Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company reported a revenue of 4.427 billion yuan in Q1 2025, representing a year-on-year increase of 18.89%, slightly above the company's guidance. However, the net profit attributable to the parent company was 416 million yuan, down 28.9% year-on-year, primarily due to increased short-term financing costs related to the acquisition of Yonghui Superstores [7] - The company's gross margin for Q1 2025 was 44.23%, up 0.82 percentage points year-on-year, while the adjusted net profit margin was 13.26%, down 3.3 percentage points year-on-year. This was mainly due to the higher revenue share from overseas direct sales, which typically has lower profit margins during the off-season [7] - Domestic MINISO revenue reached 2.49 billion yuan in Q1 2025, up 9.15% year-on-year, with a net reduction of 111 stores to 4,275 stores as the company focused on optimizing store structure and upgrading the brand [7] - Overseas revenue for MINISO was 1.592 billion yuan in Q1 2025, a year-on-year increase of 30.3%, with a net addition of 95 stores, bringing the total to 3,213 stores [7] - The TOP TOY brand achieved revenue of 340 million yuan in Q1 2025, up 58.9% year-on-year, with a net increase of 4 stores to 280 stores [7] - The company expects continued growth in both domestic and overseas markets, with adjustments made to profit forecasts for 2025-2027 [7] Financial Summary - Total revenue forecast for 2023A is 13.838 billion yuan, with a year-on-year growth of 39.42%. For 2024A, the forecast is 16.994 billion yuan, representing a 22.80% increase, and for 2025E, it is 20.664 billion yuan, a 21.59% increase [1] - The net profit attributable to the parent company for 2023A is forecasted at 2.253 billion yuan, with a year-on-year growth of 111.48%. For 2024A, it is 2.618 billion yuan, a 16.17% increase, and for 2025E, it is 2.544 billion yuan, a decrease of 2.81% [1] - The Non-IFRS net profit for 2023A is projected at 2.357 billion yuan, with a year-on-year growth of 109.65%. For 2024A, it is 2.721 billion yuan, a 15.44% increase, and for 2025E, it is 2.919 billion yuan, a 7.30% increase [1] - The latest diluted EPS for 2023A is 1.79 yuan per share, with a forecast of 2.09 yuan for 2024A and 2.04 yuan for 2025E [1] - The P/E ratio for the current price and latest diluted EPS is 18.51 for 2023A, 15.81 for 2024A, and 16.27 for 2025E [1]

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company is actively embracing new channels and focusing on the rhythm of new product launches, particularly in the instant retail sector, which is expected to drive growth [7] - The instant retail market for alcoholic beverages in China is projected to grow significantly, with an expected market size of 1,000 billion by 2027, up from approximately 360 billion in 2024 [7] - The company aims to leverage the advantages of the Yima delivery platform to enhance brand recognition and reach younger consumers, thereby boosting sales of its whiskey and other alcoholic products [7] Financial Projections - Total revenue is projected to reach 3,499 million in 2025, with a year-on-year growth of 14.80% [1] - The net profit attributable to the parent company is expected to be 806.85 million in 2025, reflecting a 12.20% increase year-on-year [1] - Earnings per share (EPS) is forecasted to be 0.77 in 2025, with a price-to-earnings (P/E) ratio of 34.23 [1] Revenue and Profit Growth - The company targets a revenue growth of 15% in 2025, 14% in 2026, and 18% in 2027 [7] - The net profit is expected to grow by 12% in 2025, 20% in 2026, and 22% in 2027 [7] Market Position - The company is positioned to capture a significant share of the instant retail market through its strategic partnerships and product offerings [7] - The introduction of new whiskey products is anticipated to contribute positively to the company's growth trajectory [7]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company has shown better-than-expected performance in Q1 2025, with a continued recovery in recruitment demand [3] - The company is expected to maintain a competitive advantage in the online recruitment sector while actively expanding its AI business, which is anticipated to enhance long-term growth potential [3] Financial Performance Summary - Total revenue for 2023 is projected at 5,952.03 million RMB, with a year-on-year growth of 31.94% - The net profit attributable to the parent company for 2023 is expected to be 1,099.23 million RMB, reflecting a significant year-on-year increase of 924.97% - Non-GAAP net profit for 2023 is forecasted at 2,156.19 million RMB, with a year-on-year growth of 169.71% - Adjusted EPS for 2023 is estimated at 4.71 RMB per ADS, with a PE ratio (Non-GAAP) of 25.84 [1][9] Market Demand and User Growth - Positive signals in recruitment demand across multiple industries, with blue-collar and small enterprise contributions continuing to rise - The blue-collar business's contribution to revenue exceeded 39% in Q1 2025, driven by a significant increase in blue-collar users [3] - The contribution from users in third-tier cities and below increased by 3 percentage points to over 23% year-on-year [3] Cost Control and Profitability - The company achieved a gross margin increase of 1.2 percentage points to 84% in Q1 2025 - Sales expense ratio decreased by 8.5 percentage points due to reduced advertising and employee-related costs, indicating improved customer acquisition efficiency [3] - The company maintains a guidance of 3 billion RMB for adjusted operating profit in 2025, supported by enhanced customer acquisition efficiency and AI-driven cost reductions [3] Earnings Forecast - The company forecasts Non-GAAP net profits of 3.3 billion RMB, 4.1 billion RMB, and 4.8 billion RMB for 2025, 2026, and 2027 respectively, with corresponding PE ratios of 17, 14, and 12 [3]

