绿色消费
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新时代健康产业集团:以绿色健康为底 绘就消费新画卷
Zhong Guo Jing Ji Wang· 2025-06-30 06:38
在第三十五个全国节能宣传周期间,新时代健康产业(集团)有限公司作为中国节能环保集团旗下大健康产业支柱企业,向公众展示了其深耕绿色产业链与创 新消费模式的实践成果。 新时代健康产业(集团)有限公司总经理张红在接受采访时表示,公司通过构建"新时优品"特许经营模式与一站式健康管理服务体系,将绿色发展理念深度融 入消费端,为消费者提供专业化、个性化的健康解决方案,成为推动绿色消费与健康消费转型升级的领军力量。 打造低风险创业平台激活绿色消费新动能 新时代健康产业集团创新推出的"新时优品"特许经营模式,以"健康管理服务中心—健康管理社区站—健康顾问"三级渠道体系为核心,构建起覆盖全国的绿 色消费网络。目前,公司已在全国设立1200余家健康管理服务中心、近1.5万家社区站,并汇聚30余万名专业健康顾问,将服务触角延伸至社区与家庭。 这一模式通过"线上+线下""产品+服务"的深度融合,为消费者提供一站式健康管理服务。健康顾问依托耳穴仪、泥灸等中医设备,为消费者定制"健康监测 —评估—干预"方案;社区站则以"家门口的健康管家"定位,提供便捷的日常健康服务。同时,"新时优品"通过特许加盟模式降低创业门槛,为合作伙伴搭 建低成本 ...
从逛腻了到打卡地:ESG帮助商场拉回“出走”客群
Zhong Guo Zheng Quan Bao· 2025-06-29 20:59
"商业同质化""场景老化""电商平台竞争"是百货行业2024年年报中频繁提及的关键词。浓缩了本地特色 与时代记忆的百货商场近年来面临消费者流失的局面,行业进入调整改造期。中国证券报记者梳理申万 百货行业22家上市公司的ESG信息后发现,它们的ESG信息披露整体水平欠佳,多数公司ESG评级在A 股上市公司中处于中低水平。 治理架构 (吨二氧化碳当量) (吨二氧化碳当量) 天虹股份 -2.49 《2024年度环境、社会及公司治理报告》 披露 588987.8(范围一、二) 579484.7(范围一、 二) 王府井 -6.97 《2024环境、社会及治理(ESG)报告》 披露 487414.31(范围一、二) 543226.38(范围 一、二) 武商集团 -6.60 无 未披露 未披露 未披露 广百股份 3.46 《2024年度环境、社会及公司治理(ESG)报告》 披露 未披露 未披露 专家认为,未来,发力"首发经济",加强消费场景创新,以"绿色消费"作为差异化卖点,通过可持续运 营节约经营成本,通过增强企业社会责任提升品牌价值,成为百货行业上市公司提质突围的方向。当 下,一些企业正借助ESG理念,将"逛腻了"的老 ...
