| 作者 | 赵瑜 | | --- | --- | | 编辑 | 李墨天 | 月初lululemon季报发布，主打一个扑街。 季度营收增长保持个位数水平，全年营收指引再度下调，免不了投资机构带头跑路。今年以来， lululemon的的市值距历史高点已跌去60%以上。 以下文章来源于有数DataVision ，作者赵瑜 有数DataVision . 数据表象与商业真相 面对四面八方的平替，以拳头产品瑜伽裤为代表的女装业务尚且维持增长。被寄予厚望的男装业务增速 再创新低，千言万语汇成一句话： 男人的钱太难赚了。 没刮的彩票 2022年北京冬奥会开幕，加拿大代表团统一身着lululemon进场。同年7月，lululemon市值历史性的超过 阿迪达斯，随后突破400亿美元。 不过，lululemon的强劲势头当时已经放缓，2018年进入中国市场带来的增长红利所剩无几，反倒是库存 水位逐渐走高，外面站满了Alo Yoga和Maia Active这些小号平替。 但资本市场审视一家公司，既要看它做了什么，也要看它"还没做"什么。 2022年冬奥会上的加拿大代表团 表面上看 ，lululemon靠瑜伽裤和女装做到50亿美元营 ...

以下文章来源于远川汽车评论 ，作者罗松松 远川汽车评论 . 不止是汽车 对福特而言，此举能够进一步强化福特品牌形象，为中国消费者带来更加统一的品牌体验、更加完善的 产品系列，更加合理、便捷的销售和服务网络；同时，也能够有效提升经销商的运营效率和盈利能力。 01 过去几年，在智能化体验和性价比的双重冲击下，合资品牌的光环逐渐褪色，在中国的市场份额也一路 走低，从2020年的63%下降至去年的35%左右，战略上转攻为守。 面对被不断挤压的生存空间，有的选择黯然退场；有的静观其变；有的则不甘退场，吹响反攻号角。 比如大众投资小鹏和地平线，Stellantis和零跑联姻，奥迪基于上汽平台打造AUDI电动车，别克"至 境"发力增程，BBA全新一代国产智能电动车，也都不约而同选择了本土辅助驾驶供应商，这些都是现 成的例子。 有趣的的是，当其他外资车企把目光投向外部，到处寻找本土技术外援时，深耕中国30年的福特却谋 划了另一场大刀阔斧的内部改革。 9月23日，福特中国宣布成立"福特汽车销售服务公司"，全面负责管理福特品牌乘用车和皮卡在中国营 销、销售和服务业务，原长安福特新能源科技有限公司副总裁兼营销中心总经理陈晓波将成为 ...

今年6月底，广汽集团董事长冯兴亚前往深圳拜访了华为创始人任正非，在就"汽车产业趋势、营销创新、客户洞察、公司改革治理及合作项目推进等进行了 深入学习交流"后，冯兴亚紧紧握住了任正非的手。 这次握手是一次无声的冲锋号。 3个月后，广汽与华为强强联合、深度共创打造的全新汽车品牌启境亮相，华为轮值董事长徐直军、广汽集团董事长冯兴亚共同出席"启境"品牌启航仪式。广 汽与华为共同任命的CEO刘嘉铭亦正式就位，他是广汽集团内打造过"神车"汉兰达、凯美瑞等爆款的实力派。 由此，一个新的高端新能源汽车品牌蓄势待发，将在明年正式踏入30万级高价值市场。 在启境品牌启航仪式上，冯兴亚表态，" 启境项目对广汽集团举足轻重，广汽将把启境置于最高优先级，集中优势资源保障启境品牌的长期发展。 " 徐直军则称， 不止想做好一台车，更想做好一个品牌，继而推出一款款拥有极致体验的好车 。 广汽集团董事长冯兴亚（左）、华为轮值董事长徐直军（右）、启境汽车CEO刘嘉铭（中） 从发言中不难看出，这是一次双方互信拉满、资源顶格配置、保持长期战略定力的合作。双方言语中溢出的必胜决心与共赢信念则预示着，启境这个新品 牌，会是一股不可忽视的，搅动高端智能汽 ...

2022年年末，美团买药保供小组开了一场紧急会议。 会议事关"P药"，即辉瑞生产的Paxlovid（奈玛特韦片/利托那韦片），刚刚获批进入社区卫生服务中 心，部分人群可用医保报销。那时正值新冠感染高峰期，在缺少真正特效药的情况下， 能够避免重症的 P药，成为很多人的希望。 刚性需求和恐慌性囤货并存，终究是让人钻了空子。黄牛将 2300元一盒的出厂价炒到了数万元，市场 上假药横行，很多人只能找人代购仿制药。 美团在P药供给上的决策简单且坚决： 以最快速度找货和发货，稳定价格，保证老人小孩优先发货。 或许在更深层面，真正的突破已经与政策无关，谁能够更好地解决医疗资源的均等性和易得性，谁就与 用户和行业站在了一起。 从药到医，新十年拉开序幕 只是过程难免艰辛。过去，药企通过平台把药送到用户手中，从经销商出库到平台上架，平均时间是3- 4天。这中间，用户要等药厂给经销商发货，再等经销商找搬运车运至平台大仓，还要等平台找快递发 货。 特殊时期，美团将这个过程一缩再缩。 抢时间的秘诀笨拙但有效：员工到经销商仓库前"守株待药"，货一到就自己搬去大仓，直接通过空运发 货。 这期间，美团创下了8个小时的最快上货记录。努力没有白 ...

