peak travel, particularly among retirees [7] - Upcoming holidays such as the Dragon Boat Festival and Children's Day are projected to further invigorate tourism activity [7]

Core Insights - The health industry is undergoing a transformation driven by changing consumer behaviors and preferences, particularly among Generation Z [2][3][39] - The report identifies five key trends in health consumption that reflect the evolving needs and desires of consumers [7][39] Group 1: Changing Consumer Behavior - There is a significant increase in consumer awareness regarding health, with 62.2% of consumers paying more attention to health and 41.1% considering health a non-negotiable area of spending [2][3] - Generation Z is becoming the primary force in health consumption, with 47% regularly purchasing health-related products and an average annual spending of 3,250.7 yuan [3][6] Group 2: Five Key Trends in Health Consumption - Trend 1: Energy Management - Young consumers are increasingly focused on maintaining energy levels throughout their workday, seeking products that help them recover and manage fatigue [7][9][13] - Trend 2: Beauty Cultivation - There is a shift towards internal beauty management, with nearly 40% of young people adopting stable dietary habits to enhance their appearance [14][20] - Trend 3: Light Body Awareness - Young consumers prioritize comfort and lightness in body management, moving away from extreme dieting towards a balanced lifestyle [21][27] - Trend 4: Sleep Quality - Over 60% of young people are troubled by sleep issues, leading to the establishment of pre-sleep rituals to enhance sleep quality [28][31] - Trend 5: Emotional Stability - Generation Z is actively seeking products for emotional regulation, with 48.7% having purchased items specifically for emotional support [34][38] Group 3: Marketing Strategies for Health Brands - Content is becoming a crucial entry point for health products, with over 60% of users discovering health content through apps and social media [39][40] - Generation Z values brand reputation, product efficacy, and sensory experience, with 66.8% prioritizing user reviews [39][40] - Brands should focus on creating emotional connections with consumers, as 64.8% of Generation Z is willing to spend on products that help regulate emotions [40][42]

3月2 3日至2 4日，中国发展高层论坛2 0 2 5年年会在北京召开， 主题为"全面释放发展动能，共 促全球经济稳定增长"。 廖天舒在会议期间接受2 1世纪经济报道记者书面专访时表示，随着中 国AI产业加速从技术验证迈向规模化落地，今年有望成为具有里程碑意义的历史性拐点。 根 据 BCG 最 新 研 究 显 示 ， 全 球 AI 发 展 格 局 呈 现 显 著 不 均 衡 态 势 。 在 纳 入 评 估 的 7 3 个 经 济 体 中，超过7 0%的经济体在生态系统参与度、技能和研发等关键领域得分低于平均水平，这表明 多数经济体尚未做好迎接AI变革的充分准备。 值得关注的是，仅有五个经济体成功跻身"AI 先行者"行列，而中国就位列其中。 作 者丨郑青亭 编 辑丨和佳 图 源丨AI "亚洲正在加速推进生成式AI的应用，部署速度已经超过了除北美以外的其他地区。对于亚洲 整体而言，如果说2 0 2 3年和2 0 2 4年是生成式AI的概念验证阶段，那么今年将是生成式AI的规 模化应用元年。"波士顿咨询（BCG）中国区主席廖天舒对2 1世纪经济报道说道。 廖天舒指出，未来，中国A I企业可继续深挖其多重优势：一是场 ...