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不消费不让走、不允许游客上车……文旅部重磅出击
券商中国· 2025-07-11 23:16
"老子带了10年的团,手里面从来没有过一只漏网之鱼""不允许未购买翡翠、中药的游客上车""不消费就不 让走"……随着文旅市场日益活跃,强制消费问题再次凸显,成为监管重点。 这些违规案例中的强制购物手段也是花样百出。 比如2025年2月,松某某在导游证已被注销的情况下,提供导游服务并于行程中在旅游大巴车上向游客发表"你 不要觉得你能浑水摸鱼""老子带了10年的团,手里面从来没有过一只漏网之鱼"等言语强迫游客参加购物活 动,并向游客兜售物品。 还有,导游何某某2025年2月在带团过程中对游客发表"不消费就不让走"的胁迫性言语。 日前,文化和旅游部(下称"文旅部")公布了新一批旅游市场强制消费问题典型案例。此次公布案例共16宗, 不少案例指向了旅行社低价恶性竞争,强制消费的问题。值得一提的是,有多宗与新媒体平台线上揽客相关。 据悉,2025年上半年,全国共出动文化市场综合执法人员14.2万余人次,检查经营单位5万余家次,办结案件 1600余个。 低价团是强制消费"重灾区" 16宗案例中,强制购物成为低价团核心乱象,11宗案例与低价旅游团相关。涉事旅行社普遍以"零团费"或低于 成本价揽客,通过安排购物获取高额回扣填补 ...
“在这个‘卷’中求新的时代,品牌要打动消费者,与消费者‘玩’在一起”
Nan Fang Du Shi Bao· 2025-07-11 23:14
消费背景 新型消费热点持续涌现 聚焦品牌成长"新质生产力" 中央经济工作会议明确将"大力提振消费、提高投资效益,全方位扩大国内需求"列为今年经济工作的首 位,提出要实施提振消费专项行动,加力扩围实施"两新"政策,积极发展首发经济、冰雪经济、银发经 济。同时,《政府工作报告》也明确提出要释放文化、旅游、体育等消费潜力。今年来,消费市场延续 回暖态势,呈现"总量扩张、结构优化、动能转换"的鲜明特征。 在此背景下,品牌成长的"新质生产力"话题尤为应景且重要。南方都市报党委副书记、主编刘江涛现场 致辞表示,"2025年,中国消费市场在宏观经济变化中展现出独特的韧性与活力。1-5月,社会消费品零 售总额20万亿元,同比增长5%。消费品以旧换新政策效果持续显现,推动了家电、汽车等重点商品的 销售。政府出台的一揽子增量政策也为消费市场注入了活力,入境游爆发式增长,体验式消费、情绪价 值消费、国潮文化、银发经济等新型消费热点持续涌现。" 经济学家、北京万博新经济研究院院长滕泰围绕"消费繁荣与中国未来"做主题分享,他认为,提振消费 需要转变过去"重投资,重生产、轻消费"的观念,而这既需要财政政策的转型,也需要深化改革,提高 居 ...
华夏时评:托底民生“稳住”消费基本盘
Hua Xia Shi Bao· 2025-07-11 22:41
Group 1 - The article emphasizes the importance of addressing external uncertainties by focusing on domestic initiatives, such as promoting innovation, stabilizing consumption, and enhancing the unified market [1] - The adjustment of basic pensions, effective from January 1, 2025, aims to increase the average monthly pension for retirees by 2%, with a focus on those with lower pension levels [1][2] - The adjustment method combines fixed increases, linkage adjustments, and appropriate tilting towards lower pension groups, ensuring that not all retirees receive the same percentage increase [1] Group 2 - The pension policy adjustment reflects a new approach to promoting consumption and ensuring social equity, shifting from solely focusing on investment to enhancing consumption, particularly for low-income groups [2] - The State Council's recent notice on employment support policies aims to reduce burdens on businesses while promoting job stability, with measures such as expanding special loans and increasing unemployment insurance [2][3] - The employment support initiatives specifically target vulnerable groups, including young unemployed individuals and those facing long-term unemployment, to enhance their job security and basic consumption [3][4] Group 3 - The overarching goal of stabilizing the economy involves ensuring income stability for those most in need of work, which is fundamental for promoting consumption [4] - The article suggests that effective fiscal spending should prioritize areas that require the most support, thereby maximizing the efficiency of consumption promotion [4]
新茶饮新表达
Jing Ji Ri Bao· 2025-07-11 22:26
新茶饮行业对小众水果等原料的挖掘和推广,是消费升级倒逼供给侧创新的典型路径,在助力乡村振 兴、带动农民增收、提升新茶饮企业创新力等方面起到积极作用。同时,新茶饮通过产品创新打破了产 业原叶热泡的消费方式,打开了中国传统茶的广阔消费空间。 炎炎夏日,来一杯新鲜可口的现制茶饮,享受鲜果与茶汤碰撞的惊喜,已成为不少人驱除炎热和抵抗疲 劳的优选。 近年来,新茶饮广泛进入人们视野,从城市间坐落的各式店面到五花八门的风味口感,再到社交平台上 的各种打卡分享,新茶饮作为日常消费市场的新宠不断"出圈"。艾媒咨询报告显示,2024年中国新式茶 饮市场规模约为3547亿元,同比增长6.4%,2028年有望突破4000亿元。 当前,新茶饮行业发展呈现哪些新变化?消费者对饮品有哪些新需求?记者采访了业内专家及相关企 业。 始于奶茶 "以前点奶茶喝,总觉得标准糖太寡淡,必须是双倍糖再铺上厚厚的奶盖和奥利奥碎才够味儿。"在北京 工作的张悦告诉记者,那些动辄300大卡起步的"快乐水"曾是她加班时的标配。 但这种"甜蜜依赖"的代价在体检报告上逐渐显现:空腹血糖临界值偏高,腰腹的赘肉怎么也减不掉,连 带着皮肤也总泛着油光。在学习了合理膳食的相 ...