其实每一次的技术迭代，都是一场没有退路的军备竞赛，产业界的每一次闷头加速，都在累加着无法避免的沉没成本。 1845年，英国人彻底疯狂，他们把GDP的7%都投进了铁路建设里。 7%的GDP是什么概念？它占了当时英国经济总投资的一半。而如果换成当前的中美GDP，等于中国一年要投8.8万亿人民币，美国一年投2.15万亿美元——显然， 如今的AI投资虽然火热，但离这两个数字还很遥远。 在当年，货运铁路和客运铁路先后商业化成功，带来了丰厚的利润，英国报纸的一半版面，都登载着铁路投资的招商广告。群众们对铁路这种"先进生产力"如痴 如醉，幻想着把它铺遍英伦三岛的每一个角落。 故事的结局，重复了人类泡沫的老套剧情：在顶峰时入场投资铁路的人，最终损失惨重。但另一方面，英国也利用铁路泡沫建设了长达6000英里的铁路网，并推 动了工业革命，助长了英国的全球经济霸权。 2025年，一种相似的情绪，也在AI产业里持续蔓延。 一方面是亢奋，全社会围绕人工智能的投资高热不退，政府和企业向AI领域投入天量的资金；一方面则是焦虑，AI公司惨淡的盈利和攀升的项目"死亡率"，导致 每天都有入不敷出的的初创公司轰然倒下。 但如果按"刻舟求剑"的算法 ...

Core Viewpoint - The article discusses the backlash against the brand Arc'teryx and artist Cai Guoqiang following a controversial fireworks display in a fragile ecological area, highlighting the disconnect between luxury branding and environmental responsibility [2][4][32]. Group 1: Brand Positioning and Market Strategy - Arc'teryx, under Amer Sports, aims to penetrate the outdoor, high-end apparel, and luxury markets, targeting a revenue goal of $5 billion within five years [6][34]. - The brand has shifted its retail strategy to open flagship stores in high-end shopping districts, significantly increasing its visibility and brand prestige [8][9]. - The brand's marketing approach includes creating a new concept of "luxury outdoor," appealing to affluent consumers rather than traditional outdoor enthusiasts [11][14]. Group 2: Consumer Demographics and Market Impact - Arc'teryx's customer base has evolved from outdoor enthusiasts to affluent individuals who may not engage in outdoor activities but are attracted to the brand's luxury image [14][22]. - The brand's marketing strategy has successfully attracted a new demographic, including investment bankers and professionals, rather than its original target audience [15][17]. - The disconnect between the brand's environmental messaging and its actual consumer base raises questions about authenticity and responsibility in luxury branding [32][34]. Group 3: Controversy and Public Perception - The fireworks incident has sparked significant public outrage, with many criticizing the brand for its environmental insensitivity, despite the brand's previous efforts to promote environmental values [2][24][32]. - The backlash has highlighted the irony of a luxury brand's environmental claims being undermined by its actions, leading to a complex public relations challenge [4][16][32]. - Despite the controversy, the brand's sales and reputation may remain unaffected, as luxury brands often manage to separate public criticism from their market performance [26][30].

Core Viewpoint - Despite structural challenges in the market, instant noodles, particularly those from Kang Shifu, are experiencing a resurgence driven by product innovation and a shift in consumer preferences towards quality and health [2][4][22]. Group 1: Market Dynamics - Kang Shifu has maintained the number one market share for ten consecutive years, demonstrating resilience against pessimistic narratives about the instant noodle market [4]. - The company has successfully launched popular products that have sparked significant consumer interest and discussions on social media platforms [2][4]. Group 2: Product Innovation - Kang Shifu has redefined instant noodles through innovative products that cater to evolving consumer demands, such as the "Special Special" noodles that mimic the taste of freshly cooked noodles [6][7]. - The introduction of "He Mian," a meal replacement noodle, emphasizes nutrition and convenience, featuring high-quality ingredients and a quick preparation time [7][9]. - Custom products for specific retail channels, like the "Tide Braised Beef Noodle" for Sam's Club, showcase Kang Shifu's ability to adapt to market needs and consumer preferences [9][25]. Group 3: Technological Advancements - The company has developed a unique cooking process that combines zero-frying technology with a patented single-basket boiling method, significantly enhancing the texture and taste of its noodles [14][16]. - Kang Shifu's investment in research and development, including the application of aerospace temperature control technology, has positioned it as a leader in food safety and quality [18]. Group 4: Market Strategy - Kang Shifu's approach to marketing and product launches has transformed instant noodles into a premium product category, leveraging social media to create buzz and engage consumers [22]. - The brand has successfully positioned its products as high-quality alternatives to traditional fast food and takeout, appealing to urban professionals seeking convenient meal options [23].

