千亿计划背后，拼多多增长的结构性革新。 特朗普发动的关税贸易战仍在进行。美国对中国出口商品加征的 "对等关税"，已经由 34% 连续增加 至 125%，总计叠加关税累计高达 145%，且 800 美元以下小包裹免税政策也将于 5 月 2 日起取消。 这种快速且剧烈的关税政策变动，同时给中美两国带来冲击。美国一直以来都是中国制造业的重要出 口市场，但在充满了高度不确定性的当下，供给侧短期转向国内市场成了必然选择，诸多内需刺激政 策正在讨论中。 但在长期出口导向型经济驱动下，中国成为 " 世界工厂 " 的同时，也形成了制造业 "以规模效益为核 心、以成本控制为优势" 的生产体系。这种模式虽快速占领了国际中低端市场，却也带来了矛盾。 其一，企业长期陷于 OEM 代工体系的路径依赖，品牌溢价与技术研发能力薄弱。这些工厂在很长一 段时间里，只要找到更便宜的出货渠道就能保证业绩的增长，既不缺订单也不需要花费精力创新，自 然没有升级产线、产品的动力。 但随着市场竞争逐渐激烈，因商品同质化而加剧的价格竞争使厂家的利润被不断摊薄，产品研发和品 牌建设难以开展，产品也缺少升级创新，产能过剩的同时，消费者依然有大量需求没有被满足。 ...

但在长期出口导向型经济驱动下，中国成为 " 世界工厂 " 的同时，也形成了制造业 "以规模效益为核 心、以成本控制为优势" 的生产体系。这种模式虽快速占领了国际中低端市场，却也带来了矛盾。 其一，企业长期陷于 OEM 代工体系的路径依赖，品牌溢价与技术研发能力薄弱。这些工厂在很长一 段时间里，只要找到更便宜的出货渠道就能保证业绩的增长，既不缺订单也不需要花费精力创新，自 然没有升级产线、产品的动力。 但随着市场竞争逐渐激烈，因商品同质化而加剧的价格竞争使厂家的利润被不断摊薄，产品研发和品 牌建设难以开展，产品也缺少升级创新，产能过剩的同时，消费者依然有大量需求没有被满足。 千亿计划背后，拼多多增长的结构性革新。 特朗普发动的关税贸易战仍在进行。美国对中国出口商品加征的 "对等关税"，已经由 34% 连续增加 至 125%，总计叠加关税累计高达 145%，且 800 美元以下小包裹免税政策也将于 5 月 2 日起取消。 这种快速且剧烈的关税政策变动，同时给中美两国带来冲击。美国一直以来都是中国制造业的重要出 口市场，但在充满了高度不确定性的当下，供给侧短期转向国内市场成了必然选择，诸多内需刺激政 策正在讨论中。 ...

Core Insights - China-founded e-commerce platforms Temu and Shein will raise prices for American consumers starting April 25, 2025, due to increased operating expenses from changes in global trade rules and tariffs [1][2][4] - The price adjustments are a direct response to President Trump's executive order that will close the "de minimis" customs exemption for low-value imports from China, effective May 2 [9][10] - Both companies have experienced significant growth in the U.S. market, shipping an average of one million packages daily, largely due to the previous duty-free entry for merchandise priced below $800 [7] Company Responses - Shein has stated that to maintain product quality while managing increased costs, it will adjust prices starting April 25, 2025, and has encouraged consumers to purchase items at current prices before the increase [2][4] - Temu has issued a similar notice regarding price hikes, although specific details on the price changes have not been disclosed [1][4] Market Context - The closure of the "de minimis" exemption is part of a broader strategy to address trade imbalances and combat issues related to the illicit flow of synthetic opioids into the U.S. [9][10] - Both Shein and Temu have faced scrutiny from U.S. lawmakers and organizations regarding environmental concerns and labor practices associated with fast fashion [11]

Core Points - Chinese online marketplace Temu and fast-fashion retailer Shein will increase prices on their products starting April 25, 2025, due to rising operating expenses linked to changes in global trade rules and tariffs [1][2] - Both companies have experienced rapid growth in the U.S. market, benefiting from the "de minimis" exemption that allowed low-value imports to enter the country duty-free [2] - An executive order signed by President Trump will close the trade loophole that permitted packages valued under $800 from China and Hong Kong to enter the U.S. without duties, with the order taking effect on May 2 [2][4] Company Impact - The price adjustments are a direct response to increased costs resulting from the new tariffs, which may affect the affordability of their products for consumers [1] - The closure of the trade loophole poses a significant challenge to the business models of both Temu and Shein, which have relied on low-cost imports to maintain competitive pricing [2][4] - The companies have communicated to customers the importance of purchasing before the price increases take effect, indicating a strategic move to boost sales in the short term [1]

