Summary of Haier Smart Home Conference Call Company Overview - **Company**: Haier Smart Home - **Industry**: Home Appliances - **Key Financials**: Projected net profit of 18.7 billion RMB in 2024, with a compound annual growth rate (CAGR) of nearly 14% from 2020 to 2024 [2][8] Core Insights - **Market Position**: Haier is the global leader in home appliances, with significant market share in North America and Europe. It surpassed Whirlpool in North America and ranks first among Chinese brands in Europe [2][4][8] - **Global Strategy**: The company has a well-established global layout, leading in retail market share for its own brands in China, North America, and Australia/New Zealand. It effectively mitigates trade risks through a multi-brand matrix and global supply chain [2][4][13] - **High-End Brand Performance**: The high-end brand Casarte is projected to exceed 15 billion RMB in revenue in 2024, with a CAGR of 33% from 2016 to 2024, significantly outperforming the average in the home appliance industry [2][14] - **Product Performance**: Haier's refrigerator and washing machine business is a traditional strength, with projected revenue of 146.3 billion RMB in 2024, nearly double that of Midea and five times that of Hisense [2][12] Regional Performance - **North America**: In 2024, revenue in the Americas reached 79.5 billion RMB (approximately 11 billion USD), with a retail market share of 24.5% in major appliances, surpassing Whirlpool [34][35] - **Europe**: Revenue in Europe reached 32.1 billion RMB in 2024, with a retail market share of 9.5%. The company is focusing on improving profitability in this region [36] - **Emerging Markets**: Rapid growth in emerging markets, with revenue in Southeast Asia reaching 6.6 billion RMB in 2024, a 15% increase [37][38] Strategic Initiatives - **Digital Transformation**: Haier is enhancing retail capabilities through digital inventory and marketing, transitioning from traditional distribution to retail-driven models [5][22][31] - **Acquisition Strategy**: The company has spent over 60 billion RMB on overseas acquisitions from 2015 to 2023, enhancing its market presence and operational efficiency [16] - **High-End Product Development**: Casarte's product competitiveness is bolstered by global technology sharing and innovative designs, leading to a significant increase in market share in high-end segments [17][18] Future Outlook - **Growth Projections**: Anticipated steady growth in domestic appliance business due to government subsidies, with Casarte expected to maintain double-digit growth [39] - **Profitability Expectations**: Projected net profit growth of over 10% in 2025-2026, driven by improved performance in domestic and overseas markets [40] Additional Insights - **Management Innovation**: The company emphasizes a "user-centric" approach, enhancing internal innovation and aligning management with shareholder interests post-privatization [21][25] - **Supply Chain Integration**: Strengthening supply chain capabilities, particularly in the air conditioning segment, to improve profitability and market share [32][33] This summary encapsulates the key points from the Haier Smart Home conference call, highlighting the company's strategic positioning, market performance, and future growth prospects in the home appliance industry.

Group 1: Industry Trends - The AI technology wave is transforming the home appliance and furniture industry, providing new opportunities for companies affected by the sluggish real estate market [1] - Companies in the home appliance, furniture, and real estate sectors are increasingly collaborating, with a focus on whole-home smart solutions [1][2] - The trend of "cooperation for mutual benefit" is prevalent, as companies seek to integrate and innovate in response to market challenges [2] Group 2: Company Collaborations - Major companies like Midea, Gree, Panasonic, and Huawei are prioritizing the development of whole-home smart solutions, with some already launching smart home products through partnerships [1][4] - Midea Group has made significant investments in the furniture sector, acquiring a stake in Kuka Home and establishing a smart home company to integrate home appliances and furniture [4] - Haier and Oppein have formed an ecological strategic partnership to enhance product integration and market reach [5] Group 3: Market Potential - The penetration rate of smart home technology in China is currently at 14.5%, indicating significant growth potential as AI and 5G technologies advance [7] - The smart home market is expected to exceed one trillion yuan by 2025, driven by increasing consumer acceptance and technological advancements [7] - The development of smart home technology is evolving from simple automation to interconnected whole-home solutions, with various application scenarios maturing [6][7] Group 4: Challenges and Consumer Perception - Despite the push for smart home products, challenges such as high prices, lack of interoperability, and data privacy concerns remain significant barriers to consumer adoption [8][9] - Many consumers perceive current AI home appliances as lacking true intelligence, often requiring multiple apps for control and failing to deliver seamless integration [8] - The Matter protocol, aimed at improving interoperability among smart home devices, has seen slow adoption in the domestic market due to limited product support and regulatory issues [8]

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 海爾智家股份有限公司 呈交日期： 2025年6月9日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | A | | 於香港聯交所上市 | 否 | | | 證券代號 (如上市) | 600690 | 說明 | | 每股面值人民幣1元之普通股(A股) (於上海證券交易所上市) | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | | | | | 事 ...

