抢占节日场景 "从今天开始营业到中午11点，店内已经送出500多单了，现在还在爆单中。"七鲜小厨北京长保大厦门 店的马店长告诉北京商报记者。在午餐高峰期，不少京东、美团等骑手在店内寻找订单。一位常跑附近 区域的骑手表示，每天大概有十几个订单会来自七鲜小厨。 暴涨的订单主要受营销活动推动。近日，七鲜小厨正在开展北京用户下单就送免费巧克力的活动，京东 主站也将活动同步在首页上。据京东统计，营业不到3小时，北京所有七鲜小厨门店的订单量已突破1.6 万单。 今年7月底，京东在长保大厦落地首家七鲜小厨门店。目前，七鲜小厨已在北京开出30家，基本实现对 五环内城区的覆盖。据马店长介绍，长保大厦门店的客群主要来自周边居民、上班族和学生等。 元旦前，各大电商平台挂上了促销标识。一位电商从业人士透露称，从往年情况来看，年底节日前夕， 平台上一些礼赠类商品如美妆护肤礼盒、潮流礼品、黄金等销量会增幅明显，此外，寓意型水果礼盒、 红酒、节日糖果礼盒等氛围感商品也会热销。"节日期间，生鲜电商会集中推一些适合聚餐场景的生鲜 食材、休闲零食等销售活动。"上述人士说道。 开栏语：2025年，电商行业迈入速度与效率的深水区：京东、美团与阿里火 ...

Group 1: Consumer Market Trends in Shanghai - Shanghai's consumer market is vibrant and diverse as it approaches the end of 2025, featuring emotional and practical values that cater to both spiritual and daily needs [1] - The "Crybaby" exhibition, a collaboration between Pop Mart and artist Molly, is the largest of its kind globally, showcasing a unique emotional experience [2][3] - The exhibition includes an immersive "tear ball pool" and interactive experiences, emphasizing the importance of emotional expression in contemporary society [5] Group 2: Local E-commerce Initiatives - The local e-commerce platform i百联 is launching a "Year-End Gratitude Season" with significant discounts and promotions aimed at providing tangible benefits to consumers [6] - The platform features a selection of popular products based on real transaction data, including electronics and traditional brands, enhancing consumer satisfaction [8] - The initiative also highlights local "old brand" products, allowing consumers to reconnect with familiar tastes in a fast-paced environment [8] Group 3: Health Initiatives for the Elderly - The aging population in China is prompting initiatives to address health challenges, particularly neurodegenerative diseases like Alzheimer's [9] - Danone Nutricia is launching a "Memory Guardian" project to train nutritionists in brain health assessment and intervention strategies [9] - The "智敏捷" product, designed for individuals with cognitive decline, has received recognition for its scientific formulation and clinical research backing [11]

Group 1 - The core idea of the articles revolves around the innovative approach taken by QingTian County in Zhejiang to enhance rural development through skill-based training for local officials, transforming their skills into economic benefits for the community [1][3][4] - QingTian County has established a "one town, one skill" strategy, creating 86 skill service teams that promote collaboration among local officials to revitalize rural areas [1][3] - The "oil tea industry brand and market development skill team" was formed to address challenges in the oil tea industry, leading to a 15% increase in oil yield through the introduction of new production techniques [3][4] Group 2 - The "project management service team" was created to streamline the construction of significant infrastructure projects, ensuring efficient management and community engagement [3][4] - The use of drone technology in the transportation of fresh fruit has improved efficiency by 80%, showcasing the practical application of skills learned by local officials [4] - QingTian County plans to enhance its training system for skill service teams, aiming to cultivate a more versatile cadre of officials who can effectively support economic development and community services [4]

Core Insights - The European market is becoming increasingly attractive for cross-border sellers, especially as U.S. tariffs and the removal of tax exemptions for small imports push companies to seek opportunities in Europe [1][2] - Chinese e-commerce platforms like Temu, SHEIN, and TikTok are rapidly expanding their presence in Europe, with significant increases in active users and localized strategies [1][3][4] Group 1: Market Dynamics - In 2024, China's exports to the EU reached $19.1 billion, surpassing exports to the U.S. which were $23.1 billion, indicating a shift in trade focus [1] - By June 2025, Temu's active users in Europe exceeded 120 million, while SHEIN's monthly users averaged 150 million, reflecting a growth of 11.6% year-on-year [1] - The competitive landscape in Europe is characterized by a mix of international giants and local players, with over 250-300 e-commerce platforms expected to operate by 2025, 45% of which will be from outside Europe [3][4] Group 2: Strategic Shifts - Temu and SHEIN have shifted their focus to Europe due to challenges in the U.S. market, with Temu's advertising spending in France and the UK increasing by 115% and 20% respectively [2] - Amazon is encouraging sellers to expand into Europe, offering incentives to reduce migration costs [2][4] - SHEIN's first permanent store opened in Paris, attracting over 50,000 customers shortly after launch, despite facing significant opposition [5][7] Group 3: Localized Strategies - Temu aims for 80% of its European orders to be fulfilled from local warehouses, reducing delivery times from two weeks to a few days [4] - TikTok Shop has expanded its presence in Europe, launching new sites and logistics services to enhance delivery efficiency [7][8] - SHEIN has established a logistics center in Poland to improve delivery times across Europe, aiming to cover major markets within 48 hours [13] Group 4: Regulatory Challenges - The European market is facing increased compliance requirements, with new regulations impacting cross-border e-commerce operations [11][12] - A new tax policy set to take effect in 2026 will eliminate tax exemptions for imports under €150, significantly affecting profit margins for sellers [13] - The regulatory environment is complex, with varying compliance standards across different European countries, adding to the challenges for e-commerce platforms [12]

