Investment Rating - The report does not explicitly provide an investment rating for the home appliance industry during the 2025 Double Eleven shopping festival. Core Insights - The home appliance sector demonstrated strong performance during the 2025 Double Eleven, with total e-commerce sales reaching 266.8 billion yuan, accounting for 16.5% of total sales. Leading brands included Midea and Haier [10]. - Consumer behavior is shifting towards personal care and lifestyle appliances, with 67.0% purchasing personal care devices and 61.4% opting for lifestyle appliances, indicating a trend towards health and convenience [16]. - The average spending range for home appliance consumers during this event was primarily between 3,000 yuan and 10,000 yuan, with a notable influence of female consumers in high-value purchases [21][22]. Summary by Sections Consumer Trends - The report highlights a dual trend of "necessity replacement" and "self-improvement," with core categories like refrigerators, washing machines, and air conditioners remaining popular [18]. - The demand for kitchen appliances is evolving, driven by interests in cooking and convenience [18]. Purchase Behavior - 78.2% of consumers preferred online shopping through comprehensive e-commerce platforms, while offline channels still maintained significant reach [26]. - The motivations for purchasing included price sensitivity and a desire for quality upgrades, with 38.6% of consumers seeking a higher quality of life [23]. Influencing Factors - Key factors influencing purchase decisions included brand reputation, product functionality, and after-sales service [31]. - The introduction of AI search tools is reshaping how consumers gather information, with 40.4% using AI for decision-making assistance [33][36]. Policy Impact - The national subsidy policy has been widely accepted, with 83.5% of consumers successfully utilizing it during the Double Eleven, leading to a shift towards higher-end products [38].

家电以旧换新超 12844 万台； 手机等数码产品购新补贴超 9015 万件； 电动自行车以旧换新超 1291 万辆； 家装厨卫"焕新"超 1.2 亿件。 我国在 2024 年发行了 1500 亿元超长期特别国债资金用于消费品以旧换新，2025 年发行 3000 亿元超长 期特别国债资金用于消费品以旧换新，"国补"额度较 2024 年增长一倍。 2025 年"国补"领域在 2024 年基础上扩围，比如新增了手机、平板、智能手表手环等 3 类数码产品和微 波炉、净水器、洗碗机、电饭煲等 4 类家电产品等。 IT之家从商务部官网数据获悉，今年 1—11 月，消费品以旧换新带动相关商品销售额超 2.5 万亿元，惠 及超 3.6 亿人次。其中： 汽车以旧换新超 1120 万辆； 据新华社报道，中央经济工作会议 12 月 10 日至 11 日在北京举行，会议确定，明年经济工作抓好多项 重点任务，其中提到"优化'两新'政策实施"。 据第一财经日报消息，"两新"政策是指大规模设备更新和消费品以旧换新政策，其中与老百姓利益直接 相关的消费品以旧换新政策又备受关注，被称为"国补"。 来源：IT之家 ...

