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挣不到时代红利,年轻人开始“捞父母红利”
虎嗅APP· 2025-10-24 16:02
本文来自微信公众号: 凤凰WEEKLY (ID:phoenixweekly) ,作者:凯斯,编辑:闫如意,题图 来自:AI生成 以下文章来源于凤凰WEEKLY ,作者凯斯 凤凰WEEKLY . 有温度、有情感、有趣味的新媒体。 尤其在欧美的许多国家,二战后诞生的婴儿潮一代,曾借着经济上行的东风,在过去的半个世纪积累 了巨量的财富。 粗略统计下来,约有70万、80万亿美元之多。 而随着这一代人相继老去离世,他们的财富便大多根据血缘,悉数交付给如今尚且年轻的Y世代或Z 世代们。 在未来20年,全球的年轻人都可能获得一笔不菲的"收入"。 据《华尔街日报》报道, 如今的我们正在经历一场,或许是人类历史上最大的财富转移浪潮 。 然而,虽然上一辈的存款早晚会出现在自己的账户里,有些老外却早已急不可待,企图"人为加速"自 己获取遗产的速度—— 哪怕,这会让他们的父母在人生的最后岁月里穷困潦倒,甚至提前离开人世。 继承遗产,年轻人等不及了 几年前,澳大利亚昆士兰一名叫莎伦·杨的55岁的女性,被指控欺诈性地榨取自己80岁老母亲的养老 储蓄。 莎伦不仅擅自使用其为母亲所设立的20万美元的信托基金,还将母亲的一处房产擅自出售,并用 ...
lululemon在北美,正沦为“妈妈品牌”
虎嗅APP· 2025-10-24 16:02
Core Insights - Lululemon is facing a significant decline in its market position, reminiscent of its struggles in 2017, with a 70% drop in stock price from last year's peak [4][6][22] - The brand's identity as a premium athleisure label is being challenged by emerging competitors like FP Movement, which has seen a 34% increase in sales in 2024 [9][19] - The shift in consumer preferences towards comfort and practicality, particularly among the North American Gen Z, is impacting Lululemon's sales and brand perception [11][13][15] Market Performance - Lululemon's North American market, which contributes 70% of its revenue, is experiencing negative growth across multiple business metrics, while the Chinese market remains strong [6][22] - The brand's sales of tight-fitting leggings are declining, with a reported 8.2 percentage point drop in their market share for activewear bottoms compared to 2022 [15][19] Competitive Landscape - FP Movement and other niche brands are redefining athletic fashion with looser silhouettes, leading to a perception shift where Lululemon is seen as a brand for older demographics [9][11][15] - New entrants like Baleaf and Glowmode are successfully capturing market share by addressing specific consumer needs, such as functional pockets in yoga pants, and offering competitive pricing [29][32][34] Brand Identity and Consumer Perception - Lululemon's once-strong brand identity is eroding as it faces increased competition and a shift in consumer values towards comfort over status [19][35] - The brand's recent legal actions against competitors for imitation have backfired, leading to increased interest in alternative products among consumers [24][26] Strategic Challenges - Lululemon's product innovation has stagnated, with minimal changes to core product lines, leading to consumer fatigue [36] - The company has raised prices in response to increased production costs, further distancing itself from price-sensitive consumers [36][40] Future Outlook - The founder of Lululemon, Chip Wilson, has publicly criticized the company's current trajectory, emphasizing the need for innovation and brand reputation as key metrics for success [43]
2025消费风向:让功能退场,换感受上场
虎嗅APP· 2025-10-24 16:02
趋势一:科技产品"无感化"融入 最好的科技,是让人感受不到科技的存在。"科技隐身"的理念,正在成为智能设备发展的新方向。2025年的智 能产品不再聚焦于参数内卷,转向 " 场景适配 " ,越来越关注生活场景使用中的轻便和无感。材料科学与芯片 技术的突破,能够 帮助 硬件产品在保持专业性能的同时实现"瘦身",不论是佩戴设备还是便携数码,"小身材 大智慧"都已成为核心竞争力。这种轻量化指的不仅是物理形态的缩小,更是交互逻辑的简化,通过极简设计 和智能算法,让用户无需学习即可轻松上手。 1. 影石 Insta360 GO Ultra "今年双十一,你准备买什么?" 这是每年十月都会被反复问起的话题。但是在大促期间,买什么,怎么买,似乎变得更难回答了,消费者不断 调整着其消费偏好与决策行为。 梳理虎嗅2025"向上向新"榜单四大单元的64款上榜产品,可以看到 , 消费者不再为冗余功能买单,而是 更 倾 向 选择那些能呼应生活态度、解决实际痛点、带来情感共鸣的产品。 轻量化设计仅重50g,整机续航超200分钟。 2. RingConn Gen 2 同时,场景化创新则让智能硬件更懂用户。产品针对特定人群的行为习惯和痛点进 ...
