Investment Rating - The investment rating for the company is "Buy" and is maintained [6]. Core Insights - The company reported FY2025 Q3 retail data, showing a slight decline in retail sales year-on-year, which was better than expected [2][4]. - The retail trend is improving, with inventory clearance continuing. Q3 retail sales showed a low single-digit decline year-on-year, with significant improvement compared to Q2's low double-digit decline [7]. - The number of stores is at a low point, but it is expected to stabilize next year. The number of stores continued to decline at the end of Q3, with ongoing closures of inefficient stores from brands like Nike and Adidas [7]. - Nike has simplified its product line and is focusing on professional sports, which is expected to enhance its market position [7]. - The company's performance and valuation are at a low point, with a current dividend yield of approximately 8%, indicating absolute return value [7]. Summary by Sections Retail Performance - Q3 retail sales showed a low single-digit decline year-on-year, which was better than expectations [2][4]. - Inventory clearance is ongoing, with discounts deepening year-on-year, but inventory adjustments are in line with company expectations [7]. Store Count and Market Strategy - The number of stores is expected to stabilize next year after a period of decline due to store closures and restructuring [7]. - Nike's new CEO has introduced a simplified product line and is focusing on strengthening distributor relationships, particularly in the Greater China market [7]. Financial Projections - The company forecasts net profits for FY2025 to FY2027 at 1.389 billion, 1.660 billion, and 1.880 billion respectively, with corresponding valuations of 12X, 10X, and 9X [9]. - The expected dividend yields for FY2025 and FY2026 are approximately 8% and 10% respectively, highlighting the company's high dividend elasticity [7].

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Insights - The company's main brand has shown strong revenue growth, with a focus on high-performance running shoes driving this increase. The operational metrics remain stable, and revenue is expected to continue growing steadily. The subsidiary brand, Saucony, has also experienced significant growth, with a projected revenue increase of over 60% for the year [5][6][7]. Financial Summary and Valuation Metrics - Revenue projections for the company are as follows: - 2024E: 13,925 million - 2025E: 15,326 million - 2026E: 16,755 million - Year-over-year growth rates for revenue are expected to be -2.9% in 2024, followed by 10.1% in 2025 and 9.3% in 2026 [8]. - Net profit estimates are: - 2024E: 1,239 million - 2025E: 1,398 million - 2026E: 1,573 million - The projected P/E ratios are 11.0 for 2024, 9.8 for 2025, and 8.7 for 2026, indicating a favorable valuation trend [8].

Investment Rating - The report assigns a **Buy** rating to Anta Sports (2020 HK) with a target price of HKD 104.28, implying a potential upside of **33.5%** from the current price of HKD 78.10 [1][13] Core Views - Anta Sports' multi-brand strategy continues to receive positive market feedback, with the company maintaining a strong outlook for long-term growth [13] - The report slightly lowers the financial forecasts for 2024-2026 due to uncertainties in the consumer environment, adjusting the target price to HKD 104.28, based on 22x 2025 P/E [13] Financial Performance - Revenue is expected to grow from RMB 53,651 million in 2022 to RMB 80,152 million in 2026, with a CAGR of **9.5%** [3] - Net profit is projected to increase from RMB 7,590 million in 2022 to RMB 14,778 million in 2026, with a CAGR of **18.1%** [3] - EPS is forecasted to grow from RMB 2.73 in 2022 to RMB 4.94 in 2026, with a CAGR of **16.1%** [3] - The company maintains a strong balance sheet with net cash positions from 2024 to 2026 [6] Operational Highlights - In Q4 2024, Anta brand retail sales grew by high single digits, FILA by high single digits, and other brands by **50-55%** [13] - For the full year 2024, Anta brand/FILA/other brands retail sales grew by high single digits/mid single digits/**40-45%**, respectively [13] - Anta brand's offline retail discount remained stable at 72%, while online discounts improved by 1 percentage point year-on-year [13] - FILA brand's discount rate remained stable at 74-75%, with growth in its mainline, kids, and fashion segments [13] - Other brands, including Kolon and Descente, exceeded expectations with combined sales exceeding RMB 10 billion, growing by **60-65%** and **45-50%**, respectively [13] Strategic Initiatives - Anta is actively expanding its overseas markets, particularly in Southeast Asia, and plans to enter the Middle East in 2025, with a potential direct store opening in Los Angeles [13] - The company is focusing on creating popular products, such as the PG7 running shoes (with sales reaching millions) and the Storm Armor jacket, to prepare for the upcoming sales season [13] - Anta is leveraging major sporting events like the Asian Winter Olympics, Milan Winter Olympics, and Los Angeles Olympics to enhance its international brand exposure and recognition [13] Valuation Metrics - The stock is trading at a forward P/E of **16.8x** for 2024, **16.5x** for 2025, and **14.9x** for 2026 [3] - The P/B ratio is expected to decline from **3.86x** in 2023 to **2.77x** in 2026 [3] - The dividend yield is projected to increase from **2.5%** in 2023 to **3.5%** in 2026 [3]

