Group 1 - The tourism market is experiencing a strong recovery, with inbound tourism showing particularly robust growth, as evidenced by flight execution and travel orders. In 2024, domestic travel has rebounded to 56.1% of historical trends, while inbound tourism has reached 81.9% of historical trends, with travel exports recovering to 138% of 2019 levels [2][10][83] - From the perspective of visitor demographics, tourists from Southeast Asia are showing significant recovery in inbound tourism, while recovery from regions like North America is slower. In 2024, the proportion of tourists from Southeast Asia in Shanghai increased to 22.5%, up 6.8 percentage points from 2023, while the proportion from North America decreased by 2 percentage points [2][17][83] - The recovery pace of China's inbound tourism market is accelerating after 2024, indicating that the tourism market's recovery is not solely dependent on scale expansion. By April 2025, inbound tourist numbers in Shanghai reached 115.3% of the 2019 average, surpassing countries like Thailand and Singapore [3][23][83] Group 2 - The increase in inbound tourism is attributed to the facilitation of visa policies and cultural exports, which effectively stimulate inbound demand. In 2024, the number of foreign visitors entering China through visa exemptions reached 20.12 million, a year-on-year increase of 112.3% [4][26][84] - Historical examples show that optimizing visa policies can significantly release inbound tourism demand. For instance, Japan's gradual relaxation of visa policies from 2013 led to a substantial increase in inbound visitors, from 8.358 million in 2012 to 31.882 million in 2019 [4][34][84] Group 3 - The current low export share of travel and entertainment services in China's GDP indicates significant potential for growth, as the service sector has been relatively closed off. In 2024, travel exports accounted for only 0.1% of GDP, compared to a global average of 1.6% [6][50][61] - The Chinese government is increasing its focus on opening up the service sector, which is expected to release substantial demand for inbound tourism. Recent policies emphasize the importance of service sector openness, which could lead to sustained growth in inbound tourism over the next decade [6][61][66]

Group 1: Global Trade Dynamics - The global trade landscape has undergone significant changes, with tariff policy adjustments posing challenges to cross-border e-commerce and brand expansion [1] - The rise of cross-border e-commerce platforms like SHEIN has been facilitated by tax-free policies, but recent tariff increases have disrupted this model [2][3] Group 2: SHEIN's Challenges and Adaptations - SHEIN's business model, which thrived on low logistics costs and zero tariffs, is now under pressure due to a tariff increase from 0% to 54% on small packages [2] - The high compliance costs and the need for supply chain migration to countries like Vietnam are significant challenges for SHEIN [2][3] Group 3: Cultural Branding Strategies - Brands like Bawang Chaji are leveraging cultural symbols, such as "Chinese tea," to penetrate global markets, with plans for expansion in North America [5] - The brand's unique positioning emphasizes authentic tea flavors, differentiating it from competitors [5] Group 4: Market Entry Challenges for Bawang Chaji - Bawang Chaji faces high operational costs in the U.S., requiring a price point of $8 to $10 per cup to cover expenses, which may limit market appeal [7] - The brand's success will depend on balancing cultural authenticity with local market adaptations [8] Group 5: IP Globalization through Pop Mart - Pop Mart has successfully utilized non-region-specific IP characters to capture global markets, with significant revenue contributions from international endorsements [9][11] - The company's strategy of controlling the entire IP lifecycle has proven effective, leading to substantial overseas revenue growth [11] Group 6: Future Directions for Chinese Brands - The global strategies of SHEIN, Bawang Chaji, and Pop Mart highlight diverse approaches for Chinese companies in international markets, focusing on compliance, cultural branding, and IP development [13] - Success will hinge on a deep understanding of local markets, consumer habits, and regulatory environments [13]