2025年第25周:服装行业周度市场观察
艾瑞咨询· 2025-06-29 09:47
Industry Environment - "Internal purchase sales" account for 18% of the global fashion market, with luxury goods reaching 50%, becoming a key method for inventory management. Discounts can be as low as 10-20%, attracting registered users to participate. With the EU's ban on destroying surplus goods, discount sales are expected to grow five times faster than full-price sales from 2025 to 2030. Emerging Italian companies like Arlettie, Say wow, and Secret Sales Girl are showing strong performance in this space [2]. Growth in Chinese Sports Market - International mid-range sports brands are experiencing strong growth in the Chinese market, with lululemon's revenue increasing by 20%. Brands like HOKA and Arc'teryx are also seeing rapid growth, while Amer Sports' brands in Greater China grew by 43%. International brands are accelerating their presence in China by opening flagship stores. Adidas and Nike are recovering through localization strategies, with high-end sports brands becoming a new status symbol for the middle class. The consumption trend in China is reshaping the industry landscape, with outdoor and yoga apparel brands becoming key areas for brands to achieve over 10 billion in revenue [3]. Hiking Trend Among Young Consumers - Hiking is becoming a favored travel method among young people, emphasizing a connection with nature and immersive experiences. Data shows that the search volume for "hiking" is expected to grow nearly 100% year-on-year in 2024, with over 2.9 billion views on Xiaohongshu topics, reflecting its popularity among young consumers. Hiking has evolved from an outdoor activity to a lifestyle that combines leisure and travel, driving growth in the outdoor equipment industry, with Decathlon's hiking shoes seeing over 50% revenue growth. The high conversion rate of 47% suggests that hiking may become the next trend following marathons and trail running [5]. Localization in Luxury Brands - Despite an overall sluggish luxury market, China remains a key area. Many brands are transforming through localization strategies, such as cross-industry collaborations and limited-time pop-up events, to promote cultural experience consumption. HERMÈS is upgrading its stores with a "less is more" strategy, while PRADA and others are integrating local culture through interactive marketing. In the future, luxury brands need to deeply explore local culture and tell compelling stories to upgrade from symbolic consumption to cultural value consumption [6]. Technology Empowerment in Underwear Market - The Chinese underwear market is shifting from rapid growth to high-quality development, with a projected compound annual growth rate of 4% from 2021 to 2026. A white paper by Giant Engine and CBNData indicates that the industry has entered the "technology empowerment" 4.0 era, with Douyin becoming a new growth engine, leading to a 69% increase in underwear sales over the past year. Consumer demand is shifting towards quality, self-satisfaction, and functionality, with scenario-based marketing becoming a key trend. The white paper proposes the T.E.C.H standard to evaluate and guide the development of technological underwear [7]. Challenges in the Watch Market - The Chinese watch market is expected to exceed 100 billion, but the mid-to-high-end market is dominated by foreign brands, leaving domestic brands like Seagull, Shanghai Watch, and Fiyta facing intense competition. Despite leading manufacturing capabilities, the brand value of domestic brands has not been fully realized. The third generation of Xipuni is attempting differentiation through precious metals, but is affected by fluctuations in gold prices. Young consumers are shifting towards smartwatches, diminishing the symbolic value of traditional watches, making innovation crucial to attract younger audiences [8]. Brand Dynamics - Bosideng Group held a "Snow Flying" brand conference, gathering over 400 guests to launch a new brand strategy. Snow Flying, founded in 1999, focuses on the ice and snow sports gene and has become a leader in the industry. The team is committed to seizing opportunities in the ice and snow economy, with a strategic goal set for 2025 to become "China's first brand of ice and snow down jackets" [9]. Prada's Cultural Club in Osaka - The Prada Mode cultural club has launched its twelfth stop in Osaka, collaborating with architect Kazuyo Sejima on the "Inujima Project," connecting architecture with nature, history, and the future. The exhibition includes various activities, such as lectures by Tadao Ando, traditional craft displays, and nighttime performances, along with a donation of a permanent exhibition pavilion and art installations. Since its establishment in 2018, Prada Mode has promoted the cross-border integration of fashion and culture, providing an artistic experience platform for global culture enthusiasts [10]. Success of Dazzle Fashion - Dazzle Fashion, founded by Ma Ruimin in 1991, has become one of the most profitable women's clothing brands in China, with a market value nearing 9 billion. The company operates four major brands: DAZZLE, DIAMONDDAZZLE, dzzit, and RAZZLE, covering mid-to-high-end women's wear and high-end artistic women's wear. After successfully going public in 2018, the company emphasizes design and product strength, with a strict creative protection mechanism and a focus on digital transformation and e-commerce marketing [11]. OF's New Retail Strategy - OF, a sister brand of UR, has opened its first independent stores in Guangzhou and Jiangmen, emphasizing a "happy gene" core with high-cost performance across all product categories, including clothing and home goods. The store design is minimalist and open, enhancing the shopping