Core Viewpoint - The article discusses the evolving nature of Chinese New Year shopping among the post-2000 generation, highlighting a shift from traditional items to personalized and trendy products that reflect individual preferences and lifestyles [2][25]. Group 1: Changing Consumer Behavior - The first batch of post-2000 individuals, now in their mid-20s, are becoming the main purchasers of New Year goods, marking a significant shift in consumer behavior [2][25]. - Traditional New Year items like sugar oranges and nuts are still present, but they are now accompanied by trendy products such as instant noodles, abstract couplets, and gaming skins, reflecting a change in what constitutes "New Year goods" [2][25]. - The focus has shifted from material abundance to emotional expression and personal enjoyment, with consumers prioritizing items that resonate with their tastes and lifestyles [25][26]. Group 2: Personalization and Emotional Value - Consumers like "high-class person" J express a preference for unique and unconventional items, such as a couplet featuring a humorous penguin character, which contrasts sharply with traditional couplets [4][8]. - The new generation's purchases often serve as a form of self-expression, with items chosen based on personal enjoyment rather than social expectations [13][25]. - The trend includes buying items for pets and gaming, indicating a broader definition of what constitutes New Year goods, emphasizing personal happiness over traditional norms [11][14]. Group 3: Social Dynamics and Family Interactions - The article notes that younger consumers are using unconventional items to navigate family interactions during the New Year, aiming to shift conversations away from uncomfortable topics [17][20]. - The concept of "New Year goods" has transformed into a means of expressing one's lifestyle and preferences, rather than merely fulfilling traditional roles [17][25]. - The emotional connection to purchases is highlighted, with consumers seeking to create a sense of comfort and joy for family members, as seen in the example of buying a mobile toilet for elderly relatives [23]. Group 4: Market Implications for Brands - Brands are encouraged to adapt to this new consumer mindset by offering products that incorporate emotional value and contemporary cultural references, rather than sticking to traditional packaging [28][29]. - The success of products like the co-branded drinks with popular games indicates a shift in marketing strategies to appeal to younger consumers who value both aesthetics and functionality [29][33]. - The emphasis on cost-effectiveness among younger consumers suggests that brands must balance emotional appeal with reasonable pricing to attract this demographic [33].

Group 1 - The Chinese new energy vehicle (NEV) market faced a significant downturn at the start of 2026, with major automakers experiencing substantial sales declines, including BYD, which saw a year-on-year decrease of approximately 30% and a month-on-month drop of 50% [1][3][6] - In January 2026, nationwide retail sales of passenger cars reached 1.544 million units, reflecting a year-on-year decline of 13.9% [1][2] - The decline in sales is attributed to multiple factors, including the expiration of tax incentives, preemptive demand exhaustion, and rising cost pressures, marking the end of an era of easy growth for the NEV industry [1][6][12] Group 2 - The new tax policy implemented on January 1, 2026, which reduced the exemption on NEV purchase tax, has led to a significant drop in consumer demand as buyers rushed to purchase vehicles before the policy change [6][9][11] - Major brands like Leap Motor, Xiaomi, and NIO also reported significant month-on-month sales declines, with some brands experiencing drops exceeding 60% [3][5] - The competitive landscape is shifting towards a "survival of the fittest" scenario, where automakers must focus on technology, cost control, and efficiency to remain viable [12][14] Group 3 - Consumers are advised to consider various factors when deciding the optimal time to purchase a vehicle in 2026, including policy changes, market conditions, and technological advancements [18][21] - The first quarter of 2026 may present opportunities for consumers due to significant inventory pressures on dealers, potentially leading to aggressive promotional offers [21][23] - The introduction of new technologies, such as semi-solid batteries and advanced driving systems, may influence consumer decisions between purchasing older models at discounts or new models with cutting-edge features [23]

