国泰君安晨报 2025 年 03 月 13 日 国泰君安证券股份有限公司 研究所 [周津宇 Table_Authors] 电话：021-38674924 邮箱：zhoujinyu011178@gtjas.com 登记编号：S0880516080007 [Table_ImportantInfo] 今日重点推荐 新股研究-IPO 专题：《科技企业 IPO 支持力度再强化，当周 新股上市恢复》2025-03-11 王政之（分析师）021-38674944、施怡昀（分析师）021-38032690、王思琪（分析师）021-38038671 两会经济主题记者会提及上市制度，科技企业 IPO 支持力度凸显。3 月 6 日，证监会主席 吴清在十四届全国人大三次会议经济主题记者会上表示，加快健全专门针对科技企业的支持机制。聚 焦科技创新活跃、体现新质生产力方向的领域，用好"绿色通道"、未盈利企业上市等制度，稳妥实 施科创板第五套上市标准，更精准支持优质科技企业发行上市。监管表态释放 IPO 积极信号，凸显了 对于科技创新企业上市的支持力度，未来预计科创企业将成为 A 股上市的主力军。 3 月第 1 周，次新板块随市场上行，新 ...

Investment Rating - The report maintains a "Buy" rating for the company, indicating strong growth potential and confidence in its market position [7]. Core Insights - The company has successfully crossed the 10 billion yuan revenue mark in 2023, with a strong growth momentum reflected in its performance in the first three quarters of 2024, where revenue and net profit increased by 18.85% and 17.08% respectively [15][25]. - The company is well-positioned in the second-high-end liquor market, with its core product, the Guo Yuan series, strategically targeting the 300-600 yuan price range, which has shown strong competitive advantages [4][46]. Summary by Sections 1. Strong Growth Momentum - The company is among the top ten listed liquor companies in China, focusing on the "Yuan" culture in its marketing strategy, which enhances brand recognition [4][15]. - The Jiangsu liquor market is robust, with the company benefiting from a favorable consumption environment and a significant market share alongside its competitors [4][32]. 2. Market Structure and Potential - Jiangsu's liquor market is the second largest in China, with a strong consumption atmosphere and high demand for premium products [32][33]. - The company has established a strong presence in key markets such as Nanjing and Huai'an, with significant growth potential in the Suzhong and Susou regions [4][37]. 3. Product Strategy and Optimization - The company has effectively positioned its core products in the next-high-end price segment, with a focus on expanding its product range to meet consumer demand [4][46]. - The introduction of the Guo Yuan V series and other high-end products is expected to drive future growth, with a clear strategy for market penetration and brand development [49][53]. 4. Financial Projections - The company forecasts revenue growth from 116.53 billion yuan in 2024 to 141.77 billion yuan in 2026, with net profit expected to rise from 34.71 billion yuan to 41.33 billion yuan over the same period [6][7]. - The earnings per share (EPS) is projected to increase from 2.78 yuan in 2024 to 3.32 yuan in 2026, reflecting a strong financial outlook [6][7].

Investment Rating - The report maintains an "Accumulate" rating for the food and beverage industry [1] Core Views - The food and beverage sector is expected to gradually recover, with companies like Luzhou Laojiao and Wuliangye showing strong growth potential [3][4] - The report highlights structural opportunities within the industry, particularly in high-end and real estate liquor segments [16] Summary by Sections Weekly Insights and Investment Recommendations - Luzhou Laojiao's market scale reached a new high, with expectations for steady growth in 2024 [21] - Wuliangye announced a 2025 investment plan of 2.586 billion yuan across 19 projects, focusing on ecological brewing and smart logistics [22] - Jinshiyuan aims to expand its market share in the 100-500 yuan price range while maintaining operational quality [23] - Red Flower Liquor introduced a new promotional campaign to enhance consumer engagement [24] - Guizhou Zhenjiu launched a limited edition product to celebrate its 50th anniversary, emphasizing premium quality [25] Market Performance Review - The SW Food and Beverage Index rose by 0.74%, underperforming the CSI 300 by 0.65 percentage points [34] - The white liquor sector saw a 1.53% increase, while other liquor categories also performed positively [34] Industry Important Data Tracking - The report provides insights into the white liquor sector, noting a production decline of 7.6% year-on-year in December 2024 [47] - The beer sector experienced a 12.2% year-on-year increase in production in December 2024 [49] Investment Suggestions - Recommendations include focusing on high-demand segments and structural opportunities in white liquor, with specific companies highlighted such as Luzhou Laojiao and Jinshiyuan [16] - For beer, companies like Qingdao Beer and Chongqing Beer are suggested due to their clear product optimization trends [16] - In soft drinks, East Peng Beverage is noted for its steady national expansion [16] - The report also emphasizes the potential in frozen food and snack sectors, recommending companies like Anjixin and Qianwei Central Kitchen [16]

