商报讯(记者杨伊琳)11月的这几个周末，随着全国多地中小学陆续试行秋假制度，旅游市场迎来一 波"错峰出行"小高峰。秋假不仅为学生提供了走出课堂、亲近自然的机会，更有效带动了淡季旅游消 费。 "今年秋假期间，从浙江出发的酒店预订订单量较去年同期增长68%，机票预订订单量同比增长 22%。"携程平台负责人表示，浙江秋假期间的热门出行目的地有杭州、上海、宁波、北京、南京等， 热门景点前五名为灵隐飞来峰景区、西湖观光游览车、上海迪士尼度假区、黄山风景区、上海海昌海洋 公园。 热门目的地和景点也呈现多元化趋势。除北京、上海、广州等传统城市外，毕棚沟、九寨沟等自然风景 区，以及南越王博物院、成都自然博物馆等文化场所均受到游客青睐。 亲子游更有料 为抓住秋假市场机遇，旅游业者纷纷推出差异化、高品质产品，摆脱价格战。携程研学游在11月针对性 推出多条精品线路：在"金秋京城"亲子营中，串联清华/北大校园研学，并融入胡同非遗体验；在"崇左 秘境"亲子营中，带领孩子寻觅白头叶猴、出海追粉色海豚；在"探徽州"产品中，特邀黄山第十九代守 松人讲述守护故事。这些产品深度融合了历史、自然与文化教育，实现了从"单纯观光"到"沉浸式学 习"的 ...

Investment Rating - The investment rating for the company is "Outperform the Market" [6] Core Insights - The company demonstrated strong performance in Q3, with revenue growth of 15.5% year-on-year, surpassing Bloomberg's expectation of 14.6% [11] - The Non-GAAP net profit increased significantly by 221.2% to 191.56 billion yuan, primarily due to the sale of a stake in Makemytrip [11] - The adjusted EBITDA related to the main business was 63.5 billion yuan, reflecting an 11.7% increase, which also exceeded expectations [11] Revenue Breakdown - The company's accommodation booking revenue reached 80.5 billion yuan, up 18.3%, while transportation ticketing revenue was 63.1 billion yuan, up 11.6% [12] - International platform revenue is expected to grow by 40%, with Trip.com platform hotel and flight bookings increasing over 60% [12] - Domestic revenue is estimated to have grown about 10%, with hotel night stays maintaining a growth rate of 15% [12] Profitability Analysis - The company's gross margin decreased by 0.7 percentage points year-on-year, attributed to structural impacts from the growth of Trip.com [13] - The operating profit margin (OPM) for the first three quarters showed a gradual improvement in the decline rate, indicating operational efficiency [13] - The company is expected to maintain a total revenue growth rate of over 15% despite short-term fluctuations in international travel [14] Financial Forecasts - The company is projected to achieve Non-GAAP net profits of 318 billion yuan in 2025, with a dynamic PE ratio of 11x [14] - Revenue forecasts for the upcoming years are as follows: 61.86 billion yuan in 2025, 71.40 billion yuan in 2026, and 82.24 billion yuan in 2027, reflecting a steady growth trajectory [5][15]

Group 1 - Ctrip Group and the Turkish Tourism Promotion and Development Agency have announced a deepened strategic partnership to promote Turkey as a "super destination" for global tourists [1] - Ctrip's data indicates that inbound flight bookings to Turkey are expected to grow by 38% year-on-year in the first half of 2025, while hotel bookings are projected to increase by 16% [1] - Major source markets for Turkey include the UK, Germany, and China, with Indonesia showing remarkable growth in bookings, up 178% year-on-year [1] Group 2 - In Q3, Ctrip's outbound hotel and flight bookings reached 140% of the same period in 2019, with a year-on-year growth of nearly 20%, outperforming market trends [1] - Popular outbound destinations include Japan, South Korea, and Southeast Asia, with Europe, particularly Iceland and Norway, showing significant booking increases [1] - Ctrip's overall accommodation booking revenue in Q3 grew by 18% year-on-year and 29% quarter-on-quarter, driven by strong tourism demand during summer and the National Day holiday [1] Group 3 - The company's international business saw a total booking volume growth of approximately 60% in Q3, with the Asia-Pacific region remaining a key focus [1] - The Trip.com app experienced a 69% year-on-year growth in monthly active users globally (excluding mainland China) during October and November, with a 64% increase in the Asian market [1] - Domestic hotel prices showed signs of stabilization, with a narrowing year-on-year decline in Q3, and a rising trend during the Golden Week [1] Group 4 - Ctrip's adjusted net profit forecast for 2025 has been raised from 18.3 billion to 32.3 billion, maintaining projections of 20 billion and 22 billion for 2026 and 2027 respectively [2] - The adjusted PE ratios for 2025-2027 are projected to be 11, 17, and 16 times, respectively, reflecting confidence in the company's overseas business growth [2]