experience, and a membership system is implemented to increase user engagement. OF aims to accelerate its national layout, promoting the concept of "good things are not expensive" and advocating for a happy consumption lifestyle [12]. Adidas' Green Initiatives - Adidas has opened a sustainable elements store in Shanghai, practicing green and environmentally friendly concepts. The store uses recycled materials and digital energy management, with old clothing recycling bins to enhance consumer participation. Adidas plans to achieve carbon neutrality across its entire value chain by 2050, with a target of 99% recycled polyester usage by 2024. Through initiatives like waste clothing recycling and green project development, Adidas aims to promote a circular economy and reshape its brand image [13]. Anta's Children's Footwear Innovation - Anta Children's has launched the Dynamic Foot Bridge Technology running shoes "Arch PRO" and the Flying Fish Backpack 4.0, designed for children aged 6-12 to address low arches and spinal health issues. The shoes use negative Poisson's ratio materials to balance comfort and support, while the backpack features a three-dimensional pressure relief design to alleviate spinal pressure, certified by Germany's AGR. Anta has also established a Foot Arch Health Research Center in collaboration with the National Orthopedic Medical Center, planning to open "Linglong Stores" to support children's overall health growth [14]. Demna's Shift in Fashion Design - Fashion designer Demna has expressed a loss of interest in the current loose style, stating that while it is a possibility in fashion, it lacks uniqueness today. However, he clarified that he will not shift to extreme tight designs, criticizing tight stretchy jeans for making people look like "sausages." Demna emphasizes that fashion should focus on finding suitable clothing for individual body shapes rather than blindly following trends, suggesting that comfort and confidence should be the core of fashion choices [15]. Pet Fashion Trend - Adidas Originals has launched its first pet series in Shanghai, including pet clothing, accessories, and adult "parent-child" outfits, strengthening the emotional connection between pets and their owners. The brand also hosted the "First Pet Day" event, showcasing new business attempts in the pet-friendly market. This move reflects the enormous potential of the pet economy, with the global market expected to reach $500 billion by 2030, as many luxury and fashion brands enter the space to meet young consumers' high-end pet fashion demands [16].
绿色低碳风劲吹 多领域逐“绿”向“新”释放经济发展新潜力
Yang Shi Wang· 2025-06-29 09:19
Group 1: Green Consumption Trends - The concept of low-carbon living is increasingly embraced by consumers, leading to a rise in the purchase of energy-efficient products and the trading of idle items [1] - The "trade-in for new" policy, combined with green initiatives, has made consumers more inclined to buy energy-efficient home appliances, with first-class energy efficiency products becoming a new trend in appliance consumption [2][3] Group 2: Production and Recycling Innovations - Major manufacturers are focusing on reducing emissions from the production stage, with a shift towards lightweight and low-energy designs, increasing the supply of green products [2] - The recycling process for old appliances is becoming more efficient, with a significant number of units being dismantled and materials being automatically sorted for reuse [2][3] Group 3: Electric Vehicle (EV) Adoption - The promotion of electric vehicles in rural areas is enhancing green consumption, with local initiatives improving product supply and charging infrastructure [4] - The daily service volume at charging stations has doubled since 2025, indicating a growing acceptance of green transportation options in rural communities [4] Group 4: Second-Hand Market Growth - The trading of idle items is becoming a popular trend, supported by government initiatives to build a second-hand goods circulation system [6] - The second-hand market is expanding, with significant growth in both recovery and trading orders, reflecting a shift towards sustainable consumption practices [7]
中国经济信心说丨绿动未来,让低碳成为一种生活方式
Yang Shi Xin Wen Ke Hu Duan· 2025-06-28 08:45
Group 1: Policy and Government Initiatives - The theme for this year's National Low Carbon Day is "Carbon Road Pioneer, Green Move Future," emphasizing the importance of low-carbon development in both industrial transformation and daily consumer life [1] - The year marks the 20th anniversary of the "Green Mountains and Clear Water are Gold and Silver Mountains" concept and the 5th anniversary of the "dual carbon" goals, indicating a significant shift towards green transformation in China's economic and social development [3] - A series of policies, including the "Implementation Plan for Promoting Green Consumption" and the "Opinions of the Central Committee of the Communist Party of China and the State Council on Accelerating Comprehensive Green Transformation of Economic and Social Development," have been released to support green development [3] Group 2: Market Trends and Consumer Behavior - There is a noticeable shift in consumer preferences towards green consumption, prompting companies to adjust their strategies and increase investment in green product development [5] - The market has seen the emergence of new business models, such as shared economy and second-hand markets, which provide more choices and convenience for green consumption [6] - Consumers benefit from purchasing green products by enjoying safer, healthier, and more environmentally friendly experiences while contributing to environmental protection [6] Group 3: Company Initiatives and Innovations - Companies like Guanxu Electronics in Shenzhen are adopting strategies such as building carbon management platforms and utilizing renewable energy to achieve 100% renewable energy usage [5] - The Cleer ARC headphone product line exemplifies a commitment to environmental principles throughout its production process, earning accolades such as "National Green Factory" and "First Batch of Carbon Neutral Pilot Enterprises in Shenzhen" [6] - The effective feedback mechanism in the market allows for a win-win situation where companies meet social demands while achieving both economic and environmental benefits [6]