Investment Rating - The report maintains a "Buy" rating for BOSS Zhipin (BZ) [1] Core Views - The recruitment demand continues to recover, with positive signals across multiple industries, particularly in blue-collar and small enterprises [3] - The company demonstrates strong cost control, leading to improved profitability [3] - The long-term growth potential is supported by the company's competitive advantages in the online recruitment sector and its active engagement in AI business [3] Financial Performance Summary - Total revenue for 2023 is projected at 5,952.03 million RMB, with a year-on-year growth of 31.94% [1] - The net profit attributable to the parent company is expected to reach 1,099.23 million RMB in 2023, reflecting a significant year-on-year increase of 924.97% [1] - Non-GAAP net profit is forecasted at 2,156.19 million RMB for 2023, showing a year-on-year growth of 169.71% [1] - The adjusted EPS is estimated to be 4.71 RMB per ADS for 2023, with a PE ratio of 25.84 based on Non-GAAP earnings [1] Market and User Growth - The blue-collar business's contribution to revenue has increased to over 39%, driven by a significant growth in blue-collar users [3] - The revenue contribution from users in third-tier cities and below has increased by 3 percentage points to over 23% [3] - The number of paid enterprise clients reached 6.38 million, marking a year-on-year growth of 12.3% [8]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company has shown better-than-expected performance in Q1 2025, with a continued recovery in recruitment demand [3] - The company is expected to maintain a competitive advantage in the online recruitment sector while actively expanding its AI business, which is anticipated to enhance long-term growth potential [3] Financial Performance Summary - Total revenue for 2023 is projected at 5,952.03 million RMB, with a year-on-year growth of 31.94%. For 2024, revenue is expected to reach 7,355.68 million RMB, growing by 23.58% [1] - The net profit attributable to the parent company is forecasted to be 1,099.23 million RMB in 2023, with a staggering year-on-year increase of 924.97%. By 2024, this is expected to rise to 1,584.66 million RMB, reflecting a growth of 44.16% [1] - Non-GAAP net profit is estimated at 2,156.19 million RMB for 2023, with a year-on-year growth of 169.71%. The projection for 2024 is 2,710.71 million RMB, indicating a growth of 25.72% [1] - The adjusted EPS is expected to be 4.71 RMB in 2023, increasing to 5.92 RMB in 2024 [1] Market Trends and Insights - There are positive signals in recruitment demand across multiple industries, with blue-collar and small enterprise contributions continuing to rise [3] - The company has seen an increase in blue-collar business contributions to over 39% of revenue, driven by user growth in this segment [3] - The company has effectively controlled costs, leading to an improvement in profitability, with a gross margin increase of 1.2 percentage points to 84% in Q1 2025 [3] Future Projections - The company maintains a guidance of 3 billion RMB for adjusted operating profit in 2025, supported by improved customer acquisition efficiency and AI-driven cost reductions [3] - Non-GAAP net profit forecasts for 2025, 2026, and 2027 are 3.3 billion RMB, 4.1 billion RMB, and 4.8 billion RMB respectively, with corresponding PE ratios of 17x, 14x, and 12x [3]

