关注、加星，第一时间接收推送！ 文 | 赵伟、贾东旭、侯倩楠 联系人| 侯倩楠 摘要 5月"以旧换新"提速，或部分缘于电商平台大促集体提前、数码产品和汽车降价等。 "以旧换新"补贴数量 5月明显提速；家电、电动自行车补贴量5月同比分别达41.6%、29.5%。"以旧换新"提速，或部分缘于多 个电商平台"618"促销开始时间均较2024年提前至少一周；同时，部分数码产品与汽车5月降价或也一定 程度提振消费者"以旧换新"意愿。 近期部分地区国补额度告急，引发市场关注。与 2024 年相比，当前"以旧换新"机制有何变化，为何部分 地区国补使用较快？"以旧换新"政策效果如何？本文分析，可供参考。 "以旧换新"，今年有何不同？支持力度和补贴范围均提升，额度分配机制调整。 截至5月底"以旧换新"中央财政补贴已下达1620亿元，而部分地区补贴核销进度较快。 重庆披露，截至5 月21日其"以旧换新"中央补贴兑付进度达82.3%，6月3日其本轮家装厨卫、绿色智能家电补贴均使用完 毕。"以旧换新"补贴加快投放下，截至5月31日，全国消费品以旧换新销售额达1.1万亿元，发放补贴约 1.75亿份。 地方国补，缘何"暂停"？补贴扩围下 ...

截至5月底"以旧换新"中央财政补贴已下达1620亿元，而部分地区补贴核销进度较快。 重庆披露，截至5 月21日其"以旧换新"中央补贴兑付进度达82.3%，6月3日其本轮家装厨卫、绿色智能家电补贴均使用完 毕。"以旧换新"补贴加快投放下，截至5月31日，全国消费品以旧换新销售额达1.1万亿元，发放补贴约 1.75亿份。 "以旧换新"，政策效果如何？"以旧换新"政策受益商品消费4月分化，5月均提速。 社零数据显示，4月"以旧换新"政策受益商品消费分化，汽车、通讯器材等增速有所回调，家电消费延续 提速 。4月社会消费品零售总额同比增长5.1%，较前值下降0.8个百分点；从结构看，通讯器材、汽车销 售增速回落较大，当月同比分别下行8.7、4.8个百分点，但家电销售增速仍保持高位，当月同比较前月上 行3.7个百分点至38.8%。 前4月，中西部地区"以旧换新"政策效果更好，汽车、手机等数码产品及县域"以旧换新"财政补贴的拉动 效果更强。 前4月，部分中西部地区家电、通讯器材销量累计增速明显高于全国水平；辽宁、甘肃家电 销量4月累计同比达97%、88%。财政拉动效应看，辽宁汽车"以旧换新"补贴乘数效应近10；江苏县域家 ...

Group 1 - The core viewpoint of the news is that the national building materials and home furnishing market showed significant recovery in May, driven by seasonal factors and government policies [1][2] - The Building Materials Home Furnishing Index (BHI) for May was reported at 125.72, an increase of 12.02 points month-on-month, but a slight decrease of 0.31 points year-on-year [1] - The sales revenue of large-scale building materials and home furnishing markets in May reached 125.118 billion yuan, a month-on-month increase of 15.16%, while year-on-year it decreased by 2.86% [1] Group 2 - The "Popularity Index" in May was 208.76 points, rising by 49.38 points month-on-month, indicating a significant increase in consumer foot traffic due to policy and promotional activities [2] - Despite the expected seasonal decline in June due to high temperatures and agricultural busy seasons, the "Manager Confidence Index" stood at 53.33, indicating a cautiously optimistic market outlook [2] - The industry is facing pressures from rising domestic costs and intensified competition, yet the overall market resilience remains strong [2]

Core Viewpoint - The overall economic growth in May remains stable, but the structure shows signs of divergence, with retail growth accelerating due to external factors, while fixed asset investment and real estate sales continue to weaken [1][8]. Macro - External factors support retail growth, with tariff reductions not fully reflected in May data, leading to a slight decline in industrial value-added growth to 5.8% year-on-year [2][8]. - May's industrial value-added growth slowed to 5.8% from 6.1% in April, with manufacturing and high-tech manufacturing also experiencing declines [2]. - Retail sales in May increased by 6.4% year-on-year, the highest growth rate in 2024, driven by trade-in policies and early promotions [3][8]. - Fixed asset investment growth slowed to 3.7% in the first five months, with declines in manufacturing, infrastructure, and real estate investments [4][5]. - Real estate sales continue to weaken, with a 3.3% year-on-year decline in sales area and a 6.0% decline in sales value in May [6][24]. Strategy - The economic data for May indicates a need for further policy support to stimulate demand, with a focus on stable recovery in the second half of the year [8][20]. - Investment strategies should focus on sectors with strong dividend yields and growth potential, particularly in mergers and acquisitions, artificial intelligence, and consumer sectors [8]. Real Estate - The real estate market shows continued weakness, with new housing sales declining and investment pressures persisting [24][25]. - The government is expected to enhance policy measures to stabilize the real estate market and stimulate demand [24][25].