晋商银行综改示范区直属行赋能山西省第五届家电节 政银企联动激活消费新动能
Sou Hu Cai Jing· 2025-06-27 10:18
Group 1 - The core viewpoint of the news is that Jinshang Bank actively participates in the promotion of the home appliance replacement policy in Shanxi Province through innovative financial services, aiming to boost consumer spending and support the green economy transition [1][3]. - Jinshang Bank has launched a specialized financial service called "Code to Renew," offering merchants up to 3 million yuan in credit with an annual interest rate starting at 3.6%, allowing for flexible borrowing and repayment [1]. - The bank's initiative includes a consumer discount program where customers can receive cash discounts based on their spending at participating merchants, enhancing the attractiveness of the home appliance replacement program [2]. Group 2 - Jinshang Bank is committed to building a green consumption ecosystem by collaborating with government and enterprises, providing one-stop financial services during the home appliance festival, including financial consulting and loan applications [3]. - The bank's efforts are aimed at injecting new vitality into the consumer market in Shanxi Province and enhancing the quality of life for residents through financial innovation [3].
七月惠民新政:国家发改委启动第三批家电以旧换新,补贴激活消费
Sou Hu Cai Jing· 2025-06-27 02:56
Group 1: Policy Overview - The National Development and Reform Commission (NDRC) will officially launch the third batch of appliance replacement subsidies in July, aimed at boosting domestic demand and promoting green consumption [1][3] - The subsidy policy is a continuation of the government's welfare initiatives, designed to stimulate consumer spending and support the transformation of the appliance industry [1][3] Group 2: Economic Impact - The appliance replacement policy serves as an effective tool for stabilizing growth and promoting consumption, especially in the current complex economic environment [3] - By providing subsidies, the government aims to lower consumer purchasing costs, stimulate demand, and drive the collaborative development of related industries such as production, sales, and logistics [3] Group 3: Industry Opportunities - The policy presents not only short-term sales growth for appliance companies but also long-term opportunities for industry upgrades [3] - Companies are encouraged to increase R&D investments and develop more energy-efficient, environmentally friendly, and smart products to meet rising consumer demands [3] Group 4: Environmental Significance - The replacement policy is crucial for promoting green development by addressing the high energy consumption and pollution issues associated with old appliances [5] - The initiative will help establish a more regulated recycling system for old appliances, reducing environmental pollution and supporting resource recycling [5] Group 5: Consumer Benefits - The upcoming subsidy policy represents a valuable shopping opportunity for consumers looking to replace old appliances or purchase new smart devices [7] - The initiative is expected to enhance consumer living standards while contributing to environmental protection, making it a win-win situation for both consumers and the economy [7]
重磅利好!最新解读
中国基金报· 2025-06-27 01:31
Core Viewpoint - The article discusses the recent policy issued by six Chinese government departments aimed at boosting consumption, highlighting its potential to activate domestic demand and improve market confidence, particularly in the service consumption sector [2][3][8]. Group 1: Policy Overview - The "Guiding Opinions" released on June 24 outlines 19 specific measures to enhance consumption capacity and financial support for key consumption areas [2]. - The policy aims to address structural contradictions in consumption, particularly the imbalance between goods and service consumption, and to alleviate financing bottlenecks for service-oriented businesses [5][9]. Group 2: Market Impact - Fund managers believe the new policy will significantly boost market confidence, with service consumption expected to outperform physical goods consumption [3][8]. - The policy is seen as a long-term strategy that will provide financial support to the supply side of consumption, which may not yield immediate results but is beneficial for market sentiment [8]. Group 3: Investment Opportunities - The consumption sector is currently at a historical low valuation, presenting long-term investment opportunities, although some "new consumption" stocks may face short-term adjustment pressures due to previous gains [11]. - Specific sectors such as green consumption, cultural tourism, and health care are highlighted as areas encouraged by the policy, which could drive economic transformation [6][9]. Group 4: Financial Support Mechanisms - The policy includes measures like 500 billion yuan in relending and expanded bond financing to support service consumption and new consumption sectors [5][9]. - Financial institutions are encouraged to leverage their expertise and resources to assist relevant enterprises, including providing loan subsidies for new energy vehicles and issuing special bonds for tourism projects [9].
