Core Viewpoint - Wuliangye is intensifying its efforts to combat counterfeit products during the "Double 11" e-commerce promotion season, highlighting the risks posed to consumers by unauthorized sales on various online platforms [2][3]. Group 1: Company Actions - Wuliangye has identified 46 unauthorized stores selling its products on platforms such as Douyin, JD.com, Kuaishou, Meituan, Pinduoduo, and Tmall [2]. - Since November 2023, Wuliangye has issued four notices addressing online counterfeit issues, resulting in the closure of 261 counterfeit stores and the removal of 6,431 infringing links [2]. - The company has authenticated 1,610 bottles of products from January to May 2024, with 268 bottles identified as counterfeit, accounting for 16.65% [2]. Group 2: Industry Challenges - The prevalence of low-priced promotions on e-commerce platforms creates an environment conducive to counterfeit products, as the white liquor industry has high profit margins and low production costs for fakes [4]. - There exists a dual dependency and wariness among traditional liquor companies towards e-commerce, as they seek to leverage online traffic while being cautious of price disruptions and counterfeit threats [4]. Group 3: Consumer Guidance - Consumers are advised to prioritize official and authorized channels to mitigate the risk of counterfeit products and ensure their rights are protected [4]. - A dual verification mechanism is recommended for online purchases, including checking the store's deposit and being wary of prices significantly lower than market rates [4]. Group 4: Long-term Solutions - Experts suggest that brand owners and major e-commerce platforms should establish a regular cooperation mechanism for rights protection, utilizing big data monitoring and information sharing to enhance verification processes [5]. - A "genuine product alliance" involving liquor companies, platforms, regulatory bodies, and consumers is proposed to maintain a healthy market ecosystem, which is essential for protecting brands and consumers as well as for the sustainable development of the industry [5].

Core Points - Wuliangye has issued a notice to consumers regarding unauthorized stores selling its products on various e-commerce platforms ahead of the "Double Eleven" shopping festival [1] - The company identified 46 unauthorized stores across platforms such as Douyin, JD, Kuaishou, Meituan, Pinduoduo, and Tmall Taobao [1] - Wuliangye has previously issued similar notices, with this being the third such announcement since the beginning of 2024, indicating a more direct approach by exposing specific unauthorized stores [4][5] Summary by Category Unauthorized Stores - Wuliangye's notice lists 46 unauthorized stores, including 17 on Douyin, 4 on JD, 9 on Kuaishou, 3 on Meituan, 8 on Pinduoduo, and 5 on Tmall Taobao [1] - The company emphasizes the risks associated with purchasing from these unauthorized channels, including issues with product authenticity, quality assurance, lack of official after-sales service, and difficulties in protecting consumer rights [4] Consumer Protection Measures - Wuliangye has provided free product authentication services, having authenticated 1,610 bottles from January to May 2024, with 268 bottles identified as counterfeit, representing 16.65% of the total [5] - The company has also worked with e-commerce platforms to shut down 261 counterfeit stores and remove 6,431 infringing links since November 2024 [5] Authorized Sales Channels - Wuliangye has updated its list of authorized e-commerce sales channels, now exceeding 50 stores, including official self-operated stores and those on platforms like JD, Tmall, and Douyin [5] - The latest authorized channels include 17 official self-operated stores, 11 on JD, 10 on Tmall, and 7 on Douyin, along with other retail platforms [5]

Core Viewpoint - Major liquor companies, including Moutai and Wuliangye, have raised concerns about unauthorized sales of their products on e-commerce platforms, highlighting issues of product authenticity and complex supply chains [1][2] Group 1: Company Concerns - Several well-known liquor brands have issued statements accusing e-commerce platforms of selling products without authorization, leading to potential issues with counterfeit goods [1] - Wuliangye identified unauthorized online stores selling its products, which are not included in its official product control and traceability system, raising concerns about quality [1] - Guizhou Xijiu also criticized unauthorized online channels for selling products, indicating risks of counterfeit and substandard goods [1] Group 2: Pricing and Market Dynamics - As of October 20, the price of 53-degree Feitian Moutai was reported at 1,650 yuan per bottle, a decrease of 30 yuan from previous days, while Wuliangye's price remained stable at 769 yuan, both below market wholesale prices [1] - A comparison showed that Guizhou Xijiu's official flagship store prices were 30% higher than those on the e-commerce platforms' promotional channels [2] - E-commerce platforms are reportedly subsidizing prices through market purchases, complicating the supply chain and raising concerns about product authenticity [2] Group 3: E-commerce Platform Responses - Taobao's customer service claimed that its "Billion Subsidy Channel" guarantees product authenticity and has introduced third-party testing agencies, promising compensation for counterfeit products [2] - Industry experts noted that e-commerce liquor products primarily come from social channels, which have moved beyond manufacturer control, creating opportunities for counterfeit sales [2]