Report Industry Investment Rating - Not provided Core Viewpoints - In the short term, domestic economic data is mixed with positive policy signals, but corporate earnings have not significantly improved, so the short - term rebound of stock indices should be treated with caution; the Fed's rate cut is settled, but the threshold for further rate cuts next year is raised, so gold's short - term rise is still a rebound. In the medium to long term, the valuation of stock indices will be dragged down by the decline in corporate earnings growth, and the support mainly comes from the recovery of risk appetite, so stock indices will maintain a wide - range oscillation; with the fading of uncertainties in US tariff policies, the potential easing of the Russia - Ukraine situation, and the narrowing of the Fed's future rate - cut space, gold may face a deep - adjustment risk [37] Summary by Relevant Catalogs 1. Macroeconomic Data - In November this year, imports increased by 1.9% year - on - year, and exports increased by 5.9% year - on - year, with the growth rates accelerating by 0.9 and 7 percentage points respectively compared to last month. CPI rose by 0.7% year - on - year, with the increase expanding by 0.5 percentage points compared to last month. PPI decreased by 2.2% year - on - year, with the decline expanding by 0.1 percentage points compared to last month, mainly affected by the increase in the base of the same period last year and the decline in some industrial product prices [4] 2. Stock Index Fundamental Data - With the marginal weakening of the "two new" policies and the early release of demand for durable goods such as automobiles, home appliances and mobile communications, the profit growth of related industries has slowed down. Downstream enterprises still face great operating pressure and are in the stage of active inventory reduction. The balance of margin trading in the Shanghai and Shenzhen stock markets rose to 24888.31 billion yuan. The central bank conducted a total of 6685 billion yuan of 7 - day reverse repurchase operations this week, achieving a net investment of 47 billion yuan [14][16] 3. Gold Fundamental Data - The Fed cut interest rates by 25 basis points as expected in its December meeting, announced to buy $40 billion of short - term Treasury bills per month, and the interest - rate dot plot maintained the prediction of one rate cut next year. The 10 - year US Treasury yield declined slightly. The warehouse receipts and inventory of Shanghai gold futures slowed down, and the inventory of New York COMEX gold continued to decline, reflecting a cooling of market bullish sentiment [21][22][36] 4. Strategy Recommendation - In November, imports rebounded slightly and export growth accelerated, mainly due to the low - base effect of the same period last year and the increased pre - Christmas stocking demand. CPI rebounded for two consecutive months, while the year - on - year decline of PPI expanded, mainly dragged down by the price decline of related industries such as building materials and chemical raw materials. In terms of corporate earnings, driven by policies, the prices of new energy and non - ferrous metals industries rebounded, which is conducive to the improvement of the profits of upstream raw materials processing industries. However, the marginal effect of policies on large - scale equipment renewal and consumer goods replacement is weakening, and the profit growth of related industries of durable goods has slowed down. The domestic policy side has released positive signals, but corporate earnings have not significantly improved, so the stock index may fluctuate in the short term. The Fed's rate cut and related policies have led to a decline in the US dollar index and a short - term rebound of gold [37]

Group 1: Policy and Economic Outlook - The Central Economic Work Conference held in Beijing from December 10 to 11 emphasized the optimization of the "Two New" policy, which refers to promoting large-scale equipment updates and the replacement of consumer goods [1] - The "Two New" policy is expected to continue through 2026, with the old-for-new subsidy policy likely to be extended and optimized [1][2] - The implementation of the "Two New" policy is projected to unlock a consumption market worth trillions, with over 25 trillion yuan in sales driven by the old-for-new policy from January to November this year [1][2] Group 2: Market Performance and Trends - The home appliance market is experiencing a surge in both quantity and quality, with significant growth in sales of health-related products [3] - Sales of high-end home appliances priced over 8,000 yuan increased by 96% year-on-year in the first half of the year [3] - The old-for-new policy has led to over 128.44 million home appliances being replaced and over 90.15 million digital products receiving subsidies [1][2] Group 3: Industry Challenges - There are notable gaps in consumer awareness of the old-for-new policy, particularly in third and fourth-tier cities and rural areas [3] - The industry faces challenges in establishing an efficient and low-cost recycling system, with high labor costs for disassembly and difficulties in balancing recycling prices [3] Group 4: Corporate Strategies and Innovations - Home appliance companies are shifting their strategies from simple product sales to providing scenario-based and ecological solutions [4] - The integration of health and AI technologies is becoming a key competitive advantage for leading companies, with significant investments in R&D [5] - Companies like Haier and Gree are actively responding to the old-for-new policies by enhancing their product offerings and transforming retail spaces to focus on health and AI solutions [4][5]