聚焦关键 巩固消费增长势头
Jing Ji Ri Bao· 2025-06-26 22:06
Core Insights - The data from the National Bureau of Statistics indicates a positive trend in China's consumption market, with a retail sales total of 20.32 trillion yuan in the first five months of the year, reflecting a year-on-year growth of 5% [1] - In May alone, retail sales reached 4.13 trillion yuan, marking a 6.4% increase compared to the previous year, with the growth rate accelerating by 1.3 percentage points from the previous month [1] - The government prioritizes boosting consumption as a key task to expand domestic demand and strengthen the domestic circulation [1] Consumption Trends - China's consumption is showing a robust development trend, with rapid growth in service consumption sectors such as dining, culture, tourism, sports, and health [2] - As of May 31, 2023, the five major categories of the consumption upgrade program have generated sales of 1.1 trillion yuan, with approximately 175 million subsidies issued directly to consumers [2] - New consumption highlights include inbound consumption, domestic "trendy" products, and digital consumption, with a notable increase in the popularity of high-quality, green, and smart products [2] Challenges and Opportunities - Despite the positive trends, there is still a need to expand consumption demand and further release consumption potential [3] - Key areas for focus include enhancing consumer capacity, improving consumption conditions, innovating consumption scenarios, and optimizing the consumption environment [3][4] Enhancing Consumer Capacity - Strategies to enhance consumer capacity include increasing the proportion of labor remuneration in primary distribution, improving wage growth mechanisms, and expanding the middle-income group [3] - Measures to increase income for low-income groups through tax, social security, and transfer payments are emphasized [3] Improving Consumption Conditions - The expansion of the middle-income group is leading to a growing demand for personalized, diverse, and high-quality consumption [4] - Policies to promote green, smart, and fashionable consumption, as well as the development of new consumption growth points, are essential [4] Innovating Consumption Scenarios - The creation of innovative consumption scenarios can better match the needs of different consumer groups and promote the integration of various consumption formats [4] - The use of technologies such as AI, virtual reality, and augmented reality is encouraged to create diverse and immersive consumption experiences [4] Optimizing Consumption Environment - A favorable consumption environment is crucial for sustained consumption growth, necessitating strengthened market regulation and consumer rights protection [5] - Efforts to create a friendly consumption environment for foreign tourists and improve service quality are also highlighted [5]
新疆乌苏市市场监管局共赴节能增效 焕“新”引领开展低碳节能宣传
Zhong Guo Shi Pin Wang· 2025-06-26 02:30
Group 1 - The national energy-saving publicity week took place from June 23 to 29, with June 25 designated as "National Low Carbon Day," themed "Carbon Road Pioneers, Green Future" [1] - The Urumqi Market Supervision Bureau organized various promotional activities to enhance low-carbon energy-saving awareness among the public, advocating for green consumption and ecological protection [1][2] - A joint promotional event was held by 12 local government units, where staff used banners and distributed materials to educate the public on energy-saving and carbon reduction knowledge [1] Group 2 - The Urumqi Market Supervision Bureau plans to conduct regular inspections of energy and water efficiency labels on products sold in the area, ensuring compliance with national energy-saving and emission reduction policies [2] - Volunteers distributed energy-saving handbooks and relevant materials in local shops and markets, encouraging consumers to adopt green consumption practices [2] - The bureau's leadership emphasized the importance of collective action in promoting green and low-carbon initiatives, aiming to foster a sustainable development environment in the community [2]