Market Overview - The A-share market experienced a collective pullback, with the Shanghai Composite Index down 0.44%, Shenzhen Component down 0.86%, and ChiNext down 1.17% [1] - The trading volume in the Shanghai and Shenzhen markets reached 1.4154 trillion yuan, an increase of 129 billion yuan compared to the previous day [1] - A significant market drop occurred, attributed to unfounded market fears rather than solid evidence [1] Market Sentiment - The first bearish signal after five consecutive days of gains is not necessarily an indication of the end of the rebound trend [2] - Despite concerns over low volatility, the market shows strong resilience, indicating a clear short-term rebound trend [2] - There is a high probability of breaking through the mid-May high in the short term [3] Sector Performance - The innovative drug sector continues to rise but is not considered the main driving force of the market [4] - The innovative drug sector's daily trading volume has not exceeded 100 billion yuan, ranking outside the top 30 among concept sectors [5] - The banking sector index reached a historical high, benefiting from the decline in risk-free interest rates, making it an attractive investment target [6][7] Emerging Trends - The IP economy sector index has reached a new high, driven by successful IP launches and overseas expansions [8] - The short drama industry is experiencing rapid growth, aided by AI technology, which is expected to enhance efficiency and reduce costs [9] Strategic Insights - The market is advised to focus on cultural exports in the short term and blue-chip sectors such as finance, pharmaceuticals, and food and beverage in the medium term [12]

Core Insights - Chinese潮玩 has transformed the global IP market, with brands like Labubu and Molly gaining significant recognition alongside major players like Marvel and Disney [1][3] - The success of Pop Mart's "blind box + IP" model has attracted substantial capital market interest, leading to its listing as the first Chinese潮玩 stock on the Hong Kong Stock Exchange [3] - Pop Mart holds a leading market share of approximately 10.97% in the Chinese潮玩 market, maintaining its position despite increasing competition [4] Market Performance - In Q1 2025, Pop Mart reported impressive growth, with domestic market growth between 95%-100% and overseas market growth reaching 475%-480%, including an 895%-900% increase in the Americas and a 600%-605% increase in Europe [6] - Pop Mart's product categories include: - Figures series: Revenue of 6.94 billion yuan (+44.7%), accounting for 53.2% of total revenue - Plush toys: Revenue of 2.83 billion yuan (+1289%), accounting for 21.7% - MEGA collectibles: Revenue of 1.68 billion yuan (+146.1%), accounting for 12.9% - Derivative products: Revenue of 1.59 billion yuan (+156.2%), accounting for 12.2% [10] Business Model - Pop Mart's business model centers on a strong IP matrix and deep emotional connections with consumers, targeting the Z generation's psychological needs [16] - The "blind box" sales format leverages consumer psychology, creating excitement and a sense of community among collectors [18][19] - Pop Mart operates a diverse IP matrix, with 93 IPs as of the end of 2023, including 12 proprietary IPs and collaborations with over 350 artists [21][26] Global Expansion - Pop Mart views overseas markets as a strategic growth area, with plans to increase overseas revenue to over 10 billion yuan by 2025 [36] - The company has adopted a localized approach in international markets, successfully integrating local culture into its product offerings [37] Challenges and Opportunities - Despite its success, Pop Mart faces challenges such as the lifecycle of IPs, regulatory scrutiny of the blind box model, and increasing market competition [39][40] - Opportunities include the growing global潮玩 market, potential for IP diversification, and support for cultural exports [41][42]

Investment Rating - The report maintains a positive investment rating for the media and gaming sectors, highlighting the potential for valuation recovery in the gaming segment and recommending leading companies in these industries [1][2]. Core Insights - The media industry has seen a 2.52% increase in the past week, ranking 7th among all sectors, with a year-to-date increase of 7.98%, placing it 5th overall [1][10]. - The report emphasizes that gaming and media are among the best emerging consumer sectors, driven by user engagement and cultural exports, which are expected to gain higher valuations [1]. - The report notes that the overseas cultural export of Chinese media is just beginning, supported by favorable policies, and highlights the potential for higher user numbers and ARPU values in international markets [1]. - The report also points out that AI applications are gaining traction in the overseas market, which may reflect similar trends in the domestic market over time [1]. Summary by Sections Market Performance Review - The media sector index increased by 2.52% from June 2 to June 8, outperforming the Shanghai Composite Index and Shenzhen Component Index [10]. - Notable individual stock performances include Gohua Cable (+16.39%) and Hubei Broadcasting (+15.49%) [12]. Gaming Sector Highlights - The gaming company Xindong has seen significant stock price increases, with its game "Xianjing Chuanqi M" topping the iOS charts shortly after launch [2]. - The company has a strong pipeline of self-developed games, including "Ise" and "Xindong Town," which are expected to contribute to revenue growth [2]. Media and Entertainment Data - The top-grossing films in the week included "Mission: Impossible 8" and "Time's Son," with box office earnings of 154.47 million and 57.87 million respectively [17][18]. - The television drama "Shaohua Ruojin" achieved the highest ratings among provincial satellite channels, with a viewership rating of 2.055% [22]. Book Publishing Insights - The top-selling fictional books in April 2025 included "Nezha: The Three Realms" and "The Ordinary World," indicating strong consumer interest in local literature [33].