从车间到供应链,谁在让工业大模型真正落地?【502线上同行】
虎嗅APP· 2025-10-24 09:53
以下文章来源于虎嗅智库服务 ,作者虎嗅智库 头图|AI生成 在AI产业进入"落地下半场"的今天,工业大模型正成为制造业数字化的关键驱动力。 从生产现场的"智能质检""柔性排产",到供应链协同、设备预测维护与能源优化,大模型正从算法创新迈向"场景创造"。 但真正的挑战在于—— 为探讨这些关键问题,【大鲸案例】特别策划本次线上研讨会—— "工业大模型的场景跃迁:从车间智能到产业协同" , 邀请来自 美云智数、埃夫特、长亭科技、中国工业互联网研究院、义柏基金 的前沿专家, 从 技术应用、场景创新、投 资趋势与生态建设 四个维度展开深入讨论。 点击小程序,立即报名 虎嗅智库服务 . 虎嗅智库是聚焦企业数字化、AI创新实践的新型研究服务机构。 点击卡片 关注我们 出品|虎嗅智库 1. 最前沿的工业智能实践案例 ● 来自"灯塔工厂"与具身智能机器人的一线落地经验,涵盖从车间排产到供应链协同的全链路应用。 2. 技术+投资+政策的多维碰撞 ● 集结技术专家、企业领军者、产业资本与行业智库视角,聚焦AI在制造业的落地ROI与生态协同。 3. 大鲸榜前哨活动 , 聊聊 你 对 落地 的 看法 ● 大鲸榜评委与种子选手企业首次同 ...
“隐形冠军”神话终破灭
虎嗅APP· 2025-10-24 09:53
Core Viewpoint - The article discusses the decline of "hidden champions" in Germany and Japan, highlighting the rise of Chinese companies as they increasingly dominate the global industrial landscape [6][30]. Group 1: Definition and Importance of Hidden Champions - The term "hidden champions" refers to small and medium-sized enterprises that are leaders in niche markets but are not widely recognized [5]. - Hermann Simon identified that these companies are crucial for the economic success of Germany, Japan, and the U.S. post-World War II, with Germany having 1,573 hidden champions, nearly half of the global total of 3,406 [9][12]. Group 2: Current Challenges Faced by Hidden Champions - The hidden champions in Germany are facing significant challenges, particularly in the manufacturing sector, which is experiencing a systemic decline [20]. - Germany's GDP fell by 0.2% last year, marking the second consecutive year of contraction, with the manufacturing sector, especially the automotive industry, seeing an 80% increase in bankruptcies since 2021 [22][24]. - Major automotive companies like Bosch and Volkswagen are implementing significant layoffs, with Bosch cutting 13,000 jobs and Volkswagen planning to lay off 35,000 by 2030 [22][23]. Group 3: The Rise of Chinese Companies - As German and Japanese hidden champions decline, Chinese companies are emerging as new leaders in technology and manufacturing, particularly in sectors like AI, robotics, and renewable energy [30][31]. - China has seen a rapid increase in its own hidden champions, with over 14,000 specialized small and medium enterprises and 300 identified hidden champions in advanced manufacturing and digital technology [42][40]. - Chinese companies are outperforming their German and Japanese counterparts in profitability, with a pre-tax profit margin of 5.7% compared to Germany's 3.6% and South Korea's 3.4% [40]. Group 4: Future Outlook - The article suggests that the traditional manufacturing strengths of Germany and Japan are at risk of being overshadowed by the innovative capabilities of Chinese firms, which are adapting more quickly to new technologies [30][34]. - The shift in industrial power dynamics indicates a potential long-term decline for the hidden champions of Germany and Japan, as they struggle to keep pace with the rapid advancements in China [42][44].
