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安踏已经按捺不住野心了
虎嗅APP· 2025-05-19 13:47
Core Viewpoint - Anta Sports is aggressively expanding into the outdoor market, aiming to build a "outdoor empire" by leveraging its brand matrix and channel advantages, following its acquisition of the German outdoor brand Jack Wolfskin for $290 million [1][7]. Group 1: Market Position and Strategy - Anta Sports has achieved a significant milestone by becoming the third global sports goods group to surpass 100 billion yuan in annual revenue, following Nike and Adidas [1]. - The company is focusing on capturing a larger share of the outdoor market in China, directly competing with international giants like The North Face and Columbia, as well as local competitors like Toread and Mobi [1][2]. - The outdoor market is characterized by intense competition, with various brands vying for dominance in both the mid-range and high-end segments [2][13]. Group 2: Acquisition and Brand Development - The acquisition of Jack Wolfskin is seen as a strategic move to fill gaps in Anta's outdoor portfolio, with the potential to replicate the success of brands like FILA and Arc'teryx [8][9]. - Anta has successfully built a brand matrix through acquisitions, including Amer Sports (which owns Salomon and Arc'teryx), and has seen significant revenue growth from these brands [5][11]. - The company is also focusing on localizing the operations of acquired brands to better cater to the Chinese market, addressing past shortcomings in marketing and product offerings [8][9]. Group 3: Competitive Landscape - The outdoor market in China is projected to exceed 240 billion yuan by 2025, with segments like camping, skiing, and hiking driving growth [16]. - Anta faces challenges from both established international brands and emerging local players, with competitors like KAILAS and The North Face gaining market share [15][16]. - The trend among consumers is shifting from "professional hardcore" outdoor gear to more casual and fashionable outdoor apparel, prompting brands to balance functionality with style [17]. Group 4: Sales and Distribution Channels - Anta employs a dual-channel strategy, establishing high-end brand presence in major cities while targeting lower-tier markets with affordable outdoor products [12]. - Online sales channels are rapidly growing, with significant year-on-year increases in GMV on platforms like Tmall and Douyin [12][15]. - The company is enhancing its marketing efforts through social media campaigns and experiential marketing to engage younger consumers [12][17].
推理性能PK,华为+DeepSeek>英伟达?
虎嗅APP· 2025-05-19 13:47
虎嗅注: "大模型江湖,落地为王。"这句话的含金量还在提升。随着DeepSeek V3/R1在春节期间一夜爆火, 基于超大规模MoE(Mixture of Experts)架构的大模型正在从训练开发转向推理应用的落地。 对于MoE推理部署来说,效率一直是一个痛点。谁能将部署计算效率提升至最高,才能真正获得大 模型商业成功。但受限于庞大的模型容量与计算需求,传统部署方案通常依赖于多张数据中心级 GPU(如H20)。你我都知道,英伟达不仅贵,而且不断受到地缘政治摩擦的影响,不断降低自己的 性能来满足监管需求。 而在最近,华为全面揭秘超大规模MoE模型推理部署技术,不仅实现了国产的进一步突破,更全面 超越了基于英伟达Hopper架构的推理部署性能。 他们是怎么做到的? 数学补物理,极致提升计算效率 "数学补物理",这种通过数学理论、工具、算法和建模等方式,来弥补硬件和工艺的局限性,实现最 大化发挥芯片和系统能力效果。华为轮值董事长孟晚舟曾在2025年新年致辞中提到: "华为十多个实验室与伙伴们的工程师组成"大杂烩"团队,面对天成AI集群系统和单芯片性能的严峻 工程挑战,他们创造性应用数学补物理、非摩尔补摩尔、系统补 ...
硬控5亿人的多邻国沾上AI后,我果断卸载了
虎嗅APP· 2025-05-19 10:22
Core Viewpoint - Duolingo is adopting an "AI-first" strategy, emphasizing the integration of AI in its operations and product offerings, which includes the launch of 148 new language courses powered by generative AI [3][33]. Group 1: AI Integration and Strategy - Duolingo's CEO, Luis von Ahn, stated that the company cannot wait for technology to be 100% perfect and prefers to act quickly [3]. - The introduction of generative AI has significantly accelerated course development, allowing Duolingo to create 148 new language courses in just over a year, compared to the 12 years it took to develop the first 100 courses [33]. - The new courses are designed for beginners and include immersive learning features, such as "Stories" for reading comprehension and "DuoRadio" for listening skills [33]. Group 2: User Experience and Challenges - Despite the innovative features, users express dissatisfaction, feeling that the platform does not effectively facilitate language learning [34][46]. - The AI-driven approach has led to a reduction in human instructors, raising concerns about the impact on job security and the quality of learning experiences [31]. - Users have reported encountering nonsensical examples and a lack of practical application in real-life language use, questioning the effectiveness of the AI-generated content [37][44]. Group 3: Market Position and Future Outlook - Duolingo's marketing strategies have successfully increased user engagement, but there are underlying issues regarding the actual learning outcomes [6][27]. - The company aims to provide a personalized language tutoring experience, leveraging AI as a powerful assistant in achieving this goal [30]. - The ongoing challenge remains whether AI can genuinely enhance the learning experience or merely serve as a more entertaining facade [46].