Core Viewpoint - Guangdong's cultural industry is integrating technological innovation and cultural heritage, leading to new pathways for cultural export and significant growth in the sector [1][4]. Group 1: Cultural Industry Growth - Guangdong province has maintained its position as China's largest cultural industry for 22 consecutive years, with a projected revenue of 2.5 trillion yuan (approximately 2.5 trillion) in 2024, accounting for one-sixth of the national total [1]. - The new cultural business models in Guangdong generated 915 billion yuan (approximately 915 billion) in revenue, reflecting a growth of 10.5% [1]. Group 2: Game Industry Export - The mobile game export revenue from Guangdong is expected to account for 99.16% of the overall game export scale in 2024, with Guangzhou's game industry generating approximately 140.67 billion yuan (approximately 140.67 billion) in total revenue [2]. - Guangzhou's game companies achieved overseas revenue of 19.06 billion yuan (approximately 19.06 billion), representing 45% of the province's total game export revenue [2]. Group 3: Technological Integration - The integration of AI technology in the gaming industry is enhancing content production and operational efficiency, with companies like 37 Interactive Entertainment developing AI-driven models to improve game development [3][6]. - The short drama sector is also leveraging technology, with companies like Guangxi Light Box Power producing over 50 high-quality short dramas annually, achieving over 1 billion total views [3]. Group 4: Policy Support - Guangdong has introduced a comprehensive "policy package" with 87 measures aimed at promoting high-quality development in the cultural industry, covering areas such as film, performing arts, and digital media [4][5]. - The policy emphasizes support for high-quality production, industry chain integration, and the encouragement of cultural exports, particularly to Southeast Asia and countries involved in the Belt and Road Initiative [5]. Group 5: Future Trends - The future of the gaming industry is expected to focus on the integration of AI and short dramas, enhancing the cultural and technological aspects of gaming [6]. - The emphasis on collaboration within the industry chain is seen as crucial for driving the growth of cultural exports and maintaining competitiveness in the global market [6].

Core Insights - The article highlights the recognition of Nanjing's cultural industry through the selection of key enterprises and projects for national cultural export, indicating a significant step towards internationalization [1] - Nanjing's cultural industry has shown continuous growth, with an estimated value added of 126.6 billion yuan in 2024, accounting for 6.8% of the city's GDP [1] Policy Support - A joint initiative by 26 departments in Jiangsu has been launched to promote high-quality development in foreign cultural trade, supporting Nanjing in establishing a national cultural trade base [2] - Nanjing has introduced several action plans and policies aimed at enhancing the competitiveness of its cultural industry, reducing costs and risks for enterprises venturing abroad [2] Corporate Initiatives - Numerous cultural enterprises in Nanjing are actively expanding into overseas markets, creating a diverse cultural export landscape [3] - Jiangsu Shunyu Information Technology Co., ranked 26th among global language service providers, has provided extensive translation services during the 19th Asian Games, showcasing its capabilities [3] - Nanjing Yunjin Research Institute is promoting the traditional craft of Yunjin through innovative designs that appeal to international consumers [3][4] Innovation and Technology - Nanjing is implementing a cultural digitalization strategy, integrating IP development, content production, and overseas distribution into a comprehensive industry chain [6] - The city showcased nearly 30 leading cultural technology enterprises at the 21st China (Shenzhen) International Cultural Industry Expo, highlighting advancements in AI, VR, and audio technology [6][7] Cultural Exchange - Nanjing has actively engaged in cultural exchange activities, performing in various countries and promoting its cultural heritage, such as the Qinhuai Lantern Festival in France [9] - The city has established friendly city relationships with 25 countries and 83 cities, enhancing its international cultural influence and providing a broader platform for cultural enterprises [9]

