汉韵启琼浆，唐风酿玉香。宋醪凝雅意，明醴蕴华章。六度携世博，全球焕瑞光。巡礼传佳话，举杯四 海扬。 在行业首倡"中国酿 世界香"的古井贡酒，提出了"再造一个数字化、国际化、法治化新古井"战略目 标，其中"国际化"是战略中的重要一环。 这场活动不仅标志着古井贡酒以非遗酿造技艺为根基，吹响了中国白酒国际化战略的冲锋号，更通过世 博会这一全球舞台，向世界传递了中华酒文化的深厚底蕴与创新活力。 作为结缘六届世博会、五度荣膺中国馆官方合作伙伴的唯一中国白酒品牌，古井贡酒再携第二场世博企 业日重磅登陆大阪世博会，展现了其在国际化道路上的卓越成就与深远布局。 对话世界，引领中国酒业大航海时代 随着中国经济的国际化程度日益提高，国内白酒企业"走出去"已成为行业共识。在这场中国酒业的"大 航海时代"中，古井贡酒身先士卒，成为引领者。 古井贡酒的国际化征程可追溯至改革开放后。早在20世纪80-90年代，古井贡酒一款出口装产品便风靡 海内外，成为了中国白酒对外展出的一张靓丽名片。 1988年巴黎第十三届国际食品博览会上，古井贡酒更是荣获金夏尔奖，这也是该届博览会上唯一获金奖 的中国名酒，这一荣誉为中国白酒在国际舞台上赢得了极高的声 ...

Industry Environment - The white liquor industry is shifting its endorsement strategy from middle-aged male celebrities to younger, diverse stars like G.E.M. and Zhang Yixing, reflecting a trend towards a more youthful and lifestyle-oriented brand image [2][3] - The light bottle liquor market is experiencing a bifurcation, with traditional brands like Niulanshan facing significant revenue declines due to price competition, while high-quality products like Fenjiu's Guofen are in high demand, indicating a shift towards quality and brand strength in the market [4][5] - The upcoming 2025 China Open tennis tournament will feature enhanced spectator experiences and cultural integration, with Luzhou Laojiao as the exclusive partner, promoting Chinese liquor culture [5] - The high-end beer market is undergoing significant changes, with CR Beer surpassing Budweiser APAC in revenue, indicating the rise of local brands in the premium segment despite overall market contraction [6] - The banquet market is emerging as a new battleground for liquor companies, with several firms reporting double-digit growth in this segment as they adapt to changing consumer preferences [7] - Eight listed liquor companies reported direct sales revenue exceeding 640 billion yuan in the first half of the year, with Moutai and Wuliangye leading the market [8] - The past decade has seen significant changes in the regional liquor market, with notable growth among regional leaders while others struggle due to strategic missteps [9] Key Trends - The trend towards lower alcohol content in liquor is gaining traction, with companies like Wuliangye and Luzhou Laojiao launching lower-alcohol products to attract younger consumers, and the low-alcohol market expected to grow significantly [11] - Regional liquor companies are leveraging local sports events for marketing, enhancing brand connection with consumers, although the effectiveness of such strategies remains to be seen [12] - The first China Liquor Market Prosperity Index was released, indicating a favorable outlook for online sales and low-alcohol products driving consumption [10] Company Dynamics - Songhe Liquor is upgrading its quality strategy with a commitment to long-term aging processes, aiming to enhance its market position [13] - The launch of "Dazhen·Zhenjiu" has seen strong initial sales, indicating a successful entry into the high-end liquor market through strategic partnerships and pricing control [14] - Gujing Gongjiu is integrating cultural elements into consumer experiences, showcasing the importance of cultural heritage in modern marketing strategies [15] - The "Jiuxiao Er" brand is focusing on immediate retail and digital transformation to enhance consumer engagement and market presence [14][19] - Yanghe's summer marketing campaign successfully connected the brand with consumer experiences through sports and cultural events, emphasizing the importance of experiential marketing [20] Emerging Opportunities - The introduction of herbal yellow wine "Bencao Bang" targets health-conscious consumers, indicating a trend towards health-oriented products in the liquor market [21] - A strategic partnership between Huajun Media and Bojiangfang aims to reshape the market for sauce-flavored liquor through quality certification and consumer engagement [22] - The launch of UMEET blueberry distilled liquor exemplifies the industry's shift towards catering to younger, health-conscious consumers with innovative products [24]

