Core Viewpoint - The launch of the "Han Wind Ancient Charm · Legendary Night" summer cultural tourism consumption season aims to tap into the potential of cultural tourism consumption and transform "people flow" into "economic growth" [1] Group 1: Event Overview - The event commenced on June 13, 2025, and will run until the end of September, featuring over 120 cultural and tourism consumption promotion activities across seven key consumption areas in Hanzhong [5][6] - The activities are designed to create a new summer cultural tourism consumption pattern that is immersive, youthful, and fashionable, enhancing the image of Hanzhong as a cultural tourism destination [5][6] Group 2: Cultural Activities - The event includes performances of traditional music and dance, such as the intangible cultural heritage dance "Chenggu Jiahua" and songs by local artists, which aim to engage citizens and tourists [2][5] - Various cultural and tourism integration activities have been organized, including food festivals and low-altitude tourism displays, to attract younger consumers and stimulate growth in related industries [6] Group 3: Economic Incentives - During the event, Hanzhong will offer city-level car purchase subsidies and issue consumption vouchers worth 3 million yuan to boost large-scale consumption [7] - Special promotions will be available for high school graduates, allowing them to enter 18 key scenic spots for free from June 15 to August 31 with proper identification [7]

Core Insights - The "ticket root economy" initiative in Xi'an aims to stimulate consumer spending by linking various consumption scenarios through event tickets [1][2] - The program is funded with 19.5 million yuan and will run until December 31, covering large concerts and sports events [1] - Consumers can enjoy discounts by using a unique code linked to their event tickets, which can be redeemed within seven days [1] Group 1 - The initiative integrates multiple consumption scenarios, including accommodation, dining, and cultural tourism, enhancing the overall consumer experience [1][2] - The program utilizes the Alipay platform for easy access to discounts, allowing consumers to scan QR codes at venues to receive vouchers [1] - Future expansions will include exhibition events and outdoor sports, further enhancing the "ticket root" offerings [1] Group 2 - The initiative also introduces specialized discount vouchers for cultural and sports activities, extending the consumption chain [2] - This innovative model not only benefits consumers but also attracts targeted foot traffic for businesses, promoting the integration of culture, commerce, and tourism [2] - The Xi'an government plans to continue developing the "consumption+" model, introducing more innovative measures to sustain economic vitality [2]

Group 1: Economic Recovery and Growth - The implementation of proactive macro policies has led to continuous improvement in both manufacturing and non-manufacturing sectors, with enterprises maintaining stable confidence in market development [1][2] - From January to April, profits of industrial enterprises above designated size increased by 1.4% year-on-year, indicating a recovery trend [1] - In May, the manufacturing production index rose by 0.9 percentage points, returning to the expansion zone, with a business activity expectation index of 52.5% [1] Group 2: Investment and New Growth Drivers - New momentum in production activities is growing rapidly, with significant increases in high-tech industry investments, such as information services (40.6%), computer and office equipment manufacturing (28.9%), and aerospace manufacturing (23.9%) from January to April [2] - The new orders index for high-tech manufacturing remained above 52% for several months, indicating sustained expansion [2] Group 3: Service Sector Recovery - The service sector has shown notable recovery, particularly in tourism and dining during the "May Day" holiday, with business activity indices in transportation and accommodation sectors also in the expansion zone [2] - The business activity expectation index for most service enterprises is at 56.5%, reflecting continued optimism about market development [2] Group 4: Policy Measures and Structural Reforms - Continuous implementation of economic stabilization policies aims to expand domestic demand and strengthen the domestic economy, utilizing proactive fiscal and moderately loose monetary policies [3] - Efforts to enhance enterprise efficiency include fostering new quality productivity and promoting the integration of technological and industrial innovation [3] Group 5: Market Reforms and Opening Up - Comprehensive reforms are being pursued to promote high-level opening up and transition from a large to a strong domestic market, including the establishment of a unified national market and removal of market access barriers [4] - Initiatives to create a national trading platform system and enhance cross-regional trade cooperation are underway [4]