Investment Rating - The report maintains a positive outlook on the liquor sector, suggesting a focus on optional consumption and service consumption price performance, particularly in the context of the recent recovery in trading sentiment [1][7]. Core Insights - The liquor industry is currently experiencing a gradual decline in its economic climate, with expectations hinging on actual consumption performance validating recent policy implementations [1][7]. - The report highlights that the price stability of premium liquor, particularly the slight recovery in the price of Feitian Moutai, is positively impacting channel profits and asset expectations [1][8]. - The report anticipates that the upcoming performance period will primarily focus on clearing inventory, with expectations for improved feedback from channels and liquor companies as the spring festival approaches [8]. Summary by Sections Liquor Sector - The liquor sector's PE-TTM is approximately 20X, positioned at the 13th percentile over the past three years and the 8th percentile over the past five years, indicating it is still in a cyclical bottom range [2][8]. - The report suggests focusing on cyclical stocks with potential catalysts, including national brands like Luzhou Laojiao and Shanxi Fenjiu, as well as high-end brands like Guizhou Moutai and Wuliangye, which are expected to benefit from robust consumer demand [2][8]. Soft Drinks - The soft drink sector is showing signs of recovery, with categories like sugar-free tea, energy drinks, and protein drinks experiencing strong growth [3][9]. - East Peak's annual report indicates a revenue of 15.839 billion yuan for 2024, a year-on-year increase of 40.6%, and a net profit of 3.327 billion yuan, up 63.1% [3][9]. Snacks - The snack industry continues to thrive, with new channels and product innovations driving growth, despite market expectations of a slowdown in Q1 [10]. - The report highlights the potential for high growth in 2025 through category exploration and channel expansion, recommending companies like Weilang and Yanjin Puzhou [10]. Restaurant Chains - The restaurant chain sector is stabilizing at the bottom, with the seasoning segment performing relatively well due to the trend of restaurant chain standardization [11]. - The report suggests that as restaurant consumption policies strengthen, related sectors may see significant performance elasticity and valuation improvements, recommending stocks like Angel Yeast and Qingdao Beer [11].

Summary of Key Points from Conference Call Industry Overview - The conference call primarily discusses the **consumer sector** in China, focusing on various industries such as **automotive**, **white spirits**, **food and beverage**, **cosmetics**, **home appliances**, and **light textiles**. [2][3][4][5][6][7][8][9][10][11][12][13][14][15][16][17][18][19][20] Core Insights and Arguments - **Government Policies on Consumption**: The 2025 government work report emphasizes boosting consumption, with measures including a **3,000 billion yuan** support for trade-in programs and expanding service consumption in health care and childcare. [2][3] - **Consumer Confidence**: Post-Spring Festival, business travel consumption shows signs of recovery, with improved sales in the real estate sector, particularly in first and second-tier cities, positively impacting consumer confidence. [3][4][5] - **White Spirits Industry**: The white spirits sector is in a downward adjustment phase but is expected to gradually find a bottom in 2025. Recommended companies include **本酒**, **迎驾贡酒**, and **今世缘**, with attention to **五粮液**, **泸州老窖**, and **茅台**. [3][6] - **Food and Beverage Sector**: The sector has shown improvement since Q3 of the previous year, with expected growth in the first half of 2025. Recommended companies include **东鹏饮料**, **燕京啤酒**, **青岛啤酒**, and **农夫山泉**. [3][7] - **Cosmetics Industry**: Expected to outperform food and beverage, with recommended companies including **瑞城**, **毛戈平**, and **润本股份**. [3][8] - **Home Appliances**: The subsidy for trade-in programs has doubled from **1,500 billion yuan** to **3,000 billion yuan**, benefiting leading companies and expanding the subsidy range to include small kitchen appliances. [3][9][11][12] - **Automotive Sector**: Focus on overall demand and the integration of smart driving and robotics. Anticipated recovery in passenger car sales in Q2, with recommended companies including **江淮汽车** and **理想汽车**. [3][14][15] - **Light Textile Industry**: The industry shows a mixed performance, with two-wheeler sales benefiting from trade-in policies. Recommended brands include **雅迪** and **爱玛**. [3][16] - **Outdoor Sports Consumption**: The sector remains strong, with traditional brands like **安踏** and **李宁** showing stability. [3][17] - **New Consumption Trends**: Emerging sectors such as AI glasses and electronic cigarettes present significant investment opportunities. [3][18] - **Agricultural Sector**: Benefiting from rural revitalization policies, with recommended companies including **荃银高科** and **丰乐种业**. [3][19] - **Retail Sector**: Policies aimed at increasing income for low- and middle-income groups will inject vitality into the retail sector. [3][20] Additional Important Insights - **Real Estate Impact**: The real estate market's recovery is crucial for consumer confidence and overall economic stability, with sales data showing positive trends. [5][13] - **Subsidy Effectiveness**: The effectiveness of the increased subsidies in stimulating demand for home appliances and the expected positive impact on the kitchen appliance sector. [11][12] - **Market Dynamics**: The differentiation in performance across various sectors, with some industries like cosmetics and food showing growth potential while others like white spirits are in a recovery phase. [6][8][16] This summary encapsulates the key points discussed in the conference call, highlighting the current state and future outlook of various industries within the consumer sector in China.