Industry Dynamics - Eight liquor companies made it to the list of China's top 500 manufacturing enterprises, including Sichuan Yibin Wuliangye Group, Guizhou Moutai, and Luzhou Laojiao [2] - The grape harvest season in the Helan Mountain East region started in mid-August and is expected to last until early October, with an estimated 130,000 tons of wine grapes to be harvested this year [3] - The "Moutai Cup" Chinese (Sauce Aroma) Baijiu Body Design Competition was held, with participants from 11 provinces, and a contestant from Guizhou Moutai winning first place [3] - The first China (Qionglai) Spirits Competition was launched, aiming to enhance the international brand recognition of Qionglai liquor [3] - The 2025 China International Huangjiu Industry Expo is scheduled for November 7-12 in Shaoxing, Zhejiang, featuring six exhibition areas and multiple related events [4] Company Dynamics - Wuliangye's chairman emphasized focusing on five strategies to enhance market presence and consumer engagement during a recent market research tour [5] - Moutai reported a 20% year-on-year increase in terminal sales for September, indicating a positive market trend [5] - Langjiu launched its flagship product "Longma Lang," which combines strong and sauce aroma techniques, as part of its ongoing product strategy [5] - The eighth "Four Famous Baijiu Cup" basketball invitation tournament concluded, with the Shaanxi team winning the championship [6] - Tianyoude Liquor, the only listed company in Qinghai's liquor industry, is focusing on local特色 and has developed a tourist attraction that has become popular among visitors [6]

Investment Rating - The report suggests a positive outlook for the liquor sector, particularly for high-end brands like Guizhou Moutai and Wuliangye, indicating a left-side configuration opportunity in the white liquor segment [3][12][14]. Core Insights - The report highlights that the core products in the liquor industry, such as Feitian Moutai and Wuliangye, have seen a rebound in wholesale prices, attributed to effective channel management by manufacturers [2][12]. - It is anticipated that the sales volume in the white liquor sector will decline by approximately 20% year-on-year, but the rate of decline is expected to narrow compared to previous months, indicating a potential stabilization in the market [11][12]. - The report emphasizes the increasing diversification of purchasing channels for liquor, with a notable shift towards online and new media platforms, which is reshaping consumer behavior [2][12][14]. Summary by Sections White Liquor - The report notes a recovery in the wholesale prices of key products, driven by improved channel management and a positive reception during the upcoming Mid-Autumn and National Day holidays [2][12]. - It suggests that the white liquor sector is entering a phase where inventory levels can be significantly reduced, leading to a temporary release of price pressure [12][14]. - Recommendations include focusing on high-end brands with strong market positions and exploring potential catalysts in the broader liquor market [3][12][14]. Beer - The beer sector is experiencing steady recovery in on-premise consumption, with companies diversifying into non-draft channels and soft drinks [14]. - The report encourages continued attention to the beer sector due to its solid performance and dividend levels [3][14]. Yellow Wine - The yellow wine industry is seeing price increases among leading brands, which may lead to a more stable competitive landscape [14]. - The report highlights the importance of marketing and product innovation in the yellow wine sector as it approaches peak season [14]. Snacks - The snack industry is maintaining high growth, with new retail channels expanding rapidly and product diversity increasing [4][15]. - The report suggests that the upcoming holiday season will boost demand for snack products, particularly nut gift boxes [4][15]. Soft Drinks - The soft drink sector is nearing the end of its peak season, with segments like energy drinks and sugar-free teas showing strong growth [4][16]. - The report indicates that traditional categories are facing challenges, but health-oriented products are performing well [4][16]. Condiments - The condiment sector is stabilizing, with expectations of demand recovery in the restaurant chain segment [5][17]. - The report recommends focusing on companies with strong competitive advantages and improving profit margins [5][17].

Core Viewpoint - Gujinggongjiu is successfully promoting Chinese liquor culture internationally, particularly in Japan, through various strategic initiatives and product launches, showcasing the brand's commitment to quality and cultural heritage [1][3][11] Group 1: International Expansion - Gujinggongjiu's internationalization journey has evolved from "going out" to "integrating in," with significant participation in global events like the World Expo since 1988 [3][8] - The brand's recent activities in Japan, including the unveiling of the Tokyo Cultural Research Center, signify a strategic move to deepen local market integration and foster cross-cultural dialogue [1][3] Group 2: Cultural and Product Innovation - The brand emphasizes cultural heritage through the demonstration of traditional brewing techniques, such as the "Nine Fermentation Method," which is recognized as a national intangible cultural heritage [4][6] - The launch of the "Gu Jing Gong Jiu National Trend Edition" in Japan aligns with global trends towards health and natural products, enhancing the brand's appeal to modern consumers [4][10] Group 3: Brand Value and Recognition - Gujinggongjiu ranks as the fourth most valuable liquor brand in China and the top in Anhui, benefiting from extensive brand promotion, including partnerships with major events like the Spring Festival Gala [8][10] - The brand's consistent presence at the World Expo has solidified its reputation as a leading representative of Chinese liquor culture on the global stage [8][11] Group 4: Industry Integration and Future Outlook - The company is pursuing a "liquor+" integration strategy, exploring synergies with tourism, culture, and health sectors to present a dynamic image of modern Chinese liquor enterprises [10][11] - Gujinggongjiu aims to continue its sustainable development path, rooted in quality and cultural innovation, while expanding its global footprint [11]

