证券代码：600600 证券简称：青岛啤酒 公告编号：2025-015 青岛啤酒股份有限公司 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重 大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 为进一步加强与投资者的互动交流工作，构建和谐投资者关系，青岛啤酒股份 有限公司（以下简称"公司"）将参加由青岛证监局指导，青岛市上市公司协会与 深圳市全景网络有限公司联合举办的"2025年青岛辖区上市公司投资者网上集体接 待日活动"，现将相关事项公告如下: 本次活动将采用网络远程的方式举行，投资者可登录"全景路演"网站 （http://rs.p5w.net）；或关注微信公众号（名称：全景财经）；或下载全景路演APP, 参与本次互动交流。活动时间为2025年5月12日(周一)15:00-17:00。届时公司执行董 事兼财务总监侯秋燕先生、董事会秘书张瑞祥先生将以在线交流形式就公司发展及 经营状况等投资者关注的问题与投资者进行沟通与交流，欢迎广大投资者踊跃参与。 特此公告。 青岛啤酒股份有限公司董事会 2025年5月6日 关于参加2025年青岛辖区上市公司投资者 网上集体接待日活动的公告 ...

Investment Rating - The report maintains an "Overweight" rating for the food and beverage industry [9]. Core Insights - The food and beverage sector is expected to see improvements in 2025 after a challenging 2024, with various sub-sectors showing signs of recovery and growth potential [1][16]. Dairy Products - The dairy sector experienced a revenue decline of 7.2% in 2024, with a significant drop in net profit by 27% and 43.3% for attributable and non-recurring net profit respectively. However, Q1 2025 showed a slight revenue increase of 0.4% and a notable recovery in non-recurring net profit by 24.4% [2][16]. - Major dairy companies are expected to stabilize operations after channel adjustments, with recommendations for Yili and Mengniu [2][24]. Snack Foods - The snack food sector saw a revenue increase of 2.8% in 2024, but faced challenges in Q1 2025 with a revenue decline of 4.8%. The sector is benefiting from channel innovations and the growth of the konjac category [3][29]. - Companies like Yanjinpuzi and Ganyuan Foods are recommended due to their adaptability to market changes [3][33]. Beer - The beer sector faced a revenue decline of 1.5% in 2024, but Q1 2025 showed a recovery with a 3.7% revenue increase. The sector is expected to improve due to low inventory levels and a stabilizing restaurant demand [4][24]. - Recommended stocks include Yanjing Beer and Zhujiang Beer [4][24]. Soft Drinks - The soft drink sector demonstrated resilience with a revenue growth of 15.7% in 2024, and a stable performance in Q1 2025 with a 5.5% increase. The sector is benefiting from strong travel demand and new product launches [5][24]. - Key recommendations include Nongfu Spring and attention to Kangshifu and Uni-President [5][24]. Condiments - The condiment sector saw a revenue increase of 7.7% in 2024, but growth has been modest in 2025. Major players are adjusting to improve market share [6][24]. - Companies like Haitian Flavoring and Zhongju Gaoxin are highlighted for their ongoing transformations [6][24]. Frozen Foods - The frozen food sector has been under pressure with a revenue increase of only 1.6% in 2024 and a decline of 5.1% in Q1 2025. Intense price competition is affecting profitability [7][24]. - The sector is expected to improve as restaurant demand recovers [7][24].