Core Insights - Temu has quickly gained popularity, surpassing major apps like Instagram and WhatsApp in downloads within 17 days of its launch in the U.S. [1] - The company has significantly reduced its online advertising spending in the U.S. due to the impact of tariffs imposed by the Trump administration [1][4] - Temu's downloads have recently dropped by 62%, indicating a decline in user engagement and visibility [3] Advertising Strategy - Temu previously engaged in an aggressive online advertising campaign, utilizing TV ads and social media platforms to attract American consumers [2] - The effectiveness of this strategy led to Temu being the most downloaded free app in the U.S. for the past two years [3] - Recent changes in advertising have resulted in a noticeable decrease in ads for low-cost products, such as 50-cent eyebrow trimmers and $5 t-shirts [3] Impact of Tariffs - President Trump's tariffs have significantly affected Temu's business model, imposing a 145% tariff on packages shipped from China [4] - The elimination of the de minimis provision, which allowed duty-free entry for shipments under $800, is set to take effect on May 2 [4] - In response to increased operating expenses due to tariffs, Temu plans to raise prices on its products starting April 25, 2025 [5] Competitive Landscape - Amazon has launched a competing service called Amazon Haul, which features items priced under $20, primarily sourced from China [6] - Both Temu and its competitor Shein are adjusting their pricing strategies in light of the new tariffs [5]

永辉超市承诺为库存积压的外贸企业开通"15天极速上架"绿色通道，并提供市场推广与产品升级支持。 盒马则聚焦百货品类，开放24小时入驻通道，并依托高效供应链为外贸企业提供物流支持，盒马将上 线"外贸专区"，联合开发创新商品，覆盖家居、美妆、母婴等领域。 拼多多推出"千亿扶持"计划，未来三年内拟投入资金、流量等资源超过1000亿元人民币，加码高质量电 商生态建设。该计划将加大对跨境中小商家的补贴力度，帮助跨境商家稳定生产，降本增效，应对出海 风险。 苏宁易购发布外贸优品振兴计划，为外贸企业产品内销提供极速入驻和全流程服务，通过线上线下融合 引流促销、联合定制和自营大单包销、一站式代运营等模式帮助外贸企业拓展国内市场。 美团第一时间成立专项，在"商家入驻、经营扶持、品牌打造"等方面开设绿色通道，欢迎外贸商家进驻 美团，全力支持外贸商品上线美团各业务，合力打造繁荣共赢的"内外贸一体化"生态体系，让优质外贸 商品惠及更多国内消费者。 一场商超零售企业联动，助力外贸拓内销的"破局行动"正加速推进。4月14日，记者从深圳市商务局获 悉，在商务部"内外贸一体化"政策引领下，深圳联动国内头部电商平台、零售企业，充分发挥各自优 ...

关键时刻，拼多多伸出了援手。其推出的 "千亿扶持计划"宣布将对跨境商家赋能。平台不仅提供真金白银的补贴支持，更将通过系统化的解决方 案，全方位提升商家的抗风险能力和市场竞争力。 关税的阴霾远未散去，但平台的行动至少传递了一个信号：当风暴来袭时，没有人应该孤军奋战。 01 关税阴霾下，平台伸出了援手 4月2日，特朗普宣布"对全球约 60 个国家和地区征收对等关税"，以及"取消 800 美元以下小包免税政策"。这些政策调整，无疑给跨境商家的经营 带来了不小的变数。 最直接的便是成本的抬升，无论是关税的直接增加，还是物流、合规等隐性成本的上涨。但若商家试图将部分成本转嫁给消费者，又存在市场需求出 现波动的可能性。毕竟在真实销售数据出来以前，美国消费者对于价格上浮的接受程度尚不明确。 而在这场风暴中，相较于大卖家，中小跨境卖家的受到的影响更甚。因为他们既缺乏核心技术壁垒，又受限于有限的资金储备，在贸易形势的变化面 前，经营难度势必有所增加。 在关键时刻，拼多多向跨境商家们伸出了援手。拼多多推出的"千亿扶持计划"，承诺未来三年拟投入1000亿资源，持续打造用户、商家及平台多方 共赢的商业生态。该计划特别强调要加大对跨境 ...