“非遗+旅游”激发文旅消费新活力
Core Insights - The integration of "intangible cultural heritage + tourism" is emerging as a significant force in stimulating cultural and tourism consumption, showcasing substantial growth in visitor numbers and revenue in regions like Chaoshan and Chongqing [1][2][4] Group 1: Market Performance - In the Chaoshan region, the popularity of the Yingge dance led to a 795% year-on-year increase in tourism orders during the Spring Festival, with Shantou receiving 6.328 million visitors, a 24.77% increase, and generating tourism revenue of 6.265 billion yuan, up 43.47% [1] - Chongqing's Rongchang District, leveraging "Rongchang Lu Goose," welcomed 2.345 million visitors during the May Day holiday, marking a significant 168.2% increase compared to the previous year [1] Group 2: Consumer Engagement - "Intangible cultural heritage + tourism" effectively merges cultural, experiential, and emotional values, enhancing consumer engagement and preventing product homogenization by offering unique regional cultural elements [2][3] - The immersive experiences provided by "intangible cultural heritage + tourism" allow tourists to actively participate in traditional crafts, significantly increasing their willingness to spend [2] Group 3: Strategic Development - To further enhance the vitality of the cultural tourism market, strategies include promoting cross-industry integration and extending the value chain of "intangible cultural heritage + tourism," creating a comprehensive industry ecosystem [3] - Emphasizing technological empowerment can transform the consumer experience from a flat, single-sensory approach to a multi-sensory, interactive model [3] - Integrating intangible cultural heritage into everyday life through unique accommodations and public spaces can meet consumer demands and enhance overall consumption quality [3][4]
美联储降息救市!7月11日,今日传出的五大消息已袭来!
Sou Hu Cai Jing· 2025-07-11 22:08
Group 1 - The article discusses the ongoing power struggle between the Federal Reserve and the Trump administration, highlighting the impact of tariffs on the U.S. economy and the Fed's interest rate decisions [1][4][11] - Market expectations for interest rate cuts have diverged, with a 21% probability for July and over 90% for September, reflecting internal debates within the Federal Reserve [2][4] - The core PCE price index showed a year-on-year increase of 2.7%, while personal consumption expenditures fell by 0.1% and income dropped by 0.4%, indicating a mixed economic outlook [2][6] Group 2 - Trump's tariff policies have disrupted the Fed's plans for interest rate cuts, with officials divided on the timing and necessity of such cuts [4][6] - The article notes that hawkish officials are concerned about inflation, while dovish officials downplay the impact of tariffs on prices [6][11] - The U.S. deficit is projected to reach $3 trillion over the next decade, raising concerns about fiscal sustainability and its implications for monetary policy [7][11] Group 3 - Despite the market turmoil, the Nasdaq index reached a new high, driven by optimism from investment banks regarding interest rate cuts and corporate earnings resilience [9][11] - The article warns of a narrowing market breadth, with significant gains concentrated in a few tech stocks, raising concerns about the overall market health [9][11] - The ongoing conflict between the Fed's independence and Trump's fiscal policies is framed as a battle for the future of global financial order [11]
多地优化措施落地 振兴住房消费再加码
news flash· 2025-07-11 21:57
Group 1 - The core viewpoint of the article is that Beijing's government has released a special action plan aimed at boosting consumption through reforms, particularly in the housing sector [1] - The action plan includes optimizing the supply of housing and housing provident fund policies, which is expected to stimulate housing consumption demand [1] - The plan is seen as a model for policy adjustments in other cities, indicating a potential ripple effect across the country [1]
新消费时代呼唤金融新工具
在这个炎热的夏季,柠檬悄然成为"水果新贵"。 蜜雪冰城门店里,一杯柠檬水背后的成本正在迅速上浮;全国批发市场的柠檬价格,也连续数月显著走 高。与此同时,从云南生豆到进口拼配豆,咖啡豆价格波动更为剧烈。原料端产区气候异常导致供给连 续两年下滑,以及新消费热潮所释放的需求,正加剧着整个国内软商品市场的价格波动。 中国证券报记者了解到,面对动辄上涨数成的原料价格,国内茶饮、咖啡企业通过提前锁价、直接采购 等方式控制成本。但这些多属个体应对策略。在新消费快速扩张的当下,原料供应市场尚缺少一套系统 化的价格发现与风险对冲机制予以支撑。 在这一背景下,咖啡等小品种期货的尽快推出被市场寄予厚望。标准化、公开透明的价格发现机制,不 仅有助于企业锁定成本、提高定价能力,也将推动上游产区加快品控与规范化进程,为新消费产业注入 更强的韧性与信心。 "新消费产业呼唤金融新工具。"市场人士表示,伴随中国咖啡与茶饮市场迈入规模化发展阶段,以期 货、期权为代表的金融工具或在未来扮演更加关键的角色,助力新消费产业走得更稳、更远。 ● 葛瑶 代诗瑶 一颗柠檬涨到4元 在柠檬成为"水果新贵"之前,林婧从未留意过它的价格。今年6月,她在线下水果商 ...
