摘要 国内原奶市场面临挑战，市场占比萎缩至 15%，70%牧场亏损，饲料 成本高企（占现金成本 60%-70%），2025 年青贮玉米价格上涨加剧 养殖户压力，预计 2026 年饲料价格保持平稳略增。 乳制品需求端边际改善，2025 年前三季度产量同比波动，国家出台促 消费政策有望提振信心。长期来看，中国乳制品消费潜力巨大，深加工 产能扩张将增加生鲜乳需求。 预计 2026 年原奶行业供需紧平衡，或迎拐点。进口大包粉影响有限， 价格高于国内生鲜乳，且全球主要出口国牛奶产量预计稳定，进口量不 会显著提升。 活牛和冻精进口量减少，国内上游出清和国际供应压力减轻，预示未来 供应趋紧。肉牛市场自 2025 年触底反弹，牛肉和肉牛价格分别上涨 11%和 10%。 肉牛养殖周期长，产能传导滞后，本轮肉牛上行周期明确，供需错配加 剧和上游出清将推动肉价上涨，前期亏损推动上游深度去化，为后续市 场提供支撑。 Q&A 2026 年原奶价格的趋势展望如何？ 2026 年原奶价格有望迎来拐点。首先，从供给端来看，国内上游的出清已经 持续多年，奶价自下跌以来已累计下降超过 30%，导致大量养殖场户亏损严重， 尤其是社会化牧场，其经营 ...

Summary of Key Points from the Conference Call on China Consumer Staples: Spirits and Dairy Industry Overview - The conference call focused on the spirits and dairy sectors in China, particularly in the Hunan province, highlighting the performance of major brands like Moutai, Wuliangye, and Mengniu. Spirits Sector Moutai - Feitian Moutai's retail sales volume increased by over 20% year-on-year during the Chinese New Year (CNY) period, exceeding expectations despite shipment controls on non-standard SKUs [1][9] - Moutai 1935 showed mild growth, outperforming other products in the Moutai series [1][9] - The wholesale price of Feitian Moutai rose to approximately Rmb1,700, with channel inventory remaining stable at around 0.5 months [1][9] - The expert anticipates that Moutai could bottom out around mid-2026 if retail sales momentum remains strong [2][6] Wuliangye - Common Wuliangye experienced mid-single-digit percentage retail volume growth in early February, gaining market share from Guojiao 1573 due to enhanced affordability [1][9] - The effective ex-factory price for Common Wuliangye decreased to around Rmb810, with expectations of further reductions [1][9] - The company achieved a 40% prepayment target by the end of CNY, although this pace is slightly slower than the previous year [1][9] Luzhou Laojiao - Guojiao 1573's retail volume dropped by approximately 30% during the CNY period, facing challenges in maintaining wholesale price stability [1][8] - Luzhou Laojiao is under pressure to stabilize prices amid declining demand [2][6] Other Brands - Brands like Fen Wine, Yanghe, Jiugui, and Shede saw broad-based sales declines of 15-20% [1][14] - Fen Wine's Qinghua series experienced a low-teens percentage decline, while Bofen remained slightly positive [1][14] Dairy Sector - Both Yili and Mengniu reported positive sell-in shipments during January, but holiday sell-through saw a slight decline due to weakening gifting demand [1][12] - Premium products like Satine and Deluxe outperformed basic white milk, indicating a shift in consumer preference [1][12] - Mengniu's sales decline narrowed to low-single digits compared to low-teens last year, aided by a lower comparison base [1][12] - The expert remains cautious about 2026 full-year sell-in targets, suggesting a more realistic outlook of flat to -5% for Yili and +6% for Mengniu [1][12] Beverages Sector - Nongfu's small-pack water and sugar-free tea registered high-single-digit percentage sell-through growth, while large-pack volume doubled due to strong promotions [1][13] - CR Beverages and Wahaha experienced declines in water sales, indicating competitive pressures [1][13] - Eastroc is on track to meet its 20% sales growth target, with energy drinks growing just under 15% [1][16] Inventory and Prepayment Insights - Moutai and Wuliangye maintain low channel inventories of 0.5 to 1 month, while other upper-mid-end brands face over 2.5 months of inventory [1][11] - Prepayment progress for various brands is lagging behind last year, with Wuliangye and Laojiao showing slower prepayment paces [1][14] Conclusion - The spirits sector shows a divergence in performance, with Moutai leading and Wuliangye following, while other brands face significant challenges. The dairy sector is experiencing a shift towards premium products, and the beverage sector is consolidating with strong growth from Nongfu. Overall, cautious optimism is noted for the upcoming periods, with varying recovery timelines across brands.

