春节将至，年味渐浓，远方的游子对家乡亲人的牵挂也愈发深切。随着年货节的到来，京东3C数码发 起"乡村安防守护计划"活动，带来海量安防监控产品每满200减20优惠，让科技赋能乡村安全、温暖留 守家庭的同时，还联动3C客服团队实地走访四川省崇州市白圣村，为村委会与留守老人家庭免费安装 了一批智能安防摄像头，助力在外子女实现"云上陪伴"，用实际行动传递温暖与关怀。 农村留守老人的日常安全与精神陪伴问题一直是备受关注的社会议题，不少老人子女常年在外工作，对 家中情况难以实时了解，存在一定的安全隐忧。在四川省崇州市白圣村的实地探访中，京东不仅捐赠了 多套安防摄像头，还协助老人进行现场安装与调试，确保设备正常运行。这批设备从室外到室内、从无 网环境到高清交互，有效覆盖农村多元的安防需求，也让村民们直观感受到智能设备为生活带来的便利 与安心。通过这些摄像头，在外子女可以随时通过手机远程查看家中情况，还能进行实时语音对话，大 大拉近了亲人之间的距离，也让老人在家的安全多了一份保障。 随着农村安防意识的提升以及年货节消费节点的到来，安防监控类产品的选购需求也显著增多。京东已 同步上线"年货节安防监控活动专场"，推出"每满200 ...

1月21日，京东MALL、京东电器与博西家电举办2026年度战略合作峰会，围绕博世、西门子旗下冰箱、洗烘、厨电、洗碗机、嵌饮机、咖啡机等全系产 品在京东线下门店的产品定制、场景创新、新店入驻和联合营销深化战略合作。2026年消费者将在京东MALL等京东线下门店体验到更多博世、西门子品 牌德式精工爆款和首发新品。 23日西门子全球首发的创新之作"蒸玲珑全新抽屉蒸箱"在京东MALL南京大明路店召开新品品鉴会。1月25日晚8点，京东线上线下（300959）全球独家首 发。消费者在全国核心京东MALL门店已经可以抢先体验。它只有抽屉大小，小巧不占空间，速蒸功能几分钟就能搞定全家早餐，内置百道菜谱尤其适合 追求饮食健康的人士。 博西家用电器集团董事会成员兼首席营销官唐善达在合作峰会上表示，2025年，京东MALL、京东电器城市旗舰店等成为博世西门子在中国大陆增长最快 的零售渠道之一。2026年，京东MALL、京东电器城市旗舰店依然将保持高速增长。博西与京东作为多年挚友，将继续携手续写成功故事，服务好中国消 费者。 博西和京东电器在过去一年的合作取得了丰硕的成果，冰洗、厨电多个明星款热销，深受用户喜爱。以洗碗机为例，西门 ...

Group 1 - The core viewpoint of the article is that the adjustment of the home appliance national subsidy policy in 2026 will focus on core categories and rural markets [1] - The policy will cover six core categories of major appliances, providing subsidies for level 1 energy efficiency with a subsidy rate of 15% [1] - An initial quota of 62.5 billion yuan will be allocated in advance, covering the entire country, with a particular emphasis on rural market penetration [1] Group 2 - JD.com is investing 30 billion yuan to implement the "three exemptions and four unlimited" strategy, which is expected to add coverage for 30 to 40 million rural residents [1] - The rural market is anticipated to become the main growth area in 2026 [1]

Core Viewpoint - The "2026 Su Pin e Qi Gou New Year Goods Festival" and Nanjing's "Four Seasons Appointment · Digital Enjoy New Year" consumption season were launched to stimulate consumer spending through various promotional activities and themes [1][3]. Group 1: Event Overview - The event features over 400 unique promotional activities across the city, focusing on five key consumption themes: "Renewed Jinling," "Taste of Jinling," "Cloud Shopping Jinling," "Trendy Jinling," and "Cultural Jinling" [3][6]. - The festival aims to create a vibrant consumption atmosphere, attracting both local residents and tourists to enjoy the New Year festivities in Nanjing [3][6]. Group 2: E-commerce Participation - Major e-commerce platforms like Taotian and JD.com are promoting the festival with various consumer incentives, including discounts, subsidies, and live-streaming events to boost sales of local products [6]. - Other platforms such as Suning, Douyin, Meituan, and Xiaohongshu are also launching significant promotional campaigns to enhance consumer engagement and spending during the festival [6]. Group 3: Regional Collaboration - The event is part of a broader regional initiative, with neighboring cities like Zhenjiang, Yangzhou, and Huai'an also hosting their own themed consumption seasons to create a collective festive atmosphere [7]. Group 4: Cultural Integration - The festival includes cultural activities such as the Qinhuai Lantern Festival and various traditional performances, integrating cultural experiences with consumer activities to enhance the festive spirit [3][10]. - Special exhibitions featuring local handicrafts, such as Thangka and embroidery, are included to promote regional craftsmanship and support rural revitalization [9]. Group 5: Retail Innovations - Retailers are enhancing their promotional strategies with themed decorations, interactive entertainment, and exclusive consumer vouchers to attract shoppers [10]. - New stores and immersive cultural experiences are being introduced to create a dynamic shopping environment leading up to the New Year [10].