Investment Rating - The industry rating is maintained as "Positive" [6] Core Views - The current value of domestic demand is highlighted, with a focus on companies with strong financial reports and sustained fundamentals. New consumption trends favor snacks, while traditional consumption is recommended for companies showing signs of recovery. The report emphasizes the strategy of "fishing in the domestic demand safe haven" and suggests prioritizing leading companies in the industry [1][23] - The report indicates that the liquor sector is in a transitional year for 2025, with a focus on companies with good fundamentals or those undergoing effective reforms. The report also highlights investment opportunities in snack companies and seasonal stocking in the beer and beverage sectors [1][2] Summary by Sections Liquor Sector - The liquor sector is currently at a low point, with the first quarter potentially being the lowest of the year. The report recommends focusing on brands with strong momentum and reasonable growth targets. The report suggests that the current external uncertainties, such as tariffs, enhance the value of domestic demand for liquor, potentially leading to a structural bull market in the sector [2][23] - Key recommendations include high-end liquor brands like Kweichow Moutai and Wuliangye, as well as regional brands like Gujing Gongjiu and Shanxi Fenjiu. The report also emphasizes the importance of "momentum continuation" and "low base recovery" strategies [2][23] Consumer Goods Sector - The consumer goods sector is experiencing a rebound, with a focus on snack companies benefiting from category dividends and new product launches in membership stores. The report continues to recommend seasonal stocking in the beer and beverage sectors, highlighting investment opportunities driven by retail transformation and cost cycles [1][27] - Recommended stocks include Salted Fish, Yili, Wanchen Group, Dongpeng Beverage, Qingdao Beer (A+H), Three Squirrels, and others [1][27] Performance Metrics - The liquor industry saw a revenue growth of 7.7% and a net profit growth of 7.56% in 2024. In Q1 2025, the industry reported a revenue growth of 1.8% and a net profit growth of 2.25%. The report suggests that the industry is currently in a bottom adjustment phase, with leading companies successfully navigating pressure tests [7][19] - Specific company performance includes Kweichow Moutai achieving a revenue of 514.43 billion yuan in Q1 2025, a growth of 10.67%, and a net profit of 268.47 billion yuan, a growth of 11.56% [17] Market Trends - The report notes that the overall valuation of the food and beverage industry has adjusted, with the industry trading at 21.79 times earnings. The liquor sector's valuation is at 19.69 times, while beer and wine are at 27.67 and 74.88 times, respectively [39] - The report also tracks price trends for key liquor brands, indicating stability in prices for Kweichow Moutai and Wuliangye [22][54]

Group 1 - The core viewpoint of the articles indicates that brokerages are actively recommending stocks for May, with a total of 167 stocks recommended, and Hai Da Group leading with recommendations from five brokerages [1][2] - Hai Da Group is recognized for its comprehensive business coverage in the livestock and aquaculture feed, breeding, and animal health sectors, with short-term benefits expected from the recovery of livestock production capacity and aquaculture market [2][3] - The industrial and information technology sectors are highlighted as having the highest number of recommended stocks, with 34 stocks each, indicating a strong focus on these areas by brokerages [2] Group 2 - Analysts from various brokerages express optimism about the A-share market, predicting a potential upward trend supported by policy measures and reduced short-term market disturbances [4][5] - Specific sectors such as technology and consumer goods are identified as key areas for investment, with recommendations to focus on structural opportunities within these sectors [4][5] - The report outlines four industry directions for investment: technology growth (including AI, robotics, and semiconductors), consumer sectors (such as apparel and food), industries benefiting from cost improvements (like aquaculture and aviation), and sectors with structural opportunities related to exports [5]

Investment Rating - The investment rating for Qingdao Beer is "Buy" and is maintained [6] Core Views - The company reported a total revenue of 10.446 billion yuan in Q1 2025, representing a year-on-year increase of 2.91%. The net profit attributable to shareholders was 1.71 billion yuan, up 7.08% year-on-year, while the net profit excluding non-recurring items was 1.603 billion yuan, an increase of 5.95% year-on-year [2][4] Summary by Sections Sales Performance - The sales volume for Q1 2025 was 2.261 million kiloliters, reflecting a year-on-year growth of 3.5%. The sales volume of the main brand increased by 4.1% year-on-year, with the main brand's share rising by 0.3 percentage points to 60.8%. The average price per ton decreased by 0.6% year-on-year [9] Cost and Profitability - The cost per ton decreased by 2.6% year-on-year due to falling raw material prices. The gross margin improved by 1.2 percentage points to 41.6%. The expense ratio decreased by 0.13 percentage points to 14.88%, with sales and management expense ratios declining by 0.29 and 0.2 percentage points, respectively. The net profit margin increased by 0.64 percentage points to 16.37% [9] Management and Future Outlook - The new management team is effectively laying the groundwork for the year, and the company's operations are expected to improve steadily. With the upcoming peak season for beer sales and a low base effect, the company is anticipated to continue its operational improvement. The company is also enhancing brand promotion both online and offline, and expanding its new retail business, which is expected to generate new channel growth [9] Earnings Forecast - The expected earnings per share (EPS) for 2025, 2026, and 2027 are projected to be 3.68, 4.07, and 4.49 yuan, respectively, with corresponding price-to-earnings (PE) ratios of 20X, 18X, and 17X [9]