据了解，京东去年9月发布了20薪升级计划，宣布自2024年10月1日起京东零售集团和职能体系将用两年 时间实现20薪，其他部门也将随后陆续启动加薪。根据该加薪计划，今年京东年终奖继续大幅上涨，已 升级部门今年实现19薪，同时更有业务单元提前实现20薪。此外，一线员工年终奖仍将在年前发放。 本报讯(记者梁傲男)12月25日，记者获悉，在刚刚给全国各地员工送上10万盒新年惊喜巧克力后，京东 又发布了2025年终奖公告，京东全集团92%的员工拿满甚至拿到超额年终奖，年终奖总投入同比增幅超 过70%，预计将创下行业今年最大涨幅。 近年来，京东不断加大对员工薪酬、福利的投入。薪酬方面，过去一年多的时间里，连续7次提高员工 薪酬激励。 京东公告显示：今年升级为19薪的部门内，年度绩效A+的员工将获得10倍月薪年终奖，即全年22薪； 年度绩效A的员工将获得9倍月薪年终奖，即全年21薪；年度绩效B+的员工将获得7倍月薪年终奖，即全 年19薪。而在今年提前实现20薪的部门内，年度绩效B+的员工即可拿满8倍月薪年终奖，即全年20薪， 年度绩效A+将直接获得12倍年终奖，全年24薪。京东采销今年将实现平均25薪，上不封顶。 员工福 ...

36氪获悉，有京东员工在社交媒体透露，今天发布2025年终奖公告。据了解，今年升级为19薪的部门 内，年度绩效A+的员工将获得10倍月薪年终奖，即全年22薪；年度绩效A的员工将获得9倍月薪年终 奖，即全年21薪；年度绩效B+的员工将获得7倍月薪年终奖，即全年19薪。而在今年提前实现20薪的部 门内，年度绩效B+的员工即可拿满8倍月薪年终奖，即全年20薪，年度绩效A+将直接获得12倍年终 奖，全年24薪。京东采销今年将实现平均25薪，上不封顶。 大公司： 京东发布2025年终奖计划：采销平均25薪，上不封顶 美团"放心美"历史验真量突破1200万次 12月25日，美团医美在上海发布"放心美"年终成果。截至2025年底，美团"放心美"历史验真人次数突破 1200万，其中今年验真900万次。"放心美"覆盖范围也逐步扩大，今年新增53座城市和772家机构，目前 覆盖全国140座城市的2500家机构和超过5000间诊室，在其中33座城市实现机构渗透率超过6成。此外， 新版MINI验真设备已实现量产，在超过1/3合作机构投放。 千问App公测30天月活破4000万 12月25日，AI领域知名数据分析机构Xsignal发布 ...

作为最传统也最有效的营销方式，代言人营销始终占据品牌传播的核心位置，诞生过许多经典案例。 往远看，周杰伦一句"把你捧在手心"，让优乐美成为80、90后的青春记忆；和杨幂的合作，则让溜溜梅成功破圈，知名度连上数个台阶。往近看，台铃电 动车牵手王一博后，品牌搜索指数暴涨2740%；肖战成为欧莱雅男士全球代言人当天，品牌全平台销售额飙升，多款产品售罄。 长期以来，大牌明星、顶流偶像一直是各大品牌争抢目标。但如今，代言人营销思路发生了许多改变："冷门"代言人愈发常见，顶流不再是唯一选项；代 言人数量激增、更换频率加快，甚至出现"泛滥"之势。 变化背后，有着复杂的市场成因：市场竞争加剧、传播媒介碎片化，消费者也需要更真实、多元的情感连接。代言人营销的核心价值或许从未改变，但品 牌的具体策略需要与时俱进，才能在变局中延续生命力。 品牌代言人新趋势：多元混搭、热衷玩梗、日渐"邪门" 代言人营销的重要性毋庸置疑。 根据东娱传媒发布的《2025代言人营销白皮书》，今年前三季度代言人官宣数量同比增长22.61%，呈现量价齐飞态势，品牌依旧十分依赖这一营销手 段。但面对流量红利减退、舆论趋势飘忽不定、用户审美日趋多元的新局面，品牌 ...