Group 1: Economic Overview - In May 2025, retail sales (社零) grew by 6.4% year-on-year, significantly exceeding the expected 4.9% and marking the highest monthly growth since January-February 2023[3] - Industrial added value increased by 5.8% year-on-year in May, slightly above the expected 5.7% but down from 6.1% in the previous month[5] - Fixed asset investment for January-May 2025 showed a cumulative year-on-year growth of 3.7%, below the expected 4.0%[5] Group 2: Consumption Insights - The "old-for-new" policy led to a 6.5% year-on-year growth in retail sales of goods, the highest since December 2023, with home appliances seeing a remarkable growth of 53%[4] - Service consumption, boosted by holiday effects, saw restaurant sales increase by 5.9% year-on-year, reaching the highest point since April 2024[7] - The total sales from the five major categories under the "old-for-new" policy reached 1.1 trillion yuan, with approximately 175 million subsidies issued to consumers[4] Group 3: Investment Trends - Manufacturing investment growth fell to 7.8% year-on-year in May, a decrease of 0.4 percentage points from the previous month[12] - Infrastructure investment growth slightly declined to 9.2% year-on-year in May, down from 9.6% in April, primarily due to a slowdown in water conservancy investments[19] - Real estate development investment saw a year-on-year decline of 12.4% in May, worsening from a 10.3% drop in March[25] Group 4: Risks and Future Outlook - The economic recovery is facing challenges, including reduced working days in May and the impact of U.S. tariff policies[2] - There is a need for continued policy precision to enhance domestic economic momentum, as household income growth remains under pressure[2] - The ongoing uncertainty in international trade relations necessitates a focus on strengthening domestic circulation to maintain economic stability[7]

Summary of Key Points from Conference Call Records Industry Overview - The conference call discusses the macroeconomic environment in China, focusing on industrial growth, consumer spending, and investment trends for 2025. [1][2][8] Core Insights and Arguments - **Industrial Growth**: In May 2025, industrial added value exceeded expectations with a month-on-month growth rate higher than previous years, indicating resilience in the production sector. The probability of GDP growth exceeding 5% in the first half of the year is high. [1][2] - **Investment Trends**: Real estate investment continues to decline, with a drop of 10.7% in May 2025. However, manufacturing and infrastructure investments show growth, with manufacturing up 8.5% and infrastructure up 10.4%. Adjustments in local government debt limits are expected to support major project construction in the second half of the year. [5][8] - **Consumer Spending**: Retail sales growth reached 6.4% year-on-year in May 2025, the first time exceeding 6% since last year. The "trade-in" policy and promotional events significantly boosted sales, particularly in home appliances and communication equipment. [6][9] - **Employment Stability**: The urban surveyed unemployment rate remains stable at 5%, consistent with the previous year, indicating a solid overall employment situation that supports economic development. [7][8] - **Economic Outlook**: The economic growth in the second half of 2025 is expected to be weaker than the first half, but fluctuations are anticipated to be minor. The foundation laid in the first half, along with increased local budgets and expanded major project space, supports the likelihood of achieving annual targets. [8][11] Additional Important Insights - **Impact of Policies**: The "trade-in" policy has led to significant sales, with total sales reaching 1.1 trillion yuan from January to May 2025, supported by approximately 130 billion yuan in fiscal funding. However, some regions have adjusted or paused the policy due to rapid fund usage. [4][10] - **Trade Dynamics**: Exports showed a mixed performance, with a 34.5% decline in exports to the U.S. attributed to extreme tariff impacts. Despite this, the reliance of the U.S. on Chinese imports remains high, suggesting a potential for recovery in trade. [15][16] - **Financial Data**: The growth rate of social financing has narrowed, with weak credit performance. Government bond issuance has become a key factor in supporting the economy, and the financial system's support for the real economy has strengthened. [19][20] - **Macroeconomic Policy**: There is a call for maintaining macroeconomic policy stability while promoting domestic demand to foster long-term growth. The necessity of existing policies is emphasized, even with some economic data exceeding expectations. [21] This summary encapsulates the key points discussed in the conference call, providing insights into the current economic landscape and future expectations for the industry.