Group 1 - The core event is the launch of the 2025 online collective reception day for listed companies, which started on May 12, 2023, with participation from 16 regulatory jurisdictions and over 1,050 listed companies [2][3] - A total of 3.6 million investors participated in the event, submitting 20,495 questions, with an average response rate of 87.55% from the companies [2][3] - The event aims to enhance communication between listed companies and investors, reflecting a significant shift in investor relations practices in China [2][3] Group 2 - The total revenue of listed companies in 16 jurisdictions reached 16.39 trillion yuan in 2024, remaining stable compared to 2023 [5][8] - The top ten companies by revenue include Jianfa Co., Wuchan Zhongda, Jiangxi Copper, and others, with Jianfa Co. contributing 701.3 billion yuan [8][9] - The overall net profit for these companies was 903.82 billion yuan, showing slight fluctuations compared to the previous year [10][12] Group 3 - The net assets of listed companies reached a record high of 12.87 trillion yuan in 2024, marking a year-on-year growth of 5.06% [15][17] - The top ten companies by net assets include Industrial Bank, Ningde Times, and Guizhou Moutai, with Industrial Bank leading at 893.61 billion yuan [17][19] - The companies are focusing on sustainable development and enhancing their international competitiveness [18][19] Group 4 - The total operating cash flow for listed companies was 1.42 trillion yuan in 2024, indicating a stable performance [20][22] - The top cash-generating companies include Ningde Times and Guizhou Moutai, both exceeding 900 billion yuan in cash flow [22][24] - Companies are increasingly investing in research and development, with total R&D expenses reaching 350.22 billion yuan, a historical high [25][27] Group 5 - The event has transformed the investor relations landscape in China, emphasizing the importance of effective communication and value transmission [31] - The collective reception day has become a vital platform for observing regional economic vitality and industry upgrades [3][31] - Companies are encouraged to enhance their engagement with investors, focusing on clear and understandable communication [3][31]

Investment Rating - The report assigns an "Outperform" rating to multiple companies in the discretionary and staples sectors, indicating a positive outlook for their performance relative to the market [1]. Core Insights - The report highlights the strong performance of the gold and jewelry sector, while cosmetics and snacks are experiencing adjustments. It notes that luxury goods, particularly gold and jewelry stocks, are among the top performers this week [2]. - Key companies such as Pop Mart have been included in the FTSE China 50 Index, which is expected to enhance their visibility and investment appeal [3]. - The report also mentions various new product launches in the food and beverage sector, indicating innovation and market responsiveness [3]. Summary by Sections Investment Focus - Companies rated "Outperform" include Guizhou Moutai, Wuliangye, Midea Group, and Haier Smart Home among others, reflecting a strong investment sentiment towards these stocks [1]. Weekly Performance - In the food and beverage sector, top performers include CHAGEE (+16.3%) and underperformers include Xiaocaiyuan (-5.1%). In the designer toys sector, Pop Mart (+11.1%) and MINISO (+5.8%) showed strong gains. The home appliance sector saw Marssenger (+5.0%) leading, while Midea Group (-7.5%) faced declines [4][9]. Industry News - Notable industry developments include BLOKEES entering the Mexican market and Luckin Coffee launching a new product in collaboration with SpongeBob SquarePants. Additionally, the Jiangsu home appliance trade-in subsidy platform has been upgraded to enhance consumer engagement [3][8].