在今年提前实现20薪的部门内，年度绩效B+的员工即可拿满8倍月薪年终奖，即全年20薪，年度绩效A+将直接获得12倍年终奖，全年24薪。京东采 销今年将实现平均25薪，上不封顶。 此前字节跳动也官宣了加薪政策。 12月19日，记者从字节跳动了解到，字节跳动发布面向全球员工的内部邮件，宣布继续加大人才投入，提高薪酬竞争力、提升期权激励力度。具体 包括四大措施：增加奖金（含绩效期权）投入，2025全年绩效评估周期相比上个周期提升35%；大幅增加调薪投入，较上个周期提升1.5倍；提高所 有职级薪酬总包的下限（起薪）和上限（天花板）。字节跳动表示，此举系为确保员工薪酬竞争力和激励回报在全球各个市场都"领先于头部水 平"。 对于加大人才投入的背景，字节跳动在邮件中解释称，行业正面临新的机遇和挑战，公司希望更好地激励和保留优秀人才，同时也更好地吸引全球 优秀人才加入公司，做到"什么时候加入都不晚"，鼓励大家和公司业务一起，再上一个更大的台阶。 值得注意的是，在全球各个市场都"领先于头部水平"，这一表述在字节跳动内部是首次出现。据了解，这意味着公司在薪酬激励上的目标是要在国 内做到最领先，同时在全球范围也进入第一梯队，以直面 ...

近年来，京东不断加大对员工薪酬、福利的投入。薪酬方面，过去一年多的时间里，连续7次多大范围 提高员工薪酬激励。 12月25日，有京东员工在社交媒体透露，京东年终连连曝出好消息：在前一天刚刚给全国各地员工送上 10万盒新年惊喜巧克力后，今天又发布了2025年终奖公告，京东全集团92%的员工拿满甚至拿到超额年 终奖，年终奖总投入同比增幅超过70%，预计将创下行业今年最大涨幅。 对此，证券时报记者从京东方面确认，上述年终奖公告属实。 据记者了解，京东去年9月发布了20薪升级计划，宣布自2024年10月1日起京东零售集团和职能体系将用 两年时间实现20薪，其他部门也将随后陆续启动加薪。根据该加薪计划，今年京东年终奖继续大幅上 涨，已升级部门今年实现19薪，同时更有业务单元提前实现20薪。此外，一线员工年终奖仍将在年前发 放。 据透露出来的公告显示：今年升级为19薪的部门内，年度绩效A+的员工将获得10倍月薪年终奖，即全 年22薪；年度绩效A的员工将获得9倍月薪年终奖，即全年21薪；年度绩效B+的员工将获得7倍月薪年终 奖，即全年19薪。而在今年提前实现20薪的部门内，年度绩效B+的员工即可拿满8倍月薪年终奖，即全 年 ...

作者丨欧雪 编辑丨袁斯来 在全球汽车保有量持续增长、车辆老龄化趋势日益明显的背景下，汽配售后市场正迎来结构性变革。 近日，全球电商平台eBay在厦门举办的年度汽配卖家峰会上，揭示了这一变革中的关键趋势。 不过，欧美市场虽同为增长核心，但路径和阶段显著不同。北美市场已形成庞大线上基盘，竞争日趋激 烈，增长来源于更深度的专业分化。 eBay方面分析，卖家正进化为三种路径：一是专注海量长尾SKU，满足多样化零星需求；二是聚焦易 损件等最大宗商品，比拼供应链规模与效率；三是独辟蹊径，专攻外观或性能改装件，从"替换"市场进 入"更新"市场。 eBay平台数据显示，当前，全球汽配售后市场迎来结构性机遇，规模突破2.3万亿美元，汽车保有量超 16亿辆。 北美与欧洲作为核心市场，在车辆老龄化与线上化趋势推动下持续释放潜力。欧美平均车龄已超12年， 带动维修、保养及改装需求持续释放。与此同时，线上化趋势正以前所未有的速度重塑行业，为平台卖 家带来历史性增长窗口。 市场机遇伴随着运营门槛的升级。eBay平台数据显示，高价值、高门槛的"大重件"及核心维修部件展现 出惊人的增长潜力。 以美国站为例，中国卖家的发动机总成销售年增长高达 ...