Core Viewpoint - Great Wall Motors has officially launched the Ora 5, a new A-class pure electric SUV under its Ora brand, with a price range from 99,800 to 133,800 yuan, and a limited-time trade-in price starting at 91,800 yuan [1] Group 1: Product Launch and Pricing - The Ora 5 is available in five configurations, emphasizing affordability and value for consumers [1] - The launch event highlighted the company's commitment to providing actual value to users through technology [1] Group 2: Technological Innovations - Great Wall Motors is introducing a "Car Purchase Anti-Deception Guide" to help consumers understand common technical pitfalls [1] - The Ora 5 is the first mass-produced model on a new platform designed for global markets, featuring a versatile approach with "multiple powertrains, multiple categories, and multiple forms" [1] - The vehicle utilizes extreme parts commonality across different powertrains and categories, enhancing R&D and production efficiency while lowering ownership costs and improving product quality [1] Group 3: Intelligent Features - The Ora 5 is equipped with the third-generation Coffee Pilot Ultra driver assistance system, which has safely driven over 230 million kilometers, equivalent to more than 5,600 laps around the Earth [1] - The vehicle features advanced capabilities such as city NOA without relying on high-precision maps, traffic light recognition, intelligent lane changing, and obstacle avoidance [2] - It supports the longest memory parking function in its class at 3 kilometers and offers parking assistance for over 200 types of parking spaces [2] Group 4: AI Integration - The Coffee OS3 smart space system integrates AI technology with a 4nm automotive-grade chip, creating a "warm mobile space" [2] - The system includes Coffee GPT and DeepSeek dual large models, functioning as a comprehensive assistant that understands vehicles, lifestyle, and creativity [2] - The Ora brand has expanded its presence to over 50 countries and regions globally, with a user base of 600,000 [2]

【文/观察者网 心智观察所】 2024年9月，一颗芯片的点亮，让中国汽车半导体产业迎来了一个历史性时刻。紫荆M100——国内首款 真正实现量产上车的RISC-V车规级MCU，从长城汽车的实验室走向了量产车型的控制器主板。这不仅 是一家初创企业的里程碑，更是中国汽车芯片国产化进程中一次意义深远的突破。 在全球芯片供应链波动加剧、汽车智能化加速演进的大背景下，紫荆半导体选择了一条与众不同的道 路：以RISC-V开源架构为技术底座，以整车厂深度绑定为商业模式，用两年时间走完了行业通常需要 四到五年才能完成的量产上车全流程。近日，在中国汽车芯片产业创新战略联盟2025全体成员大会上， 观察者网对紫荆半导体董事长曹常锋进行了深度对话，力图还原这家公司从长城内部孵化到独立运营的 创业历程，以及其背后的技术逻辑与商业思考。 从孵化到远航 紫荆半导体的故事，要从长城汽车的一次战略决策说起。 "我们是长城汽车孵化的，专注于RISC-V车规级芯片研发。"曹常锋开门见山地介绍道，"在长城内部孵 化了大约两年时间，2024年11月29日正式成立。"这家年轻的公司2025年获得了5亿元的战略投资，为后 续发展注入了充足的资金动力。 值 ...

Core Viewpoint - Zhao Yongpo has been appointed as the CEO of Wei brand, marking the ninth CEO change in the brand's history, which raises questions about the brand's stability and future direction [1][5][11]. Group 1: Leadership Transition - Zhao Yongpo is an internal candidate with 20 years of experience at Great Wall Motors, contrasting with the previous CEO, Feng Fuzhi, who had a tenure of less than 8 months and was an external hire [5][15]. - The appointment of Zhao is seen as a move to align with the company's culture, as previous external hires faced challenges integrating into the company's operational ethos [5][8]. - Zhao's leadership style is similar to that of Wei Jianjun, the chairman of Great Wall Motors, indicating a potential continuity in the company's strategic approach [7][11]. Group 2: Performance and Challenges - Despite a significant increase in sales for Wei brand in the current year, the brand still lacks standout models and faces challenges in brand recognition and market positioning [7][19]. - The brand has undergone multiple shifts in its product strategy, moving from luxury SUVs to smart hybrids and electric vehicles, which has contributed to instability in its brand identity [11][13]. - Zhao's previous role as the general manager of Haval saw a slight decline in sales for 2024, but a 12% increase in the first three quarters of 2025, indicating some recovery [17]. Group 3: Strategic Focus - Zhao's technical background has led to a focus on product improvements, such as enhancing the Haval Manglong's design to boost sales, which reflects a shift towards prioritizing product appeal over marketing strategies [19]. - The current sales performance of Wei brand remains stable but lacks high-performing models, suggesting that the brand needs to develop more competitive offerings to strengthen its market position [19].