Overall Growth Trends and Key Changes - Since 2020/21, Chinese brands have shown significant growth on the global stage, particularly in social channels, e-commerce platforms, and official websites. Three key changes have been observed since 2024: enhancing market access through specific country/region websites and strategic e-commerce platforms; increasing presence on social media (especially Douyin) and optimizing content quality; and strengthening DTC website functionality and customer support [1][12][17]. Industry Performance and Leading Brands - Electronics remain the dominant category on the international stage, with 54 out of the top 100 brands being in this sector. The electric vehicle segment also holds substantial potential globally [2][23]. Emerging Champions in Niche Markets - Numerous "potential champions" have emerged in specific fields, such as Anker and Ecoflow in mobile power, Roborock and Ecovacs in robotic vacuums, and DJI in drones [3]. Impact of Digital Platforms - Brands like SHEIN, Temu, and TikTok have significant influence, not only achieving success themselves but also serving as launch channels for other emerging brands [4]. Success Factors and Challenges - Successful brands focus on clear value propositions, target customer segments, and localized content and sales channels. "Hidden champions" like Tuya stand out by concentrating on specific functions and providing quality service. Challenges include brands lacking unique value or local adaptation struggling to grow, while mature brands pursue growth through acquisitions, facing impacts from brand equity and geopolitical factors [5][18]. Ranking and Evaluation Methodology - The sample covers 664 brands, focusing on consumer and retail brands while excluding media and IT types. Brand scores are derived from website traffic (40%) and social media presence (60%), with varying weights for platforms like Douyin and Facebook [6][21]. Ranking Changes - The top three brands are realme, SheIn, and Huawei, with new entrants like Insta360 and Halara making the list. Brands such as FAW and Geely have seen notable ranking improvements, while some brands have declined [7]. Regional Expansion and Strategies - Target markets include mature regions like North America, Europe, and Asia, with rapid growth in emerging markets such as the Middle East and Africa, where digitalization scores have increased by 69.8% [8][46]. Localization and Channel Strategies - Brands are enhancing localized website content and services, leveraging e-commerce platforms alongside offline networks, though there remains room for improvement in brand engagement [9][45]. Future Recommendations - Focus on core markets to enhance engagement and avoid blind expansion. Leverage digital advantages by integrating Chinese experiences with global strategies. Strengthen local partnerships, listen to customer needs, and improve brand marketing capabilities to move beyond reliance on acquisitions [10][11]. Chinese Brands' Global Expansion - Chinese brands are demonstrating strong growth momentum in a complex global environment, with optimized strategies and enhanced brand value potentially leading to breakthroughs in more sectors [12].

Core Viewpoint - The Chinese television market is experiencing a downturn, with a 2.1% year-on-year decline in May's shipment volume, despite the early start of the 618 shopping festival on May 13, 2025, which is the longest in history [1][3] Market Performance - In May, the total shipment volume of televisions in China was 2.83 million units, marking a continuous decline for two months [1] - Cumulative shipments from January to May reached 14.035 million units, showing a slight increase of 1.7% year-on-year, primarily supported by strong performance in the first quarter [1] Brand Analysis - The top eight television brands in May collectively shipped 2.7 million units, a slight decrease of 0.9% year-on-year, with market concentration rising to 95.4% [4] - TCL, Hisense, and Skyworth, the traditional top three brands, shipped a total of 1.66 million units, down 2.4%, holding a market share of 58.7% [4] - Xiaomi's shipments increased by 9.1% to 600,000 units, raising its market share to 21.2% [4] - Changhong, Haier, and Konka combined shipped 340,000 units, down 4.2%, with a market share of 12.0% [4] Market Trends - The cautious inventory preparation by brands for the 618 shopping festival has further suppressed shipment momentum [3] - The upcoming expiration of the home appliance replacement subsidy policy is expected to stimulate consumer purchases during the 618 period [4] - The market is undergoing a significant reshuffle, with oversupply, weak demand, and competition from substitutes leading to a "survival of the fittest" scenario [7] Competitive Landscape - Xiaomi's growth is attributed to its high cost-performance strategy and ecosystem synergy, making it a standout performer in a cooling market [5] - TCL is expected to maintain its leading position, having shipped nearly 2.6 million units from January to April, with a year-on-year growth of 20.2% [6] - Konka faces severe challenges, having dropped to eighth place and experiencing significant declines due to management changes affecting operational continuity [6]

Core Insights - Shandong manufacturing is increasingly integrating with ASEAN's resource endowments and market potential, leading to a new paradigm of win-win cooperation [1] Group 1: Company Developments - Shandong Heyang Wood Industry Co., Ltd. is exporting environmentally friendly particle boards to markets in Vietnam and the Middle East from its industrial park in Malaysia [2] - Linglong Tire Co., Ltd. has established its first overseas production base in Thailand, leveraging the country's status as the world's largest rubber producer, with an annual production capacity exceeding 17.2 million tires [3] - Haier Smart Home is preparing to launch 10 mid-to-high-end new products in Malaysia, with its Thai manufacturing base producing a full range of air conditioning units, aiming for an annual output of over 6 million units [4] Group 2: Strategic Shifts - Shandong companies are transitioning from traditional processing trade to a more integrated approach that includes technology, standards, and ecosystem building [2][5] - The establishment of a wood industry park in Malaysia by Heyang Wood Industry has resulted in a 30% reduction in raw material procurement costs and doubled production output compared to local competitors [5] - The collaboration between Shandong and Malaysian companies aims to create a larger wood industry park, enhancing the supply chain and management capabilities [6] Group 3: Economic Cooperation - In 2024, China and ASEAN are expected to become each other's largest trading partners, with trade volume nearing 7 trillion RMB, making ASEAN Shandong's largest trade partner [7] - Shandong has comparative advantages in sectors such as machinery, automotive, organic chemicals, and shipbuilding, while ASEAN excels in agricultural products, energy, and rubber, indicating significant economic complementarity [7] - Infrastructure connectivity, such as the establishment of the Shandong-China-Europe Railway Express Southeast Asia collection center in Laos, is enhancing trade efficiency, allowing products to reach Laos within a week without transfer [7]

