Investment Rating - The report maintains an "Outperform" rating for the media industry, relative to the Shanghai and Shenzhen 300 Index [1] Core Insights - The animation film industry is transitioning from a niche category to a significant player in the market, with domestic animated films accounting for nearly 50% of total box office revenue in 2025 [3][10] - The influence of domestic animated films is increasing, with their box office share rising from 32.28% (2013-2019) to 67.59% (2019-2025), and over 77% in 2025 [3][16] - The report suggests that the domestic animation film industry has substantial growth potential, particularly in comparison to the North American market, where animation films have a higher box office share [3][15] Summary by Sections 1. Performance of Animation Films - As of December 24, 2025, domestic animated films have generated over 250 billion CNY in box office revenue, representing nearly 50% of the total annual box office [3][10] - Animated films accounted for 64.97% and 62.77% of the top 10 and top 15 films by box office revenue in 2025, respectively [10] - Notable films such as "Nezha 2" and "Zootopia 2" have significantly contributed to this growth, with "Nezha 2" grossing 154.46 billion CNY [10][11] 2. Improvement in Domestic Animated Film Quality - The quality of domestic animated films has improved, with high ratings on platforms like Douban, where films like "Nezha: The Devil's Child" received scores of 8.4 [21] - The report highlights a shift in content style and audience demographics, leading to a higher influence of domestic animated films [16][18] 3. Potential of All-Age Animation Films - All-age animation films are becoming the main box office drivers, appealing to a broader audience across different age groups [27] - The report emphasizes the importance of diverse content that caters to various viewer preferences, enhancing the overall viewing experience [27][28] 4. Advantages of IP Animation Films - IP adaptation has proven to be a significant revenue driver, with 49% of animated films contributing to 92% of box office revenue [36] - The report notes that adaptations of Chinese mythology and literature have particularly strong box office performance [36] 5. Opportunities for Overseas Expansion - Despite the success of domestic animated films, their overseas revenue generation remains low, with only about 3% of "Nezha 2" revenue coming from international markets [42] - The report identifies a gap in overseas market penetration compared to American and Japanese animated films, which have a more substantial international presence [42][45] 6. Technological and Policy Support - Government policies are increasingly supportive of the animation industry, promoting quality development and the integration of AI technologies [48][49] - AI is expected to enhance production efficiency and creativity in animation filmmaking, further driving industry growth [50][51] 7. Key Players in the Domestic Animation Film Industry - Major companies in the domestic animation film sector include Light Chaser Animation, Huayi Brothers, and others, with significant projects in development [53][54][56] - Light Chaser Animation is highlighted for its strong brand presence and project pipeline, including sequels and new adaptations [54][59]

Core Insights - The report highlights a positive outlook for various sectors, particularly in technology and energy, with a focus on the growth of AI applications and the automotive industry [6][8][19]. Domestic Market Performance - The Shanghai Composite Index closed at 3,940.95, with a slight increase of 0.53%, while the Shenzhen Component Index rose by 0.88% to 13,486.42 [4]. - The average price-to-earnings ratios for the Shanghai Composite and ChiNext are 16.11 and 49.41, respectively, indicating a favorable environment for medium to long-term investments [10][11]. International Market Performance - Major international indices showed mixed results, with the Dow Jones down by 0.67% and the S&P 500 down by 0.45%, while the Nikkei 225 increased by 0.62% [5]. Industry Analysis - The automotive industry is experiencing robust growth, with November production and sales reaching 3.53 million and 3.43 million vehicles, respectively, marking a year-on-year increase of 2.76% and 3.40% [15][16]. - The penetration rate of new energy vehicles reached 53.16% in November, reflecting a significant increase in market adoption [17]. - The lithium battery sector saw a 3.22% increase in its index, outperforming the broader market, with a notable rise in new energy vehicle sales [19]. Macro Strategy - The report emphasizes a shift in macroeconomic policy focus from quantity expansion to quality and sustainability, with a strong emphasis on technology and industry [10][11]. - Key sectors for investment include AI, commercial aerospace, quantum technology, and 6G, which are expected to drive future growth [10][11]. Investment Recommendations - The report suggests maintaining a "stronger than market" rating for the automotive sector, particularly for companies with innovative driving technologies and those positioned for brand growth [17]. - In the semiconductor industry, the report indicates a continued upward cycle, driven by AI demand and significant capital expenditures from major cloud providers [29][30]. Sector-Specific Insights - The food and beverage sector showed signs of recovery, particularly in prepared foods and baked goods, although overall performance remains below market benchmarks [26][27]. - The chemical industry is expected to benefit from regulatory measures aimed at improving profitability and reducing price wars, with a focus on sectors like polyester and organic silicon [20][21].