Core Insights - The Central Economic Work Conference held on December 10-11 in Beijing outlined key tasks for China's economic work in 2026, emphasizing the importance of maintaining confidence and leveraging advantages to address challenges [1][9] Economic Work Focus Areas - **Domestic Demand**: Emphasis on building a strong domestic market through consumption initiatives, income increase plans, and investment stabilization [1][11] - **Innovation Drive**: Focus on fostering new growth drivers by enhancing education, technology, and talent development, and establishing international innovation centers [1][11] - **Reform and High-Quality Development**: Commitment to deepening reforms, including a unified market construction and addressing competitive practices [2][11] - **Opening Up**: Promotion of multi-field cooperation and gradual expansion of service sector openness, along with enhancing foreign investment mechanisms [2][11] - **Coordinated Development**: Efforts to promote urban-rural integration and regional collaboration, ensuring stable prices for essential agricultural products [2][11] - **Green Transition**: Initiatives aimed at energy efficiency and carbon reduction across key industries [2][11] - **Public Welfare**: Focus on improving people's livelihoods through job stability and healthcare reforms [3][11] - **Risk Management**: Strategies to stabilize the real estate market and manage local government debt risks [3][11] Market Opportunities - **Technology and Manufacturing Exports**: Attention on sectors like semiconductor equipment, AI, and robotics, as well as traditional manufacturing exports [6][14] - **Supply Optimization**: Focus on industries with resource constraints and potential price increases, alongside sectors benefiting from policy adjustments [6][14] - **Consumer and Service Sector Upgrades**: Anticipation of a positive macroeconomic policy environment boosting consumer sectors, particularly in retail and food and beverage [6][14]

2025 年 12 月 12 日 金 融 工 程 "焕新"与"优选"：自由现金流指数调样在即， 关注 ETF 长期配置与事件机遇 投资要点： 自由现金流的市场表现与优势 究 报 告 紧密跟踪下获取了可观的超额收益，整体流动性良好：自 2025 年 6 月 6 日上市以来累计收益率达 19.11%，相较于中证现金流基 准指数的 16.05%，127 个交易日实现 3.06%的区间累计超额收益， 年化超额达到 7.06%，相对指数创造了较为可观且稳健的超额收 益。在跟踪精度方面，基金日均绝对跟踪误差仅 0.02%，12 月以 来产品日均成交额接近 1 亿元，流动性良好。基金经理赵建忠先 生目前在管产品 13 只，在管规模 63.88 亿元，管理经验丰富。 风险提示 本报告所有分析均基于公开信息，不构成任何投资建议；若市场环境或政 策因素发生不利变化将可能造成行业发展表现不及预期；报告采用的样本 数据有限，存在样本不足以代表整体市场的风险，且数据处理统计方式可 能存在误差；过往业绩不代表未来表现；历史规律总结仅供参考，或不会 完全重演。 分析师： 李杨(S0210524100005) ly30676@hfzq.co ...

受外部环境复杂严峻、投资收益下降等因素影响，今年前10个月，全国固定资产投资同比下降1.7%。 与此同时，我国投资结构优化，高技术行业投资较快增长。 【大河财立方 记者 孙凯杰】12月10日至11日，中央经济工作会议在北京举行，分析当前经济形势，部 署2026年经济工作。今年会议多次提及"内需"：要持续扩大内需、优化供给；引导金融机构加力支持扩 大内需；坚持内需主导，建设强大国内市场。 东吴证券首席经济学家、研究所联席所长芦哲在接受大河财立方记者采访时表示，消费仍然是放在扩大 内需的第一位，但会议对"两新"（设备更新和以旧换新）政策表述发生了重大变化，从去年的"加力扩 围"改为了今年的"优化"，政策从单纯的"资金加码"转变为"提高效率"。今年下半年以来，汽车家电等 品类出现了一定透支，他认为，明年如果部分品类补贴退坡，全年国补资金未必有今年多。 今年会议还创新性地提出了"制定实施城乡居民增收计划"。芦哲认为，2024年会议中提到的"推动中低 收入群体增收减负、适当提高退休人员基本养老金、提高城乡居民基础养老金"等措施，是"安全垫"式 的增收政策，更注重中低收入者、养老、医疗等基础保障；而今年提出制定"增收计划 ...