Investment Rating - The report initiates coverage with a "Buy" rating for Samsonite (1910.HK) [5] Core Views - Samsonite is the world's largest luggage company with a strong recovery post-pandemic, and it is expected to benefit from the overall recovery of the travel industry and macroeconomic improvements [5][3] - The company is focusing on multi-brand and multi-regional development, with significant growth potential in various markets [4][5] Company Overview - Samsonite was founded in 1910 and has grown to become the largest travel luggage company globally, with brands including Samsonite, Tumi, and American Tourister [10][11] - The company has seen revenue growth from $1.6 billion in 2011 to $3.6 billion in 2019, with a CAGR of approximately 11% [1][17] - In 2023, the company's revenue reached $3.7 billion, recovering to pre-pandemic levels, with profits hitting a historical high [17] Business Performance - For the first three quarters of 2024, the company's revenue decreased by 3% year-on-year, primarily due to weaker performance in the Chinese market and increased price competition in India [2][31] - The adjusted net profit for the same period decreased by 8.4% year-on-year, but the profit margin remains significantly better than pre-pandemic levels [2][41] Industry Logic - The global travel industry is expected to fully recover by the end of 2024, which will drive luggage consumption [3] - The global luggage market is projected to reach $160.4 billion in 2024, with a compound annual growth rate (CAGR) of 5.5% from 2024 to 2029 [3] - The industry is characterized by high concentration, with the top five luggage companies holding a market share of 30% in 2024 [3] Company Strategy - Short-term improvements are anticipated due to stimulus policies in China and promotional activities [4] - Long-term growth drivers include category expansion and regional penetration, with a focus on increasing the share of non-travel categories [4][5] - The company is also planning a dual listing outside of Hong Kong to improve stock liquidity [5] Financial Forecast - The adjusted net profit for 2024-2026 is projected to be $372 million, $407 million, and $428 million, respectively [6] - The adjusted EPS for the same period is expected to be $0.25, $0.28, and $0.29, with corresponding P/E ratios of 12x, 11x, and 10x, significantly lower than the average of comparable companies [5][6]

Investment Rating - Maintains a "Buy" rating with a target price of 78.1 HKD [6] Core Views - Anta Sports' Q4 2024 performance shows strong growth, with Anta brand recording high single-digit growth in both Q4 and full-year sales [1] - FILA brand sees a significant recovery in Q4 2024 with high single-digit growth, while full-year sales grow at a mid-single-digit rate [1] - Other brands experience a 50-55% year-on-year growth in Q4 2024 and a 40-45% growth for the full year [1] - Anta Group's total transaction volume during Double 11 exceeds 11.1 billion RMB, with Anta, FILA, and Descente ranking in the top 10 for sports footwear and apparel on Tmall, and Kolon entering the top 5 for outdoor footwear and apparel [2] - The "Super Anta" initiative shows significant results, with 45 stores opened in 2024 and plans to open 160 stores in 2025, achieving store efficiency three times that of regular stores [3] - Over 80% of Anta and Anta Kids stores in China have adopted the DTC model by H1 2024 [3] - The company's hybrid operating model effectively leverages the strengths and positioning of different brands, with wholesale and DTC models driving sales through distributors and franchisees, while direct retail models enhance sensitivity to consumer demand changes [3] - Anta Sports is steadily advancing its global strategy, with successful direct retail operations in key overseas markets and plans to expand in Southeast Asia, North America, Europe, the Middle East, and Africa [4] - The company's global strategy is based on deep market insights, tailoring operations to local consumer habits and preferences [4] Financial Projections - Anta Sports' revenue is projected to be 70.1 billion RMB in 2024, 78.5 billion RMB in 2025, and 86.8 billion RMB in 2026 [5] - Net profit attributable to shareholders is expected to be 13.4 billion RMB in 2024 (including one-time gains), 13.2 billion RMB in 2025, and 14.6 billion RMB in 2026 [5] - EPS is forecasted at 4.7 RMB/share in 2024 and 2025, and 5.2 RMB/share in 2026, with corresponding P/E ratios of 17x, 17x, and 15x [5] Market Performance - Anta Sports' stock price has shown a significant upward trend, outperforming the Hang Seng Index with a 36% increase from January 2024 to September 2024 [8]

