Core Viewpoint - The recent financial struggles of Juewei Foods (603517.SH) highlight significant issues in cost control, strategic planning, and brand management, exacerbated by a recent health certificate forgery scandal that has raised concerns about its franchise model [3][6]. Financial Performance - In 2024, Juewei Foods reported a revenue of 6.257 billion yuan, a decrease of 13.84% year-on-year, while net profit fell to 227 million yuan, down 34.04% [3]. - In Q1 2025, the downward trend continued, with revenue and net profit declining by 11.47% and 27.29% respectively [3]. - Sales expenses surged by 23.31% in 2024, reaching 667 million yuan, and further increased by 8.93% in Q1 2025 to 146 million yuan, without effectively boosting performance [4]. Debt and Liquidity Concerns - As of Q1 2025, Juewei Foods had total current liabilities of 1.732 billion yuan, while cash reserves stood at only 905 million yuan, indicating potential liquidity issues [4]. Franchise Model Challenges - The rapid expansion through franchising has led to management challenges, including quality control and compliance issues among franchisees, highlighted by the recent health certificate forgery incident [5][6]. - The company has faced criticism for its inadequate oversight of franchise operations, which has negatively impacted brand reputation [6]. Expansion and Capacity Utilization - Juewei Foods has budgeted 1.56 billion yuan for significant construction projects aimed at expanding processing capacity, despite facing operational pressures [7][9]. - Several processing projects have not achieved expected returns due to underutilization of capacity, raising questions about the feasibility of the expansion plans [9]. Market Dynamics and Brand Management - The evolving market demands higher standards for product quality, service, and brand image, making mere capacity expansion insufficient for maintaining competitive advantage [10].

Core Viewpoint - The three major players in the marinated food industry, including Juewei Foods, Zhou Hei Ya, and Huang Shang Huang, have all experienced declines in revenue and net profit, marking their worst performance since their peak periods [1][7]. Group 1: Financial Performance - In 2024, Juewei Foods reported revenue of approximately 6.257 billion yuan, a year-on-year decline of 13.84%, and a net profit of about 227 million yuan, down 34.04% [8]. - Huang Shang Huang achieved revenue of around 1.739 billion yuan, a decrease of 9.44%, with a net profit of approximately 40 million yuan, down 42.86% [10]. - Zhou Hei Ya's revenue was about 2.451 billion yuan, reflecting a 10.7% decline, and its net profit was around 98 million yuan, down 15% [12]. Group 2: Market Dynamics - The marinated food industry is facing intensified competition, changing consumer environments, and adjustments in store layouts, leading to a slowdown in market growth [3]. - The industry is transitioning from "scale expansion" to "quality competition," where supply chain integration, food safety management, and differentiated innovation are critical for companies to break through [3]. Group 3: Store Adjustments - In 2024, Huang Shang Huang and Zhou Hei Ya closed 700 to 800 stores, while Juewei Foods saw a more significant reduction, with store numbers dropping from 15,950 at the end of 2023 to 12,129 by April 2024 [2][17]. - Zhou Hei Ya's store count decreased from 3,816 at the end of 2023 to 3,031 by the end of 2024, indicating a strategic shift to eliminate low-quality stores [19][20]. - Juewei Foods reported a decline in store numbers, with a significant drop to 12,129 by April 2024, reflecting a shift from aggressive expansion to a focus on improving store performance [22][24]. Group 4: Cost and Profitability - Juewei Foods' sales expenses reached a record high of 667 million yuan in 2024, primarily due to increased advertising costs [28]. - Despite the decline in revenue, Juewei Foods managed to increase its gross margin by 5.94 percentage points to 30.79% due to a decrease in the cost of raw materials [25]. - Zhou Hei Ya's gross margin rose by 4.4 percentage points to 56.8% in 2024, attributed to supply chain improvements [25]. Group 5: Consumer Behavior - The average spending per order for Zhou Hei Ya decreased from 56.9 yuan in 2023 to 54.39 yuan in 2024, with sales volume dropping from 31,453 tons to 26,159 tons [31]. - The overall decline in consumer purchasing power and changing consumption scenarios have negatively impacted the marinated food sector [16].