Investment Rating - The investment rating for the company is "Buy" [1] Core Insights - The company's core business is experiencing rapid growth, with a significant increase in profit margins. The revenue for Q1 2025 reached 4.38 billion RMB, representing a year-on-year growth of 13%. The adjusted net profit was 790 million RMB, up 41% year-on-year, exceeding the guidance range [7] - The Core-OTA segment's revenue grew by 18% year-on-year to 3.79 billion RMB, driven by strong performance in transportation ticketing and accommodation bookings, which saw revenues of 2.00 billion RMB and 1.19 billion RMB, respectively [7] - Gross margin improved to 68.7%, up 3.7 percentage points year-on-year, primarily due to the rapid growth of the Core-OTA segment and a decrease in the proportion of lower-margin vacation business [7] - The company has adjusted its profit forecasts upward due to the acquisition of Wanda Hotel Management, expecting net profits of 2.50 billion RMB, 3.01 billion RMB, and 3.52 billion RMB for 2025, 2026, and 2027, respectively [7] Financial Summary - Total revenue projections are 11.896 billion RMB for 2023, 17.341 billion RMB for 2024, and 19.805 billion RMB for 2025, with year-on-year growth rates of 80.67%, 45.77%, and 14.21% respectively [1] - The net profit attributable to shareholders is forecasted to be 1.554 billion RMB for 2023, 1.974 billion RMB for 2024, and 2.504 billion RMB for 2025, with year-on-year growth rates of 1,164.41%, 27.04%, and 26.80% respectively [1] - The latest diluted EPS is projected to be 0.67 RMB for 2023, 0.85 RMB for 2024, and 1.07 RMB for 2025, with corresponding P/E ratios of 28.28, 22.26, and 17.56 [1]

Investment Rating - The investment rating for Baidu Group is "Buy" (maintained) [1] Core Views - The report highlights that the short-term impact of AI transformation on the ecosystem significantly affects advertising revenue, while the cloud business shows positive trends [1] - The company's core revenue for Q1 2025 reached RMB 25.5 billion, a year-on-year increase of 7%, exceeding Bloomberg consensus expectations [8] - Non-GAAP net profit for Q1 2025 was RMB 6.469 billion, also better than market expectations [8] - The report emphasizes the potential of AI tools to enhance advertising efficiency and the ongoing transformation of Baidu's application ecosystem [8] Summary by Sections Financial Performance - Total revenue for 2023 was RMB 134.598 billion, with a year-on-year growth of 8.83% [1] - The forecast for 2025 estimates total revenue at RMB 134.638 billion, reflecting a slight increase of 1.14% [1] - Non-GAAP net profit for 2023 was RMB 28.747 billion, with a year-on-year growth of 39.01% [1] - The forecast for 2025 estimates Non-GAAP net profit at RMB 23.046 billion, a decrease of 14.65% [1] Business Segments - Advertising business: Online marketing revenue for Q1 2025 was RMB 16 billion, a year-on-year decrease of 6% [8] - Cloud business: Revenue grew by 42% year-on-year in Q1 2025, driven by increased demand for AI cloud services [8] - Autonomous driving business: The number of orders for the "萝卜快跑" service exceeded 1.4 million, a year-on-year increase of 75% [8] Market Position and Strategy - The report notes that Baidu has repurchased shares worth over USD 4.45 billion since Q1 2025, reflecting a commitment to shareholder returns [8] - The company is focusing on enhancing operational efficiency and user experience in its autonomous driving segment to reduce losses [8] - The report adjusts the Non-GAAP net profit forecast for 2025-2027 downwards due to uncertainties in the search business competition [8]