Investment Rating - Maintain "Buy" rating [1] Core Views - The company is expected to achieve revenues of RMB 16 billion, RMB 17.9 billion, and RMB 19.8 billion in 2024-2026, with net profits of RMB 1.21 billion, RMB 1.41 billion, and RMB 1.65 billion respectively [1] - EPS is projected to be RMB 0.46, RMB 0.53, and RMB 0.63 per share for 2024-2026, with corresponding P/E ratios of 12x, 11x, and 9x [1] - Saucony is a key growth driver for the company, with retail sales growing over 60% in 2024, and is expected to continue expanding its product matrix and opening new stores in high-tier cities [2] - The company's leading position in the running sector is reinforced by its performance in major marathons, with a 49.8% wear rate among sub-3-hour runners in the Xiamen Marathon [14] - The synergy between the main brand, Saucony, and Merrell is expected to further enhance market share and expand the customer base [2] Financial Performance - The main brand of the company recorded high single-digit year-on-year growth in retail sales for Q4 2024 and the full year 2024 [12] - Saucony's retail sales grew approximately 50% year-on-year in Q4 2024 and over 60% for the full year 2024 [12] - The main brand's inventory turnover remained healthy at around four months, with retail discount levels improving slightly to 70-75% off in Q4 2024 compared to 70% off in Q4 2023 [13] Market Position and Strategy - The company's main brand continues to dominate the running sector, with a strong presence in major marathons and a leading position in the minds of runners [14] - The company operates through three brands: the main brand targeting the mass market, Saucony serving high-end and mature customers, and Merrell focusing on trail running and outdoor sports [14] - The company plans to leverage its running ecosystem and brand synergy to further increase market share and expand its customer base [2] Stock Performance - The stock price of the company has shown significant growth, with a 52% increase over the period from January 2024 to September 2024 [4]

Investment Rating - Buy (Maintained) [4] Core Views - The company's sales performance exceeded expectations, with Anta brand achieving high single-digit growth in Q4 2024 and FILA brand showing significant improvement from the previous quarter [7] - The company's multi-brand strategy is robust, with Anta's main brand growing steadily and FILA focusing on high-end fashion, while new outdoor brands continue to show strong momentum [7] - The company's share buyback program is progressing rapidly, with 16.06 million shares repurchased between December 20, 2024, and January 9, 2025, demonstrating confidence in long-term development [7] Financial Data and Profit Forecast - Revenue for FY2022 was RMB 536.5 billion, increasing to RMB 623.6 billion in FY2023, with projected revenues of RMB 686.0 billion, RMB 743.5 billion, and RMB 808.6 billion for FY2024E, FY2025E, and FY2026E respectively [3] - Net profit attributable to shareholders was RMB 75.9 billion in FY2022, rising to RMB 102.4 billion in FY2023, with forecasts of RMB 134.1 billion, RMB 135.7 billion, and RMB 150.7 billion for FY2024E, FY2025E, and FY2026E respectively [3] - Gross margin improved from 60.2% in FY2022 to 62.6% in FY2023, with further increases expected to 63.3%, 64.0%, and 64.6% in FY2024E, FY2025E, and FY2026E respectively [3] Brand Performance - Anta brand achieved high single-digit growth in Q4 2024, with children's business growing at low double-digit rates [7] - FILA brand saw high single-digit growth in Q4 2024, with children's business turning from negative growth in Q3 to mid-single-digit growth [7] - New outdoor brands, including Kolon Sport and DESCENTE, showed strong performance with Q4 2024 growth rates of 60-65% and 45-50% respectively [7] Channel Performance - Online sales outperformed offline, with Anta's e-commerce growing at high double-digit rates in Q4 2024 [7] - During the Double 11 shopping festival, the company's e-commerce GMV reached RMB 11.1 billion, securing the top position in the industry without excessive discounting [7] - Offline channels continued to innovate, with the introduction of high-value-for-money Super Anta stores capturing price-sensitive consumers effectively [7] Inventory and Discounts - Inventory levels remained healthy, with Anta and FILA's inventory-to-sales ratio at around 5x [7] - Discount levels improved steadily, with Anta's online discounts improving by 1 percentage point year-on-year in Q4 2024, while offline discounts remained stable at around 7.2% [7] International Expansion - The company is steadily advancing its overseas expansion, focusing on Southeast Asia and the Middle East, while also planning to open a direct retail store in Los Angeles and launch cross-border e-commerce in 2025 [7]