关联内容 国家统计局答21：无人机、智能车载设备增长强劲 21世纪经济报道记者周潇枭 北京报道 6月16日，国家统计局发布5月经济数据。 从5月经济数据来看，我国出口依然维持相当韧性，表现更亮眼的在于消费品以旧换新政策支持下的消 费在加快回升。不过，外部不确定性仍然较大，国内房地产投资依然在下行通道中，扩内需、稳楼市政 策仍需继续发力。5月生产端的数据表现更为稳定，5月规模以上工业增加值同比增长5.8%，全国服务 业生产指数同比增长6.2%，经济延续平稳增长态势。 6月13日，国务院常务会议明确指出，要对全国房地产已供土地和在建项目进行摸底，进一步优化现有 政策，更大力度推动房地产市场止跌回稳。另外，今年用以支持消费品以旧换新的3000亿元超长期特别 国债，目前已经下达1600亿元，剩余的约1400亿元资金也会加快下达。 政策推动消费加快回升 去年1500亿元"国补"资金收效良好，今年3000亿元"国补"资金的政策效应仍在持续释放。5月份，社会 消费品零售总额同比增长6.4%，比上月加快1.3个百分点，为2024年以来月度最高增速。 具体来看，受"国补"政策带动，5月份，限额以上单位家用电器和音像器材类、通信 ...

Economic Overview - In May, external demand showed signs of recovery while internal demand remained mixed, supported by policy measures and holiday effects [3][5] - The industrial added value in May grew by 5.8% year-on-year, slightly down from 6.1% in April, but still above 5% [5][7] - Service sector production index increased by 6.2% year-on-year, driven by information technology and retail sectors [9] Production Insights - The production recovery was evident, with industrial added value showing a month-on-month increase of 0.61%, higher than the previous month [5][7] - Export-oriented industries and those benefiting from favorable policies exhibited divergent performance, with transportation equipment and electrical machinery facing significant declines [7] - The automotive sector saw a notable rebound, with production growth increasing by 2.4 percentage points, attributed to policy incentives and market demand [7] Consumption Trends - Retail sales growth in May reached 6.4%, with significant contributions from the "old-for-new" policy and pre-holiday promotions [13][14] - Online retail sales surged by 11.5%, reflecting the impact of early promotions and policy support [14] - Categories benefiting from the "old-for-new" initiative, such as home appliances and communication equipment, experienced substantial growth rates of 53% and 33% respectively [14] Investment Dynamics - Fixed asset investment growth slowed to 2.9% year-on-year in May, marking a decline from 3.6% in April [17][18] - Manufacturing, infrastructure, and real estate investments showed weakening trends, with real estate investment declining by 12.0% [17][21] - Infrastructure investment requires acceleration in physical work volume formation, with current construction PMI readings indicating slower growth [18] Real Estate Market - The real estate market showed mixed signals, with sales area and sales revenue declining by 3.3% and 6.0% year-on-year respectively [21] - New housing starts and completion areas also saw significant declines, although the rate of decline has narrowed [21] - The demand side of the real estate market is showing signs of weakening, necessitating ongoing policy support [21]

2025 年下半年宏观经济展望 产业重塑下的宏观剧本 2025 年 06 月 16 日 ➢ 回顾上半年，经济和市场最大的意外和波动是来自于特朗普政策的捉摸不 透。而这种风格带来的主要影响就是预期和实际的分化，例如预期恶化明显，但 实际经济数据却因滞后反应等因素表现韧性。展望下半年，预期和现实的分化会 继续，但是可能会呈现相反的状态。一方面，特朗普政策对预期冲击最大的阶段 已经过去；另一方面，政策对经济的负面影响下半年或将逐步显现。 ➢ 宏观的不确定性依旧是短期内的核心主线，但从更长的视野来看，我们也要 试着去把握一些确定性的叙事和逻辑，海外是美元信用体系的削弱，国内则是"十 五五"等长期战略下，科技产业链的布局。具体来看： [Table_Author] | 分析师 | 陶川 | | --- | --- | | 执业证书： S0100524060005 | | | 邮箱： | taochuan@mszq.com | | 分析师 | 邵翔 | | 执业证书： S0100524080007 | | | 邮箱： | shaoxiang@mszq.com | | 分析师 | 林彦 | | 执业证书： S01005250 ...

Economic Performance - In May, industrial added value grew by 5.8% year-on-year, while the service production index increased by 6.2%[1] - The GDP growth rate for May is estimated at 5.6%, consistent with the previous value[1] - Social retail sales in May rose by 6.4% year-on-year, marking the highest growth rate since 1999[1] Consumption Trends - The "old-for-new" policy significantly boosted consumption, with home appliance sales increasing by 53.0% and communication equipment by 33.0%[1] - "Self-indulgence" consumption categories, such as sports and entertainment goods, saw growth rates of 28.3% and 21.8% respectively[1] Investment Insights - Fixed asset investment (excluding rural households) reached 191,947 billion yuan, growing by 3.7% year-on-year; manufacturing investment grew by 8.5%[1] - Real estate development investment fell by 10.7% year-on-year, with an estimated monthly decline of 11.98%[1] Industrial Production - Industrial added value for May was 5.8%, down from 6.1% in April, indicating a marginal slowdown[2] - Manufacturing investment growth is expected to slow down further due to external uncertainties and diminishing returns from equipment renewal policies[1] Employment Situation - The urban survey unemployment rate decreased to 5.0% in May, down from 5.1% in April[2] - Local household unemployment improved significantly, while unemployment among migrant workers increased slightly[2]