跨境支付,给不了拉卡拉想象力
虎嗅APP· 2025-05-19 10:22
出品 | 妙投APP 作者 | 董必政 头图 | 视觉中国 人民币国际化,成为中美博弈中的重要一环,给有资质开展跨境支付结算的第三方支付机构带来巨 大机遇。 然而,好景不常。2013年支付宝、微信支付掀起移动支付革命,2014年春节微信红包功能实现社交 裂变,7天绑定2亿银行卡。 拉卡拉面临C端市场全面失守的危机。由于早期依赖线下POS终端和便民支付网点,拉卡拉在用户习 惯向移动端迁移时反应滞后。 为应对冲击,拉卡拉于2016年剥离个人支付业务,全面转向B端收单,但这一调整导致毛利率从 72%骤降至55%,2018年其移动支付市场份额已不足1%。 截至2024年,拉卡拉以收单为主的支付业务占营收比例达到了89.70%。 作为第三方支付上市企业,因跨境支付概念,拉卡拉4月份的股价涨幅最高达到了108%。然而,拉 卡拉却交出一份低迷的业绩报告时,股价开始回落。 2024年拉卡拉营收57.59亿元,同比下降2.96%;归母净利润3.51亿元,同比暴跌23.26%。2025年一 季度,其营收和净利润进一步下滑13.01%和51.71%。 那么,拉卡拉的业绩驱动力是什么?跨境支付,真的会给拉卡拉带来第二增长曲线吗? # ...
在“失去的三十年”,日本如何避免中产返贫?
虎嗅APP· 2025-05-19 10:22
Core Viewpoint - The article discusses how Japan managed to avoid a significant decline in the middle class during its "lost three decades" despite economic stagnation and rising inequality, providing insights for other societies facing similar challenges [1][2]. Economic Context - Japan's average annual income decreased from approximately 4.63 million yen in 1990 to 4.33 million yen in 2018, indicating stagnation in nominal wages and a decline in real income due to inflation [1][3]. - The relative poverty rate rose from about 10% in the 1980s to 16% in 2012, ranking Japan second among G7 countries in terms of income inequality [3][4]. Consumption Patterns - The Engel coefficient, which measures the proportion of food expenditure in total consumption, increased from around 20% in the late 1980s to 26.6% in 2022, reflecting a decline in disposable income and a shift towards essential spending [3][4]. - The perception of being middle class in Japan remained relatively stable, with self-identification as middle class only slightly declining from 90% in 1990 to 89% in 2024 [4][5]. Social Stability - Despite economic challenges, Japan maintained a stable social structure, with the net Gini coefficient remaining around 0.38 over 30 years due to effective social redistribution mechanisms [7][8]. - Social security spending accounted for 25.12% of GDP in 2023, supporting a comprehensive welfare system that includes various insurance programs and cash subsidies [8][9]. Consumer Behavior - The rise of affordable brands like Uniqlo and Muji during Japan's economic downturn exemplifies "defensive consumption," allowing families to maintain a decent standard of living despite reduced spending power [11][12]. - Japanese companies focus on efficiency through management philosophies like Kaizen and Just-in-Time, which emphasize waste reduction and responsive production without compromising quality [12][13]. Cultural Factors - Japan's societal norms emphasize reputation and reliability, leading to a culture where businesses prioritize quality and service over merely competing on price [15][16]. - The concept of "cooperative fulfillment" reflects a societal commitment to maintaining standards and mutual respect, which has helped Japan navigate economic difficulties without severe social fragmentation [15][17].
美元、日元、人民币的未来走势如何?