Summary of Ctrip Group's Conference Call Company Overview - **Company**: Ctrip Group (携程集团) - **Date**: November 21, 2025 Key Points Industry and Market Dynamics - Ctrip's domestic and outbound tourism is entering a low season, while overseas tourism is entering a peak season, with Trip.com’s revenue share expected to rise from 13% in Q3 to 17-18% in Q4, indicating a seasonal revenue structure change [2][5] - The company has not been significantly impacted by new competitors due to rational competition post-pandemic, with brands focusing on core positioning and customer loyalty rather than price wars [2][6] - The average daily rate (ADR) for hotels has shown signs of recovery, with a 15% increase in domestic hotel bookings in Q3 and a return to 2019 levels for outbound travel bookings [3][4] Financial Performance - In Q3 2025, domestic market performance was strong, particularly in leisure travel, with a 10% growth rate maintained in the first two months of Q4 [3] - Trip.com is expected to maintain over 50% growth in Q4, despite a high base from the previous year, with hotel business growth exceeding 40% of total revenue [3][4] AI Integration and Technology - Ctrip is implementing an "AI everywhere" strategy, integrating AI into its app for customer service, sales optimization, and user experience enhancement [2][7] - The company is developing an AI itinerary planning assistant that generates travel recommendations based on user inputs, aiming to improve operational efficiency and customer engagement [8][10] Revenue Structure and Commission Rates - Ctrip has no immediate plans to adjust commission rates for domestic or outbound businesses, focusing instead on market share growth [4][11] - Future commission rate increases may occur for Trip.com, currently at 8-9%, as the company prioritizes market share over immediate profitability [11] Market Recovery and Competition - The APAC market is recovering rapidly, with capacity restored to 90%, and Ctrip expects to capture more market share as some overseas OTAs have not returned to the Chinese market [13][15] - The company is focusing on high-value markets like Hong Kong and Singapore, where it has achieved profitability and is shifting marketing strategies from brand advertising to performance-based advertising [17][18] Challenges and Strategic Responses - Recent events in Japan have led to increased order cancellations, but Ctrip is adapting by promoting alternative destinations and monitoring travel trends [12] - The company is aware of the unique competitive landscape in Japan and Korea, where local OTAs dominate, and is adjusting its strategies accordingly [22][23] Future Outlook - Ctrip plans to maintain its marketing budget at current levels, with no immediate expansion expected, while anticipating a stable loss rate in 2026 [26][27] - The company is optimistic about its growth trajectory, particularly in the APAC region, and aims to leverage AI and data analytics to enhance its service offerings and operational efficiency [10][20] Additional Insights - Ctrip's focus on high-end international travel customers through Trip.com aligns with its strategy to enhance user experience and reduce reliance on third-party platforms [24][25] - The company is committed to optimizing its revenue structure by increasing the share of higher-margin segments like hotel bookings [11][19]

Group 1 - Douyin e-commerce's GMV growth exceeded 30% from January to October 2025, with an expected annual GMV surpassing 4 trillion yuan, approaching Pinduoduo levels [1][8] - Douyin's local life service business also saw significant growth, with a year-on-year increase of nearly 60% from January to October, and the annual GTV expected to exceed 800 billion yuan [1][8] - ByteDance's new strategy for Douyin e-commerce focuses on durable consumer goods to achieve market share breakthroughs and optimize traffic distribution mechanisms to enhance GMV [2][9] Group 2 - The Macau SAR government estimates the gross gaming revenue for 2026 to be 236 billion patacas, with a cautious outlook considering external economic uncertainties [2][11] - The government anticipates that tourism will continue to develop positively in 2026, supported by various favorable factors, despite a slight underperformance in actual gaming revenue in early 2025 [11][12] - The Macau government revised its 2025 gross gaming revenue estimate down to 228 billion patacas, reflecting a monthly revenue adjustment from 20 billion to 19 billion patacas [12]