Core Viewpoint - The article highlights the declining performance of Juewei Foods and the broader challenges facing the marinated food industry, indicating a significant downturn in both revenue and profit for major players in the sector [1][4][8]. Group 1: Company Performance - Juewei Foods' market value peaked at 600 billion RMB in 2021, with rapid expansion from 9,053 stores in 2017 to 12,399 stores in 2020, and revenue growth from 3.85 billion RMB to 5.276 billion RMB during the same period [3]. - In 2024, Juewei Foods reported a revenue of 6.257 billion RMB, a year-on-year decline of 13.84%, and a net profit of 227 million RMB, down 34.04% [4][5]. - The first quarter of 2025 continued the downward trend, with revenue of 1.501 billion RMB, a decrease of 11.47%, and a net profit of 120 million RMB, down 27.29% [4]. Group 2: Industry Challenges - The marinated food industry is experiencing a collective downturn, with Juewei Foods, Zhou Hei Ya, and Huang Shang Huang all reporting declines in revenue and profit [9][10]. - Zhou Hei Ya's revenue in 2024 was 2.451 billion RMB, down 10.66%, while Huang Shang Huang reported 1.739 billion RMB, a decline of 9.44% [9]. - The industry faces challenges such as the expiration of growth dividends, with a net closure of approximately 23,000 stores nationwide in the past year, indicating a contraction in the market [10]. Group 3: Price and Cost Dynamics - The marinated food sector is grappling with significant fluctuations in raw material prices, particularly for duck products, which constitute over 50% of Juewei Foods' procurement costs [10][11]. - Prices for duck necks surged from 12 RMB/kg to 27 RMB/kg between 2021 and 2023, a rise of over 125%, before falling to 10 RMB/kg in late 2023, a decrease of 63% [11]. - Despite the drop in raw material costs, Juewei Foods has been slow to adjust its prices, leading to reduced consumer demand and continued profit decline [11]. Group 4: Business Model and Strategy - Juewei Foods relies heavily on franchisees, with over 90% of its stores being franchises, which has previously driven rapid growth [12]. - However, due to declining demand, the company has shifted its strategy from aggressive expansion to focusing on enhancing single-store revenue and supporting franchisee survival [12][13]. - The average single-store revenue in the first half of 2024 was 169,000 RMB, reflecting an 11% year-on-year decline [13]. Group 5: Investment and Future Outlook - Juewei Foods has historically invested in various food-related companies, but recent investments have resulted in losses, with a reported investment loss of 160 million RMB in 2024 [14]. - Cumulative investment losses over the past three years exceed 370 million RMB, indicating challenges in both operational and investment growth avenues [14]. - The company is currently facing a "dead end," with both core business and investment strategies proving ineffective in driving performance improvement [14].

"太贵了，也不如以前好吃了。"这是某点评网站上，一位消费者在一家鸭脖门店下留下的评价。 短短一句话里，让曾经的"平价国民零食"鸭脖卡住了两大bug：既失去了性价比，又失去了好吃的口 感。 三家上市卤味企业陆续公布的2024年财报中，步调一致地出现业绩下滑、门店减少的经营走势。 "鸭脖大王"绝味鸭脖去年全年营收约为62.57亿元，同比下滑13.84%；归母净利润2.27亿元，同比下滑 34.04%；扣非后归母净利润约为2.03亿元，同比大降49%，成为过去3年以来，业绩最糟糕的一年。 无独有偶，周黑鸭和煌上煌2024年营收和利润同样呈现下滑。其中周黑鸭的营收共计24.51亿元，同比 下降10.7%；年度利润9820.4万元，同比下降15%。煌上煌营收17.39亿元，同比下降9.44%；归母净利润 4032.9万元，同比下降42.86%。和绝味鸭脖类似，煌上煌也遭遇了近3年最差业绩。 业绩的下滑使得企业通过关店止损。周黑鸭就表示，去年公司关闭位置不佳长期亏损的低质门店，强化 营销推广盘活低效门店。 根据财报统计，上述三家卤味头部企业，仅去年门店共计减少2603家，其中周黑鸭门店减少785家，煌 上煌门店少了837 ...

2022年非公开发行股票持续督导保荐总结报告书 经中国证券监督管理委员会（以下简称"中国证监会"）《关于核准绝味食品股份有 限公司非公开发行股票的批复》（证监许可[2022]736 号）核准，绝味食品股份有限公司 （以下简称"绝味食品"、"公司"）非公开发行人民币普通股 22,608,006 股，每股面 值人民币 1.00 元，发行价格每股人民币 52.21 元，募集资金总额为人民币 118,036.40 万 元，扣除发行费用后实际募集资金净额为人民币 116,125.89 万元。上述募集资金已于 2022 年 12 月 22 日全部存入公司募集资金专项账户，并经天职国际会计师事务所（特殊 普通合伙）出具的"天职业字[2022]47140 号"《验资报告》审验确认。中国国际金融股 份有限公司（以下简称"保荐机构"或"中金公司"）担任绝味食品本次非公开发行股 票的保荐机构，履行持续督导职责期限至 2024 年 12 月 31 日。 保荐机构根据《证券发行上市保荐业务管理办法》《上海证券交易所上市公司自律 监管指引第 11 号——持续督导》等相关规定，出具本持续督导保荐总结报告书。 一、保荐机构及保荐代表人承诺 ...