Group 1 - GWM has appointed Zhao Yongpo, the general manager of Haval, as the new CEO of Weipai, marking the eighth CEO change in nine years, indicating a strategic shift towards internal talent over external hires [5][6] - Under the previous CEO, Feng Fuzhi, Weipai's sales were approximately 89,000 units in the first eleven months of 2025, significantly lower than competitors like Geely's Lynk & Co, which sold over 300,000 units [6] - Xiaomi has distributed over 100 million yuan in subsidies to its automotive dealers, with new store openings receiving up to 500,000 yuan each, aimed at boosting dealer morale and operations [7] Group 2 - DingTalk is reportedly launching a secret project called "D Plan," which may involve entering the hardware market with a product similar to the "Doubao phone" [9][10] - Chasing Technology has released the world's first AI health glasses, capable of monitoring heart rate, blood oxygen, and body temperature continuously [11] - ByteDance has announced significant salary increases for employees, with performance bonuses for top performers being raised by 1.5 to 3 months, reflecting a commitment to talent retention [13][14] Group 3 - MiniMax has passed the listing hearing with over $1 billion in cash reserves, supported by major investors like Alibaba and Tencent, and reported a revenue growth of over 170% year-on-year for the first nine months of 2025 [15][16] - The first L3 autonomous driving license plate has been issued to Changan Automobile, marking a significant milestone in the development of autonomous driving technology in China [28] - Zhiyun Technology has initiated its IPO process, aiming to become a leading player in the AI model sector, with substantial revenue growth projected for the coming years [26][27]

New Car Launches - Hongqi HS6 PHEV launched with a price range of 178,800 to 228,800 yuan, featuring a family design style and dimensions of 4925/1970/1740mm [3][4][6] - Ora 5 launched with a price range of 99,800 to 133,800 yuan, offering five models and a limited-time trade-in subsidy of 8,000 yuan [15][16][18] - Ford Mustang Mach-E launched with a price range of 229,800 to 282,800 yuan, available in both pure electric and range-extended versions [24][25][27] Company Developments - BYD's 15 millionth new energy vehicle rolled off the production line, achieving this milestone in 17 years, with the last 5 million produced in just 13 months [65][66][70] - Honda plans to suspend or reduce production at its factories in Japan and China due to semiconductor shortages [71][72][75] - Lantu Motors and CATL signed a ten-year deepening cooperation agreement to advance battery technology [76][77] - GAC Group announced the establishment of a new business unit combining its high-end brand Haobo and mass-market brand Aion for better resource synergy [80][81] - Li Auto is establishing an AI R&D center in Silicon Valley, focusing on smart driving technology [82][85] Industry News - The Ministry of Industry and Information Technology (MIIT) has issued new regulations limiting hidden door handles in vehicles, effective from January 1, 2027 [98][99][102] - The European Union has decided to relax its 2035 ban on internal combustion engines, allowing plug-in hybrid vehicles to continue being sold [103][105][107] - Japan plans to impose a weight-based tax on electric vehicles starting May 2028, with tax rates increasing based on vehicle weight [108][110][112]

Core Viewpoint - Great Wall Motors' participation in the China Off-Road Rally Championship has resulted in dual championships, showcasing its commitment to using extreme environments for technical validation and product improvement [1][2]. Group 1: Technical Validation and Strategy - The off-road rally serves as a natural laboratory for vehicle testing, exposing potential issues in power systems, chassis structures, and protective performance under extreme conditions [1]. - Great Wall Motors employs a strategy of using original factory core powertrains in competitions, transforming the risks of racing into opportunities for technological iteration [1][2]. - The company collects real-time data on vehicle performance during the race, which will directly inform R&D efforts for future models [1][2]. Group 2: Market Performance and Consumer Insights - The technical advancements validated through racing have led to improvements across the entire product line, enhancing the quality of both off-road and urban SUV models [3]. - Sales data indicates that from January to November 2025, Great Wall Motors sold 1.1997 million vehicles, a year-on-year increase of 9.26%, with the Tank brand showing particularly strong performance [3]. - The credibility gained from winning championships significantly boosts consumer confidence in purchasing off-road vehicles, as reliability is a key concern for buyers [3]. Group 3: Long-term Strategy and Market Differentiation - The success in racing reflects Great Wall Motors' long-term commitment to technology-driven development, which is crucial in a competitive electric vehicle market [3]. - The challenge remains in effectively translating the technical advantages gained from racing into sustained consumer trust in the market [3].