广州零售市场观察:空置率趋稳,超市“新鲜”升级抢客源
Sou Hu Cai Jing· 2025-07-11 17:43
Core Insights - The retail market in Guangzhou shows stability with a slight increase in vacancy rates and a decrease in average rental prices, indicating a cautious but evolving landscape for retail properties [1][2]. Retail Market Overview - The retail property vacancy rate in Guangzhou for the first half of 2025 is reported at 12.7%, with a minor increase of 0.1 percentage points year-on-year and a decrease of 0.2 percentage points quarter-on-quarter, demonstrating better stability compared to the office market [1][2]. - Average rental prices in Guangzhou have decreased by 0.3% year-on-year, now standing at 619.1 yuan per square meter per month [2]. Changes in Consumer Behavior - The restaurant sector is experiencing significant changes, with major dining establishments adopting a more cautious approach due to declining profit margins, contrasting with the more optimistic outlook of upgraded dining brands [2]. - National retail innovation pilot policies are driving changes in consumer behavior, promoting trade-in programs and the integration of online and offline shopping experiences [5]. Retail Innovations and Trends - The first batch of 38 cities has been designated as national retail innovation pilot cities, reflecting a shift in consumer trends towards green and circular consumption [5]. - New retail formats are emerging, including second-hand stores and the integration of live streaming in physical retail, enhancing the online-offline fusion trend [5]. Supermarket Sector Developments - The supermarket sector is undergoing significant transformations, with a focus on enhancing the freshness of products and introducing new operational concepts [7][9]. - Notable changes include the introduction of a higher proportion of imported goods, an increase in fresh and baked goods, and the implementation of a "fresh" shopping experience in stores like Dailian [7][9]. - Dailian's recent store renovations aim to cater to younger consumers by expanding product offerings, including a significant increase in baked goods and ready-to-eat meals [9]. Challenges and Future Outlook - While many supermarkets are pursuing renovations, the success of these changes will ultimately depend on consumer acceptance and the ability to meet market demands while maintaining competitive pricing [11].
中国迈向超大体量的“消费大国”
Zhong Guo Xin Wen Wang· 2025-07-11 16:59
Core Viewpoint - China is transitioning from a manufacturing powerhouse to a major consumer market, aiming to enhance domestic consumption as a key driver of economic growth [2][4][9]. Group 1: Current Economic Landscape - China has a consumption scale of nearly 50 trillion yuan, over 50 trillion yuan in investments, and more than 20 trillion yuan in imports, making it the second-largest consumer and import market globally [2]. - In 2024, the contribution of final consumption expenditure to economic growth is projected to be only 44.5%, significantly lower than the global average of 56.5% [3]. - The current economic environment faces challenges of insufficient effective demand, particularly in consumption, necessitating stronger consumer spending to drive growth [3]. Group 2: Strategic Importance of Becoming a Consumer Power - Transitioning to a consumer economy is a strategic move to mitigate external risks, especially given the volatility in global trade and tariffs imposed by the U.S. [4]. - A mature consumer market enhances China's influence in global trade, affecting international market dynamics and improving China's global economic standing [4]. - Boosting domestic consumption is essential for achieving high-quality economic development and creating diverse market demands, which will stimulate various sectors and generate employment [4]. Group 3: Policy Initiatives for Consumption Growth - The Chinese government is shifting macroeconomic policies to focus on improving livelihoods and promoting consumption, with a strong emphasis on expanding domestic demand [5]. - Key measures include increasing residents' income through various channels, enhancing social security systems, and optimizing the consumption environment to boost consumer confidence [6][7]. - The government is also working on supply-side upgrades to meet the growing demand for personalized and quality consumption [7]. Group 4: Structural Reforms - Long-term reforms, such as adjusting the consumption tax system and promoting a unified national market, are crucial for stimulating local consumption and balancing investment and consumption [8]. - The recent policy changes aim to empower local governments to promote consumption actively, addressing the historical bias towards investment over consumption [8]. Group 5: Future Outlook - The shift from a manufacturing to a consumer economy is seen as an inevitable trend in China's economic development, crucial for improving the well-being of its citizens [9][10]. - This transformation is expected to reshape the future of China's economy significantly, aligning with broader global economic interactions [10].