Investment Rating - Buy (Maintained) [2] Core Views - The report highlights that Xtep International's Q4 2024 retail performance met expectations, with the main brand achieving high single-digit growth across all channels, driven by functional running shoes, which grew by approximately 30% in 2024 [5] - Saucony, a subsidiary brand, continued its strong performance with a 50% growth in Q4 2024 and over 60% growth for the full year, surpassing the RMB 1 billion retail sales milestone in 2024 [5] - Online sales outperformed offline, with the main brand's e-commerce sales growing over 20% in Q4 2024, while offline sales saw low single-digit growth despite reduced foot traffic [5] - Inventory levels remained healthy, with a stock-to-sales ratio of around 4 months for the main brand, and discount rates improved year-over-year, indicating robust operational quality [5] - The company plans to further optimize its multi-brand strategy, focusing on core running businesses and enhancing the brand image of Saucony by opening flagship stores in first-tier cities [5] - Xtep International's full-year performance is expected to be positive, with inventory levels projected to decrease and cash flow improving, driven by strong retail recovery in Q4 2024 [5] Financial Data and Profit Forecast - Revenue for FY2024E is projected at RMB 13.3 billion, a 7% decline year-over-year, but expected to grow by 9% in FY2025E and FY2026E to RMB 14.5 billion and RMB 15.8 billion, respectively [4] - Net profit attributable to shareholders is forecasted to grow by 20% in FY2024E to RMB 1.24 billion, followed by 13% and 9% growth in FY2025E and FY2026E, reaching RMB 1.39 billion and RMB 1.51 billion, respectively [4] - Gross margin is expected to remain stable at 45% from FY2024E to FY2026E, while the P/E ratio is projected to decrease from 11x in FY2024E to 9x in FY2026E [4] Channel and Inventory Performance - The main brand's average monthly store sales in H1 2024 were approximately RMB 190,000, with further improvements expected by year-end due to flagship store expansions and operational optimizations [5] - The main brand's discount rate in Q4 2024 was 7-7.5%, slightly deeper than the previous quarter due to promotional activities but improved compared to the same period in 2023 [5] - Saucony's flagship stores in Beijing and Shanghai achieved monthly sales exceeding RMB 600,000, showcasing strong brand performance in key markets [5] Strategic Focus and Future Plans - Xtep International plans to continue optimizing its channel structure by introducing new running store formats in 2025, with over 60% of the main brand's stores already upgraded to the ninth generation [5] - The company will increase investment in Saucony, focusing on product and channel expansion, including the introduction of new SKUs such as commuter, OG, and retro series, aiming to make Saucony a key growth driver over the next five years [5] - The company has divested its fashion sports brand to focus on core running businesses, which is expected to strengthen its competitive advantage in the professional sports segment [5]