Investment Rating - The report maintains a "Buy" recommendation for the automotive sector, suggesting that the sector is expected to bottom out and presents a good opportunity for early investment in the upcoming year [3]. Core Insights - Traditional vehicle stocks continue to show weak performance, which is anticipated as the market awaits clarity on 1Q policies and retail trends. The report suggests that the current moment is a favorable time for positioning [3]. - The report highlights significant interest in the intelligent driving sector, particularly with L3 level autonomous driving vehicles, which are expected to gain traction in 2026 due to potential policy and standard implementations [3]. - The report emphasizes the importance of monitoring the automotive sector's recovery, particularly focusing on companies like Geely and JAC, which are expected to benefit from high-end product strategies and international expansion [5]. Data Tracking - In early December, the discount rate for vehicles decreased slightly, with an average discount amount of 22,156 yuan, down 1,238 yuan from the previous month. The discount rate was reported at 9.7%, a decrease of 0.4 percentage points month-on-month [5]. - In October, wholesale vehicle sales reached 2.96 million units, a year-on-year increase of 7.5% and a month-on-month increase of 3.6%. However, retail sales fell to 2.09 million units, down 9.2% year-on-year and 6.4% month-on-month [5]. - In November, BYD's delivery volume was 480,186 units, showing a significant month-on-month increase of 8.7%, while traditional automaker Geely's sales reached 310,000 units, up 24.0% year-on-year [6][26]. Industry News - On December 15, the Ministry of Industry and Information Technology approved two L3 level autonomous driving vehicle models from Changan Automobile and BAIC Blue Valley [9][32]. - The report notes that the automotive sector's performance index increased by 0.09% this week, ranking 9th out of 29 sectors [10]. - The report mentions that the retail market for narrow passenger vehicles is expected to reach approximately 2.3 million units in December, reflecting a month-on-month growth of 3.4% but a year-on-year decline of 12.7% [34].

Core Viewpoint - The appointment of Zhao Yongpo as CEO of Wei brand marks the ninth leadership change since its establishment in 2016, highlighting instability in leadership and brand strategy within the company [1][3]. Group 1: Leadership Changes - Zhao Yongpo has taken over as CEO of Wei brand, succeeding Feng Fuzhi, who had a brief tenure of approximately six months [1][3]. - Feng Fuzhi, an external hire, was expected to achieve ambitious goals, including opening 1,000 direct stores within a year, a target deemed nearly impossible in the automotive industry [5][7]. - The leadership transition reflects a shift back to internal candidates, as all five major brands under Great Wall Motors are now led by individuals who have grown within the company [3][7]. Group 2: Brand Strategy and Positioning - Wei brand has struggled to establish a clear and stable brand identity, frequently changing its positioning from "light luxury" to "smart hybrid" and "0 anxiety smart electric" without resonating with consumers [9]. - The strategic direction of Wei brand heavily relies on the founder Wei Jianjun's vision, leading to frequent adjustments in brand positioning and marketing strategies [7][11]. - Zhao Yongpo, with over 20 years of automotive technology experience, is expected to implement organizational changes within Haval, indicating a potential shift in management dynamics [9]. Group 3: Company Culture and Management Style - Wei Jianjun has expressed skepticism towards external managers, believing they lack the practical experience and alignment with Great Wall's culture compared to internally nurtured talent [11]. - The company's decision-making process is heavily centralized, with Wei Jianjun's approval required for significant decisions, contrasting with modern corporate practices that emphasize empowerment and delegation [11].

Group 1 - The core point of the news is the announcement of Zhao Yongpo, the General Manager of Great Wall's Haval brand, taking over as CEO of the Wei brand, with a new product launch event scheduled for December 22 at 19:00 [1][4] - The previous CEO of Wei brand, Feng Fuzhi, has been on "leave" since December 11, and Zhao Yongpo's appointment follows a series of leadership changes within the company, with Wei brand having changed CEOs eight times in nine years since 2016 [4] - Zhao Yongpo was appointed as the General Manager of Haval on November 1, 2023, and previously held the position of General Manager for the Ora brand until June 2023 [4]

【#魏建军穿越沙海只为跟自己比# #中国汽车布局全球# 】在巴丹吉林沙漠的刀锋沙丘，长城汽车董事 长@魏建军 紧踩油门，轮胎碾过滚烫的沙砾，扬起的烟尘在戈壁滩上划出一道道倔强的弧线。在2025 中国汽车越野拉力锦标赛金塔分站赛暨第六届敦煌越野耐力赛赛前，他曾表示："我就是参与参与，相 当于做一个深度的市场体验和考察。"最终，车手魏建军与领航员闫珂征服了约1000公里涵盖沙漠、戈 壁、荒野、河谷的高难度赛道，实现了"完赛第一"的目标，用量产车参赛的硬核表现，完成了一场极限 试炼。从戈壁赛道到全球市场，中国汽车的全球化布局正在提速。央视财经纪录片《长城内外》12月23 日上线，敬请期待！ 来源：@央视财经微博 ...