Core Viewpoint - The State Administration for Market Regulation has issued guidelines aimed at enhancing the quality of products and services on online trading platforms, focusing on innovation and quality improvement across various sectors [1] Group 1: Quality Improvement Initiatives - The guidelines emphasize the need to improve the quality of products sold online, particularly in sectors such as home appliances, home decoration, electronics, textiles and clothing, and food [1] - There is a call for the establishment of quality standards, inspection and certification systems, and brand development for online products [1] - The initiative aims to ensure that products sold online and offline meet the same quality standards [1] Group 2: Collaborative Efforts - The guidelines support collaboration among platforms, operators within the platforms, manufacturers, industry associations, and research institutions to implement innovation-driven quality improvement plans [1] - The focus is on enhancing supply chain quality through coordinated efforts among various stakeholders [1]

Core Insights - The total variety of consumer goods in China has reached 230 million, with over 100 categories such as home appliances and clothing leading global production, indicating a new development stage of high-quality supply and pricing [1] - The State Council has issued a plan to enhance the adaptability of consumer goods supply and demand, aiming to establish three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots by 2027 [1] - JD's government and enterprise business has built a "super supply chain" over the past decade, integrating diverse supply, digital platform technology, and nationwide logistics to support rapid growth for brand partners and stimulate domestic demand [1] Company Collaborations - Shandong Luhua Group, a leader in high-end edible oil, has seen a 160% growth in performance on JD's platform since 2021, with its 5L peanut oil achieving a 69% year-on-year increase in 2025 [2] - Midea, a leading home appliance company, has established an efficient collaboration mechanism with JD, resulting in a threefold increase in sales for products like electric steamers and ice makers since 2025 [2] - Bosideng, a global down clothing brand, has become JD's largest single brand in the apparel category, with a 2.5 times growth in the consumer goods sector [3] - Deli, a leader in office supplies, has expanded its product line to over 12,000 items and launched a printer with a domestic chip, achieving a 136% growth in printer sales [3] Strategic Initiatives - JD's government and enterprise business has launched a "billion market partner plan" to help over 300 brand partners achieve annual sales exceeding 100 million yuan within three years [4] - The establishment of the "Ten Billion Brand Alliance Club" includes notable companies like Huawei and Midea, aiming to enhance market reach and consumer engagement [4] - JD's focus on building a high-quality development framework through effective supply-demand interaction is set to contribute significantly to economic growth and consumption upgrades [4]

2025 年 12 月 12 日 金 融 工 程 "焕新"与"优选"：自由现金流指数调样在即， 关注 ETF 长期配置与事件机遇 究 报 告 紧密跟踪下获取了可观的超额收益，整体流动性良好：自 2025 年 6 月 6 日上市以来累计收益率达 19.11%，相较于中证现金流基 准指数的 16.05%，127 个交易日实现 3.06%的区间累计超额收益， 年化超额达到 7.06%，相对指数创造了较为可观且稳健的超额收 益。在跟踪精度方面，基金日均绝对跟踪误差仅 0.02%，12 月以 来产品日均成交额接近 1 亿元，流动性良好。基金经理赵建忠先 生目前在管产品 13 只，在管规模 63.88 亿元，管理经验丰富。 风险提示 本报告所有分析均基于公开信息，不构成任何投资建议；若市场环境或政 策因素发生不利变化将可能造成行业发展表现不及预期；报告采用的样本 数据有限，存在样本不足以代表整体市场的风险，且数据处理统计方式可 能存在误差；过往业绩不代表未来表现；历史规律总结仅供参考，或不会 完全重演。 团队成员 分析师： 李杨(S0210524100005) ly30676@hfzq.com.cn 投资要点： 自由现金 ...