Investment Rating - The report assigns an "Accumulate" rating for the company, indicating a potential increase of 5% to 15% relative to the CSI 300 index over the next six months [33]. Core Insights - The company has shown accelerating revenue growth in 2025, with year-on-year growth rates of 20.94%, 23.93%, and 27.49% in the first three quarters, respectively [2]. - The net profit for the first three quarters of 2025 reached 351 million yuan, representing a year-on-year increase of 14.55% [2]. - Key products, such as "Scanner King" and "Business Card King," have demonstrated significant growth, with increases of 27.4%, 25.3%, and 32.4% in the first three quarters [2]. - The company has maintained a technological leadership in the text recognition field for over 18 years, leveraging AI technologies to enhance product capabilities [6]. - The C-end products align with the trends of digitalization and mobile office, fostering strong user engagement through document classification and storage [6]. - The company has a revenue structure primarily driven by C-end products, with "Scanner King" accounting for 68% of revenue in 2024 [6]. - The continuous improvement in AI model capabilities is expected to accelerate the application of AI, benefiting the company as a C-end focused AI application enterprise [6]. - The C-end product payment rate increased from 4.05% in Q4 2023 to 4.90% in Q3 2025, with cumulative paid users reaching approximately 9.27 million, a year-on-year growth of 35.18% [6]. - The company submitted a listing application for the Hong Kong stock market in June 2025, aiming to enhance business development through financing [8]. - A stock incentive plan was introduced in September 2025, reflecting positive growth expectations [8]. - The gross profit margin for the first three quarters of 2025 was 86.4%, an increase of 2 percentage points compared to the same period in 2024 [8]. - The company has experienced a steady increase in contract liabilities, reaching 557 million yuan in Q3 2025, indicating a solid order backlog [8]. - The report forecasts EPS for 2025, 2026, and 2027 to be 3.08 yuan, 3.82 yuan, and 4.85 yuan, respectively, with corresponding P/E ratios of 69.41, 55.95, and 44.04 based on the closing price of 213.59 yuan on December 23 [8].

Key Insights - The report emphasizes the importance of focusing on core responsibilities and enhancing competitiveness within state-owned enterprises as highlighted by President Xi Jinping [5][8] - The macroeconomic strategy indicates a shift towards quality and sustainability, with a focus on technology and industry [9][11] - The automotive industry shows strong growth, with significant increases in production and sales, particularly in the electric vehicle sector [14][16] - The semiconductor industry remains in an upward cycle, driven by AI demand and increasing capital expenditures from major tech firms [28][29] - The food and beverage sector is experiencing a rebound, particularly in prepared foods and alcoholic beverages, although overall performance remains weak [25][26] Domestic Market Performance - The A-share market has shown slight upward movement, with the Shanghai Composite Index closing at 3,919.98, reflecting a 0.07% increase [3] - The average P/E ratios for the Shanghai Composite and ChiNext are at 16.09 and 49.27 respectively, indicating a suitable environment for medium to long-term investments [9][12] Industry Analysis - The automotive sector is witnessing a significant increase in production and sales, with November figures showing a production of 3.53 million vehicles and sales of 3.43 million vehicles, marking a month-on-month increase [14][15] - The penetration rate of new energy vehicles reached 53.16% in November, with production and sales of 1.88 million and 1.82 million units respectively, reflecting a year-on-year growth of over 20% [16] - The semiconductor industry is projected to grow, with global sales expected to increase by 11.2% in 2025, driven by strong demand for AI infrastructure [28][29] Investment Recommendations - The report suggests maintaining a "stronger than market" rating for the automotive sector, particularly for companies with innovative driving technologies and those in the brand ascension cycle [17] - In the semiconductor sector, investment opportunities are highlighted in companies involved in AI chip production and those with integrated supply chain advantages [29][33] - The food and beverage sector is recommended for investment in prepared foods, soft drinks, and health products, as these areas show potential for growth despite overall market challenges [25][26]