Core Viewpoint - Wuliangye has issued a notice to consumers regarding unauthorized online stores selling its products, aiming to strengthen channel control and protect consumer rights during the upcoming "Double 11" shopping festival [1][2]. Group 1: Consumer Protection Measures - Wuliangye identified 46 unauthorized online stores and warned consumers about the risks of purchasing from these outlets, including issues with product authenticity, quality assurance, lack of official after-sales service, and difficulties in rights protection [2][3]. - The company encourages consumers to purchase from officially listed channels and to request invoices for traceability [2]. Group 2: Industry Context - The move reflects the increasing pressure on the liquor industry, with declining product prices and intensified competition between direct sales and traditional distribution models [1][9]. - Analysts suggest that the ongoing disputes between liquor companies and direct supply stores like 1919 highlight the challenges faced by brands in maintaining pricing and distribution integrity [5][9]. Group 3: Sales and Revenue Insights - Wuliangye's revenue from the direct sales model has been increasing, with reported income of 211.95 billion yuan in the first half of the year, a growth of 8.6%, while traditional distribution revenue grew only 1.2% to 279.25 billion yuan [10]. - The average wholesale price of Wuliangye's products has dropped to around 805 yuan per bottle, indicating a significant price decline in the market [10].

Core Viewpoint - Wuliangye has achieved the highest score for a Chinese company in the history of the EFQM Global Award, receiving the "Seven Diamonds" certification and the "UN Sustainable Development Goals Implementation and Corporate Performance Excellence Award," highlighting its outstanding performance in performance management and sustainable development [1][5]. Group 1: EFQM Global Award Overview - The EFQM Global Award, established in 1991, is one of the world's three major quality awards, alongside the Deming Prize and the Malcolm Baldrige National Quality Award, aimed at recognizing outstanding organizations globally [3]. - The award is based on a globally recognized excellence performance management framework and has been awarded annually since 1992 [3]. Group 2: Wuliangye's Achievements - In 2023, over 200 companies globally participated in the EFQM Global Award evaluation, with only 14 companies recognized for their excellence, including Wuliangye, which is the only company to achieve such results within one year of implementing the EFQM model and RADAR logic [5]. - Wuliangye has been a pioneer in comprehensive quality management since the 1980s, integrating quality management deeply into its corporate strategy and operations [5]. Group 3: Sustainable Development Initiatives - Wuliangye has established a complete system based on its "Harmony and Beauty" culture, focusing on sustainable development and aiming to create a "zero-carbon liquor enterprise," integrating green practices throughout its entire value chain [8]. - The company actively promotes ESG awareness and zero-carbon emissions among its suppliers, demonstrating exceptional industry leadership [8]. Group 4: Future Directions - Wuliangye plans to continue adhering to its quality philosophy of "Quality as the Foundation, Craftsmanship in Brewing," driving management innovation and industrial upgrades to showcase the excellence and responsibility of Chinese national brands on the global stage [10].

Core Viewpoint - Wuliangye Group has issued a consumer notice highlighting the risks associated with purchasing its products from unauthorized online stores, revealing a list of 46 such stores [1][6][8]. Group 1: Unauthorized Sales and Risks - Wuliangye has identified 46 unauthorized online stores selling its products, warning consumers that these products are not part of its official product control and traceability system [1][8]. - The company emphasizes that products from unauthorized channels may be counterfeit or of inferior quality, lacking verification through its official traceability system [5][8]. - Consumers purchasing from these unauthorized stores may face difficulties in verifying product authenticity, ensuring product quality, and accessing official after-sales services [5][8]. Group 2: Market Context and Company Performance - The announcement comes ahead of the "Double Eleven" shopping festival, a time when the company aims to combat low-priced counterfeit products and other market irregularities [6][8]. - In the first five months of the year, Wuliangye provided free product authentication services for 1,610 bottles, identifying 268 counterfeit products, which accounted for 16.65% of the total [8]. - Despite challenges in the white liquor market, Wuliangye reported a revenue of 52.771 billion yuan, a year-on-year increase of 4.19%, and a net profit of 19.492 billion yuan, up 2.28% [8].

