行业报告 | 行业研究周报 家用电器 证券研究报告 家电行业 2024 年报&25Q1 总结 行业概览：Q1 家电板块营收业绩增长提速，现金流趋势向好。24 年家用电 器（申万）板块整体营收/归母净利润分别达 15832/1199 亿元，同比 +5%/+7%；25Q1 板块整体营收/归母净利润分别达 4237/330 亿元，同比 +13%/+25%。盈利能力方面，24 年板块毛利率/归母净利率为 24.6%/7.6%， 同比-1.4/+0.1pct；25Q1 板块毛利率/归母净利率分别为 23.6%/7.8%，分别 同比-1.6/+0.7pct。现金流方面，24 年/25Q1 板块经营活动现金流净额分别 为 1664/288 亿元，分别同比-19%/+116%。 白电板块：Q1 板块营收增速环比提速，净利率优化兑现。白电核心个股 2024 年营收/归母净利润分别同比+6%/+13%；25Q1 营收/归母净利润分别同 比+16%/+28%。收入端，美的集团 25Q1 收入增速领先行业；业绩端，受益 于白电龙头综合费用率优化、数字化变革等因素带动，美的集团、海尔智 家、格力电器、海信家电 25Q1 归母净利润同比 ...

行业研究丨深度报告丨家用电器 [Table_Title] 如何看白电龙头降本增效？ %% %% %% %% research.95579.com 1 丨证券研究报告丨 报告要点 [Table_Summary] 白电龙头于全价值链的持续降本增效，是龙头于规模、盈利两维度间获得高效均衡的一大底气。 具体内涵来看，白电龙头的降本增效工作覆盖价值链的环节逐步全面化，目标管理体系逐步立 体化。达成效果来看，白电龙头人效指标近十年来显著提升，指标本身和提升幅度均显著优于 二线白电企业，从人员数量、构成的变动，亦可见龙头生产流程自动化、组织层级优化以及全 流程数字化带来的效率优化。后续白电龙头仍有望通过扩大降本增效于经营全流程中的广度、 通过复制已有优秀经验来挖潜单环节降本增效的深度，来进一步实现内生效率的优化。 分析师及联系人 [Table_Author] 陈亮 SAC：S0490517070017 SFC：BUW408 请阅读最后评级说明和重要声明 2 / 23 %% %% %% %% research.95579.com 2 [Table_Title2] 如何看白电龙头降本增效？ [Table_Summary2] 引 ...

智通财经APP获悉，招商证券发布研究报告称，截至4月30日上午，A股上市公司2024年年报和2025年 一季报业绩基本披露完毕(披露率99.8%)。受政策效果持续显现以及科技创新趋势驱动，整体A股盈利增 速转正。大类行业中信息技术、消费服务增速相对领先，TMT、资源品和中游制造业边际改善。推荐 关注业绩增速相对较高、自由现金流边际改善的领域。 招商证券主要观点如下： 利润端：一季度上市公司业绩边际改善。根据一致可比口径和整体法测算，A股2024Q3/2024Q4/2025Q1 单季度净利润增速依次为3.7%/-15.7%/3.2%，非金融石油石化2024Q3/2024Q4/2025Q1单季度净利润增速 为-10.5%/-50.2%/4.5%。 收入端：全部A股单季度收入增速较24Q4放缓，但仍高于24Q3，延续改善。全部A股 2024Q3/2024Q4/2025Q1单季度收入增速依次为-2.0%/1.4%/-0.3%，非金融石油石化板块 2024Q3/2024Q4/2025Q1单季度收入增速依次为-2.9%/1.2%/0.5%。海外营收增幅扩大，海外营收占收入 的比例持续提升。 25年一季度A股盈利回暖主要受 ...