Core Viewpoint - The recent notification from the Ministry of Finance, the People's Bank of China, and the National Financial Regulatory Administration aims to optimize personal consumption loan subsidy policies, reducing credit costs and enhancing consumer willingness to spend [1][6]. Group 1: Policy Implementation - The notification supports innovation in consumer finance, extends policy duration, expands support scope, and increases the number of implementing institutions [1][6]. - Major platforms like Ant Group, JD.com, and Du Xiaoman have quickly launched measures to translate policy benefits into consumer services [1][6]. Group 2: Company Responses - Ant Group has extended the subsidy policy until the end of 2026, removed the 500 yuan cap on single transactions, and lifted previous restrictions on consumption areas [2][7]. - JD.com has fully adopted the new policy, ensuring rapid delivery of benefits to users, and has expanded the scope of its subsidy services [2][7]. - Du Xiaoman focuses on enhancing service experience and financial accessibility, introducing a "credit limit increase and interest reduction" service to support service consumption [2][7]. Group 3: Impact on Consumer Finance - Zhongyuan Consumer Finance has combined subsidy and rights protection strategies, benefiting over 3.46 million people and providing discounts exceeding 52.46 million yuan [3][8]. - Haier Consumer Finance has launched a "Smart Home Installment" service, covering 501 products, effectively stimulating demand in the home appliance sector [3][9]. Group 4: Market Trends and Insights - The implementation of the subsidy policy has led to a "precise drip irrigation" effect, boosting sales for merchants and providing discounts for consumers [4][10]. - Ant Group reported an 18% increase in average installment consumption during the 2025 Double 11 shopping festival compared to September 2025 [4][10]. - JD.com's subsidy service has covered over 100 million products, with a nearly 20% increase in average transaction amounts since the policy's implementation [4][10]. Group 5: Recommendations for Financial Institutions - Financial institutions are encouraged to deepen integration with high-frequency consumption scenarios and optimize product designs to meet diverse customer needs [5][10]. - Institutions should leverage technology to enhance risk management and automate approval processes, thereby reducing operational costs and improving coverage [5][10]. - Regional financial institutions not included in the national subsidy program are advised to pursue local consumption subsidy policies and enhance credit card marketing efforts [11].

Core Viewpoint - The joint announcement by the Ministry of Finance, the People's Bank of China, and the National Financial Regulatory Administration aims to optimize personal consumption loan subsidy policies, thereby reducing credit costs for consumers and enhancing their willingness to spend [1] Group 1: Policy Implementation - The new policy includes support for financial innovation, extension of policy duration, expansion of support scope, and enhancement of subsidy areas and processing institutions [1] - Major platforms like Ant Group, JD.com, and Du Xiaoman have quickly introduced measures to translate policy benefits into consumer services [2] Group 2: Company Responses - Ant Group has extended the subsidy policy until the end of 2026, removed the previous limit of 500 yuan on subsidies for single transactions, and lifted restrictions on consumption areas [2] - JD.com has fully adopted the new policy, ensuring rapid delivery of benefits to users, and has expanded the scope of its subsidy services [2] - Du Xiaoman focuses on optimizing service experience and enhancing financial accessibility, launching a "credit limit increase and interest reduction" service [2] Group 3: Market Impact - Zhongyuan Consumer Finance has combined subsidies with rights protection, benefiting over 3.46 million people and providing discounts exceeding 52.46 million yuan [3] - Haier Consumer Finance has launched a "Smart Home Installment" service, leading to an average sales increase of about 30% in retail stores [5] - The policy has resulted in a "precise drip irrigation" of consumer subsidies, boosting sales for platform merchants and providing discounts to consumers [4] Group 4: Future Directions - Financial institutions are encouraged to deepen integration with high-frequency consumption scenarios and optimize product designs to meet diverse customer needs [5] - There is a recommendation for regional financial institutions not included in the national subsidy program to actively pursue local consumption subsidy policies [5]