Core Viewpoint - Wuliangye (000858) has issued a notice to consumers regarding unauthorized sales of its products on certain online platforms, highlighting potential risks for consumers and the disruption of normal sales order [1] Group 1: Unauthorized Sales - The company has identified that some online platforms are selling "Wuliangye" brand products through non-authorized stores, which disrupts the normal online sales order [1] - Products sold by unauthorized stores are not included in Wuliangye's official product control and traceability system, posing multiple risks to consumers [1] Group 2: Consumer Recommendations - To ensure the purchase of genuine Wuliangye products and a quality consumer experience, the company strongly advises consumers to buy through officially listed sales channels on its website [1] - Consumers are encouraged to request invoices or purchase receipts for traceability verification [1] Group 3: Customer Support - The company will continue to provide free product authentication services for consumers who have doubts about the authenticity or quality of purchased products [1] - Consumers are invited to report any infringement of Wuliangye's brand rights by contacting the official customer service hotline at 95195 [1]

Core Viewpoint - The recent announcement by Guotai regarding official purchasing channels for its products highlights the industry's response to the upcoming peak consumption season and aims to protect consumer rights while addressing pricing concerns in the online sales environment [1][4]. Group 1: Announcement of Official Channels - Guotai disclosed 47 official online sales channels, including major e-commerce platforms, group buying, short video platforms, and some instant retail platforms [1]. - This marks the fourth major liquor company to announce official purchasing channels recently, following similar announcements from Kweichow Moutai and Xijiu [4]. Group 2: Industry Context and Pricing Concerns - The announcements come as the "Double 11" shopping festival approaches, with liquor companies signaling their intent to maintain product prices amid a challenging market [5]. - The online sales channel has become a primary avenue for distributors and consumers, but prices for many premium liquors have been declining due to high inventory levels and aggressive discounting during promotional periods [5][6]. - The practice of disclosing official sales channels is seen as a common strategy to uphold prices and reassure distributors and partners that the company is actively managing pricing issues [5]. Group 3: Impact of E-commerce on Liquor Sales - The normalization of price subsidies by e-commerce platforms has raised concerns about the sustainability of offline distributors, as aggressive pricing strategies continue beyond major promotional events [6]. - Industry leaders have noted that the influence of e-commerce on the liquor distribution ecosystem is likely to intensify, potentially leading to further challenges for traditional sales channels [6].

当都市的霓虹掠过餐桌，那抹流淌的天青色骤然成为全场焦点——水晶玻璃折射出《诗经》里"青青子衿"的千年意境，纤长瓶身勾勒出Z世代最爱的极简 线条，这便是五粮液29°一见倾心带来的视觉革命。在白酒行业沉浸于传统厚重美学的当下，这款低度白酒以颠覆性的设计语言，重新定义了高端白酒的 审美标准，让东方诗意与青春潮流完成了一场惊艳邂逅。 图1 29°五粮液·一见倾心 破界之色：天青重塑白酒视觉基因 29°五粮液·一见倾心大胆启用中式传统色"天青色"为主色调，并通过融入《诗经・郑风》"青青子衿，悠悠我心"的古典意象，对白酒视觉体系的彻底焕 新，将中国人骨子里的浪漫情怀注入现代设计。当温润的天青色在水晶玻璃上流动，恰似雨过天青时的朦胧意境，既打破了传统白酒的沉闷厚重，又 以"生也，象物生时色也"的生机象征，精准击中年轻群体对希望与活力的精神追求。 这种色彩突破的背后是对消费心理的深刻洞察。有行业专家评价："天青色的运用完全打破了市场对白酒的固有印象，它既保留了五粮液作为高端品牌的 文化底蕴，又通过清新淡雅的色调，与年轻人崇尚的悦己生活理念产生强烈共鸣。其瓶身巧妙运用的渐变工艺更让这份美感有了层次变化，在不同光线下 呈现从浅蓝 ...

Group 1 - Major liquor companies, including Moutai and Wuliangye, have expressed concerns over unauthorized sales on e-commerce platforms during the "Double Eleven" shopping festival [4][5] - Wuliangye's consumer notice highlighted the presence of unauthorized stores selling its products online, with prices significantly lower than market wholesale prices [4][5] - As of October 20, the price of Moutai was reported at 1650 yuan per bottle, down 30 yuan from previous days, while Wuliangye remained at 769 yuan per bottle, both below official retail prices [4] Group 2 - The online sales of liquor products are primarily sourced from market procurement by e-commerce platforms, leading to complex supply chains and potential quality issues [7] - Taobao's customer service claimed that its "Billion Subsidy Channel" guarantees product authenticity and has third-party testing, promising compensation for counterfeit products [7] - Industry experts noted that e-commerce platforms often pursue low-price strategies to attract traffic, which can create opportunities for counterfeit products [7]