Group 1 - The core viewpoint of the news is that the real estate ETF (159707) has seen a significant influx of capital, indicating a bullish sentiment in the real estate sector ahead of important policy meetings at the end of July [1][3] - The real estate ETF recorded a trading volume of 135 million yuan, with net subscriptions exceeding 170 million units, reflecting strong investor interest [1] - Leading stocks in the sector, such as Zhangjiang Hi-Tech and Huafa Group, have shown notable gains, with Zhangjiang Hi-Tech leading with over a 3% increase [1] Group 2 - The central government has emphasized the transition from large-scale expansion to improving existing urban areas, marking a significant shift in urban development policy [3] - The recent Central Urban Work Conference, held for the first time in a decade, is expected to lead to increased support for urban renewal policies, which could benefit the real estate sector [3] - Analysts predict that the real estate market may gradually stabilize and recover, driven by supportive policies and a focus on high-quality projects in core urban areas [3][4] Group 3 - The real estate ETF (159707) tracks the CSI 800 Real Estate Index, which includes 13 leading real estate companies, providing a concentrated investment in top-tier firms [4] - The ETF's top ten constituent stocks account for over 90% of its weight, indicating a strong focus on major players in the industry [4] - In the context of industry consolidation, leading real estate companies are expected to demonstrate greater resilience and potential for recovery [4]

Investment Rating - The industry is rated as "Add" [6] Core Insights - In the first half of 2025, the transaction area of residential land in 100 cities increased by 2% year-on-year, while the average transaction floor price rose by 24% [1][4] - The top 50 real estate companies saw a 48% year-on-year increase in the value of newly acquired land reserves, totaling 521.3 billion yuan [2][82] - The core 30 cities experienced a 23% year-on-year increase in residential land transaction area and price [3][4] Summary by Sections 1. Supply and Demand of Land/Residential Land in 100 Cities - In the first half of 2025, the total supply of land in 100 cities decreased by 12.9% year-on-year, while the transaction area decreased by 5.6% [11] - The supply of residential land in 100 cities decreased by 15% year-on-year, with a transaction area of 93.37 million square meters, up 2.2% year-on-year [20] 2. Transaction Prices of Land/Residential Land - The average transaction floor price for residential land in 100 cities increased by 24.2% year-on-year, reaching 7,479 yuan per square meter [57] - The average transaction floor price in first-tier cities was 38,817 yuan per square meter, up 35.5% year-on-year [67] 3. Acquisition of Land by Top 50 Real Estate Companies - The top 50 real estate companies acquired land worth 5,213 billion yuan in the first half of 2025, a 47.7% increase year-on-year [2][82] - The top three companies in terms of newly acquired land value were China Overseas Land & Investment (506 billion yuan), Poly Developments (502 billion yuan), and Greentown China (443 billion yuan) [91] 4. Transaction Situation of Residential Land in Core 30 Cities - In June 2025, the core 30 cities saw a 44% increase in residential land transaction area, with a total transaction area of 1,423 million square meters [97] - The overall premium rate for residential land transactions in the core 30 cities was 13.5%, up 8.4 percentage points year-on-year [4][101] 5. Investment Recommendations - Focus on stable leading real estate companies with high product reputation and continuous sales ranking improvement, such as Poly Developments, China Merchants Shekou, and China Jinmao [111] - Consider companies with rich commercial real estate resources and strong brand competitiveness, such as China Resources Land and New City Holdings [112] - Look at the long-term development potential of the property service industry, recommending companies like China Merchants Jinling and Greentown Service [112]

布局央国企及优质房企，建议重点关注地产ETF（159707）。资料显示，地产ETF（159707）跟踪中证 800地产指数，汇集市场13只头部优质房企，在投资方向上具有明显的头部集中度优势，前十大成份股 权重超9成，央国企含量高！在行业出清大背景下，龙头地产或更具弹性！ 数据来源：沪深交易所等。 7月23日，截至9时56分，地产板块表现活跃，中证800地产指数上涨1.25%，成份股方面，新城控股领 涨3.31%，华发股份上涨2.86%，滨江集团上涨2.71%。热门ETF方面，代表A股龙头地产行情的地产 ETF（159707）场内价格上涨1.12%冲击五连阳，成交额达1390.10万元。 国联民生表示，2025年上半年，房地产投资与销售仍然承压，市场量价尚未进入良性循环。中央强调加 大稳楼市力度，叠加城市更新、收储优化等预期，房地产有望逐步进入企稳修复通道。高品质项目流速 与溢价具优势，有望率先企稳回升。建议关注在核心城市核心区域有持续拿地能力，产品品质高、服务 好的头部央国企和改善型房企。 MACD金叉信号形成，这些股涨势不错！ 责任编辑：杨赐 风险提示：地产ETF被动跟踪中证800地产指数，该指数基日为20 ...