虎嗅APP· 2025-05-19 10:22
Core Viewpoint - The article discusses the recent strengthening of East Asian currencies, particularly the New Taiwan Dollar, against the backdrop of optimistic expectations regarding tariff negotiations and the weakening of the US dollar [1][2][5]. Currency Performance - During the May 1 holiday, East Asian currencies, including the New Taiwan Dollar, Hong Kong Dollar, and South Korean Won, collectively appreciated, with the New Taiwan Dollar rising over 9% in two trading days [1]. - The offshore Renminbi also showed strength, surpassing the 7.19 mark for the first time since November of the previous year [2]. Economic Context - The strengthening of East Asian currencies is attributed to the weakening of the US dollar and the trade surpluses maintained by economies like South Korea and Taiwan, which have accumulated significant dollar assets [2][5]. - The US dollar index has been on a downward trend since the implementation of "reciprocal tariffs" on April 2, with the index falling below 100 due to concerns over "stagflation" risks and uncertainty surrounding Trump's policies [2][3]. US Economic Indicators - The US GDP for the first quarter declined at an annualized rate of -0.3%, which was below market expectations, indicating economic slowdown [2][4]. - Consumer confidence in the US has also dropped, with the University of Michigan's consumer sentiment index falling to 52.2, marking the fourth consecutive month of decline [3]. Investment Trends - Private investment in the US showed a significant increase, with a year-on-year growth rate of 21.9%, contributing 3.6 percentage points to GDP, largely driven by inventory accumulation [3][4]. - However, as the "reciprocal tariffs" take effect, the support from inventory for GDP is expected to weaken in the second quarter [3]. Trade Deficits - The US trade deficit is projected to reach $1.2 trillion in 2024, with significant deficits against East Asian countries, particularly China, Mexico, and Vietnam [6]. - Taiwan's trade surplus is bolstered by its competitive advantages in the semiconductor and consumer electronics sectors, which constitute a large portion of its exports [10]. Future Outlook - The article suggests that the US economy is likely to slow down but not enter a recession, with the Federal Reserve expected to maintain a cautious approach regarding interest rate changes [4][5]. - The long-term outlook for the Renminbi remains positive due to strong domestic policies and economic resilience, while the A-share market is expected to continue its upward trend amid favorable conditions [16].
早报|2人传播涉刘国梁不实信息被处罚;小米汽车回应前保险杠形变;英伟达将调整对华芯片出口;特朗普要沃尔玛吞下关税不许涨价
虎嗅APP· 2025-05-19 00:06
大家早上好!这里是今天的早报,每天早上,我都会在这里跟你聊聊昨夜今晨发生了哪些大事儿。 本 栏目由虎嗅出品。 周末要闻 【网警打谣:传播涉刘国梁不实信息,2人被处罚】 据界面新闻,公安部网安局5月17日消息,近日,一则关于国际乒联第一副主席、WTT世界乒联主席、中国乒 协原主席刘国梁的不实信息在互联网传播,误导大量网民关注和讨论。 据潇湘晨报,5月18日,多名网友反映,17日在贵阳市花果园小区附近发生一起交通事故,一辆小米SU7电动 车在行驶中撞到人,疑似造成人员伤亡。视频显示,现场有人躺在地上,来了多辆警车和救护车。5月18日, 潇湘晨报记者致电贵阳市南明区交警,一名工作人员表示,确有该起事故,人员伤亡情况他得去问一下。随 后,另一名工作人员接线表示,并不了解该事故,不便回应,"具体会有相关部门处理的。" 公安网安部门查明,网民杜某川、汤某在网上恶意传播相关谣言,造成谣言大量传播扩散,影响恶劣。目前, 属地公安机关已依法对杜某川、汤某等2人处以行政处罚。 网络不是法外之地,在网上发布信息必须遵守法律法规,切勿编造、传播不实信息。对于任何造谣、传谣行 为,警方将坚决依法予以打击,绝不姑息迁就 。希望广大网民能 ...
黄金还要跌多久?