相关报告 分析师：张刚 登记编码：S0730511010001 zhanggang@ccnew.com 021-50586990 电池贵金属领涨 A 股小幅上行 ——市场分析 《市场分析：成长行业领涨 A 股震荡上行》 2025-12-22 《市场分析：航天医药行业领涨 A 股小幅上 行》 2025-12-18 《市场分析：通信金融行业领涨 A 股震荡上 行》 2025-12-17 联系人： 李智 电话： 0371-65585629 地址： 郑州郑东新区商务外环路10号18楼 地址： 上海浦东新区世纪大道 1788 号 T1 座 22 楼 证券研究报告-市场分析 发布日期：2025 年 12 月 23 日 投资要点： ◼ A 股市场综述 周二（12 月 23 日）A 股市场冲高遇阻、小幅震荡上行，早盘股指高 开后震荡上行，盘中沪指在 3937 点附近遭遇阻力，午后股指维持震 荡，盘中电池、能源金属、电源设备以及贵金属等行业表现较好； 旅游酒店、教育、房地产服务以及航天航空等行业表现较弱，沪指 全天基本呈现小幅震荡上行的运行特征。创业板市场周二震荡上 扬，创业板成分指数全天表现强于主板市场。 ◼ 后市研判及投资 ...

分析师：龙羽洁 登记编码：S0730523120001 longyj@ccnew.com 0371-65585753 汽车 L3 级自动驾驶准入落地，商业化加速 ——汽车行业月报 资料来源：中原证券，聚源 相关报告 《汽车行业年度策略：破局内卷提质转型，智 能网联领航升级》 2025-11-25 《汽车行业专题研究：汽车内外饰行业专题： 汽车内外饰行业发展概况与重点标的梳理》 2025-10-28 《汽车行业月报：汽车产销创历史同期新高， 关注旺季表现》 2025-10-23 联系人：李智 证券研究报告-行业月报 强于大市(维持) 汽车相对沪深 300 指数表现 -9% -3% 3% 9% 15% 20% 26% 32% 2024.12 2025.04 2025.08 2025.12 汽车 沪深300 电话： 0371-65585629 地址： 郑州郑东新区商务外环路10 号18楼 地址： 上海浦东新区世纪大道1788 号T1 座22 楼 投资要点： 本报告版权属于中原证券股份有限公司 www.ccnew.com 请阅读最后一页各项声明 第1页 / 共24页 发布日期：2025 年 12 月 23 日 ⚫ 市 ...

分析师：张刚 登记编码：S0730511010001 zhanggang@ccnew.com 021-50586990 晨会聚焦 证券研究报告-晨会聚焦 发布日期：2025 年 12 月 23 日 资料来源：聚源，中原证券研究所 -11% -5% 1% 7% 13% 18% 24% 30% 2024.12 2025.04 2025.08 2025.12 上证指数 深证成指 | 国内市场表现 | 指数名称 | 昨日收盘价 | 涨跌幅(%) | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 上证指数 | 3,917.36 | 0.69 | 深证成指 | 13,332.73 | 1.47 | | | | 创业板指 | 2,022.77 | -0.47 | 沪深 | 300 | 4,611.62 | 0.95 | | | 上证 | 50 | 2,443.97 | -0.52 | 科创 | 50 | 891.46 | 0.14 | | 创业板 | 50 | 1,924.26 | -0.67 | 中证 | 100 | 4,471.83 | 1.04 ...