Core Viewpoint - Gree Electric's new leadership faces the challenge of restoring revenue to over 200 billion yuan, as the company reported a revenue of 190 billion yuan for 2024, a decline of 7.31% year-on-year, while net profit increased by 10.91% to 32.185 billion yuan [1][2]. Revenue Performance - Gree Electric's revenue for 2024 was 1900.38 billion yuan, marking a 7.31% decline compared to the previous year, which is the first revenue drop in four years [2][5]. - In contrast, Midea Group achieved a revenue of 4090.84 billion yuan, a growth of 9.47%, and Haier Smart Home reported 2859.80 billion yuan, a growth of 4.29% [2][3]. - Gree Electric's revenue composition shows that consumer electronics accounted for 78.54% of total revenue, while industrial products and green energy made up 9.12% [4]. Profitability Analysis - Despite the revenue decline, Gree Electric's net profit reached 32.185 billion yuan, with a growth rate of 10.91%, placing it second among the three giants [5][6]. - Gree Electric's net profit margin improved to 17.11%, an increase of 3.52 percentage points year-on-year, indicating strong profitability despite revenue challenges [6][7]. Dividend Distribution - Gree Electric plans to distribute a cash dividend of 20 yuan per 10 shares, totaling approximately 11.170 billion yuan, contributing to a cumulative cash dividend of 16.692 billion yuan for 2024 [1]. Sales Expenses - Gree Electric significantly reduced its sales expenses by 34.11% to 9.753 billion yuan, which is only 5.13% of its revenue, contrasting with Midea and Haier, which had sales expenses exceeding 30 billion yuan [8][9]. Market Positioning - The competition among the three giants is intensifying, with Gree Electric and Midea both claiming to be the leader in the air conditioning market, using different metrics to support their claims [11][12]. - Gree Electric's air conditioning segment generated revenue of 779.61 billion yuan, while Midea's HVAC revenue was 1014.61 billion yuan, indicating a competitive landscape [10][16].

Summary of Hisense Home Appliances Q1 2025 Earnings Call Company Overview - **Company**: Hisense Home Appliances - **Date**: Q1 2025 Earnings Call Key Points Financial Performance - Q1 2025 revenue reached 197.81 billion CNY, a year-on-year increase of 14.89% [2] - Net profit attributable to shareholders was 11.27 billion CNY, up 14.89% year-on-year [3] - Non-recurring net profit was 10.07 billion CNY, reflecting a 20% increase year-on-year [2][3] - Operating cash flow decreased year-on-year, primarily due to currency fluctuations and reduced revenue from the three-electric business [2][8] Business Segments - **Central Air Conditioning**: Overall growth with a good performance in the ToC segment; however, the construction sector saw a decline [2][9] - **Home Air Conditioning**: External sales growth exceeded 40%, with Europe accounting for over 45% of revenue [2][10] - **Washing and Refrigeration**: External sales showed double-digit growth, while internal sales remained stable [6][10] - **Three Electric Business**: Slight decline in revenue [6] Profitability and Margins - Overall gross margin slightly decreased, but external sales improved margins due to lower marketing costs [6][11] - Central air conditioning net margin exceeded 17%, benefiting from improved gross margins and optimized expense ratios [11][12] - The company aims for single-digit revenue growth while maintaining stable profit margins throughout the year [12] Market Dynamics - External sales growth is expected to continue, with a focus on emerging markets [21][22] - The company is cautious about potential slowdowns in external sales growth, particularly in mature markets [10] - The competitive landscape is intensifying, especially with price competition affecting both online and offline markets [33][34] Strategic Initiatives - The company is launching new products, such as a three-tub washing machine and a new air conditioning model, to enhance market competitiveness [15][31] - Hisense is focusing on brand differentiation, particularly with the repositioning of the Kelon brand to target younger consumers [15][17] - Efforts to penetrate emerging markets include establishing local sales networks and adapting successful domestic marketing strategies [23][26] Risks and Challenges - Currency fluctuations, particularly the yen, have impacted cash flow [8] - The company faces challenges from increased competition, particularly from brands like Xiaomi in the air conditioning sector [31][32] - The impact of high tariffs in the U.S. is minimal, as the company has diversified its production and sales across various regions [25][30] Future Outlook - The company expects gradual improvement in cash flow and performance in the second quarter [9] - Continued focus on innovation and market expansion is anticipated to drive growth in both domestic and international markets [15][21] Additional Insights - The asset-liability ratio increased to 71.23%, influenced by acquisitions and special dividends [13][14] - The company maintains a strong liquidity position, with sufficient cash equivalents to cover short-term liabilities [14] This summary encapsulates the key insights from Hisense Home Appliances' Q1 2025 earnings call, highlighting financial performance, market dynamics, strategic initiatives, and future outlook.