第一财经研究院发布的最新一期"第一财经首席经济学家信心指数"为50.50，回归50荣枯线以上。经济 学家们认为，中美贸易谈判出现积极信号，短期内国内经济景气度回暖。接下来应进一步提振信心、扩 大内需、深化开放、强化创新，将外部的压力转化为转型升级的动力。以政策工具箱的灵活性来对冲不 确定性，以产业链供应链的韧性来抵御外部的冲击。 工业生产景气度保持平稳 经济学家们认为，接下来应进一步提振信心、扩大内需、深化开放、强化创新，将外部的压力转化为转 型升级的动力。 尽管面临外部冲击影响加大、内部困难挑战叠加的复杂局面，但随着稳经济、稳就业政策措施加快落地 见效，中国主要经济指标有望保持平稳运行。 国家统计局将于6月16日发布5月份宏观经济数据。机构分析，工业、消费、投资等多项经济指标亮点频 现，国民经济应变克难稳定运行，发展质量持续提升。 中信证券分析，2024年同期基数走高，或对5月社会消费品零售总额同比增速构成一定拖累。分商品 看，在"国补"和"618"大促的带动下，家电、通讯器材类商品消费或延续较好表现。预计5月社零同比或 增长4.4%左右。 民生银行首席经济学家温彬表示，5月份，节日需求释放带动相关服务业表 ...

Core Insights - The "Su Super" league in Jiangsu has gained significant popularity, with Douyin's SuSuperLeague topic reaching 1.9 billion views and Weibo's JiangsuCityFootballLeague exceeding 53.19 million reads, indicating a strong public interest in the event [1][2] - The league has successfully attracted over 180,000 spectators in its first three rounds, with an average attendance of 15,000 per match, surpassing the average attendance of the China League One [2][3] - The event has triggered a substantial increase in local tourism and consumption, particularly in the food and beverage sector, with notable spikes in searches and orders for local delicacies [5][6] Economic Impact - The "Su Super" league has led to a remarkable boost in the local economy, particularly in the hospitality and tourism sectors, coinciding with the Dragon Boat Festival holiday [5][7] - During the three-day holiday, Jiangsu received approximately 12.42 million tourists, generating a total tourism revenue of 4.693 billion yuan, reflecting year-on-year growth of 2.15% and 0.20% respectively [7] - The league's popularity has resulted in a 214% week-on-week increase in the number of Jiangsu restaurants offering themed packages related to the event [5] Cultural Influence - The league has fostered a sense of community and cultural identity, with local teams and rivalries generating engaging narratives and memes that resonate with the public [3][4] - The search volume for "football" in Jiangsu has increased by 187% in the past week, indicating a growing interest in football culture and youth training programs [6] Tourism and Hospitality Growth - Hotel bookings in the six host cities for the upcoming fourth round of matches have seen significant year-on-year increases, with Huai'an up by 150% and Suqian by 67% [8] - Local governments are leveraging the league to promote tourism, offering discounts and incentives to attract visitors, such as free admission to attractions for residents of rival cities [7]

Core Insights - The Jiangsu Province Urban Football League ("Su Chao") has gained significant popularity, attracting over 180,000 spectators and generating billions in online engagement [1] - The event has transformed ticket sales into a "consumption pass," leading to a 305% year-on-year increase in tourist site bookings in Jiangsu [1] - The economic model of "Su Chao" exemplifies innovative event economics, effectively converting sports enthusiasm into broader consumer activity [1] Group 1: Economic Impact - The multiplier effect of event economics is evident, where a single event can drive multiple times the economic growth compared to its investment [1] - For instance, after a match in Nanjing, searches for local delicacies surged by 74%, and orders for specific dishes increased by 58% [1] Group 2: Long-term Consumption Growth - The event's theme IP continues to drive consumption post-event, as seen with the success of merchandise like commemorative badges and exclusive blind boxes [2] - The "Village Super" event in Guizhou attracted over 17 million visitors from 2023 to 2024, showcasing the long-term potential of sports events to sustain consumer interest [2] Group 3: Cross-industry Integration - The integration of sports with tourism, commerce, and entertainment creates new consumer experiences and business models [2] - In Beijing, Olympic venues have been repurposed to include various attractions, enhancing visitor engagement and spending [2] Group 4: Full Chain Activation - The event economy stimulates the entire industry chain, from venue construction to service procurement, boosting sectors like construction, media, and hospitality [3] - For example, during the Dragon Boat Festival in Foshan, tourist numbers increased by 52.69%, demonstrating the economic benefits of hosting sports events [3] Group 5: Collaborative Effects - The interconnected effects of multiplier, integration, and activation are not isolated but work together to enhance consumer engagement [3] - The synergy between ticket sales and local business promotions exemplifies a new paradigm for expanding and improving the consumer market [3]