Investment Rating - The report maintains an "Overweight" rating for the food and beverage industry, expecting the industry index to outperform the market index by over 10% in the next six months [53]. Core Viewpoints - The report highlights the focus on liquor sales during the Mid-Autumn Festival and National Day, suggesting that consumer demand remains under pressure, particularly for high-end liquor brands like Kweichow Moutai [4][48]. - The report indicates a structural opportunity in mass-market products, with varying performance across different sub-sectors, emphasizing the importance of monitoring demand and cost indicators in the beer sector and consumption recovery in the condiment sector [4][48]. Summary by Sections Market Review - From September 12 to September 25, 2025, the SW food and beverage industry index fell by 5.76%, underperforming the CSI 300 index by approximately 6.76 percentage points [11]. - All sub-sectors underperformed the CSI 300 index during this period, with the baking sector experiencing the largest decline at -7.80% [13][14]. - Approximately 7% of stocks in the industry recorded positive returns, with notable gainers including Qianwei Yangchu (+21.90%) and Yangyuan Beverage (+16.80%) [15] . Industry Important Data Tracking Liquor Sector - As of September 25, 2025, the price of Feitian Moutai decreased to 1,765 RMB per bottle, while the price of Guojiao 1573 increased to 840 RMB per bottle [22]. Condiment Sector - As of September 25, 2025, the price of soybean meal was 2,988 RMB per ton, down 72 RMB from September 11, while the price of white sugar was 5,780 RMB per ton, down 110 RMB [25]. Beer Sector - As of September 25, 2025, the average price of barley was 2,230 RMB per ton, while the price of aluminum ingots was 20,710 RMB per ton, down 100 RMB [30]. Dairy Sector - The average price of fresh milk remained stable at 3.03 RMB per kilogram as of September 19, 2025 [37]. Meat Products Sector - The average wholesale price of pork was 19.44 RMB per kilogram as of September 25, 2025, down 0.49 RMB from September 11 [39]. Industry News - The report notes a slight decline in the national liquor price index in early September 2025, indicating ongoing market adjustments [41]. - The number of registered beer-related enterprises increased by 10.83% year-on-year from January to August 2025, reflecting a growing market [42]. Weekly Industry Perspective - The report emphasizes the importance of monitoring liquor sales during the upcoming holidays and suggests focusing on high-certainty liquor brands and mass-market products that benefit from policy catalysts [48].

Core Viewpoint - The article highlights the integration of traditional brewing techniques with modern technology in the Chinese liquor industry, particularly through the autumn brewing ceremony of Gujing Gongjiu, showcasing innovation and cultural heritage [3][5][9]. Group 1: Autumn Brewing Ceremony - The 12th Autumn Brewing Ceremony of Gujing Gongjiu commenced on September 19, featuring a real-time connection between four locations using 5G technology, marking a new chapter in brewing [1]. - This ceremony, initiated twelve years ago, has transformed historical practices into cultural symbols, enhancing the brand's unique competitive edge [3]. Group 2: Innovation and Technology - The event showcased a deep connection with the "2025 World Manufacturing Conference," emphasizing the theme of "Intelligent Manufacturing" and demonstrating Gujing Gongjiu's commitment to blending traditional methods with modern technology [5]. - The "Transparent Factory" system was highlighted, where 96% of equipment in the smart park is interconnected, ensuring quality control through digital monitoring and blockchain technology for traceability [5]. Group 3: Consumer Demand and Market Trends - The unveiling of the "Gujing Light Nourishment Society" signifies a shift from annual events to daily engagement, catering to the health-conscious and lifestyle-oriented younger generation [7]. - The product matrix has expanded to include offerings that resonate with Gen Z's preferences for lighter drinking experiences, such as "Light Gu20" and herbal whiskey, reflecting a response to the "self-indulgent consumption" trend [7]. Group 4: Cultural Integration and Future Outlook - The article emphasizes the importance of integrating traditional culture into modern life, positioning Gujing Gongjiu as a model for the industry in exploring future pathways [9]. - The ongoing evolution of Gujing Gongjiu, from maintaining traditional brewing to embracing modern consumer trends, illustrates the brand's commitment to preserving the essence of Chinese liquor culture while adapting to contemporary demands [8][9].

