Core Insights - The domestic electric vehicle (EV) market experienced significant growth in May, with retail sales expected to reach 980,000 units, a year-on-year increase of 22%, and an EV penetration rate of approximately 52.9% [2] - A competitive reshuffling is occurring in the market, with new energy vehicle (NEV) manufacturers and traditional automakers adjusting their strategies amid a deep industry transformation [2] New Energy Vehicle Manufacturers - Leap Motor led the new energy vehicle segment in May with sales of 45,000 units, a 148% increase year-on-year, driven by popular models like the C10 and C11 [5][4] - Li Auto followed closely with 41,000 units sold in May, a 17% increase, supported by the launch of the upgraded L series [5] - Aito's sales reached 37,000 units in May, marking a 35% increase, with the M9 model contributing significantly to its performance [5] - Xpeng Motors sold 34,000 units, a 230% increase, attributed to the introduction of lower-priced models [6] - Xiaomi Motors maintained sales at 28,000 units, preparing for the launch of its second model, the YU7 [6] - NIO delivered 23,000 units, a 13% increase, while undergoing internal restructuring to enhance brand synergy [7] Traditional Automakers - BYD remained the leader among traditional automakers with sales of 382,000 units in May, a 15% increase, and a cumulative total of 1,763,000 units for the year [9] - Geely sold 138,000 NEVs in May, a 135% increase, with the Galaxy series being the main contributor [10] - Changan Automobile reported sales of 95,000 units, a 70% increase, with significant contributions from its various models [10] - SAIC-GM-Wuling sold 74,000 units, a 50% increase, focusing on small electric vehicles [10] - Chery's sales reached 63,000 units, a 48% increase, marking it as the fastest-growing traditional automaker [11] - Great Wall Motors sold 33,000 units, a 32% increase, with notable growth in its WEY brand [11] Emerging Brands - Emerging brands like Arcfox and Lantu also showed growth, with Arcfox selling 14,000 units (200% increase) and Lantu selling 10,000 units (122% increase) [12]

2024年3月28日，小米发布小米su7，在社交媒体上发文："向前，向着全新的智能时代，向着海阔天空的宽广世界，中国 新能源车，一起向前！"比亚迪、蔚来、理想、小鹏、长城、长安启源、岚图、阿维塔、深蓝等纷纷发微博为小米汽车送 来祝福，表达了对小米汽车加入新能源汽车领域的支持和期待。此外，新能源电池制造商宁德时代也表示了对小米汽车 的支持。这种品牌间的"互捧"，通过新媒体平台迅速传播，引发了广泛的社会关注，展现了中国汽车品牌的团结和协作 精神。 品牌间的互捧是品牌调侃的一种类型。在新媒体浪潮下，品牌传播策略正经历前所未有的变革。企业不再满足于单向的 品牌传播模式，开始寻求互动性更强、参与感更高的沟通方式。品牌调侃作为一种新兴的传播策略和沟通艺术，通过拟 人化的互动表达方式，如互黑、互撩、互捧等，为品牌间的交流注入了新的活力。这种策略不仅能加深品牌间的联系， 还能极大地提升品牌的传播效果。 新媒体环境下，如何有效促进品牌间的互动与合作，提升品牌形象，增强品牌影响力，并最终实现共赢，是学界和业界 共同关注的重要议题。本文将深入探讨品牌调侃的内涵、源起、类型及效果，以期为品牌传播策略的创新提供理论支持 和实践指导。 ...

Core Viewpoint - Morgan Stanley highlights the importance of monitoring whether XPeng Motors will expand the adoption of Huawei's AR-HUD in its existing models, as this collaboration could fill a gap in the high-end market [1] Summary by Relevant Categories Company Analysis - XPeng Motors (XPEV.N) has recently partnered with Huawei to implement AR-HUD technology, which is seen as a move to address the high-end market gap [1] - Morgan Stanley suggests that the adoption of AR-HUD may not be sufficient to support XPeng's entry into the high-end market later this year [1] Industry Insights - The report indicates that XPeng may establish further partnerships with Huawei to enhance smart cockpit upgrades [1] - There is a focus on whether XPeng will expand the use of Huawei's AR-HUD in its current vehicle lineup and explore additional collaborations on other smart EV components like HDADB [1] Financial Outlook - Morgan Stanley maintains a target price of $26 for XPeng's stock and an "overweight" rating [1]