Summary of Dairy Industry Conference Call Industry Overview - The dairy industry in China has experienced cyclical fluctuations in milk prices since 2008, influenced by factors such as seasonal demand during the Spring Festival and supply declines in winter [1][2] - The domestic raw milk supply is affected by the number of dairy cows and their productivity, with feed prices, subsidy policies, environmental regulations, and breeding expectations impacting cow numbers [1][4] - The proportion of large-scale farming has approached 80%, improving production efficiency [1][4] Key Insights and Arguments - Recent trends indicate that while the number of dairy cows has increased since 2023, a decline in embryo numbers suggests a potential slowdown in herd expansion [1][4] - The price of imported dairy products has a substitutive effect on domestic milk prices, with fluctuations in international markets directly impacting local prices [1][4] - The beef price increase has implications for the milk price cycle, but significant recovery in milk prices is not expected in the short term (2026) due to ongoing operational pressures on farms [1][5] - The average milk yield per cow in China has been steadily increasing, but leading dairy companies are nearing biological limits, limiting further productivity gains [1][6][7] Demand Dynamics - Short-term demand for dairy products in China is weak, with a trend towards consumption downgrade; however, long-term prospects remain optimistic due to rising GDP and consumer preferences [9][10] - Structural opportunities exist in low-temperature dairy products, particularly in lower-tier cities, which may support demand in the medium to long term [10][11] - The development of deep processing dairy products is expected to significantly consume raw milk, with capacity releases projected to occur between 2027 and 2028 [11][12] Price Impact on Downstream Companies - Changes in milk prices directly affect the revenue and profitability of downstream dairy companies, with low prices leading to a "Davis double kill" scenario (both revenue and valuation decline) [13][15] - Conversely, during recovery phases, companies may experience a "Davis double hit" (both revenue and valuation increase) [15] - The cost structure of dairy companies, where raw material costs account for 60-70% of expenses, means that fluctuations in milk prices have significant implications for profit margins [14] Recommendations for Investment - Recommended leading dairy companies include Yili as a benchmark, followed by Miaokelando, which is expected to expand its market share through domestic substitution and consumer education [16] - New Hope Liuhe is noted for its strong performance in low-temperature products in lower-tier cities, while Tianrun is highlighted for its potential due to its fully owned raw material base [16]

Summary of Conference Call on China/Hong Kong Consumer Sector Industry Overview - The conference call focused on the China/Hong Kong Consumer sector, particularly in the Food & Beverage (F&B) and Gold & Jewelry categories, reflecting an improvement in demand during the Chinese New Year (CNY) holiday season, aligning with market expectations and previous channel checks [1][9]. Key Insights by Category Liquor - **Moutai and Wuliangye (WLY)**: Both brands experienced year-to-date (YTD) growth due to lower pricing, with Moutai's Feitian orders for Q1 completed at 40% of the annual budget. Moutai's sales increased by 30% YTD, while WLY saw a 10% increase after price adjustments [3][11]. - **Laojiao**: This brand opted for stable pricing, resulting in a 30% decline in volume YTD [3][11]. - **Price Sensitivity**: Demand for low-end liquor (Rmb100-300) and high-end products (Moutai and WLY) grew, while other price ranges declined [3]. Dairy - **Yili**: Reported a 3% sales growth in liquid milk, with a growth target of 4-6% for 2026 [4][11]. - **Mengniu**: Achieved 1-2% growth in liquid milk sales [4][11]. Beer - **Budweiser**: Experienced a narrowing decline, with a target of -5% or above for 2026 [4][11]. - **Heineken**: Reported growth of 20% in 2025, with a target of 15% or above for 2026 [4][11]. - **On-Trade vs. Off-Trade**: The on-trade/off-trade mix shifted to 58%/42% from 63%/37% previously, indicating a change in consumer purchasing behavior [11]. Beverages - **Nongfu Spring**: Achieved a 12.5% growth in water sales, with a focus on larger bottle sizes and sugarless tea, which grew by 26% [4][11]. - **Tingyi/UPC**: Saw flat or declining sales YTD [4][11]. Gold & Jewelry - **Chow Tai Fook (1929.HK)**: Reported positive same-store sales growth (SSSG) in 12 franchise stores, driven by increased sales volume but lower average ticket size, averaging around Rmb5,000 compared to Rmb10,000-15,000 last CNY [5][11]. Additional Observations - Overall demand improved better than expected due to longer CNY holidays, warm weather, and improved consumer sentiment. However, consumers remain price-sensitive, leading to a binary performance among brands, particularly in liquor and beverages [9]. - The distributor's retail sales grew by 5.6% year-over-year from the beginning of the year to February 15, 2026, despite a softening in per capita spending [11]. Conclusion - The feedback from the distributor indicates a gradual recovery in the consumer sector, with preferences shifting towards value-oriented products. The outlook for the first half of 2026 remains cautiously optimistic, with a preference for sectors such as restaurants, beer, IP products, dairy, and OEM apparel [9].