Investment Rating - The report suggests a positive outlook for the food and beverage industry, indicating potential investment opportunities in the sector as consumer expectations are expected to gradually recover [1][18]. Core Insights - Consumer expectations are anticipated to improve, with leading liquor manufacturers adjusting their growth strategies. The food and beverage index has shown significant gains recently, and low-valuation cyclical sectors are likely to gain market attention [1][18]. - The real estate market is showing signs of recovery, with increased supply, viewing, and transaction volumes in key cities post-Spring Festival, which may boost consumer sentiment and spending [1][18]. - The report highlights that major liquor companies have announced inventory control measures, which may stabilize prices in the white liquor sector. However, price and inventory pressures still exist, and the industry is expected to undergo a destocking phase [2][18]. Summary by Sections Market Review - The food and beverage index rose by 1.77% in the last week, ranking third among 31 sectors, outperforming the CSI 300 index by 3.99%. For the month, the index increased by 4.14%, ranking 11th, and year-to-date, it has decreased by 2.98%, ranking 24th [11][17]. Investment Strategy - The report recommends identifying investment targets in the white liquor sector based on scene engagement, regional optimization, channel clearing, and dividend rate enhancement. Specific companies to watch include Guizhou Moutai, Wuliangye, and Shanxi Fenjiu [4][29]. - It also suggests focusing on beer companies like Yanjing Beer that may benefit from operational improvements and cost reductions. Additionally, companies in the seasoning and frozen food sectors, such as Haitian Flavoring and Anqi Yeast, are highlighted for their resilient performance [4][29]. - The report emphasizes the potential of snack food companies like Youyi Food and Three Squirrels, as well as dairy companies like Yili Group, to benefit from channel expansion and new product development [4][29]. Industry Dynamics - The report notes that the price of fresh milk has stabilized after a 0.3% increase in January, ending a 16-month decline, which may positively impact the dairy sector [3][27]. - The performance of the beer sector is under pressure, with Budweiser Asia's revenue expected to decline by 8.9% in 2024, and a 14.8% drop in net profit is anticipated [3][27].

Investment Rating - The report maintains a "Strong Buy" rating for the food and beverage industry, specifically highlighting the potential in the liquor sector due to the ongoing digital transformation [1]. Core Insights - The report outlines the evolution of online liquor sales in China, indicating a significant growth trajectory with a 56.4% year-on-year increase in online liquor sales, reaching over 120 billion yuan in 2023 [3][23]. - The shift towards online sales is driven by several factors, including the pressure on traditional sales channels, the influence of substantial subsidies from e-commerce platforms, and the preferences of younger consumer demographics [3][34]. - The report anticipates a long-term trend towards the standardization of online liquor sales, with the potential rise of professional operational agencies to assist liquor manufacturers in navigating the digital landscape [3][44]. Summary by Sections Review of Online Liquor Development - The report identifies four key phases in the development of online liquor sales from 2000 to the present, highlighting the gradual maturation of the e-commerce landscape and the increasing integration of liquor brands into online platforms [3][4]. Reasons for Growth - The report attributes the growth of online liquor sales to the maturity of logistics and payment systems, the normalization of e-commerce subsidies, and the changing preferences of younger consumers who are more inclined to shop online [3][34][37]. Future Outlook - The report suggests that the online penetration rate for liquor is currently at 12%, indicating substantial room for growth compared to the overall consumer goods market, which has a penetration rate of approximately 30% [3][44]. - It also notes that the rise of high-potential channels like Douyin (TikTok) presents significant opportunities for further expansion in online liquor sales [3][44]. Investment Recommendations - The report recommends focusing on three main lines of investment: high-end liquor brands such as Kweichow Moutai and Wuliangye, mid-range brands like Shanxi Fenjiu, and local brands positioned in expanding price segments [3][44].