Core Viewpoint - The global smartphone market is expected to rebound in 2024 with a 7% increase in shipment volume, following two years of decline, and a 4% growth in the first half of this year [2] - The high-end smartphone segment (priced above $600) saw an 8% year-on-year growth in the first half of the year, marking a historical high [2] - MediaTek's Dimensity series chips have positioned the company as a leader in shipment volume, particularly with the launch of the Dimensity 9500, which doubles AI computing power [2] Group 1: Market Trends - The smartphone market is recovering with a projected 7% growth in 2024 and a 4% increase in the first half of this year [2] - High-end smartphone sales have reached a historical high with an 8% growth in the first half of the year [2] Group 2: Technological Advancements - MediaTek's Dimensity series has undergone significant architectural improvements, with the Dimensity 9500 featuring a "1+3+4" core architecture that enhances performance [5][7] - The Dimensity 9500 achieves a 32% increase in single-core performance and a 17% increase in multi-core performance compared to its predecessor [5] - The chip's GPU and NPU have also seen significant enhancements, with the GPU's ray tracing performance more than doubling and energy efficiency improving by over 40% [7] Group 3: AI Integration - The Dimensity 9500 incorporates a dual NPU architecture, enhancing AI computing efficiency while managing power consumption effectively [16] - The chip supports Always-On AI applications, allowing for real-time responses in various scenarios [16] - The integration of generative AI capabilities enables the Dimensity 9500 to generate 4K images directly on the device, significantly improving response times for language models [25] Group 4: Competitive Positioning - MediaTek is transitioning from being a mere "compute power supplier" to a company that deeply understands user needs and integrates AI capabilities into user experiences [22] - The Dimensity 9500's advancements in gaming performance, including support for ray tracing and dynamic cache architecture, position it as a leading solution in the mobile gaming market [19][18] - MediaTek's focus on real-world applications and user-centric design has allowed it to rise to the forefront of the global chip design industry [26]

Core Viewpoint - The article discusses the ongoing challenges and transformations in the prepared food industry, particularly focusing on the case of Xibei, highlighting the tension between consumer expectations and operational realities in the restaurant sector [4][6][14]. Group 1: Prepared Food Industry Dynamics - The prepared food and central kitchen models are seen as inevitable products of the expansion of chain restaurants [6]. - Despite facing backlash, the sales of prepared foods continue to rise, indicating a complex consumer relationship with these products [5][6]. - The central kitchen model simplifies supply chain management by unifying raw material procurement and pre-processing, allowing restaurants to focus on final cooking [13][14]. Group 2: Xibei's Business Model and Challenges - Xibei's journey reflects a search for the optimal single-store model suitable for expansion, influenced by the success of Haidilao [10][13]. - The company has undergone multiple rebranding efforts to find a focused identity, ultimately adopting a central kitchen approach to enhance efficiency [10][14]. - Xibei's pricing strategy has faced criticism, particularly regarding the perceived value of its prepared dishes compared to fresh ones, leading to consumer backlash [24][28]. Group 3: Market Trends and Consumer Behavior - The article notes a significant increase in investment activity in the restaurant sector post-2015, driven by the central kitchen model's promise of standardization and rapid expansion [14][18]. - Xibei's pricing strategies, including the introduction of children's meals, have aimed to enhance profitability but have also led to public scrutiny over perceived value [20][22]. - The challenges faced by Xibei reflect broader structural issues in the chain restaurant industry, particularly concerning single-store efficiency and consumer expectations [28][34].

Core Viewpoint - Xiaohongshu is actively enhancing its e-commerce business through various initiatives, including the "Million Commission-Free Plan" and the introduction of new commercial tools and cash subsidies for creators, signaling a shift towards a "buyer era" in its community-driven platform [2][3]. Group 1: E-commerce Developments - Xiaohongshu has transformed its e-commerce section "Market" into a primary entry point within the app, indicating a strategic focus on e-commerce growth [2]. - The platform reported over 1.5 million commercial creators, with a year-on-year growth rate of 61%, and a significant increase in live-streaming buyers and sales [3]. - The number of new merchants on Xiaohongshu has surged by 8.1 times in the past year, with a 3.3 times increase in merchants achieving over 100 million in sales [6]. Group 2: Supply and Demand Dynamics - Xiaohongshu's unique supply structure allows for better discovery of quality products, as evidenced by successful case studies where specific posts led to significant sales increases for brands [6][11]. - The platform's buyer model, which integrates deep user engagement, allows creators to recommend products with a high degree of accuracy and trust [7]. - The community's demand is driven by real-life experiences and interactions, leading to a more engaged and motivated consumer base [14][19]. Group 3: New Relationships and Roles - Creators on Xiaohongshu are referred to as "buyers" rather than traditional influencers, emphasizing their role in curating and building trust with their audience [21]. - The platform has introduced new features to enhance the buyer's ability to showcase products, allowing for a more personalized shopping experience [25]. - Xiaohongshu's approach fosters long-term relationships between creators and their audience, moving away from short-term sales tactics to a model based on trust and community engagement [23][26].