陈文博 中金公司食品饮料分析师: 位投资人，大家上午好。那也祝大家新年好，以及开工大吉。那今天上午，是中金组织的 大众食品的春节的情况跟踪电话会。我是中金的食品饮料组陈文博。那今天上午，我们请 到了两位综合的食品的专家与大家分享春节的情况。那第一位专家，主要负责华东、华中 以及华西地区的包括饮料，还有零食等大大的一些品类的运营。专家您好，能听到我说话 吗？ 华东华中华西食品综合专家: 你好，可以，没问题。 陈文博 中金公司食品饮料分析师: 对，那我们就开始。那第一个，首先我想问问，就是您代理的这个品类也比较多，那想问 一下春节期间，比如说这个几个大的品类，像乳制品、饮料、零食、速冻。包括调味品， 这几个品类分别的增速情况，和景气度。然后就综合来看的话，有没有什么地方比咱们之 前预期的要好，或者是要差的？ 华东华中华西食品综合专家: 我们先按照您刚才说的那个品类来说，我们今年的这个总体的品类分成像修石，修石我们 今年的整体性，春节的一二月份，这二月份我们是截止到 2 月 10 号左右。节前的这个数 据，那我们整体的出货比去年同期我们是增长了 10%左右，这所有的修饰，这里面主要是 以礼盒为主，这个品相。那从整个 ...

春节食品动销表现几何？后市如何看？20260223 摘要 春节期间，社会消费呈现强劲复苏态势，零售餐饮企业日均销售额同比 增长 8.6%，为主要长假中高增速水平。春运期间人员流动量显著增加， 节后流动量同比增速达 11.1%，途牛数据显示人均出游天数同比增加 1.1 天，达 5.9 天，反映消费意愿增强。 大众食品消费方面，企业库存清理完毕，渠道新鲜度高，经销商信心恢 复，备货充足。礼盒消费依然火热，但消费者更注重性价比，价格集中 在 50-100 元区间。下沉市场表现良好，价格折扣竞争减缓，零售终端 价格坚挺。 乳制品行业表现分化，华东和华中地区增长显著，常温液奶增长约 7%，伊利、蒙牛分别增长 8-9%和 5-6%，常温酸奶结束下跌态势，实 现正增长。华南地区表现偏弱，但渠道库存不高，高端品类保持增长， 君乐宝低温产品增速约 20%。 现制茶饮行业受益于暖冬天气和出行旺盛，同店 GMV 表现良好，蜜雪 冰城、古茗、瑞幸等品牌均有超过 10%的增长。堂食消费为主，加盟商 利润较高，外卖补贴压力有限，预计全年同店 GMV 将保持平稳。 Q&A 2026 年春节期间大众食品整体表现如何？ 2026 年春节期间， ...

Core Viewpoint - The first financial report of the newly independent Magnum ice cream company post-Unilever spin-off shows a significant decline in net profit, highlighting challenges in achieving growth targets amid rising costs and market competition [1][2]. Financial Performance - Magnum's revenue for 2025 was €7.9 billion, remaining flat year-on-year, while net profit plummeted by 48.4% to €307 million from €595 million in 2024 [1][2]. - The decline in net profit is attributed to increased costs related to the spin-off (€118 million), higher financial costs (€104 million), and currency fluctuations [2]. - The total cash expenditure for the spin-off reached €564 million (approximately ¥4.653 billion), which included costs for business acquisition and separation [2]. Market Position and Strategy - Despite the challenges, Magnum achieved organic sales growth in China, maintaining a strong market share [1][3]. - The company plans to focus on low-sugar and plant-based product innovations, enhance local investments in China, and consider acquisitions of local brands to expand its business [1][4]. - In China, Magnum aims to launch nearly 30 new products and increase freezer placements to improve market penetration [4][6]. Future Outlook - The company is committed to product innovation and expanding consumption scenarios globally, with a focus on high-end brand promotion and channel investment [5]. - In the AMEA region, Magnum will enhance freezer distribution and improve supply chain efficiency in markets like Indonesia and the Philippines [6]. - The management previously indicated a target of 5% growth post-spin-off, but this goal may be postponed beyond 2026 due to current performance challenges [6].