Investment Rating - The report maintains a positive outlook on the home appliance sector, highlighting potential investment opportunities in key companies [2]. Core Insights - The home appliance sector underperformed compared to the CSI 300 index, with the Shenwan household appliance index declining by 1.8% while the CSI 300 rose by 0.9% [2][3]. - Haier Smart Home completed the acquisition of KLIMA KFT, enhancing its HVAC business in Central and Eastern Europe [8]. - Stone Technology plans to issue H shares and list on the Hong Kong Stock Exchange to boost its global brand recognition and competitiveness [9]. Summary by Sections 1. Market Performance - The household appliance sector lagged behind the CSI 300 index, with a decline of 1.8% compared to a 0.9% increase in the index [2][3]. 2. Company Dynamics - Key companies such as Beileisong (up 21.2%), Yitian Smart (up 13.0%), and Aopu Technology (up 6.6%) led the gains, while Midea Group (down 4.2%), Hisense Visual (down 4.0%), and Gree Electric (down 3.3%) faced declines [5][6]. 3. Industry Developments - Haier Smart Home's acquisition of KLIMA KFT marks a significant step in expanding its HVAC business in Hungary, aiming to promote sustainable HVAC solutions in the region [8]. - Stone Technology's proposed H share issuance aims to enhance its global competitiveness and optimize its capital structure [9]. 4. Sales Data Observations - In April, sales of cleaning appliances like robotic vacuums and washing machines increased, while hairdryer sales declined [27]. - Robotic vacuum sales reached 270,700 units, up 79.69% year-on-year, with sales revenue of 315 million yuan, an increase of 55.46% [27]. - Hairdryer sales fell by 10.81% to 850,900 units, but revenue increased by 12.39% to 227 million yuan [33]. 5. Investment Highlights - Three main investment themes are identified: - White goods, benefiting from favorable real estate policies and the "trade-in" policy, with expected production increases [2]. - Exports, with recommendations for companies like Ousheng Electric and Dechang Co. due to stable profitability and order growth [2]. - Core components, with a focus on companies like Huaxiang Co. and Shun'an Environment, which are positioned to benefit from increased demand in the white goods sector [2].

Core Viewpoint - The air conditioning industry is experiencing intense price competition, leading to significant personnel changes and strategic partnerships among key players, including the potential collaboration between Huang Hui and Meibo Air Conditioning [2][6]. Company Developments - Huang Hui, former president of Gree Electric, has reportedly joined Meibo Air Conditioning, although the specifics of his role remain undisclosed [2]. - Huang Hui previously left Gree in February 2021 for Philips Air Conditioning, where he served as chairman and oversaw the establishment of a major production base in Chuzhou, Anhui, with an investment of 10 billion yuan [2][4]. - Philips Air Conditioning has struggled to gain market share, failing to break into the top 20 in both online and offline channels in China [3]. Market Dynamics - The air conditioning market is facing a price war, with brands like Xiaomi offering low-cost models, which has pressured mid-tier and lower-tier brands [6][7]. - Data indicates that from May 26 to June 1, 2023, online sales in the air conditioning market saw a slight decline in both sales volume and average price, while offline sales experienced a minor increase [6]. - The competitive landscape is shifting, with leading brands like Midea and Gree now targeting lower price segments, which could threaten smaller brands [7]. Strategic Partnerships - Meibo Air Conditioning is in discussions with Huang Hui, potentially related to the transfer of his 19% stake in Enboli (Philips Air Conditioning) [5]. - Meibo aims to leverage Huang Hui's experience to enhance the quality and reputation of its air conditioning products [5][7]. - The collaboration may face challenges due to Meibo's focus on cost-effective products, which may not align with Huang Hui's previous experience in higher-end markets [8].