资料来源：聚源，中原证券研究所 -11% -5% 1% 7% 13% 18% 24% 30% 2024.12 2025.04 2025.08 2025.12 上证指数 深证成指 | 国内市场表现 | | | | | --- | --- | --- | --- | | 指数名称 | | 昨日收盘价 | 涨跌幅(%) | | 上证指数 | | 3,890.45 | 0.36 | | 深证成指 | | 13,140.21 | 0.66 | | 创业板指 | | 2,022.77 | -0.47 | | 沪深 | 300 | 4,568.18 | 0.34 | | 上证 | 50 | 2,443.97 | -0.52 | | 科创 | 50 | 891.46 | 0.14 | | 创业板 | 50 | 1,924.26 | -0.67 | | 中证 | 100 | 4,425.80 | 0.35 | | 中证 | 500 | 7,169.55 | 0.97 | | 中证 | 1000 | 6,116.76 | 0.33 | | 国证 | 2000 | 7,801.23 | 0.58 | | 资料来源：聚源，中原证券研 ...

分析师：张刚 登记编码：S0730511010001 zhanggang@ccnew.com 021-50586990 晨会聚焦 资料来源：聚源，中原证券研究所 -12% -6% 0% 6% 12% 18% 24% 30% 2024.12 2025.04 2025.08 2025.12 上证指数 深证成指 | 国内市场表现 | 指数名称 | 昨日收盘价 | 涨跌幅(%) | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 上证指数 | 3,876.37 | 0.16 | 深证成指 | 13,053.97 | -1.29 | | | | 创业板指 | 2,022.77 | -0.47 | 沪深 | 300 | 4,552.79 | -0.59 | | | 上证 | 50 | 2,443.97 | -0.52 | 科创 | 50 | 891.46 | 0.14 | | 创业板 | 50 | 1,924.26 | -0.67 | 中证 | 100 | 4,410.53 | -0.69 | | 中证 | 500 | 7,100.84 | -0.5 ...

Investment Rating - The industry is rated as "stronger than the market," indicating an expected increase of over 10% in the industry index relative to the CSI 300 index over the next six months [17]. Core Insights - The A-share market experienced slight fluctuations and upward movement, with notable performance in the aerospace, pharmaceutical, cultural media, and banking sectors, while sectors like consumer electronics, batteries, and securities showed weaker performance [2][3]. - The average price-to-earnings (P/E) ratios for the Shanghai Composite Index and the ChiNext Index are currently at 15.90 times and 48.80 times, respectively, which are above the median levels of the past three years, suggesting a favorable environment for medium to long-term investments [3][16]. - The total trading volume on the two exchanges was 16,770 billion, which is above the median trading volume of the past three years, indicating active market participation [3][16]. - The central economic work conference has set a tone of "more proactive and effective" economic policies for the coming year, while the Federal Reserve's interest rate cuts have led to fluctuating expectations regarding future easing [3][16]. - The current macroeconomic environment is in a state of mild recovery, but the foundation still needs to be solidified, supporting the ongoing upward trend in the A-share market [3][16]. - It is anticipated that the Shanghai Composite Index will consolidate around the 4,000-point mark, with cyclical and technology sectors expected to perform alternately [3][16]. - Short-term investment opportunities are recommended in the pharmaceutical, aerospace, banking, and cultural media sectors [3][16]. Summary by Sections A-share Market Overview - On December 18, the A-share market faced resistance after a rise, with the Shanghai Composite Index closing at 3,876.37 points, up 0.16%, while the Shenzhen Component Index fell by 1.29% [7][8]. - Over 60% of stocks in the two markets rose, with significant gains in the pharmaceutical, aerospace, commercial retail, and banking sectors, while sectors like batteries and electronic chemicals saw declines [7][9]. Future Market Outlook and Investment Recommendations - The market is expected to maintain a consolidation phase around the 4,000-point level, with a focus on macroeconomic data, overseas liquidity changes, and policy directions [3][16]. - Investors are advised to pay close attention to investment opportunities in the pharmaceutical, aerospace, banking, and cultural media sectors in the short term [3][16].