Core Viewpoints - The report anticipates potential positive factors for the A-share market in the next month, including domestic growth stabilization and possible negotiations on US-China tariffs, which may drive market rebounds [4][10] - The report suggests that the current tariff shock is a significant black swan event, but due to its occurrence at the beginning of a bull market, the impact on market valuation may have already been completed [11] - The report recommends a value-oriented investment strategy, focusing on sectors that can provide both offensive and defensive opportunities, such as banks, steel, construction, and consumer sectors [12] Stock Recommendations - The report lists the "Top Ten Gold Stocks" for May 2025, which includes companies from various sectors such as food and beverage, home appliances, banking, power utilities, computing, media, electronics, new consumption, and energy [3][13] - Specific stocks highlighted include: - Wanchen Group (300972.SZ) in the food and beverage sector, with a projected EPS growth from -0.46 in 2023 to 6.67 in 2025 [3][14] - Xing Shuai Er (002860.SZ) in home appliances, with a projected EPS growth from 0.56 in 2023 to 0.73 in 2025 [3][18] - Qingdao Bank (002948.SZ) in banking, with a projected EPS growth from 0.61 in 2023 to 1.04 in 2025 [3][21] - New Energy (601918.SH) in power utilities, with a projected EPS growth from 0.81 in 2023 to 1.06 in 2025 [3][25] - Zhaoyi Information (688258.SH) in computing, with a projected EPS growth from 0.46 in 2023 to 0.81 in 2025 [3][29] - Tencent Holdings (0700.HK) in media, with a projected EPS growth from 11.89 in 2023 to 23.67 in 2025 [3][34] - Lens Technology (300433.SZ) in electronics, with a projected EPS growth from 0.61 in 2023 to 1.39 in 2025 [3][38] - Blukoo (0325.HK) in new consumption, with a projected EPS growth from -1.38 in 2023 to 5.53 in 2025 [3][41] - Yanzhou Coal Mining (600188.SH) in energy, with a projected EPS growth from 2.01 in 2023 to 1.39 in 2025 [3][45] - Xianhe Co., Ltd. (603733.SH) in new consumption, with a projected EPS growth from 0.94 in 2023 to 2.54 in 2025 [3][46] Industry Insights - The food and beverage sector, represented by Wanchen Group, is expected to strengthen its competitive position with a significant increase in store numbers and a focus on the snack retail market [14][15] - The home appliance sector, represented by Xing Shuai Er, is experiencing stable growth in white goods, driven by national subsidy policies [18][19] - The banking sector, represented by Qingdao Bank, shows strong loan growth and improved asset quality, with a focus on manufacturing and green loans [21][22] - The power utility sector, represented by New Energy, is expected to benefit from rising coal demand and improved cost management [25][26] - The computing sector, represented by Zhaoyi Information, is positioned for growth with its unique low-code development platform, SnapDevelop, which has a strong market potential [29][30] - The media sector, represented by Tencent Holdings, is seeing robust growth in its gaming and advertising businesses, with significant contributions from its social media platforms [34][35] - The electronics sector, represented by Lens Technology, is benefiting from the growth of the smartphone market and strong partnerships with major clients [38][39] - The new consumption sector, represented by Blukoo, is leveraging its IP commercialization strategy to drive growth and expand its market presence [41][42] - The energy sector, represented by Yanzhou Coal Mining, is focused on increasing coal production and improving cost efficiency amid fluctuating coal prices [45][46]

长虹美菱 20250415 摘要 • 长虹美菱高管层调整，杨金、张英分别担任四川长虹总经理和副总经理， 汤永道任长虹美菱总裁，显示公司治理结构的新变化，预示着管理层对公 司未来发展战略的调整。 • 公司深化渠道改革，以长虹美菱为平台，统筹中国区营销渠道转型，包括 直达终端用户、渠道扁平化和链路数字化提效，同时在国际区依托电商转 型和 ODM 代工扩大规模，实现超预期增长。 • 尽管资本市场受关税冲击波动，但长虹美菱出口比例仅 35%，且几乎没有 美国收入敞口，主要出口目的地集中在新兴市场，因此受影响较小，目前 股价回调更多是风险偏好下降和流动性收缩导致的误伤。 • 公司账面净现金 81 亿元，当前市值低于净现金价值，股息率超过 5%，短 期经营数据良好，一季度中山长虹空调出口产量同比增长 54%，冰箱冷柜 生产订单增长 10%，洗衣机增长 25%，抄底性价比高。 • 受益于国家补贴政策，公司有望提升产品结构并提高整体利润率，美菱冰 洗及空调内销净利率有很大的改善空间，同时推动 C2M 客户订单制模式， 提高下线客户订单比例，并进行电商业务转型。 Q&A 长虹美菱在公司治理方面有哪些重要变化？ 长虹美菱作为四川 ...