Core Insights - JD.com has launched its annual New Year Festival with significant discounts and celebrity endorsements, aiming to enhance consumer engagement and sales during the festive season [1][4]. Group 1: Promotions and Discounts - The New Year Festival features official discounts starting from 50% off and additional national subsidies up to 3000 yuan [1][4]. - JD.com has implemented a financial interest subsidy policy, allowing consumers to enjoy combined savings from national subsidies and interest-free installments for up to 24 months [4]. Group 2: Logistics and Services - JD Logistics will continue its commitment to "service during the Spring Festival" for the 14th consecutive year, ensuring delivery services across over 360 cities and 2200 districts, even on New Year's Eve and Day [4][5]. - The logistics service will include enhanced offerings such as warehousing, delivery, and installation services, with the addition of full-time delivery personnel for the Spring Festival [5]. Group 3: Global Reach and Consumer Experience - JD's global sales and its European online retail platform, Joybuy, are set to cater to overseas consumers, providing a variety of Chinese New Year products and experiences [6]. - Joybuy has launched its New Year Festival ahead of schedule, offering a range of products to meet the needs of overseas Chinese and European consumers, with services like same-day and next-day delivery in major cities [6].

1月25日晚8点，京东年货节盛大开启！不仅有官方直降5折起、国补加补至高3000元等重磅福利，而且还邀请到蔡明、雷佳音、刘 宇宁、张艺兴、章若楠等明星加盟助阵，推出四大惊喜日，为消费者带来多档惊喜活动。 值得一提的是，依托于京东覆盖全球的超级供应链能力，今年春节期间，京东物流将连续第14年坚守"春节也服务"的承诺，全国 超360个城市、超2200个区县，以及全球多地消费者即使是在除夕、大年初一，也可以正常下单收货。同时，京东旗下欧洲线上零 售业务Joybuy，以及京东主站面向海外消费者的全球售业务，也将全面参与，为全球消费者带来"又好又便宜"的新春消费体验。 上京东享国补 年货好物官方直降5折起 四大惊喜日轮番来袭 今年京东年货节不仅为消费者准备了海量爆款年货好物，官方直降5折起，而且目前京东已全面承接2026年国家补贴政策落地，消 费者不仅可以享受国家补贴优惠，还有国补加补至高3000元。此外，京东白条近日率先承接财政贴息新政策，新"国家补贴+国家 贴息"省钱加倍，还可享至高24期免息，以及厨卫家电享5年损坏5折换新等个性化服务，让消费者购买新春年货省钱又省心。 同时，今年年货节期间，京东围绕新春消费场景还 ...

1月25日晚8点，京东年货节盛大开启！不仅有官方直降5折起、国补加补至高3000元等重磅福利，而且 还邀请到蔡明、雷佳音、刘宇宁、张艺兴、章若楠等明星加盟助阵，推出四大惊喜日，为消费者带来多 档惊喜活动。 值得一提的是，1月25日晚8点，京东月黑风高频道腊八夜市将与年货节同时开启，多款年货好礼捡漏价 一折起，福临门京觅新疆雪花粉10斤、田良季智利进口车厘子5kg、奔富红酒等爆款年货月黑风高价仅 需1元。1月26日，京东3C数码超级秒杀日也将开启，上京东秒杀，在0 点、10 点、20 点三个黄金时 段，多款爆款好物限时5折开抢。其中，日常价1329元的韶音耳机E310(暮光紫)秒杀到手价仅需649元； 日常价199元的声阔Q20i头戴式耳机仅需99元，还有真我Neo7 Turbo 、有道英语听力宝E6等好物享受秒 杀价，等你来抢。 1月27日至28日，新年开运惊喜日将为消费者带来海量服饰美妆好物，官方直降不止5折；紧随其后的爱 家惊喜日，汇聚各类家电家居好物并提供智能家居送装一体服务保障，为消费者打造温馨舒适的团圆空 间；2月2日至3日，京东焕新惊喜日将带来数码、服饰等各品类焕新尖货，满足消费者辞旧迎新的购物 ...

Group 1 - The opening of the NAJ JD Auto Modification Center in Wuhan marks a significant milestone in the evolution of automotive culture in China, representing a shift towards a new stage in automotive lifestyle [2] - The collaboration between Dongjian Technology and JD Auto aims to deepen cooperation in product and ecosystem development, promoting standardization and scaling in the industry [1][2] - Dongjian Technology's chairman, Luo Jun, emphasized the company's commitment to becoming a co-builder of the industry ecosystem and exploring sustainable development paths, moving beyond just being a product provider [2] Group 2 - The NAJ JD Auto Modification Center allows consumers to experience high-quality products from Dongjian Technology while enjoying comprehensive services from JD Auto, including professional consultation and standardized installation [1] - Luo Jun highlighted that China's leadership in the new energy vehicle sector has led to a cultural awakening and increased confidence in the industry, transitioning from being followers to leaders in automotive technology [2] - JD's dual empowering value in the modification industry includes breaking down cultural barriers and establishing value benchmarks to facilitate the realization of new concepts [2]