Economic Indicators - The manufacturing PMI for May 2025 is at 49.5%, a month-on-month increase of 0.5 percentage points, indicating a slight recovery but still in the contraction zone[1] - The new orders index for May is at 49.8%, up 0.6 percentage points, while the new export orders index increased by 2.8 percentage points to 47.5%, highlighting external demand's contribution to manufacturing recovery[1][5] - The production index rose to 50.7%, a month-on-month increase of 0.9 percentage points, returning to the expansion zone[1][5] Supply Chain and Inventory - The raw materials inventory index is at 47.4%, up 0.4 percentage points, while the finished goods inventory index decreased to 46.5%, down 0.8 percentage points, indicating inventory adjustments in response to demand changes[1][5] - The supplier delivery time index is at 50.0%, down 0.2 percentage points, suggesting stable delivery times despite the overall supply chain pressures[1][5] Sector Performance - High-tech manufacturing PMI stands at 50.9%, remaining in the expansion zone for four consecutive months, with significant growth in computer and communication equipment exports, where the export orders index exceeded 10% growth[2][9] - The electrical machinery and specialized equipment sectors saw export order indices increase by over 10% in May, indicating strong external demand recovery[2][9] Risks and Outlook - There are concerns regarding the potential for increased recession risks in major overseas economies and heightened geopolitical uncertainties[3][17]

Group 1 - The core viewpoint of the articles highlights a significant rebound in cultural consumption during the Dragon Boat Festival, with total box office revenue exceeding 400 million yuan, a year-on-year increase of 20.1% compared to the previous year [1] - The integration of traditional cultural events with modern entertainment, such as the "Dragon Super" race and the "Thirteen Taibao" football competition, showcases the potential for innovative supply-side strategies to boost consumer spending [1][2] - Emotional-driven consumption is becoming a key factor, particularly among younger demographics, as they seek experiences that resonate with their interests and cultural values, leading to a shift from passive acceptance to active participation [2][3] Group 2 - The transformation in consumer demand is pushing companies to shift from producing functional products to creating emotional value, emphasizing the importance of experience over material ownership [3] - A sustainable cultural consumption market relies on achieving a dynamic balance between supply and demand, necessitating long-term strategies beyond short-term holiday planning [3][4] - The surge in consumption during the Dragon Boat Festival is a result of the resonance between traditional and modern elements, as well as the interplay between cultural identity and economic policies [4]