Group 1: Passenger Vehicles - The penetration rate of new energy vehicles in China is expected to reach 55% by 2025, with multiple hybrid models launching in the second half of the year [1] - The retail and export of passenger vehicles in mainland China are projected to grow by 2.9% and 10% year-on-year, respectively, in 2025 [1] - The price of intelligent driving models is anticipated to drop below 200,000 RMB, with domestic software like Momenta leading the market [1] - Increased competition in the automotive market is expected in the second half of the year, with a focus on companies like BYD and XPeng Motors [1] Group 2: Heavy Trucks - Heavy truck sales in China are projected to reach 950,000 units (including exports) in 2025, reflecting a year-on-year increase of 5% [1] - The market performance for heavy trucks has been relatively flat, with cumulative sales of 350,000 units in the first four months of 2025 [2] - Local policies are expected to boost market conditions in the second half of the year, enhancing the market share of leading companies [2] Group 3: Two-Wheelers - The new national standards and trade-in policies are expected to support a recovery in the two-wheeler market, with sales projected to reach 56 million units in 2025 [2] - The new standards raise production technology requirements and emphasize the importance of smart technology in the industry [2] - Industry leader Yadea is favored for its strong market position [2] Group 4: Batteries - The trend is shifting towards range-extending large batteries, with a focus on commercial vehicle batteries [2] - The recent phase of tariff agreements between China and the U.S. introduces uncertainties, while South Korean companies are increasing their presence in the North American market [2] - CATL is recommended for its technological advancements and overseas expansion [2] Group 5: Robotics - The industrialization of robotics is approaching, with companies like Tesla and UBTECH announcing mass production plans [2] - Chinese companies are expected to benefit from cost advantages and technological accumulation [2] - Attention is drawn to core components with low domestic production rates and high value proportions, such as planetary roller screws and six-dimensional force sensors [2]

Group 1 - The core focus of the collaboration between Xiaopeng Motors and Huawei is on AR-HUD technology, which integrates augmented reality head-up display with advanced driver assistance systems (ADAS) [4][8] - The newly launched "Chasing Light Panorama" AR-HUD features an 87-inch display, supports cross-lane information, and covers eight driving scenarios, marking the industry's first instance of displaying navigation routes on real roads [7][11] - The partnership is expected to enhance the scale and implementation of AR-HUD technology, with the "Chasing Light Panorama" AR-HUD debuting on the Xiaopeng G7 and potentially being used in more new vehicles in the future [7][11] Group 2 - The collaboration comes after a period of tension between Xiaopeng and Huawei, particularly regarding AEB technology, which has now transitioned into a cooperative relationship [9][11] - Both companies have made strategic adjustments, with Huawei positioning itself as a supplier of smart automotive components and Xiaopeng focusing on enhancing its intelligent features amid increasing competition [9][11] - The market response has been positive, with Xiaopeng's stock price rising following the announcement of the partnership, indicating investor confidence in the technological synergies between the two companies [11]

Core Viewpoint - The collaboration between Xiaopeng Motors and Huawei aims to revolutionize the automotive industry with the introduction of the "Chasing Light Panorama" AR-HUD, which is claimed to be the best in the world, addressing common issues faced by existing AR-HUD systems [1][2][6] Group 1: Technology and Innovation - The AR-HUD technology projects critical driving information onto the windshield, enhancing safety and convenience by allowing drivers to access real-time data without looking away from the road [2] - The "Chasing Light Panorama" AR-HUD features a large 87-inch display, 12,000 nits brightness, and a 1800:1 contrast ratio, ensuring visibility in various environments [4] - The system incorporates a distortion correction algorithm, maintaining a distortion rate below 1%, and features a 10-meter virtual image display distance with a 100-millisecond low latency for user comfort [4][5] Group 2: User Experience and Functionality - The AR-HUD offers industry-first lane-level navigation by projecting navigation routes directly onto the windshield, improving the driving experience by eliminating the need to look down at screens [5] - It supports AR-assisted driving, visualizing the intentions of the intelligent driving system, such as lane changes and parking maneuvers, thereby building user trust [5] - The system provides comprehensive AR safety alerts, identifying vehicle positions and lane boundaries in poor visibility conditions, and offering warnings for potential hazards like pedestrians and narrow road encounters [5] Group 3: Strategic Collaboration - The partnership between Xiaopeng Motors and Huawei signifies a shift from competition to collaboration, focusing on fulfilling user needs and advancing technology in the automotive sector [6] - Huawei has invested over 10 billion yuan in AR-HUD technology over the past year, employing a team of over 8,000 to develop advanced imaging modules and algorithms [3]

关注 「电动车公社」 小鹏华为联合研发 AR-HUD ，小鹏 G7 首发搭载； 长安汽车独立，成为 由国资委履行出资人职责的 第99家央企； 据悉，这项新技术旨在解决 AR-HUD " 看不清、晕眩、遮挡视线"的问题，为用户 提供"全场景 AR 车道级导航"、"AR 辅助驾驶"、"AR 安全辅助"等功 能。 行业首创 全场景AR车道级导航 导航路线画在真实道路上，不再走错路 [场景1] 复杂路口引导 7 67 m (NGP) 40 19:20到 350 km 38 min 场景2 路口转向 4411 -> 30 (NGP) 40) 627 km 9:15到 28 min 和我们一起重新思考汽车 《今日新闻》将会每天给大家带来几条当日重磅新闻，并附上社长的简单评论。关注「电动车公社」，新能源圈大事小事 看我们就够啦～ 今日新闻要点： 1 、 小鹏华为联合研发 AR-HUD ，小鹏 G7 首发搭载 6 月 5 日，小鹏汽车宣布，由小鹏自研软件 + 华为 XHUD硬件 联合打造 的"追光全景"抬头显示，将于小鹏G7上首发搭载。 行业领先 AR辅助驾驶 覆盖多个场景,复杂意图都能清晰传达 | 场景1 红绿灯启停 4 ...