Investment Rating - The report maintains a "Buy" rating for the real estate development and service sectors [6]. Core Insights - The market shows increasing divergence regarding real estate stocks, with a focus on developers in core cities with abundant resources. The report recommends developers with strong credit, good cities, and solid products, as well as top property management companies and Hong Kong REITs benefiting from asset revaluation [1][2]. - Public fund holdings in the real estate sector decreased, with a total market value of 48.4 billion yuan, down 12% quarter-on-quarter, marking a new low in holding ratio [2][3]. - Northbound capital's real estate allocation slightly increased, with a total market value of 13.7 billion yuan, up 10% quarter-on-quarter, indicating a preference for "real estate+" attributes [4]. Summary by Sections Public Fund Holdings - As of Q2 2025, public fund holdings in real estate stocks saw a significant decline, with the total market value at 48.4 billion yuan, representing a 12% decrease from the previous quarter. The holding ratio fell to 0.67%, a drop of 0.12 percentage points [2][3]. - The top five real estate stocks held by public funds include Poly Developments, China Merchants Shekou, and others, with a combined holding value accounting for approximately 27.9% of the total real estate sector holdings, down 1.3 percentage points [3]. Northbound Capital - Northbound capital's holdings in real estate stocks increased slightly, with a total market value of 13.7 billion yuan, reflecting a 10% rise quarter-on-quarter. The top five holdings include Poly Developments and China Merchants Shekou [4][19]. Recommended Companies - The report highlights several companies with "Buy" ratings and target prices, including: - Chengdu Investment Holdings (600649 CH) with a target price of 6.34 yuan - Chengjian Development (600266 CH) with a target price of 7.32 yuan - Binjiang Group (002244 CH) with a target price of 12.08 yuan - New Town Holdings (601155 CH) with a target price of 17.50 yuan - China Overseas Development (688 HK) with a target price of 17.07 HKD [8][20].

Core Insights - The report from the China Index Academy indicates that the delivery scale of real estate companies in the first half of 2025 has peaked and is on a downward trend, with pressures on delivery easing in the industry [1][7]. Delivery Scale Rankings - In the first half of 2025, the top real estate company delivered over 50,000 units, with 15 companies delivering more than 10,000 units each [1]. - The delivery numbers for major companies have generally decreased compared to the same period last year, with companies like Greenland, Sunac, and Jianye experiencing declines of over 50% [1]. Company Performance - The report highlights that delivery capability has become a core competitive advantage for real estate companies, with some firms managing to gain market trust by enhancing quality and optimizing services despite the overall contraction in delivery scale [7]. Market Dynamics - The new housing market remains stable, supported by the combination of "good cities + good houses," although there has been a slight weakening in the market in the second quarter [5]. - The government is expected to take stronger measures to stabilize expectations, activate demand, optimize supply, and mitigate risks in the real estate market in the second half of the year [6]. Delivery Quality Improvement - Real estate companies are focusing on product delivery and service optimization to enhance delivery quality, utilizing methods such as open construction days and live broadcasts to build customer trust [4].