卢浮宫大劫案之外的另一场神秘盗窃案
虎嗅APP· 2025-10-24 09:53
以下文章来源于那个NG ,作者渣渣郡 那个NG . 用关注决定视界|复杂世界的策展人 自2022年4月至2023年11月,欧洲十多家图书馆的珍贵俄语古籍接连失窃,多达170册,总价值260万美元。 被盗书籍主要是19世纪俄罗斯最伟大作家的出版作品,犯罪的主要目标是普希金的作品,除此之外还有米哈伊 尔·莱蒙托夫和尼古拉·果戈里的作品。 普希金的初版《叶甫盖尼·奥涅金》 在2019年佳士得拍卖会上以46.7万英镑(约合414 万元人民币)的价格成交 面对接连不断的失窃案,欧洲刑警组织启动了代号"普希金行动"的跨国调查——一场围绕金钱、政治与伪造技 艺展开的俄罗斯文学劫案,由此浮出水面。 对于调查人员来说,这可能是他们见过最大规模的图书系列盗窃案。 出品 | 虎嗅青年文化组 作者 | 渣渣郡 本文首发于虎嗅年轻内容公众号"那個NG"(ID:huxiu4youth)。在这里,我们呈现当下年轻人的面貌、故事 和态度。 当全球吃瓜群众把目光集中在惊天魔盗团7分钟速通卢浮宫身上的时候,另一场"夺宝奇兵"式行动却被大家忽视 了。 大概从3年前开始,欧洲图书馆业界有个流行传说,说是有人用伪本,在欧洲各大图书馆对几个世纪以前的珍 ...
机器人何时能迎来自己的“DeepSeek时刻”?
虎嗅APP· 2025-10-24 09:53
以下文章来源于AGI接口 ,作者宋思杭 AGI接口 . AI卷起的财富风暴。 出品|虎嗅科技组 作者|宋思杭 如今,唐剑所在的北京人形机器人创新中心,公司一层是一个宽阔的机器人展厅,展厅布局更像一个具身智 能的"群英荟"。走到一半时,尚未见到"天工"机器人的身影——它似乎被刻意"留到后面"作为重头戏。 继续往前,是一面展示机器人发展历程的长墙;对面则是整齐排列的玻璃展柜,里面陈列着当下海内外最具 代表性的四款人形机器人,从左到右分别是特斯拉、Figure、宇树和智元。 编辑|苗正卿 头图|AI生成 距离唐剑离开学术界,已经过去七年。这七年里,他曾在自动驾驶的一线摸爬滚打,也亲眼见证了AI从"认 知"走向"行动"的关键转折。和许多从自动驾驶跨入具身智能的学者与工程师一样,唐剑的轨迹也并不意 外。 唐剑曾是美国雪城大学的终身教授,研究方向是"AI驱动的系统控制"。但在产业化的过程中,他逐渐意识 到:无论是自动驾驶还是人形机器人,要想在真实复杂的环境中真正落地,传统的基于数学建模的方法可能 无法实现,基于AI的经验驱动的控制更有希望成功,就像游泳运动员学游泳是一种基于经验的训练,而不是 先去学流体动力学。 在学术界 ...
野兽先生的金融赌局
虎嗅APP· 2025-10-23 23:59
Core Insights - The article discusses MrBeast's ambition to enter the financial sector with "MrBeast Financial," a platform that aims to provide services like crypto payment processing, microloans, and investment management, targeting the Z generation [4][5]. - It highlights the shift in trust dynamics between traditional banks and the Z generation, who prefer digital experiences over conventional banking [7][8]. - The article raises concerns about MrBeast's past controversies in the crypto space and how they may affect his credibility in the financial industry [13][14]. Group 1: Z Generation's Banking Experience - Traditional banks are losing relevance among younger generations, with only 16% of Gen Z expressing strong trust in them, compared to higher trust levels in older generations [7][8]. - Gen Z seeks a seamless integration of financial services with social experiences, valuing user-friendly app interfaces and responsive customer service over traditional trust symbols [9][10]. - Their skepticism towards traditional finance stems from witnessing the 2008 financial crisis and subsequent scandals, leading them to prefer recommendations from financial influencers [9][10]. Group 2: MrBeast's Unique Position - MrBeast has established a strong emotional connection with his audience, which he leverages to create trust through visible acts of generosity, such as cash giveaways [11][12]. - His collaboration with MoneyLion, where he successfully encouraged young users to download the app by offering substantial cash prizes, demonstrates his potential to convert audience engagement into financial service adoption [11][12]. - The article contrasts MrBeast's approach to trust with that of traditional banks, emphasizing the immediacy and visibility of his actions compared to the historical trust of banks [12]. Group 3: Regulatory Challenges - As MrBeast seeks to launch "MrBeast Financial," he faces significant regulatory hurdles, including scrutiny from the SEC and CFTC regarding compliance with securities laws and anti-money laundering regulations [26][27]. - The evolving regulatory landscape for cryptocurrencies in the U.S. presents both opportunities and challenges for MrBeast, as he must navigate a complex framework to establish his platform [24][25]. - His past controversies in the crypto space may complicate his efforts to gain regulatory approval and public trust, as regulators will assess his ability to protect consumer interests [27][29]. Group 4: The Trust Experiment - MrBeast's venture into finance represents a broader experiment in redefining trust in the digital age, where personal charisma and algorithmic amplification may replace traditional trust mechanisms [31][32]. - The outcome of this experiment could reshape the relationship between financial institutions and younger consumers, forcing banks to adapt their strategies to engage with Gen Z [32][33]. - If successful, MrBeast could pioneer a new model for influencer-driven financial services, while failure could reinforce the notion that trust cannot be manufactured without a solid ethical foundation [33][36].