大家早上好！这里是今天的早报，每天早上，我都会在这里跟你聊聊昨夜今晨发生了哪些大事儿。 本 栏目由虎嗅出品。 热点追踪 【特朗普称对马斯克"非常失望"，马斯克光速回怼：法案没给我看过】 据央视新闻，当地时间6月5日，美国总统特朗普谈及马斯克，称不知道还能不能与其保持良好的关系。特朗普 当天表示，对马斯克"非常失望"。 特朗普表示，他宁愿马斯克批评他，而不是批评他的税改法案。特朗普称，马斯克对特朗普政府撤销电动汽 车"强制令"感到很不高兴。据悉，特朗普政府也撤回了对马斯克推荐的艾萨克曼担任美国国家航空航天局 （NASA）局长的提名。特朗普表示，即使没有马斯克，他也能赢得宾夕法尼亚州。特朗普表示，马斯克目前 没有说过他个人的坏话，但他相信接下来就会了。 特朗普当天还表示，埃隆·马斯克了解"宏大而美丽"法案的内部运作，且对此毫无异议，直到发现要撤销电动 汽车"强制令"才意识到问题。 在特朗普发表对马斯克的评价后，马斯克迅速在社交媒体上回应并反驳称，"大错特错，这项法案一次也没有 给我看过，而且是在深夜迅速通过的！" 【国足客场不敌印尼，确定无缘2026世界杯】 据央视体育，北京时间6月5日，世预赛亚洲区第三阶段C组 ...

Group 1 - Changan Automobile announced the suspension of its restructuring with Dongfeng Group, following a notification from its indirect controlling shareholder, the Equipment Group, which will separate its automotive business into an independent central enterprise [1] - Dongfeng Group's listed companies stated that the restructuring will not significantly impact their normal production and operations, indicating a shift in the direction of the automotive central enterprise reform [1] - The industry is closely watching whether the new central enterprise headquarters will remain in Chongqing [1] Group 2 - XPeng Motors launched the "Chasing Light Panorama" head-up display technology, developed in collaboration with Huawei, which will debut on the XPeng G7 on June 11 [2] - This AR-HUD technology utilizes XPeng's intelligent driving 3D OCC technology to project navigation routes onto real roads, enhancing user experience and market competitiveness [2] - The collaboration between XPeng and Huawei signifies a major innovation in smart driving, potentially elevating industry standards in the smart automotive sector [2] Group 3 - CATL introduced a zero-carbon tourism solution and initiated a strategic cooperation for zero-carbon transformation with Wuyishan Scenic Area, focusing on electric transportation, green energy supply, intelligent carbon management, and commercializing zero-carbon tourism [3] - The electric transportation initiative aims to fully electrify water, land, and air transport, reducing operational costs through battery and charging technology innovations [3] - CATL, along with five automotive companies, launched the first domestic "Zero Carbon Destination Self-Driving Alliance," expected to have over 20 member companies by the end of the year [3] Group 4 - NIO responded to rumors regarding its subsidiary, Lido Auto, entering the ride-hailing market, clarifying that it was a misunderstanding and that the actions taken were not indicative of a large-scale business strategy [4] - The company emphasized that the involvement with Didi was limited to a few vehicles for trial purposes, which may alleviate market concerns regarding NIO's competitive stance in the ride-hailing sector [4]

● 本报记者 李嫒嫒 6月5日，小鹏汽车联合华为乾崑智能汽车解决方案举办抬头显示技术发布会，联合推出"追光全景"AR- HUD（增强现实抬头显示系统），将首发搭载于小鹏G7。中国证券报记者从发布会获悉，"追光全 景"AR-HUD由小鹏汽车提供软件支持、华为乾崑智能汽车解决方案提供硬件支持。 业内人士表示，近年来，随着新能源汽车和智能辅助驾驶渗透率的提升，HUD也在快速普及，同时市 场需求驱动HUD技术不断升级，如显示内容从传统的仪表信息，向智能辅助驾驶意图表达信息等进行 升级。 市场需求驱动技术升级 中国证券报记者采访了解到，在智能座舱与智能辅助驾驶加快融合的趋势下，用户更加注重驾驶体验， 对于HUD提供的内容丰富度和可用性，有了更高要求。随着HUD渗透率持续上升，主流方案也在不断 演进与优化。当前，AR-HUD逐步崭露头角，应用比例不断提高。 小鹏汽车智能体验负责人于桐在发布会上表示，传统的汽车中控屏和仪表盘需要驾驶员在驾驶过程中低 头查看，存在安全隐患。AR-HUD可将关键信息直接投射到驾驶员视线前方，让驾驶员在不离开道路视 线的情况下获取信息，成为近年来用户关注度最高的智能化配置之一。 在小鹏汽车副总裁 ...