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The first quarter of 2025 showed a slight decline in the food and beverage index by 0.5%, ranking 13th among 28 sub-industries, underperforming the CSI 300 by approximately 0.1 percentage points. Other liquor categories (+2.2%), dairy products (+1.4%), and snacks (+1.4%) performed relatively well [10][12] - The food and beverage sector's revenue grew by 4.6% year-on-year in Q1 2025, a slight decrease from 6.6% in Q4 2024. Profit increased by 0.3%, a significant improvement from the -13.0% in Q4 2024. The liquor segment saw a revenue growth of 1.7% in Q1 2025, slightly up from 1.2% in Q4 2024, indicating resilience in consumption during the Spring Festival [10][11] - The report highlights a divergence in performance within the liquor industry, with high-end liquor and leading real estate liquor brands maintaining stable performance, while some mid-range brands experienced significant declines. The report anticipates a gradual recovery in liquor consumption as economic policies take effect [10][11] Summary by Sections Weekly Insights - The report notes a pressured tone in Q1 results but indicates a month-on-month improvement. The food and beverage index's performance is under scrutiny, with specific attention to the liquor sector's resilience [10][12] Market Performance - The food and beverage sector underperformed the broader market, with a 0.5% decline in the index. The report identifies leading stocks and those that lagged behind, emphasizing the need for strategic focus on top-performing companies [10][12] Upstream Data - Some upstream raw material prices have decreased, with specific data on dairy and meat prices indicating fluctuations that could impact the overall cost structure for food and beverage companies [17][23] Liquor Industry News - Notable developments include the pre-sale of Moutai's 2025 Dragon Boat Festival gift box and the launch of new products by Qingdao Beer, reflecting ongoing innovation and market engagement within the liquor sector [41][42] Memorandum - The report includes a memorandum highlighting significant upcoming events, such as the unlocking of restricted shares for Angel Yeast on May 9, which could influence market dynamics [43]

Investment Rating - The investment rating for Qingdao Beer is "Buy" (maintained) as of May 4, 2025 [4]. Core Views - The report highlights that the company is experiencing a continuous upgrade in product structure, which is contributing to revenue growth [8]. - The realization of cost benefits is evident, with the gross profit margin increasing by 1.2 percentage points year-on-year to 41.6% in Q1 2025, driven by lower packaging and barley prices, alongside ongoing scale effects [8]. - The report anticipates that the company's inventory has reached a historical low, which, combined with seasonal restocking and a low base, is expected to improve sales data [9]. Financial Performance Summary - In Q1 2025, Qingdao Beer reported revenue of 10.446 billion yuan, a year-on-year increase of 2.91%, and a net profit attributable to shareholders of 1.710 billion yuan, up 7.08% [10]. - The company's sales volume and revenue per ton increased by 3.5% and decreased by 0.6% year-on-year, respectively, indicating a slight decline in ton price due to increased promotional efforts [10]. - The main brand's sales volume grew by 4.0% year-on-year, accounting for 60.8% of total sales, while sales of mid-to-high-end products increased by 5.3%, representing 44.7% of total sales [10]. Profit Forecast - The report updates the profit forecast, estimating total revenue for 2025-2027 to be 33.574 billion, 34.794 billion, and 35.824 billion yuan, respectively, with year-on-year growth rates of 4.5%, 3.6%, and 3.0% [9]. - The net profit attributable to shareholders is projected to be 4.851 billion, 5.315 billion, and 5.700 billion yuan for the same period, reflecting year-on-year growth rates of 11.6%, 9.6%, and 7.2% [9]. - The current stock price corresponds to price-to-earnings ratios of 21, 19, and 18 times for the years 2025, 2026, and 2027, respectively [9].