早报 | 中美将在马来西亚举行经贸磋商;英特尔最新财报扭亏为盈;周杰伦2300万比特币投资翻车;安世中国驳斥荷兰安世不实言论
虎嗅APP· 2025-10-23 23:59
大家早上好!这里是今天的早报,每天早上,我都会在这里跟你聊聊昨夜今晨发生了哪些大事儿。 昨夜今晨 【英特尔公布最新财报,较去年同期扭亏为盈】 10月23日美股盘后,英特尔公布2025年第三季度财务数据和第四季度业绩指引。英特尔第三季度营收136.5亿美元,同比增加2.8%;第三季度经 调整毛利率40%,市场预估36.1%;第三季度调整后每股收益0.23美元,上年同期每股亏损0.46美元。英特尔预计第四季度营收128亿美元至138 亿美元;预计第四季度经调整毛利率36.5%;预计第四季度调整后每股收益0.080美元,市场预估0.10美元。 【普京:布达佩斯会晤更像是改期而非取消】 据央视新闻,当地时间10月23日,俄罗斯总统普京接受媒体采访时表示,美国对俄罗斯实施新制裁旨在对俄施压,但不会对俄罗斯经济产生重 大影响。 普京说,美国新制裁显然是不友好举动,无助于加强刚开始恢复的俄美关系。他强调,俄罗斯始终支持继续对话。同时他认为,如果俄美 能"就包括经济领域在内的长远未来展开严肃探讨,双方将在诸多领域拥有合作空间"。 就美国总统特朗普关于美俄领导人会晤的最新言论,普京说,他与特朗普16日通话时,是特朗普本人提议举 ...
连导航都要收钱,百年豪车巨头急了
虎嗅APP· 2025-10-23 23:59
以下文章来源于凤凰网财经 ,作者凤凰网财经 凤凰网财经 . 你好,我们是凤凰网财经,全球华人都在看的财经公众号,传播最有价值的财经报道,你值得关注!欢 迎访问:http://finance.ifeng.com/ 本文来自微信公众号: 凤凰网财经 (ID:finance_ifeng) ,作者:凤凰网财经,头图来自:AI生 成 德国百年车企奔驰,最近的日子不好过。 据媒体日前报道,梅赛德斯-奔驰 (下称"奔驰") 近日正在实施其有史以来最大规模的裁员计划。截 至目前,已有约4000名员工接受遣散方案离职,其中资深管理人员最高可获得50万欧元 (约合人民 币412万元) 的补偿金。 消息还称,补偿金额度采用梯度设计,与职级、工龄直接挂钩。奔驰还特别设置了"加速奖金"激励员 工尽早决策。裁员是基于双方自愿原则,进入10月份已有员工拿"大礼包"后主动离职。 奔驰方面向凤凰网财经《公司研究院》回应称,上述消息中提及的4000名员工接受方案离职和赔偿 金相关信息不涉及中国市场,裁员3万人的数据也不准确。 虽然大裁员传言真实性有待考量,但百年车企奔驰,近年来在全球陷入转型失利、业绩低迷等困境, 已成事实。 一、销量业绩双受挫 ...