证券分析师：陈刚 执业证书编号：S0600523040001 邮箱：cheng@dwzq.com.cn 研究助理：孔思迈 执业证书编号：S0600124070019 邮箱：kongsm@dwzq.com.cn 2025年5月26日 注：本报告所涉及个股/公司仅代表与产业或交易热点有关联，所引述资讯/数据/观点仅以展示为目的，不构成投资建议，个股层面请参照东吴证券研究所各行业组所推荐标的。 证券研究报告 并购重组跟踪（二十一） 目录 1、上周并购动态回顾 2、风险提示 2 注：本报告所涉及个股/公司仅代表与产业或交易热点有关联，所引述资讯/数据/观点仅以展示为目的，不构成投资建议，个股层面请参照东吴证券研究所各行业组所推荐标的。 1. 上周并购动态回顾 注：上周为5.19-5.25，（如无特殊说明）后文同 3 注：本报告所涉及个股/公司仅代表与产业或交易热点有关联，所引述资讯/数据/观点仅以展示为目的，不构成投资建议，个股层面请参照东吴证券研究所各行业组所推荐标的。 一：政策更新 ✓ 证监会在国新办发布会上强调，要支持科技型上市公司综合运用股份、现金、定向可转债等支付工具实 施重组，提高轻资产科技型企业重组估值 ...

Investment Rating - The investment rating for Baidu Group is "Buy" (maintained) [1] Core Views - The report highlights that the short-term impact of AI transformation on the ecosystem significantly affects advertising revenue, while the cloud business shows a positive trend [1] - The company's core revenue for Q1 2025 reached RMB 25.5 billion, a year-on-year increase of 7%, exceeding Bloomberg consensus expectations [1] - Non-GAAP net profit for Q1 2025 was RMB 6.469 billion, also better than market expectations [1] - The report emphasizes the potential of AI tools to enhance advertising efficiency and the ongoing transformation of Baidu's application ecosystem [1] - The cloud business experienced strong growth, with revenue increasing by 42% year-on-year, driven by the accelerated adoption of AI across various industries [1] Summary by Sections Financial Performance - Total revenue for 2023 was RMB 134.598 billion, with a year-on-year growth of 8.83% [1] - The forecast for 2025 estimates total revenue at RMB 134.638 billion, reflecting a slight increase of 1.14% [1] - Non-GAAP net profit for 2023 was RMB 28.747 billion, with a year-on-year growth of 39.01% [1] - The forecast for 2025 estimates Non-GAAP net profit at RMB 23.046 billion, a decrease of 14.65% [1] Business Segments - Advertising business: Online marketing revenue for Q1 2025 was RMB 16 billion, a year-on-year decrease of 6% [1] - Cloud business: Revenue growth accelerated to 42% year-on-year, with significant demand for AI cloud services [1] - Smart driving business: The number of autonomous driving orders exceeded 1.4 million, a year-on-year increase of 75% [1] Valuation Metrics - The latest diluted EPS for 2023 was RMB 7.39, with a forecast of RMB 8.04 for 2025 [1] - The P/E ratio for 2025 is projected to be 9.51 [1] - The report adjusts the Non-GAAP net profit forecasts for 2025-2027 to RMB 230 billion, RMB 244 billion, and RMB 264 billion respectively [1]

Investment Rating - The report maintains a "Buy" rating for Tongcheng Travel (00780.HK) [1] Core Insights - The company's core business is experiencing rapid growth, with significant improvements in profit margins. The revenue for Q1 2025 reached 4.38 billion RMB, a year-on-year increase of 13%, while the adjusted net profit was 790 million RMB, up 41% year-on-year, exceeding guidance [7] - The Core-OTA segment's revenue grew by 18% to 3.79 billion RMB, driven by strong performance in transportation ticketing and accommodation bookings, which saw revenues of 2.00 billion RMB and 1.19 billion RMB respectively, reflecting year-on-year increases of 15% and 23% [7] - Gross margin improved to 68.7%, up 3.7 percentage points year-on-year, attributed to the rapid growth of the Core-OTA segment and a decrease in the proportion of lower-margin vacation business [7] - The report projects net profits for 2025-2027 to be 2.50 billion RMB, 3.01 billion RMB, and 3.52 billion RMB respectively, with corresponding P/E ratios of 18, 15, and 13 times [7] Financial Projections - Total revenue is forecasted to grow from 11.896 billion RMB in 2023 to 25.418 billion RMB by 2027, with a compound annual growth rate (CAGR) of approximately 13% [1] - The adjusted net profit is expected to increase from 1.554 billion RMB in 2023 to 3.516 billion RMB in 2027, reflecting a CAGR of around 16.99% [1] - The earnings per share (EPS) is projected to rise from 0.67 RMB in 2023 to 1.51 RMB in 2027 [1]