Investment Rating - The report maintains a "Recommended" rating for the real estate industry [1]. Core Viewpoints - The real estate sector is experiencing pressure on sales year-on-year, with a total sales area of 45,851 million square meters in the first half of 2025, representing a year-on-year decline of 3.50% [4][8]. - In June 2025, the monthly sales area was 10,535.81 million square meters, showing a month-on-month increase of 49.37% but a year-on-year decrease of 5.46% [4][8]. - The total sales amount for the first half of 2025 was 44,241 billion yuan, down 5.50% year-on-year, with June's sales amounting to 10,150.16 billion yuan, reflecting a month-on-month growth of 43.85% but a year-on-year decline of 10.79% [4][8]. - The average sales price for the first half of 2025 was 9,649 yuan per square meter, down 2.07% year-on-year [4][8]. Sales Summary - National Market: The sales area in the eastern region was 20,800 million square meters, down 5.2% year-on-year; the central region saw a decline of 1.2% with a sales area of 11,926 million square meters; the western region's sales area was 11,515 million square meters, down 2.5% [8]. - Regional Sales Amount: The eastern region's sales amount was 26,945 billion yuan, down 5.8% year-on-year; the central region's sales amount was 7,988 billion yuan, also down 5.8%; the western region's sales amount was 8,163 billion yuan, down 4.30% [8]. Investment Summary - Investment in real estate development for the first half of 2025 totaled 46,658 billion yuan, down 11.20% year-on-year [14]. - In June 2025, the monthly development investment was 10,424 billion yuan, reflecting a month-on-month increase of 22.58% but a year-on-year decline of 12.90% [14]. - New construction area for the first half of 2025 was 30,364 million square meters, down 20.00% year-on-year, with June's new construction area at 7,180 million square meters, showing a month-on-month increase of 34.27% [17]. - The completion area for the first half of 2025 was 22,567 million square meters, down 14.80% year-on-year, with June's completion area at 4,182 million square meters, reflecting a month-on-month increase of 52.77% [19]. Funding Summary - Total funds available to real estate companies in the first half of 2025 were 50,202 billion yuan, down 6.20% year-on-year [23]. - Domestic loans accounted for 8,245 billion yuan, showing a year-on-year growth of 0.60% [23]. - Self-raised funds were 17,544 billion yuan, down 7.20%, while personal mortgage loans were 6,847 billion yuan, down 11.40% [23]. Investment Recommendations - The report suggests that the real estate sector's configuration value is highlighted under supportive policies, with a focus on leading companies such as China Merchants Shekou, Poly Developments, and Longfor Group [41][40]. - Recommended stocks include Poly Developments, China Merchants Shekou, and others, with a focus on quality developers and property management firms [41][39].

Core Viewpoint - The collaboration between New City Holdings and the Jiangsu Super League (苏超) aims to enhance cultural identity and stimulate regional consumption through sports events, positioning the company's shopping centers as key venues for fan engagement and community activities [2][3][4]. Group 1: Company Strategy - New City Holdings has integrated its shopping centers, specifically the 46 Wuyue Plazas across 13 cities in Jiangsu, into the local sports culture by becoming the official partner of the Jiangsu Super League [3][5]. - The company has developed a comprehensive marketing strategy that includes immersive fan experiences, such as live viewing areas and various consumer engagement activities, to enhance the shopping experience during the league [4][6]. - New City Holdings emphasizes a "five-sided management philosophy" that focuses on creating emotional connections between commercial spaces and urban culture, aiming to provide consumers with joy through offline shopping experiences [5][6]. Group 2: Market Impact - The partnership with the Jiangsu Super League has led to a significant increase in foot traffic and consumer engagement at Wuyue Plazas, showcasing the effectiveness of blending sports with commercial activities [3][4]. - The company has launched five major series of activities to cater to fan needs, including live viewing zones and promotional offers, thereby creating a one-stop experience for consumers [4][5]. - New City Holdings has also aligned its initiatives with local government policies, enhancing its brand image and social responsibility by actively participating in cultural events and community engagement [5][6].

Investment Rating - The report maintains an "Overweight" rating for the real estate and property management sectors, indicating a positive outlook for these industries [5][14][25] Core Insights - The central urban work conference held from July 14 to 15, 2025, marks a transition in China's urbanization from rapid growth to stable development, emphasizing quality over quantity in urban expansion [5][6] - The conference highlights the importance of urban renewal as a key strategy for high-quality urban development, aligning with previous action plans and signaling forthcoming supportive policies [5][6] - The report anticipates that urban development will increasingly focus on core cities, with a shift towards improving existing urban stock rather than expanding new areas [5][6] - Future urban development is expected to differentiate between cities, with a strong emphasis on creating modern, livable, and resilient urban environments [5][6] Summary by Sections Urban Development Transition - The report notes that urbanization is moving from a phase of rapid growth to one of stable development, with a focus on enhancing existing urban quality [5][7] - The emphasis is on integrated planning for population, industry, urban areas, and transportation to optimize urban spatial structures [5][9] Urban Renewal as a Strategy - Urban renewal is identified as a critical lever for achieving high-quality urban development, with expectations for specific policies to be implemented following the conference [5][8] - The report suggests that urban renewal efforts will be concentrated in first and second-tier cities, reflecting a strategic shift in urban planning [5][8] Future Urban Development Focus - The report outlines seven key tasks for urban work, including optimizing urban systems, fostering innovation, enhancing livability, promoting green cities, ensuring safety, cultivating cultural values, and developing smart cities [8][9][10] - The focus on creating "good housing" aligns with the broader goal of improving living conditions and urban quality, with potential support for quality real estate companies [5][9] Investment Recommendations - The report recommends specific companies within the real estate sector, including those with strong product capabilities and those positioned for valuation recovery, as well as second-hand housing intermediaries and property management firms [5][14][16]