Group 1 - The core viewpoint emphasizes the increasing prominence of Chinese cultural enterprises on the international stage, showcasing various forms of cultural expression and storytelling [1] - The establishment of the China-Europe International Cultural Innovation Center aims to serve as a comprehensive service platform for international cultural exchange and overseas projects, focusing on Hangzhou [1][3] - The event highlighted significant case studies that provide insights into breaking through barriers in cultural export [2] Group 2 - The popularity of Chinese cultural IPs like Labubu in overseas markets reflects the Z generation's consumption preferences and a new global trend of emotional resonance transcending cultural differences [2] - The signing of the International Communication Alliance aims to foster cross-domain resource integration and innovative models, shifting from single-point breakthroughs to ecological co-construction [2] - Discussions at the event focused on exploring new pathways for cultural symbols in international recognition, emphasizing the importance of localized communication strategies [2]

每经记者｜石普宁 每经编辑｜唐元 编者按： 数字文创产业的"浪潮"正席卷而来，初创企业作为这股浪潮中最具活力的主体之一，其成长与发展牵动着行业的未来。 5月29日，成都市政府新闻办召开成都市数字文创产业系列政策新闻发布会，发布《成都市关于培育发展数字文创初创企业的若干政策》，这一全国首个 精准聚焦数字文创初创企业培育的支持政策，无疑给成都的数字文创"追梦人"增添了强劲的信心。 政策的东风已至，而那些早已在市场中摸爬滚打、探索前行的初创企业，它们的故事与经验，或许更能直观地展示在成都这片沃土之上。 本期《创史记》，我们将目光聚焦一家志在"文化出海"的企业——成都成华蝶舞华天文化旅游发展有限公司（下称"蝶舞华天"）。 这家企业凭借《熊猫》知识产权IP开发，成功入围2025年世界知识产权组织（WIPO）全球奖30强。这是成都企业首次入围，也是中国唯一入围的文创企 业。 "作为内容创作者，在这个时代，想被人看见何其艰难。而对于一家数字文创初创企业来说，想要用一个本土原创IP在国内外获得反响，更需要付出百倍 的努力与坚持。"这或许是蝶舞华天的创业者们，时常萦绕在心头的感慨。 一个普通的工作日，在成都大熊猫繁育研究基地的 ...

Group 1 - The rapid development of China's economy has led to increased global curiosity about contemporary China, making "cultural export" timely [1] - The Ministry of Commerce, Central Propaganda Department, Ministry of Culture and Tourism, and State Administration of Radio and Television have recognized key cultural export enterprises and projects for 2025-2026, with 12 enterprises from Hangzhou leading in Zhejiang province [1] - The recognized enterprises are primarily in gaming, animation, publishing, and film, with a focus on "new three samples" of cultural export, including online literature, web dramas, and online games [1] Group 2 - Zhejiang Huace Film & TV Co., Ltd. and Hangzhou Jiuyang Cultural Media Co., Ltd. are distributing outstanding domestic TV dramas globally, with Huace's series "Where the Wind Is" gaining popularity and boosting tourism in Dali, Yunnan [2] - The gaming industry is also expanding internationally, with the upcoming release of "Black Myth: Wukong" and NetEase's self-developed game "Marvel Duel" topping the Steam sales chart on its launch day [2] - Central South Cartoon is focusing on animation exports, showcasing culturally rich "Hangzhou stories" through original animated series, having participated in overseas exhibitions for 20 years [2] Group 3 - Digital technology empowerment and rich cultural resources are key advantages for Hangzhou's cultural trade, with plans to strengthen national cultural export base construction and promote deep integration of culture and technology [3]