Core Viewpoint - The rapid expansion of instant retail in China's liquor market is expected to maintain double-digit growth in the coming years, driven by the competitive landscape of food delivery services by 2025 [1][3] Group 1: Instant Retail Growth - China's retail industry has evolved through traditional retail, e-commerce, and new retail, with instant retail significantly shortening delivery times and enhancing consumer choices [1][2] - The liquor instant retail market has seen a surge since its inception on platforms like 1919 and Jiuxiaoer, with four main channel models emerging: vertical, platform-based, warehouse-store integrated, and front warehouse models [1][2] Group 2: Drivers of Instant Retail - The rise of instant retail in liquor is attributed to changing consumer habits, with a growing demand for convenience and quick fulfillment of spontaneous needs [2] - Cost efficiency is achieved by reducing distribution layers and operational costs, coupled with subsidies from some platforms, leading to significant price advantages [2] - Supply-side drivers include channel partners seeking to capture new growth and brand owners willing to collaborate with channels for new product launches and promotions [2] Group 3: Impact on the Liquor Industry - Instant retail presents both opportunities and challenges for the liquor industry, offering efficient fulfillment and better reach to younger consumers, while potentially impacting brand image and pricing structures [3] - Historical trends indicate that changes in the liquor cycle often coincide with channel transformations, and the current deep adjustment in the industry necessitates adaptation to instant retail [3] - The instant retail market for liquor in China is projected to reach 100 billion yuan by 2027, with a compound annual growth rate approaching the mid-double digits, benefiting core categories like baijiu and beer [3] Group 4: Investment Recommendations - The liquor retail channel is undergoing structural growth, with instant retail emerging as a highlight; recommended stocks include leading national brands and regional players with strong channel development capabilities [4] - Specific recommendations for baijiu include Guizhou Moutai, Shanxi Fenjiu, Wuliangye, Luzhou Laojiao, Yingjia Gongjiu, Jiansiyuan, and Guqingongjiu, while short-term elastic stocks include Zhenjiu Lidu and Shede Liquor [4] - For beer, which is the second-largest category in liquor, recommended stocks include Qingdao Beer, Zhujiang Beer, and China Resources Beer, reflecting high participation in instant retail [4]

Market Overview - The liquor sector experienced a decline of 0.72% on September 24, with Luzhou Laojiao leading the drop [1] - The Shanghai Composite Index closed at 3853.64, up 0.83%, while the Shenzhen Component Index closed at 13356.14, up 1.8% [1] Individual Stock Performance - Luzhou Laojiao (code: 000568) closed at 131.91, down 0.53%, with a trading volume of 62,600 and a transaction value of 826 million [2] - Kweichow Moutai (code: 600519) closed at 1442.00, down 0.37%, with a trading volume of 30,700 and a transaction value of 4.443 billion [2] - Yanghe Brewery (code: 002304) closed at 69.11, down 0.30%, with a trading volume of 31,300 and a transaction value of 217 million [2] - Wuliangye (code: 000858) closed at 122.37, up 0.15%, with a trading volume of 130,600 and a transaction value of 1.598 billion [2] Capital Flow Analysis - The liquor sector saw a net outflow of 394 million from institutional investors, while retail investors contributed a net inflow of 93.998 million [2] - The table of capital flow indicates varying levels of net inflow and outflow among individual stocks, with some stocks like Jinhuijiu (code: 600809) showing a net inflow of 369.30 million from retail investors [3]

Core Viewpoint - The 2025 World Manufacturing Conference opened in Hefei, showcasing Gujing Gongjiu's commitment to "green brewing and intelligent manufacturing" through an immersive exhibition [1] Group 1: Event Highlights - Gujing Gongjiu participated in the conference for the eighth consecutive year, setting up an immersive exhibition in Hall 7 [1] - The autumn brewing ceremony adopted a "Bohzhou-Hefei" dual-city model, blending tradition with innovation [1] - The Hefei venue served as an "innovation showcase," highlighting the integration of traditional brewing wisdom with modern technology [1] Group 2: Technological and Strategic Innovations - The exhibition presented Gujing Gongjiu's digital transformation strategy, described as the "1 + 2 + 6 + N" model, allowing visitors to see the company's advancements in intelligent manufacturing [1] - The "Gujing Light Health Society" was a focal point, marking the company's strategic shift from "liquor" to "liquor + health" [1] - The exhibition featured dynamic displays of national intangible cultural heritage brewing techniques and interactive self-mixing experiences, illustrating the blend of tradition and innovation [1] Group 3: Brand and Cultural Integration - Gujing Gongjiu effectively integrated brand storytelling with national culture and modern life rituals, reinforcing its historical roots and cultural identity [1] - The exhibition showcased commemorative wines from past expos and products sold in over 30 countries, reflecting the brand's international expansion [1] - The company utilized the World Manufacturing Conference platform to inject technology and cross-industry elements into the 2025 Autumn Brewing Cultural Week [1]