对产业而言，明确的规则就是最好的营商环境——头部平台不必在灰色地带试探，中小企业不必担心被 无底线挤压，资本不必再押注"垄断式赢家通吃"，整个行业的资源配置会更有效率。 从产业演进角度，这份指引将深刻改变平台的竞争范式。过去平台比拼的是用户规模、商家排他、补贴 力度、流量霸权；未来比拼的将是技术能力、产品体验、生态效率、服务质量。强制商家站队、滥用流 量支配地位、靠低价倾销驱逐对手的模式难以为继，自营与第三方公平共处、跨平台互通、数据合理流 动、算法公开透明，会成为主流商业伦理。这不仅利好中小商家与创业者，也将倒逼头部平台把资源投 向硬核技术、产业互联网、真实价值创造，而非重复的流量博弈。 《指引》并不否定平台经济的规模效应与网络价值，而是制止以垄断为名的掠夺式经营。大型平台应放 弃功能堆砌与生态垄断，转向开放、合规、可持续的发展路径。平台的核心竞争力，从来不是锁住用户 与商家，而是持续创造不可替代的产业价值。 随着《互联网平台反垄断合规指引》（下称"指引"）于2月13日正式发布，中国平台经济进入规则清 晰、边界明确、监管常态化的全新阶段。 从产业视角看，它的核心价值在于：终结过去以规模、流量、排他性为核心的 ...

Core Insights - The article highlights the rapid growth of Soda Music, which has reached 120 million monthly active users, nearly matching NetEase Cloud Music, due to its low-price strategy and integration with ByteDance's ecosystem [1][3][6] Group 1: Growth Factors - Soda Music's monthly active users increased by 90.7% year-on-year, while other platforms saw declines, indicating a significant market shift [1] - A key turning point was the copyright bundling strategy implemented by ByteDance, which allowed Soda Music to access a library of 50 million songs, enhancing its content offerings [3] - The platform's recommendation algorithm is noted to be highly effective, allowing even free users to discover appealing music [3][4] Group 2: Content and User Engagement - The integration of AI-generated music and various content types, such as covers and live versions, has created a robust content supply chain that aligns with user preferences [3][4] - The launch of the "Soda AI Music Creation Lab" has provided creators with a comprehensive environment for music production, facilitating the rise of AI artists [4][6] - Soda Music's user engagement is further enhanced by its deep integration with Douyin (TikTok), creating a seamless transition from short video content to music consumption [6] Group 3: Pricing Strategy - Soda Music employs a low-cost membership model, offering free trials and low-priced subscriptions, making it attractive to users compared to competitors [7][9] - The pricing for VIP memberships is significantly lower than that of QQ Music and NetEase Cloud Music, catering to the current consumer willingness to pay [9] Group 4: Industry Context - The online music market in China is evolving, moving away from a "copyright is king" model to a more integrated approach that includes content generation and distribution [10][12] - The emergence of Soda Music has disrupted the existing market dynamics, challenging established players like Tencent Music and NetEase Cloud Music [12][14] - The article identifies three distinct development models in the online music market: copyright and ecosystem platforms, community and aesthetic platforms, and content generation and distribution platforms represented by Soda Music [16][18]

Core Insights - The article discusses the anxiety within the film industry regarding the potential impact of AI on job security, particularly with the launch of ByteDance's Seedance 2.0, which is touted as a powerful video generation model [1][2] - There is a fundamental debate between two factions in AI video generation: the "secular faction," which focuses on data-driven style imitation, and the "physical faction," which aims for a deeper understanding of physical laws and causality [4][3] Group 1: Technology and Market Dynamics - Seedance 2.0 optimizes the conversion rate from "director's intent to pixels," allowing for rapid video generation from prompts, significantly reducing production time [5][6] - However, Seedance 2.0 has structural limitations as each generated video is a one-time product that cannot be reused or interacted with, locking the secular faction into a "content consumption" model [7][8] - The physical faction, on the other hand, aims to create reusable 3D environments that can be applied across various industries, potentially tapping into a trillion-dollar market [8][12] Group 2: Competitive Landscape - The competition between ByteDance's Seedance 2.0 and Kuaishou's Keling AI is intensifying, with both companies vying for market share in video generation capabilities [15] - International players like Runway and Veo 3.1 are also iterating on control and physical simulation, further complicating the competitive landscape [16] - The long-term advantage of the physical faction lies in its ability to create reusable assets, while the secular faction may struggle to adapt to this evolving market [13][16] Group 3: Business Model and Future Outlook - Despite the technological advancements of Seedance 2.0, its core value remains at the "content consumption level," which may limit its long-term commercial viability [17][18] - ByteDance is advised to focus on B2B opportunities while maintaining a presence in the physical faction, rather than fully committing to one direction [19] - The true challenge for ByteDance lies in mastering distribution rights in the AI video era, as the foundation of future interactions will shift from screens to spatial environments [21][22]