Report Industry Investment Rating No relevant content provided. Core Viewpoints - In May, China and the US reached an agreement to suspend the implementation of tariffs, leading to an improvement in Sino-US trade. The import index and new export order index rebounded, driving the recovery of domestic supply and demand, and the manufacturing PMI increased month-on-month. However, considering that the new order index is still below the boom line, enterprises' willingness to expand production is not strong, and the price level continues to decline. The marginal improvement in external demand may have limited impact on boosting the boom level. The US anti-globalization policy has long-term and negative effects on the Chinese economy, and the room for easing domestic fiscal and domestic demand promotion policies may be limited. The expectation of stable growth policies will continue to strengthen [3][26]. Summary by Relevant Catalogs 1. Export Marginally Improves, Manufacturing Boom Rebounds - Manufacturing PMI rebounds, with a month-on-month increase greater than the seasonal average. In May, the manufacturing PMI was 49.5%, up 0.5 percentage points from the previous month, but still below the critical point. From a seasonal perspective, the month-on-month increase of 0.5 percentage points is greater than the average increase of 0.1 percentage points in the past five years. However, the manufacturing PMI is lower than the average of 49.9% in the same period of the past five years, only higher than that in 2023 [12]. - Most sub - indices of the manufacturing PMI increase, and the number of sub - indices in the expansion range remains the same as last month. Among the 13 sub - indices, 9 increase in boom level and 4 decline. Only 2 sub - indices, namely the production and operation activity expectation and production, are in the expansion range [14]. - The price indices have declined for three consecutive months, but the decline has narrowed. In May, the main raw material purchase price index and ex - factory price index of the manufacturing PMI were 46.9% and 44.7% respectively, down 0.1 percentage points from the previous month, and the decline has narrowed by 2.7 and 3.0 percentage points respectively compared with the previous month [16]. - The finished product inventory decreases passively, and enterprises' willingness to expand production increases. The raw material inventory index is 47.4%, up 0.4 percentage points from the previous month; the finished product inventory index is 46.5%, down 0.8 percentage points; the purchase volume index is 47.6%, up 1.3 percentage points from the previous month [16]. - Production returns to expansion, and the new order index approaches the critical point. The production index is 50.7%, up 0.9 percentage points from the previous month, rising above the critical point. The new order index is 49.8%, up 0.6 percentage points from the previous month [19]. - The PMI of large enterprises rises above the critical point, the boom of medium - sized enterprises declines, and the boom of small enterprises improves. The PMI of large enterprises is 50.7%, up 1.5 percentage points from the previous month; the PMI of medium - sized enterprises is 47.5%, down 1.3 percentage points from the previous month; the PMI of small enterprises is 49.3%, up 0.6 percentage points from the previous month [19]. - The high - tech manufacturing industry continues to expand. The PMI of the high - tech manufacturing industry is 50.9%, remaining in the expansion range for four consecutive months [20]. 2. Service Industry Boom Slightly Increases, Construction Industry Boom Declines - The non - manufacturing boom level declines but remains in the expansion range, and the month - on - month performance is weaker than the seasonal average. In May, the non - manufacturing business activity index was 50.3%, down 0.1 percentage points from the previous month, but still above the critical point. From a seasonal perspective, the month - on - month decline of 0.1 percentage points is lower than the average increase of 0.9 percentage points in the past five years [22]. - The service industry boom rebounds, and the boom of holiday - related consumption industries increases. The service industry business activity index is 50.2%, up 0.1 percentage points from the previous month. Driven by the "May Day" holiday effect, industries such as railway transportation, air transportation, accommodation, and catering have significantly rebounded [22]. - The construction industry boom declines but remains in the expansion range. The construction industry business activity index is 51.0%, down 0.9 percentage points from the previous month. The business activity index of civil engineering construction is 62.3%, up 1.4 percentage points from the previous month [23]. - The composite PMI output index slightly rebounds. In May, the composite PMI output index was 50.4%, up 0.2 percentage points from the previous month, indicating that the overall production and operation activities of Chinese enterprises continue to expand [24]. 3. Marginal Recovery of Boom, Policy Still Needs to Be Strengthened - The marginal improvement in external demand has limited impact on boosting the boom level. Although the manufacturing PMI has increased, the new order index is still below the boom line, enterprises' willingness to expand production is not strong, and the price level continues to decline. The US anti - globalization policy has long - term negative effects on the Chinese economy, and the room for easing domestic fiscal and domestic demand promotion policies is limited. Therefore, the expectation of stable growth policies will continue to strengthen [3][26].

Core Viewpoints - The manufacturing PMI for May increased marginally to 49.5%, up 0.5 percentage points from the previous month, indicating a slight recovery in manufacturing activity [2][10][52] - The new export index remains low, while domestic demand, particularly in consumer goods and equipment manufacturing, shows significant improvement [2][21] Manufacturing Sector - The manufacturing PMI shows overall improvement, with production and new order indices rising by 0.9 and 0.6 percentage points to 50.7% and 49.8%, respectively [2][52] - The production index has recovered above the expansion threshold, while the new order index remains in contraction territory, indicating faster production but weaker demand [2][10] - Industries with high domestic demand, such as equipment manufacturing and consumer goods, have seen PMIs rise by 1.6 and 0.8 percentage points to 51.2% and 50.2% [2][21] - Conversely, export-dependent sectors like textiles and chemicals have underperformed, with production and new order indices below the critical point [2][21] Non-Manufacturing Sector - The non-manufacturing PMI decreased slightly to 50.3%, with the construction sector experiencing a notable decline due to weak real estate performance [2][67] - The construction PMI fell by 0.9 percentage points to 51%, while civil engineering activities are accelerating, as indicated by a PMI of 62.3% [29][67] - Service sector PMI saw a marginal increase to 50.2%, driven by improved activity in tourism and dining during the holiday period [40][67] Future Outlook - Uncertainties surrounding U.S. tariff policies remain significant, necessitating close monitoring of fiscal policies' impact on domestic demand [45] - The recent court ruling against Trump's tariffs has created a temporary freeze on tariff enforcement, adding to the external uncertainties [45] - Service consumption and infrastructure investment are expected to be key areas for fiscal support, potentially enhancing domestic demand [45]