Core Viewpoint - The article discusses the newly released draft regulations for personal information protection by large internet platforms in China, emphasizing the responsibilities and obligations these platforms must adhere to in safeguarding user data [1][3]. Group 1: Regulatory Framework - The draft regulations define large internet platforms based on user scale, specifically those with over 50 million registered users or 10 million monthly active users [5]. - Major companies like Tencent, Alibaba, ByteDance, and emerging AI firms such as DeepSeek and MiniMax are included under this definition, indicating a broader scope of regulation [3][5]. - The principle of "with great power comes great responsibility" is highlighted, indicating that larger platforms will face stricter compliance requirements [1][3]. Group 2: Compliance Requirements - Large platforms are required to establish dedicated personal information protection teams responsible for creating and implementing internal management systems and emergency response plans [10]. - The regulations mandate that personal information collected within China must be stored in domestic data centers, and platforms must conduct compliance audits and risk assessments [11]. - There is an emphasis on the need for platforms to publish social responsibility reports regarding personal information protection, which has previously been inadequately addressed by many companies [10]. Group 3: Independent Oversight - The draft regulations propose the establishment of independent supervisory committees composed mainly of external members to oversee personal information protection practices [13][15]. - These committees are tasked with monitoring compliance, evaluating the protection of sensitive personal information, and ensuring regular communication with users [15]. - Concerns are raised about the feasibility of these committees, as many platforms have yet to take significant steps towards establishing them [14].

Investment Rating - The investment rating for the social services industry is "Positive" (maintained) [1] Core Insights - The report highlights a strong performance in the tourism sector, with Ctrip achieving a revenue of 18.37 billion yuan, a year-on-year increase of 15.5% [17] - The report indicates a structural shift in the toy industry, with a net closure of 9 stores in October 2025, leading to a total of 3,967 stores [29] - The restaurant industry is experiencing a contraction in tea supply while coffee continues to grow, with Haidilao focusing on increasing its takeout sales [36] Summary by Sections Ctrip Performance - Ctrip's Q3 2025 revenue reached 18.37 billion yuan, reflecting a year-on-year growth of 15.5% [17] - The adjusted EBITDA for Ctrip was 6.35 billion yuan, up 11.7% year-on-year [22] - The revenue breakdown shows ticketing, accommodation, vacation, and business travel management growing by 11.6%, 18.3%, 3.1%, and 15.2% respectively [21] Toy Industry - As of October 2025, the number of offline toy stores in China was 3,967, with a net decrease of 9 stores [29] - The average store efficiency for toy brands increased by 10% year-on-year, with top brands like Pop Mart showing significant growth [31] Restaurant Industry - The tea beverage sector is entering a contraction phase, while the coffee sector is accelerating [36] - As of October 2025, the average monthly store efficiency for the tea industry was 212,400 yuan, a 5.8% increase year-on-year [39] - The coffee industry saw a net increase of 5,600 stores, with an average monthly store efficiency of 289,000 yuan, up 1.2% year-on-year [39]

Investment Rating - The report maintains a "Buy" rating for Ctrip Group-S (09961.HK) [1] Core Views - The report highlights the continuous expansion in overseas markets, with an optimistic outlook on the increase in international business share and profit margins [1][8] - Ctrip's international business is experiencing rapid growth, with significant increases in booking volumes, particularly in Turkey and other key markets [8] - The company's adjusted net profit forecast for 2025 has been raised from 18.3 billion to 32.3 billion RMB, reflecting strong performance and market share growth [8] Financial Projections - Total revenue is projected to grow from 44.51 billion RMB in 2023 to 76.17 billion RMB by 2027, with a compound annual growth rate (CAGR) of approximately 9.39% [1] - The net profit attributable to shareholders is expected to increase significantly from 9.92 billion RMB in 2023 to 21.22 billion RMB in 2027, with a peak growth rate of 606.91% in 2024 [1] - Non-GAAP net profit is forecasted to rise from 13.07 billion RMB in 2023 to 22.02 billion RMB in 2027, indicating a strong growth trajectory [1] Market Data - The closing price of Ctrip Group-S is 537.50 HKD, with a market capitalization of approximately 349.13 billion HKD [5] - The stock has a price-to-earnings (P/E) ratio of 35.19 based on the latest diluted earnings per share (EPS) [1] - The company has a price-to-book (P/B) ratio of 2.08, indicating its valuation relative to its book value [5] Operational Highlights - Ctrip's outbound travel bookings have reached 140% of the levels seen in the same period of 2019, with a year-on-year growth of nearly 20% [8] - The company has established a strategic partnership with the Turkish tourism board to promote Turkey as a global tourist destination, resulting in a 38% increase in inbound flight bookings to Turkey [8] - The report notes a stabilization in domestic hotel prices and a significant increase in inbound travel bookings, with over 100% growth year-on-year [8]