10月初，市场分析机构 Adobe Analytics 发布报告指出，2025年秋冬购物季，AI驱动的购物模式将迎来爆发，仅AI带来的购物流量同比预计增长520%，并 将在感恩节前10天达到峰值。与2024年相比，美国零售网站的AI流量激增805%——而在去年，沃尔玛的「Sparky」、亚马逊的「Rufus」等AI购物工具尚 未出现。 更极致的变化先一步在中国发生了。千问APP在"春节30亿大免单"活动推动下，仅9小时订单便突破1000万单，6天完成1.2亿单，连续登顶下载榜。 AI超级应用引发的消费形式变革已势不可挡。 壹览商业注意到，酒旅业在供给侧的反应速度超乎预期。2月11日，阿里千问与飞猪宣布与全球40多家旅行品牌启动AI合作，为AI用户提供专属补贴与权 益。首批合作方涵盖中国东方航空、中国南方航空、汉莎航空等航司，锦江、华住、万达酒店及度假村等酒店集团，以及上海迪士尼度假区、方特主题乐 园等头部目的地与乐园品牌。 这种集体性 "抢摊"意味着，酒旅行业正将 AI 视为一个独立的、具备爆发力的战略渠道。 酒旅竞争进入深水区，AI颠覆一切？ 国内互联网竞争史，本质是一部流量入口迁移史。门户时代，入口掌握在 ...

多数数据团队都面临着同样的难题：维度建模 。这个概念其实并不复杂，但标准的解释通常都使用相同的例子，缺乏更深入 的理解。 下面是 有关 星型模式的 内容 和 常见的例子。 本文将探讨以下内容： 维度建模 最难的地方在于，大家都用同样的例子来解释它：销售表、订单表、交易表。这些例子反复出现。如果你的业务模 式与零售业不同，你可能会觉得这些例子与 你无关。 但以下方法对我有帮助：停止思考表。 如果你的公司里发生了什么事的话，想想实际发生了什么。 一位用户注册了。 一个支持工单已关闭。 传感器读数已收到。 销售表、订单表、交易表……这些通常都是电商或零售场景，与你的实际业务截然不同。如果你处理的是SaaS指标、物联网传 感器数据或医疗记录，你可能会开始怀疑这种方法是否真的适用于你。 确实如此。但你必须停止思考具体的例子，而开始思考其背后的模式。 付款已处理。 发生的事情就是 事实 。其他的一切都只是关于事情发生的时间、涉及的人员以及事件的类型等 背景信息。 拉尔夫·金博尔围绕这一区别构建了 一整套方法论。事实 是动词， 维度 是其他一切。 事实 与 维度 之间的根本区别 如何确定事实表的 粒度 每种表类型 实际包含 ...