Investment Rating - The report maintains a "Positive" rating for the real estate sector, anticipating stronger policies to stabilize the market [3][4][36]. Core Insights - The investment and sales in the real estate sector are both weakening, with expectations for more robust policies to halt the decline and stabilize the market [3][4]. - The report highlights that the investment in real estate from January to June 2025 has decreased by 11.2% year-on-year, with new starts down by 20.0% and completions down by 14.8% [4][19]. - Sales volume and prices are both declining, with sales area down by 3.5% and sales amount down by 5.5% in the same period [20][35]. - Funding sources are tightening, with a 6.2% year-on-year decline in total funding sources for real estate development [36][38]. Investment Analysis Investment Side - Real estate development investment totaled 466.58 billion yuan from January to June 2025, down 11.2% year-on-year, with June alone seeing a 12.9% decline [4][19]. - New starts and completions are also down significantly, with new starts down 20.0% and completions down 14.8% year-on-year [19][20]. Sales Side - The total sales area for real estate was 460 million square meters, a decrease of 3.5% year-on-year, with June seeing a 5.5% decline [20][35]. - The average selling price of properties decreased by 1.9% year-on-year, with June's average price at 9,649 yuan per square meter, down 5.6% year-on-year [34][35]. Funding Side - Total funding sources for real estate development amounted to 500.2 billion yuan, down 6.2% year-on-year, with domestic loans showing a positive growth of 0.6% [36][38]. - Sales returns are weakening, with deposits and prepayments down by 16.7% year-on-year in June [36][38].

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Views - The report indicates that the real estate market is moving towards stabilization, with new housing prices showing a decrease in month-on-month (MoM) but a smaller year-on-year (YoY) decline. The second-hand housing prices are experiencing a similar trend, with a YoY decline narrowing while the MoM decline is expanding [8][19][26]. Summary by Sections New Housing Market - In June 2025, new housing prices in first, second, and third-tier cities decreased by -0.3%, -0.2%, and -0.3% respectively, with a total of 70 cities showing a MoM decline of -0.3%, which is a 0.1 percentage point increase in decline compared to May [14][15]. - The YoY decline for new housing prices in first, second, and third-tier cities was -1.4%, -3.0%, and -4.6% respectively, leading to an overall YoY decline of 3.7% for 70 cities, which is a reduction of 0.4 percentage points compared to the previous month [14][15]. Second-Hand Housing Market - The second-hand housing prices in June 2025 saw a MoM decline of -0.6%, with first, second, and third-tier cities experiencing declines of -0.7%, -0.6%, and -0.6% respectively. This represents an increase in the decline of 0.1 percentage points compared to May [19][21]. - The YoY decline for second-hand housing prices across 70 cities was -6.1%, with first, second, and third-tier cities showing declines of -3.0%, -5.8%, and -6.7% respectively, indicating a narrowing of the decline for some tiers [19][22]. Regional Performance - In June 2025, Shanghai led the new housing market with a MoM increase of +0.4% and a YoY increase of +6.0%. Among the 35 key cities, only Shanghai, Hangzhou, and Taiyuan saw YoY increases in new housing prices [26][27]. - The second-hand housing prices in June across 35 cities showed a decline, with only Xining experiencing a MoM increase of +0.1%. The overall trend indicates a consistent decline in second-hand housing prices since early 2024 [26][27]. Investment Recommendations - The report suggests focusing on strong credit real estate companies that are well-positioned to meet the needs of improvement-oriented customers, such as Greentown China, China Merchants Shekou, and China Overseas Development [8][26]. - It also recommends companies benefiting from both residential and commercial real estate recovery, such as China Resources Land and Longfor Group, as well as high-quality property management firms under the "Good House, Good Service" policy [8][26].