Core Viewpoint - The draft regulations on personal information protection for large internet platforms have been released, establishing criteria for identifying such platforms and outlining their obligations for personal information protection [1][2]. Group 1: Identification of Large Platforms - The draft specifies that platforms with over 50 million registered users or 10 million monthly active users will be classified as large internet platforms, which includes traditional internet giants and emerging AI companies [3][4]. - Companies like DeepSeek, MiniMax, and Kimi, as well as smart device manufacturers such as OPPO, vivo, and Honor, are also likely to fall under this classification due to their user base [1][3]. Group 2: Responsibilities and Compliance - Large platforms are required to establish dedicated personal information protection teams, appoint responsible personnel, and publish annual social responsibility reports regarding personal information protection [6][7]. - The draft emphasizes the need for platforms to store personal information generated within China in domestic data centers and to conduct compliance audits and risk assessments [7]. Group 3: Independent Supervision - The draft regulations propose the establishment of independent supervisory committees composed mainly of external members to oversee personal information protection compliance [10][11]. - These committees will be responsible for monitoring compliance with personal information protection regulations and will need to maintain regular communication with users [11].

Core Viewpoint - Ctrip Group-S (09961) maintains a "Buy" rating with Q3 2025 performance slightly exceeding expectations, net revenue increased by 16% year-on-year to 18.4 billion RMB, and operating profit margin stable at 30% [1] Financial Performance - Q3 performance slightly exceeded expectations with net revenue of 18.4 billion RMB, a year-on-year increase of 16%, surpassing the bank/market expectations by 2%/1% [1] - Accommodation bookings increased by 14% year-on-year, while transportation ticketing revenue rose by 9%, accounting for 44% and 34% of total revenue respectively, contributing 51% and 27% to revenue growth [1] - Gross profit increased by 15% year-on-year with a gross margin of 82%, remaining stable both year-on-year and quarter-on-quarter [1] - Operating profit reached 5.6 billion RMB, an 11% year-on-year increase, exceeding bank/market expectations by 4%/5%, with an operating profit margin rising to 30% [1] - Adjusted net profit attributable to shareholders was 19.2 billion RMB, significantly above market expectations of 5.6 billion RMB, primarily reflecting gains from the disposal of overseas investment in MakeMyTrip [1] Operational Data - Domestic hotel ADR and ticket prices saw a slight decline in Q3, with domestic tourism revenue per capita increasing by 5% and total visits up by 13% year-on-year [2] - Outbound hotel and ticket bookings increased by 20% year-on-year, and 40% compared to Q3 2019, indicating a recovery faster than the industry average [2] - International OTA hotel and ticket bookings maintained over 60% year-on-year growth, with the Asia-Pacific market being the largest [2] - Inbound tourism bookings more than doubled year-on-year [2] - TripGenie has expanded to over 200 countries, with user growth exceeding 200% year-on-year [2] Financial Forecast and Valuation - During the National Day holiday, outbound hotel and ticket bookings increased by 30%, with strong growth in Europe and stable hotel ADR [3] - Q4 total revenue is expected to grow by 16% year-on-year, with accommodation and transportation bookings projected to increase by 15% and 12% respectively [3] - For 2026, total revenue is forecasted to grow by 14%, with adjusted net profit expected to reach 20.8 billion RMB and a profit margin of 29.6% [3] - The bank is optimistic about the company's long-term profit margin exceeding 30%, driven by supply advantages and improved profitability in overseas operations [3] - The valuation benchmark has been adjusted to 2026, with a target price raised to 693 HKD (9961.HK) / 89 USD (TCOM.US) based on a 20x 2026 P/E ratio [3] - The company continues to invest in AI and overseas markets while maintaining good ROI and financial discipline [3]