Core Insights - The release of GLM-5 has significantly boosted the market performance of Zhipu, with a market capitalization exceeding HKD 200 billion after a more than 20% increase over two consecutive trading days [1] - GLM-5 features an expanded parameter scale from 355 billion to 744 billion, with enhanced capabilities in complex system engineering and long-range agent tasks [1][2] - The model has achieved a level of performance comparable to Claude Opus 4.5 in real programming environments, indicating that open-source models are catching up to closed-source ones [2] Model Capabilities - GLM-5 can autonomously perform complex tasks such as long-range planning and execution with minimal human intervention [1] - The model has implemented a training paradigm innovation through the "slime" asynchronous reinforcement learning infrastructure, significantly increasing training volume and enabling high-frequency, fine-grained iterations [2] - GLM-5 has achieved state-of-the-art (SOTA) performance in multiple evaluation benchmarks, including BrowseComp and MCP-Atlas [2] Pricing Adjustments - Zhipu has announced a structural adjustment to the GLM Coding Plan pricing, with an overall increase starting from 30%, effective February 12, 2026 [3] - The new pricing structure includes the cancellation of first-purchase discounts while retaining seasonal and annual subscription discounts [3] - Post-adjustment, the input price for GLM-5 will be up to CNY 6 per million tokens, and the output price will be up to CNY 22 per million tokens [3] Business Strategy - Zhipu aims to increase the proportion of API business revenue to 50%, with GLM-5's capabilities expected to accelerate growth in this area [4] - The company is transitioning from a focus on localized deployment to becoming a MaaS (Model as a Service) provider, anticipating a rise in both volume and pricing for API services [5] Competitive Landscape - Zhipu operates independently of major tech companies, which are generally perceived to have inherent advantages in AI due to their financial resources [6] - The company has managed to maintain lower operational costs by renting computing power rather than purchasing it outright, contrasting with the significant investments made by larger firms [6][7] - Zhipu's strategic partnership with Parallel Technology provides substantial computational support, crucial for the development and deployment of the GLM series [7]

Core Insights - The article discusses the shift in consumer behavior from traditional search methods to conversational AI interactions, highlighting a growing "invisible anxiety" among brands as they adapt to this change [1][2]. Group 1: Consumer Behavior Changes - Consumers are increasingly using conversational queries when seeking product recommendations, which reflects a significant change in search behavior [2][3]. - Real user inquiries are more complex and nuanced, often involving multiple variables such as demographics, health conditions, budget, and preferences [4][6]. - Over 80% of user questions are "combination punches," incorporating at least two complex variables, while AI-generated keyword expansions only cover about 50% of this complexity [5][4]. Group 2: Interaction Dynamics - Real conversations involve multiple rounds of questioning, with 45% of users engaging in two or more follow-up questions, revealing deeper needs and leading to more informed decisions [11][13]. - The nature of the questions posed significantly influences the AI's responses and the visibility of brands in search results [14][16]. Group 3: Source of Information - Different AI models exhibit varying preferences for information sources based on the specificity of user questions, with more detailed inquiries leading to references from local and commercial sources [18][20]. - The analysis of brand visibility shows that user-generated questions lead to a greater emphasis on lifestyle and purchasing guidance, while generic queries rely more on health information [18][20]. Group 4: Strategic Implications - The findings suggest a need for brands to adapt their marketing strategies to focus on human-centric approaches, leveraging the detailed insights from real user inquiries to enhance AI learning [22][23]. - Brands must ensure their marketing efforts align with the nuanced needs of consumers to effectively compete in the AI-driven landscape [22][23].

马年来了，全网都在"抓马"，力度等同于"抓钱"。最近火爆的商品也大多跟"马"有关，传统类的"马年生肖产品"依旧能有"理财"的效果。总之，现在 沾"马"就要火。 马年来了，全网都在"抓马"，力度等同于"抓钱"。 因为马在中国文化中象征力量、忠诚、进取、健康、吉祥等多种积极的品质和精神，谁都喜欢。即便见面问候一句"马上发财、马上幸福"，也能把亲朋好 友钓成翘嘴。 所以，商家对"马"这个吉祥物特别青睐，想尽办法要去贴一下，最为明显的是，"姓马"的明星被疯抢，人均至少2个代言。最近火爆的商品也大多 跟"马"有关，传统类的"马年生肖产品"依旧能有"理财"的效果。 总之，现在沾"马"就要火。 1. "马"姓明星代言接到手软，"外国马"成互联网顶流 最近几个月，"姓马"的明星特别走俏，无论在娱乐圈人设如何、咖位高低，只要"姓马"就会人均两三个代言，而且代言自己找上门。 比如马伊琍。几个月前，网友发帖："马年伊利会请马伊琍吗？"，还给品牌写好了广告词"我是马伊琍，马年喝伊利"，结果帖子火了，讨论声量越来越 大。 伊利特别"听劝"，立马请了马伊琍代言。做的"寻找马伊琍"的广告，点击量特别高，评论区全是各种赞美的声音，很难想象这 ...