Core Insights - A total of 52 listed companies released their Q1 2025 reports, with 300 companies having reported so far, showing that 184 companies experienced year-on-year net profit growth, accounting for over 61% [1] - Companies with net profit growth exceeding 100% reached 52, representing over 17% [1] - Among the listed companies from Hunan, one reported a 74.07% increase in net profit year-on-year [1] Group 1: Company Performance - Wanxiang Technology reported the highest net profit growth at 2125.5%, with Q1 revenue of 280 million yuan, a 34.47% increase year-on-year, and a net profit of 3.88 million yuan [1] - ST Zhangjiajie, which was recently labeled as a "ST" company, reported total revenue of 58.99 million yuan, a 0.64% increase, but a net loss of 31.25 million yuan, despite a 32.77% year-on-year improvement [2] - Zhuhai Group achieved a revenue of 4.80 billion yuan, an 8.50% increase, and a net profit of 277 million yuan, a 74.07% increase [2] - Lens Technology reported Q1 revenue of 17.06 billion yuan, a 10.1% increase, and a net profit of 429 million yuan, a 38.71% increase [2] - Wenkang New Energy reported a revenue of 1.41 billion yuan, a 29.46% increase, but a net loss of 63.87 million yuan, a 2101.0% decline [2] Group 2: Declining Performance - Yuhuan CNC reported revenue of 125 million yuan, a 20.11% increase, but a net profit decline of 72.04% to 334,900 yuan [3] - Xue Tian Salt Industry reported revenue of 1.13 billion yuan, a 27.24% decrease, and a net profit decline of 85.64% to 26.78 million yuan [3] - Yueyang Xingchang reported revenue of 1.06 billion yuan, a 27.85% increase, but a net profit decline of 37% to 13.61 million yuan [3] - Juewei Food reported revenue of 1.50 billion yuan, an 11.47% decrease, and a net profit decline of 27.29% to 120 million yuan [3] - Lihua Technology reported revenue of 153 million yuan, a 7.51% decrease, and a net profit decline of 15.47% to 11.65 million yuan [4]

4月1 5日下午，长沙北辰国际会议中心，绝味食品携网聚资本、企业发展、海纳百川其他三 大业务板联动开启四场高规格论坛。区别于上午的战略发布会，下午的四大平行论坛深入展 现企业在AI数智战略升级、供应链创新、双品牌驱动等领域的战略布局，传递卤味行业从规 模竞争转向生态共建的时代信号。 0 1 绝味食品平行论坛：二十岁从"舌尖传奇"成长到"行业标杆" 2 0 0 5年4月1 5日，绝味鸭脖第一家门店在南门口开业，如今，2 0岁的绝味已构建起覆盖全国 的万家门店网络，拥有约3 0 0 0余名加盟商，年零售规模稳居行业龙头。依托国内领先的卤味 工厂群与"冷链保鲜，日配到店"体系，树立供应链效率标杆。 在绝味食品平行论坛中，绝味食品首席数智增长官谌鹏飞进行了开场致辞，随后，绝味数智 天团6位核心团队成员发表TED演讲，分别来自产品、全渠道、品牌营销等领域。演讲现 场，他们以风趣幽默的风格分享了绝味数智增长实践、，通过实战干货和领先专业认知，展 现了绝味年轻、活力、引领行业创新的团队风貌以及鸭厂快乐解压的秘诀。他们将与消费者 双向价值奔赴，与生态开放共创的理念融入到每天的工作实践中，是东方卤味在数智时代传 承与创新的有生 ...