Industry Overview - The beer industry in 2024 is experiencing a significant divergence, with some companies thriving while others struggle, reflecting a structural adjustment within the market [2][3] - The National Bureau of Statistics reported a 0.6% year-on-year decline in beer production and a 5.7% decrease in industry revenue, making beer the only category in the food and beverage sector to see a revenue drop [2] Market Dynamics - The Chinese beer market is characterized by oligopolistic competition, with the top six companies (CR6) holding a market share of 92.6% [3] - Beer production has been declining since its peak in 2013, leading to a contraction in the overall consumption market, which directly impacts the performance of leading companies [3] Financial Performance - Major companies like Budweiser APAC, China Resources Beer, and Tsingtao Brewery reported revenue declines of 8.89%, 0.76%, and 5.3% respectively in 2024 [4][5] - Net profits for Budweiser APAC, China Resources Beer, and Chongqing Beer also fell by 14.8%, 8.03%, and 17.05% respectively, attributed to weak consumer demand and challenges in traditional sales channels [4][5] Growth Segmentation - Yanjing Beer and Zhujiang Beer are exceptions, showing positive growth in both revenue and profit, with Yanjing's revenue increasing by 3.20% and net profit by 54.87% [5] - Yanjing U8 has successfully penetrated the mid-to-high-end market, achieving a 31.40% increase in sales volume [6] Strategic Shifts - Companies are shifting focus towards operational efficiency and market segmentation to find sustainable profit growth in a saturated market [8][9] - Budweiser APAC is reallocating resources from super-premium products to the core price segment of 8-10 yuan, which is performing better in the current consumption environment [7][8] Cost Management - Several companies, including Budweiser APAC and China Resources Beer, have reduced their sales costs by 8.93% and 2.93% respectively, due to lower barley prices and improved cost control measures [9][10] - Qingdao Beer managed to achieve a slight net profit increase despite revenue decline by reducing various operational costs [10][12] Marketing Innovations - Companies are adopting innovative marketing strategies to engage younger consumers, such as emotional and scenario-based marketing [13][14] - Budweiser APAC is focusing on expanding non-drinking channels and targeting new consumption scenarios, while China Resources Beer has seen over 30% growth in online business [15][16]

Investment Rating - The investment rating for Qingdao Beer is maintained at "Outperform" [1] Core Views - The company aims to prioritize sales recovery, with expectations for improvement in demand during the peak season of 2025 [1][7] - In Q1 2025, the company reported revenue of 10.45 billion yuan, a year-on-year increase of 2.9%, and a net profit attributable to shareholders of 1.71 billion yuan, reflecting a growth of 7.1% [4][5] - The company forecasts net profits for 2025-2027 to be 5.097 billion, 5.780 billion, and 6.458 billion yuan respectively, with corresponding EPS of 3.74, 4.24, and 4.73 yuan [4][5] Sales and Pricing - In Q1 2025, beer sales increased by 3.5% year-on-year, while the price per ton decreased by 0.6% [5] - The main brand and sub-brands saw sales growth of 4.1% and 2.8% respectively, with mid-to-high-end beer sales increasing by 5.3% [5] Cost and Profitability - The gross profit margin improved by 1.20 percentage points year-on-year, attributed to a decrease in raw material costs [6] - The net profit margin increased by 0.64 percentage points year-on-year, indicating better cost management despite pricing pressures [6] Financial Summary and Valuation Metrics - The company’s projected revenue for 2025 is 33.689 billion yuan, with a year-on-year growth of 4.8% [9] - The projected P/E ratios for 2025-2027 are 20.1, 17.7, and 15.8 respectively, indicating a favorable valuation trend [9][10]

Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The report highlights that the company achieved a revenue of 10.446 billion yuan in Q1 2025, representing a year-on-year increase of 2.91%. The net profit attributable to the parent company was 1.71 billion yuan, up 7.1% year-on-year, while the net profit excluding non-recurring items was 1.603 billion yuan, an increase of 5.9% year-on-year [1][4] - The report indicates that the company continues to benefit from cost advantages and a decrease in expense ratios, contributing to profit growth [4] - The long-term outlook for the beer industry is considered clear and stable, with expectations for good profit elasticity due to ongoing cost benefits and a low base for recovery [4] Financial Summary - Total revenue for 2023 is projected at 33.937 billion yuan, with a year-on-year growth rate of 5.5%. For 2024, revenue is expected to decline to 32.138 billion yuan, followed by a recovery to 33.456 billion yuan in 2025, with a growth rate of 4.1% [3] - The net profit attributable to the parent company is forecasted to grow from 4.268 billion yuan in 2023 to 4.698 billion yuan in 2025, reflecting a year-on-year growth rate of 8.1% [3] - The gross profit margin is expected to improve from 38.7% in 2023 to 41.6% in 2025, indicating a positive trend in profitability [3] - Earnings per share (EPS) are projected to increase from 3.13 yuan in 2023 to 3.44 yuan in 2025, with corresponding price-to-earnings (P/E) ratios decreasing from 23.78 to 21.60 [3][4]