随着电商行业狂飙猛进的时代成为过去式，拼多多已将扶持新质商家，作为其如今最重要的战略之一。 去年以来，拼多多"减免+扶持+治理"的惠商组合拳已初见成效，山西黄牛肉、连云港海鲜、惠东勃肯鞋 等一批新质供给涌现，带动地方产业带走上转型之路。 在此背景下，为了全力构建用户、商家及平台多方共赢的商业生态，拼多多再次加码，于4月3日宣布， 平台将推出"千亿扶持"，未来三年内拟投入资金、流量等资源超过1000亿元人民币，加码高质量电商生 态建设，助推平台商家新质转型升级。 电商行业的竞争已进入下半场，通过对新质商家的大力扶持，拼多多已然开启了"全面惠商"的新时代。 千亿扶持 "千亿扶持"是继2024年"百亿减免""电商西进""新质商家扶持计划"等惠商举措后，拼多多推出的新一项商 家扶持战略，资源投入力度空前。 据悉，此次扶持对象从头部商家扩大至中腰部商家，平台还加大扶持力度，首批推出了包括"2025多多好 特产""百亿商家回馈计划"及大幅下调大家电、二手数码等类目店铺保证金等惠商新举措。 值得一提的是，在今年1月拼多多成立了"商保会"，由集团执行董事、联席CEO赵佳臻亲自挂帅任委员会 主任，而此次"千亿扶持"计划正是赵佳 ...

36氪周一发了一条视频，《从年赚百万到清仓求生，一件衣服背后的工厂寒冬》。内容说的是服装行业死于内卷，今年基本没有生意，赚钱几乎不可能， 从微观视角看中国的工厂、供应链的阶段和问题。视频里面的工厂、商铺老板一直在提的都是可以牺牲利润，能卖就卖，但一定要有确定性回款的诉求， 因为能在现状下生存下去就很不错了。 非常契合我们前段时间做的一期直播，如何把资本主义倒过来，用产品机制解决销售确定性的问题。 2014年阿里巴巴和京东上市时，市场普遍认为电商格局已定，但后来的发展证明零售市场实际上是一个"万米长跑"而非"千米赛跑 "。传统电商未能满足 多元化的消费需求，特别是低价和下沉市场的巨大潜力。 当拼多多、抖音、微信等电商新势力以满足不同需求为切入点，直接导致了中国零售市场多元化格局的演变。本期主题是讨论电商新势力，尤其是拼多多 崛起。 几位参与讨论的嘉宾分别是：对拼多多有非常深刻研究的姚凯飞、曾经在阿里工作多年的戴某DEMO和科技自媒体阑夕。 讨论要点包括： 关键要点包括： 当电商生态从"打着望远镜也找不到对手 "走向"各自为战 "，差异化竞争成为常态。电商领域的竞争本质是供需匹配，消费者根据不同需求在不同平台间 ...

Company Performance - PDD Holdings Inc. Sponsored ADR closed at $94.15, reflecting a +0.18% change from the previous trading day's close, underperforming the S&P 500's daily gain of 9.52% [1] - Over the past month, shares of PDD have decreased by 20.34%, which is worse than the Retail-Wholesale sector's loss of 13.14% and the S&P 500's loss of 13.47% [2] Upcoming Earnings - Analysts expect PDD to report earnings of $2.49 per share, indicating a year-over-year decline of 12.01%. Revenue is projected to be $14.17 billion, reflecting a 17.82% increase from the same quarter last year [3] - For the entire fiscal year, earnings are projected at $11.99 per share and revenue at $64.94 billion, representing increases of +5.92% and +18.74% respectively from the prior year [4] Analyst Estimates - Recent adjustments to analyst estimates for PDD are crucial as they indicate changing business trends. Upward revisions suggest analysts' optimism regarding the company's operations and profit generation [5] - The Zacks Rank system, which evaluates these estimate changes, currently ranks PDD at 3 (Hold), with a recent downward shift of 4.07% in the consensus EPS estimate [7] Valuation Metrics - PDD is trading at a Forward P/E ratio of 7.84, significantly lower than the industry average of 20.05, suggesting it is trading at a discount [8] - The company has a PEG ratio of 0.24, compared to the Internet - Commerce industry's average PEG ratio of 1.18, indicating a favorable valuation relative to expected earnings growth [9] Industry Context - The Internet - Commerce industry, part of the Retail-Wholesale sector, holds a Zacks Industry Rank of 51, placing it in the top 21% of over 250 industries [10]