以下文章来源于启阳路4号 ，作者公司研究院 启阳路4号 . 聚焦财经热点事件，通过深度调查寻找财经真相。 近日，"卤制品三巨头大幅关店网友吐槽吃不起"冲上热搜榜首，阅读量超8000万，讨论量1.1 万，"明明是街边小店非要卖出酒店摆盘的价格"、"每次都说拿一点点就够了，一称40块"、"它 明明可以抢，却还给了我一些鸭脖"，话题词下网友诉说起那些年被价格刺客支配的往事。 反映在卤味三巨头的财报里，营收和利润双跌。 根据近期发布的财报，周黑鸭营收24.5亿元，同比下滑10.7%；净利润9820万元，同比下滑 15%；煌上煌营收17.39亿元，同比下滑9.44%；归属净利润4033万元，同比下滑42.86%；绝 味食品，营收62.57亿元，同比下滑13.84%；净利润2.27亿元，同比下滑34.04%。 "月薪过万，啃不起鸭脖"，已经成了打工人的自我调侃。近年几乎每一次财报一发，"鸭脖卖不 动了""年轻人不爱吃鸭脖了"的讨论声就会出现，"卤味三巨头"到底怎么了？ 卤味三巨头到底有多贵？ 根据绝味鸭脖小程序，定位北京，270克鸭脖30元、240克黑鸭翅中25元、150克鸭肠30元、 120克鸭舌50元。根据周黑鸭小程 ...

Investment Rating - The industry investment rating is "Outperform the Market" (maintained) [1][34] Core Views - In March, retail sales showed a month-on-month recovery, increasing consumer demand focus. The retail sales growth rate in March was 5.9% year-on-year, up 1.9 percentage points from January-February, indicating a sustained recovery in consumption driven by previous policy stimuli. Looking ahead, the importance of domestic demand is expected to rise amid external demand disturbances, with consumption policies likely to be further enhanced to boost demand recovery [5][6] - The food and beverage index increased by 1.47% this week, with notable stock performances from Anji Food (+50.00%), Gui Faxiang (+14.58%), and Zuming Shares (+12.00%). The report emphasizes the resilience of essential consumer goods, predicting a sustained increase in attention towards these products due to improving consumer confidence and income [5][11] Summary by Sections Alcohol Industry - The high-end liquor segment remains strong, with recommendations for Kweichow Moutai, Wuliangye, and Luzhou Laojiao. The next tier of liquor, represented by Shanxi Fenjiu, is also recommended as it continues to expand nationally. For real estate liquor, companies like Yingjia Gongjiu and Jiansiyuan are highlighted [5][6] - Kweichow Moutai is projected to achieve a revenue of 170.6 billion yuan in 2024, a year-on-year increase of 15.9%. The company aims for a revenue growth of around 9% in 2025 [6][33] - Wuliangye's revenue for Q3 2024 is expected to be 173 billion yuan, with a net profit of 59 billion yuan, reflecting a stable shareholder return strategy [6][33] Food Industry - The food index saw a rise of 1.47% this week, with significant gains in essential consumer goods. The report suggests that the demand for essential goods will continue to grow, supported by policies aimed at boosting consumption and improving household income [5][11] - Anji Food reported a revenue of 110.77 billion yuan for Q1-Q3 2024, with a year-on-year growth of 7.84%. The company is positioned well in the frozen food market, despite facing some pressure from the macroeconomic environment [8][33] - Dongpeng Beverage's revenue for Q1-Q3 2024 reached 125.58 billion yuan, a 45.34% increase year-on-year, indicating strong growth in the functional beverage sector [8][33] Key Company Announcements - Kweichow Moutai is recruiting operators for its products on major platforms, aiming to expand its market presence [16] - Jinhuijiu reported a revenue of 11.1 billion yuan for Q1 2025, a year-on-year increase of 3.0% [17]

公司报告 | 季报点评 绝味食品（603517） 证券研究报告 25Q1 业绩承压，静待后续改善 事件：2024 年公司实现营收/归母净利润为 62.57/2.27 亿元，同比-13.84%/ -34.04%；24Q4 公司实现营收/归母净利润为 12.42/-2.11 亿元，同比-23.80% /-366.19%;25Q1 公司实现营收/归母净利润为 15.01/1.20 亿元，同比-11.47% /-27.29%。 经营有所承压，期待恢复。24 年公司卤制品销售/加盟商管理/集采业务/ 供应链物流/其他营收为 52.24/0.61/3.19/4.89/0.23 亿元，同比-14%/-26%/ -38%/+10%/+97%。卤制品销售中鲜货类产品/包装产品营收为 48.59/3.65 亿元，同比-16%/+29%；鲜货类产品中禽类/畜类/蔬菜/其他产品营收 37.3 3/0.38/6.12/4.75 亿元，同比-17%/+39%/-10%/-19%。禽类/畜类/蔬菜/其他 鲜货销量同比-14%/+133%/-9%/+1%，吨价同比-3%/-40%/-1%/-20%。24 年 由于消费市场结构性调整与竞争加剧 ...