Investment Rating - Buy (Maintained) [2] Core Views - Tencent's e-commerce business is accelerating comprehensively, leveraging WeChat's social advantages and integrating private and public domain traffic [4][5][23] - WeChat's e-commerce ecosystem has seen rapid growth, with WeChat Shop GMV in 2024 being 1.92 times that of 2023, and order volume increasing by 2.25 times [4] - Tencent's organizational restructuring has elevated the e-commerce business, with WXG taking unified leadership, and the integration of video accounts, mini-programs, and public accounts [5][22] - Tencent's differentiated strategy focuses on social fission and innovative features like "gift-giving," which enhances user engagement without compromising the user experience [9][29] Financial Performance and Projections - Revenue is projected to grow from CNY 6,579 billion in 2024E to CNY 7,803 billion in 2026E, with a CAGR of 8.0% to 7.9% [18] - Net profit attributable to shareholders is expected to increase from CNY 2,247 billion in 2024E to CNY 2,803 billion in 2026E, with a CAGR of 9.1% to 14.4% [18] - Earnings per share (EPS) is forecasted to rise from CNY 24.36 in 2024E to CNY 30.38 in 2026E [18] E-commerce Business Development - Tencent's e-commerce journey has evolved from early explorations (2005-2012) to the current phase of comprehensive acceleration (2024-present) [5] - The integration of private and public domain traffic through WeChat Shop and mini-programs has been a key driver of growth [23] - Video accounts have become a significant platform for e-commerce, with daily active users surpassing Kuaishou in Q3 2022 [4] Competitive Landscape - Tencent's "gift-giving" feature is a unique social play, differentiating it from competitors like Taobao and Douyin, which have similar features but lack the same level of social integration [10][28][29] - Taobao's "gift-giving" feature, launched in January 2025, allows users to send gifts without entering a recipient's address, but still relies on external platforms like WeChat for sharing [10] - Douyin's "gift-giving" feature, primarily focused on group buying, has seen significant usage, with over CNY 1 billion in gifts sent by the end of 2024 [28] Organizational and Operational Strategies - Tencent has restructured its e-commerce business to streamline operations, with WXG leading the charge and integrating various teams like WeChat Pay and Tencent Advertising [5][22] - The company has introduced new tools and features for merchants, such as the WeChat Shop Assistant app and upgraded order entry points for users [23] - Tencent's focus on social fission and innovative marketing strategies, like the "gift-giving" feature, has been instrumental in driving user engagement and merchant participation [9][29] Market Positioning and Growth Potential - Tencent's e-commerce business is well-positioned for growth, with a strong foundation in private domain e-commerce and video accounts, now expanding to a comprehensive WeChat ecosystem [20][31] - The company's e-commerce growth is expected to enhance monetization across the WeChat ecosystem, including payment fees, in-loop advertising, and technical service fees for WeChat Shop [20] - Tencent's strong social moat, coupled with its gaming and video account businesses, continues to drive growth, with AI and e-commerce offering additional upside potential [20]

Investment Rating - The report maintains an "Outperform" rating for Tencent Holdings (00700 HK) [1] Core Views - Tencent's content and platform strengths position it well for leadership in the AI era [1][5] - Tencent Video and Tencent Literature Group demonstrate strong operational strategies and growth potential [3] - Tencent's AI and e-commerce initiatives leverage its data, social, and scenario advantages [4][6] Tencent Video - Tencent Video focuses on high-quality content with 9 S+ series launched in 2024 [3] - Membership business grows steadily with SVIP users increasing and ARPPU rising [3][11] - Innovative advertising strategies enhance ad effectiveness and broaden revenue channels [3][11] - AIGC capabilities integrated into animation production improve efficiency and quality [33] Tencent Literature Group - Tencent Literature maintains a leading position in online literature with 170k new authors and 320k new novels added in H1 2024 [12] - The "Farm-Factory-Park" IP development model drives cross-media success and global expansion [14][24] - AI translation technology supports globalization with 3 billion cumulative users on Webnovel and 6k translated works by Nov 2024 [14] AI and E-commerce - Tencent leverages its HPC and data processing capabilities to close the gap with global peers in AI [4][6] - WeChat's high daily usage (40-50 times) provides a strong foundation for AI-driven user engagement [4][6] - WeChat Shop integrates e-commerce components, enhancing data and user profiling for targeted advertising [4][25] - E-commerce ad monetization rate on WeChat is below 1%, with significant room for growth compared to competitors like Kuaishou (3%) and Douyin (6%) [17] Financial Projections - Adjusted net profit for 2024-2026 is projected at 2198/2482/2729 billion yuan, with PE valuations of 16/14/12x [20][31] - Revenue growth is expected at 9% in 2025 and 8% in 2026, with ROE improving to 20% in 2024 [22] Strategic Initiatives - Tencent's AI tools, such as "Yuanbao" and "ima," enhance user experience through multimodal capabilities and seamless integration with WeChat [25] - WeChat Shop's integration of online and offline commerce is expected to drive future growth [25]