虎嗅APP· 2025-05-19 00:06
Core Viewpoint - Gold prices have recently declined despite a general market uptrend, primarily due to improved risk appetite stemming from a temporary resolution in the US-China tariff conflict, which has reduced demand for gold as a safe-haven asset [1][3] Group 1: Short-term Factors - Gold prices are currently influenced more by market sentiment than by fundamental factors, with a significant increase in speculative trading following a 30% rise in gold prices earlier in 2025 [3][5] - The recent technical adjustment in gold prices is attributed to an overbought condition, with non-commercial net long positions reaching a historical peak of 382,000 contracts, 47% above the five-year average [1][3] - Geopolitical tensions and the Federal Reserve's monetary policy decisions are critical in determining gold price fluctuations, as they directly impact market risk sentiment [3][4] Group 2: Mid-term Outlook - The potential for the US economy to enter a stagflation phase is a key factor for gold prices, as high inflation coupled with stagnant growth would make gold an attractive investment [4][5] - Historical precedents, such as the stagflation of the 1970s, illustrate how gold prices can surge dramatically during periods of economic instability, with prices rising from $35 to $850 per ounce between 1971 and 1980 [4][9] Group 3: Long-term Dynamics - The long-term value of gold is increasingly tied to the erosion of dollar credit, as the dollar's share in global foreign exchange reserves has decreased from 72.7% to 57.3% [9][11] - The demand for gold is expected to rise as central banks continue to diversify their reserves, with projections indicating a need for an additional 750 tons of gold annually over the next decade to offset the declining dollar share [11][12] - The ongoing questioning of US Treasury securities as a "safe asset" has led to a divergence between gold prices and bond yields, with gold's monetary attributes becoming more dominant [7][8] Group 4: Challenges to Dollar Credibility - The US faces significant challenges in restoring dollar credibility, including a rising national debt exceeding $36 trillion and a potential increase in interest payments that could strain fiscal resources [14] - The shift in global technological leadership from the US to China poses a threat to the dollar's dominance, particularly in key sectors like 5G and artificial intelligence [14] - The inherent contradictions in the dollar's supply and demand dynamics create a cycle that undermines its stability, complicating efforts to restore its status as a reliable currency [14]
出海必争地,特朗普靠中东之行逆风翻盘?
虎嗅APP· 2025-05-19 00:06
Core Viewpoint - The article discusses the strategic importance of the Middle East in the context of U.S. President Trump's visit, highlighting economic cooperation and investment opportunities between the U.S. and Middle Eastern countries, particularly Saudi Arabia [3][11]. Group 1: Economic Cooperation and Investments - Saudi Arabia has committed to investing $600 billion in the U.S. over the next four years, with plans to increase this to $1 trillion, covering sectors such as energy, defense, and technology [3]. - A historic military sales agreement worth $142 billion was signed, focusing on enhancing air force capabilities, missile defense, and military training support [3]. - Companies like Google, DataVolt, Oracle, Salesforce, AMD, and Uber have pledged to invest $80 billion in advanced technology sectors between the U.S. and Saudi Arabia [3]. Group 2: Geopolitical Significance - The Middle East is viewed as a critical energy hub and a strategic area for the U.S. to maintain its influence over global energy pricing and supply chains [11]. - The region's stability is essential for international energy market fluctuations, and strengthening ties with Gulf nations is seen as a way to counterbalance China's influence [11]. Group 3: Market Potential and Economic Trends - The Middle East holds nearly 60% of the world's oil and gas reserves, with countries like Saudi Arabia and the UAE showing strong GDP growth rates of 4.4% to 5.3% and 4.9%, respectively [17]. - The region is undergoing economic diversification, with Saudi Arabia's Vision 2030 reform plan focusing on attracting foreign investment and developing sectors like renewable energy and digital economy [20]. - The youth demographic in the Middle East, with over 50% under the age of 25, is driving significant consumer trends in entertainment, e-commerce, and technology adoption [20].
对话季宇:大模型非必须在GPU跑,CPU内存带宽已足够
虎嗅APP· 2025-05-18 13:51
Core Viewpoint - The article discusses the innovative approach of a company, 行云集成电路, led by its founder, 季宇, in developing a cost-effective AI computing solution through the integration of CPU and memory technologies, challenging the traditional reliance on GPUs for large model deployments [5][10][19]. Group 1: Company Overview - 行云集成电路 was founded by 季宇, a former Huawei expert, focusing on self-developed GPU technology [5]. - The company aims to create a DeepSeek integrated machine, which is a high-performance computing device designed for local deployment of AI models [8][19]. Group 2: Technology and Innovation - The DeepSeek integrated machine, referred to as "组装机," combines various hardware components, including Intel or domestic CPUs and NVIDIA GPUs, but aims to reduce costs significantly [9][19]. - 季宇 argues that modern large models can run efficiently on CPUs, leveraging their high memory bandwidth, which can exceed that of high-end GPUs like the RTX 4090 [10][13]. - The company plans to design a custom chip that optimizes CPU performance for AI applications, moving away from traditional GPU reliance [13][24]. Group 3: Market Strategy - The goal is to make AI technology accessible at consumer electronics price points, transforming the market from supercomputing to widespread use [18][25]. - By lowering the cost of AI computing solutions to around 100,000 yuan, the company aims to enable more startups to enter the AI space [19][25]. - The strategy includes using common components to promote widespread adoption and avoid creating high barriers to entry for other players in the industry [22][23]. Group 4: Competitive Landscape - 季宇 believes that simply following NVIDIA's path will not lead to success, emphasizing the need for innovative approaches to challenge established players [17]. - The company seeks to demonstrate the feasibility of its approach through proof-of-concept products, aiming to gain acceptance from industry players [14][18].