Core Viewpoint - The traditional business model of the liquor industry, particularly in the high-end white liquor segment, is failing, leading to a collapse of the pricing system and the emergence of new business models and consumer behaviors driven by the Z generation [3][4][14]. Industry Overview - In 2025, the Chinese consumer market is undergoing profound changes, with high-end liquor prices, such as those of Moutai, continuously declining, raising questions about their investment and stockpiling attributes [3][4][14]. - The Z generation (born between 1995 and 2009) has become the main consumer force, reshaping market rules and consumer preferences [3][4][14]. Pricing and Sales Performance - The prices of major white liquor products have significantly dropped, with Moutai's wholesale price falling from over 2200 yuan per bottle at the beginning of the year to below 1500 yuan by December 2025 [5][16]. - The overall performance of white liquor companies has deteriorated, with 20 A-share listed companies reporting a combined revenue of 317.78 billion yuan, a year-on-year decrease of 5.90%, and a net profit drop of 6.93% [5][17]. Corporate Strategies and Changes - Many liquor companies are experiencing frequent personnel changes, with over ten major companies, including Moutai and Yanghe, adjusting their core leadership positions in 2025 [6][18]. - Companies are exploring new business models and channels, such as switching from a "payment before delivery" to a "delivery before payment" model [8][20]. New Business Models - Moutai has announced a restructuring of its product system and pricing strategy, moving towards a direct sales model through its app, aiming to connect directly with consumers [9][20]. - The rise of "health liquor" has been notable, with a growth rate of 66%, indicating a shift in consumer preferences towards healthier options [10][21].

行业点评（R3）- 无重点股票 食品饮料 白酒表现分化，大众品价稳量升 食品饮料行业春节跟踪点评 投资要点： 2026 年 02 月 24 日 评级 领先大市 评级变动： 维持 行业涨跌幅比较 30% 食品饮料 沪深300 % 1M 3M 12M 食品饮料 3.28 -3.44 -3.56 沪深 300 -0.90 4.64 17.14 黄静 分析师 -10% 0% 10% 20% 2025-02 2025-05 2025-08 2025-11 | 执业证书编号:S0530524020001 | | | --- | --- | | huangjing48@hnchasing.com | | | 胡跃才 | 分析师 | | 执业证书编号:S0530525070001 | | | huyuecai@hnchasing.com | | 证券研究报告 投资建议：考虑食品饮料板块低预期、低估值、低持仓的特征，以 及板块呈现企稳改善的态势，我们维持板块"领先大市"的评级。 白酒方面，建议关注品牌力强、量价策略改善的龙头企业；大众品 方面，建议关注β企稳、α持续释放的速冻食品龙头；竞争格局稳 固，价盘有望边际改善的乳品龙头 ...

Core Viewpoint - The consumer sector experienced a strong start during the Spring Festival, with significant growth in consumption demand, particularly in services and travel, despite some weaknesses in the film box office [3][6][9]. Group 1: Market Performance - The leading consumer ETF (159928) initially rose over 1% but later fell by 0.64%, with a trading volume exceeding 360 million yuan and a net subscription of 24 million shares during the day [1]. - The consumer ETF's latest scale surpassed 22.3 billion yuan, maintaining a leading position among its peers [1]. Group 2: Consumption Trends - The Spring Festival saw a notable increase in travel and service consumption, with a record number of cross-regional movements expected to reach 9.5 billion people, marking a historical high [6][7]. - Restaurant bookings for the New Year's Eve dinner increased by 105% year-on-year, with significant growth in demand from lower-tier cities [7]. - The demand for pre-packaged food is accelerating, driven by new national standards and retail channel transformations [8]. Group 3: Alcohol Consumption Insights - High-end liquor brands, particularly Moutai, showed better-than-expected performance, with sales expected to increase by 10-20% year-on-year during January and February [9][10]. - The overall liquor market is experiencing a recovery, with high-end brands gaining market share while lower-tier brands face challenges [10]. Group 4: Policy and Economic Environment - The government is implementing zero-tariff measures for 53 African countries and enhancing support for rural enterprises to access multi-level capital markets [3]. - The market is expected to see a positive start post-Spring Festival, with historical trends indicating a strong "Spring Festival effect" in A-shares [3].