Core Viewpoint - Hisense Group's home appliance subsidiaries, Hisense Home Appliances and Hisense Visual Technology, reported strong financial performance for 2024, driven by government subsidy policies and effective sports marketing strategies, particularly in overseas markets [1][2][5]. Financial Performance - Hisense Home Appliances achieved revenue of 92.746 billion yuan, a year-on-year increase of 8.35%, and a net profit of 3.348 billion yuan, up 17.99% [1]. - Hisense Visual Technology reported revenue of 58.530 billion yuan, a 9.17% increase, and a net profit of 2.246 billion yuan, up 7.17% [1]. - The fourth quarter of 2024 showed significant growth for both companies, with Hisense Home Appliances' revenue reaching 22.167 billion yuan, a 7.08% increase, and a net profit of 555 million yuan, up 34.91% [1]. Market Analysis - Domestic revenue for Hisense Home Appliances declined by 2.12%, while overseas revenue surged by 27.59%, accounting for nearly 40% of total revenue [1]. - The overall market for central air conditioning in China saw a 12.5% decline, indicating ongoing pressure in the domestic market despite some recovery in the fourth quarter [2][3]. Strategic Initiatives - The implementation of the "trade-in for new" policy has helped stabilize the domestic market, although challenges remain [2]. - Hisense's focus on sports marketing has enhanced brand recognition and sales in overseas markets, with a reported global TV market share of 13.95%, an increase of 0.99 percentage points [5][6]. Product Development - Hisense has made significant advancements in product categories, with a 72% year-on-year revenue growth in kitchen appliances and a 58% market share in large-screen TVs [3][5]. - The company is also investing in smart home technology, launching its self-developed AI solutions to enhance its product offerings [3]. Future Outlook - Continued government subsidies and the recovery of public construction orders are expected to support revenue stabilization in the domestic market [4]. - The transition of sports marketing from brand recognition to brand reinforcement will be crucial for improving overseas market margins and enhancing high-end product sales [7].

Group 1 - The core viewpoint is that the increase in risk appetite is a significant support for the market trend this year, with A50ETF Huabao (159596) seeing a notable rise in its major holding, Heng Rui Pharmaceutical, which increased by 3.7% [1] - The A-share market showed a collective rebound with the Shanghai Composite Index up by 0.18%, the Shenzhen Component Index up by 0.36%, and the ChiNext Index also up by 0.36% [1] - The trading volume in the market reached 746.3 billion yuan, a decrease of 55.3 billion yuan compared to the previous day, with over 4,000 stocks rising [1] Group 2 - Huatai Securities suggests that with the recent catalytic window for pan-technology assets closing, investors are looking for sectors with potential support, particularly in the pan-consumption industry [2] - The report highlights that consumption promotion is a key policy focus for 2025, with specific measures being rolled out, indicating a clearer approach [2] - The analysis indicates that the fundamentals of the pan-consumption sector are showing signs of improvement, supported by stable employment, expanded social security spending, and a bottoming out of housing prices [2] Group 3 - Ping An Securities emphasizes that the increase in risk appetite is crucial for the market this year, suggesting that besides the technology sector, investors should also consider structurally favorable opportunities in lower-valued consumption sectors [2] - Specific sectors recommended for attention include the home appliance industry, benefiting from substantial subsidies, and the consumer electronics industry, which is expected to gain from AI integration [2] - The report notes that while the liquor industry is facing downward revisions in profit expectations, its PE valuation is currently below the historical 20% percentile, presenting potential short-term trading opportunities [2] Group 4 - Investors can consider A50ETF Huabao (159596) and its associated off-market funds (Class A 021216/Class C 021217) for investment positioning [3]