Investment Rating - The investment rating for the food and beverage industry is maintained as "Outperform" [3] Core Insights - The heavy holding ratio in the food and beverage sector has decreased, while the overweight ratio has slightly increased. As of Q4 2024, the total market value of heavy holdings in the food and beverage sector is 309.25 billion, down by 41.40 billion from the previous quarter, with a heavy holding ratio of 4.56%, a decrease of 0.42 percentage points [1][12][14] - The white liquor sector has seen a significant decline in heavy holding ratios, while the majority of the consumer goods sector has increased. The heavy holding ratio for the white liquor sector is 3.95%, down by 0.65 percentage points, while other sub-sectors like beverage and dairy have shown increases [1][15][17] Summary by Sections Heavy Holding Ratios - In Q4 2024, the food and beverage sector's heavy holding ratio ranks third among 31 primary industries, below the five-year average of 7.27%, indicating potential for growth [1][12] - The heavy holding market value in the food and beverage sector accounts for 11.73% of the total heavy holdings, a decrease of 0.52 percentage points [14] Sub-sector Performance - The white liquor sector's heavy holding ratio has decreased significantly, while the majority of consumer goods sub-sectors have increased. The beverage and dairy sub-sector's heavy holding ratio rose to 0.28%, while non-white liquor and snack food sectors also saw slight increases [15][17][18] - The heavy holding ratio for the food processing sub-sector has continued to decline, now at 1.30%, the lowest among all sub-sectors [18] Individual Stock Analysis - The top ten heavy holdings in the food and beverage sector are dominated by white liquor stocks, with seven out of ten positions held by white liquor companies. The overall heavy holding ratio for these top ten stocks is 4.22%, down by 0.44 percentage points [2][28] - The leading companies in heavy holdings include Kweichow Moutai, Wuliangye, and Shanxi Fenjiu, with Kweichow Moutai maintaining the highest heavy holding ratio at 2.05% [28][30] Investment Recommendations - Despite the overall weak recovery in consumption, it is anticipated that policies to boost consumption will be strengthened in 2025, presenting opportunities in the food and beverage sector. Key areas to focus on include: - White liquor: Expecting demand recovery to alleviate inventory pressure, particularly in mid-range and mass-market segments [3] - Beer: Cost reductions are expected to enhance profitability, with a recovery in demand for mid-to-high-end beers [3] - Seasoning products: Continued cost advantages and health-oriented demand are seen as growth drivers [3] - Dairy products: Approaching a cost inflection point, with price wars expected to ease [3]

Investment Rating - The industry investment rating is "Recommended" [3][27]. Core Viewpoints - The liquor sector is currently experiencing a stable performance, with no significant fundamental catalysts. Major liquor companies are implementing inventory control and price stabilization measures, particularly during the traditional off-season post-Spring Festival. Companies like Wuliangye, Jinshiyuan, Fenjiu, and Luzhou Laojiao are taking actions to maintain prices. Market feedback remains rational and stable, with Jinshiyuan and Fenjiu showing upward momentum and incremental growth [4][6]. - The overall valuation of the liquor sector is at a bottom range, with a general dividend yield exceeding 3%. Compared to other leading sectors, the liquor sector's leading stocks may have a rebound potential. Recommended companies include Kweichow Moutai, Wuliangye, Shanxi Fenjiu, Luzhou Laojiao, and others [4][6]. - The consumer goods sector is showing a slight recovery in sales post-Spring Festival, although it remains relatively weak overall. The decline in raw material prices, such as milk and sugar, is beneficial for profit margins. The report suggests a long-term positive outlook for consumer goods, recommending companies like Yili, Tianwei, Anjixin, and others [6]. Summary by Sections Liquor Sector - The liquor sector is entering a traditional off-season, with many manufacturers starting to control inventory and stabilize prices. Recent tracking shows stable prices for Moutai and Wuliangye, with some products from Shanxi Fenjiu and Luzhou Laojiao also being temporarily halted. The overall liquor market is expected to remain weak in the short term, but macroeconomic policies may provide a catalyst for recovery [6][11]. - The absolute valuation of liquor stocks is at a bottom range, with a dividend yield above 3%. The leading liquor stocks are expected to have rebound potential, with recommendations for Kweichow Moutai, Wuliangye, Shanxi Fenjiu, and Luzhou Laojiao [4][6]. Consumer Goods Sector - The consumer goods sector is experiencing a slight recovery in sales, although it remains under pressure. The report highlights that the sales performance of Zhongju Gaoxin is improving on a month-on-month basis, despite facing year-on-year pressure due to base effects. The decline in raw material prices is favorable for profit margins, and the report maintains a long-term positive outlook for the sector [6][16]. - Recommended companies in the consumer goods sector include Yili, Tianwei, Anjixin, Qianwei Central Kitchen, and Haitian Flavoring [6].

Investment Rating - The industry investment rating is "Recommended" [3][26] Core Views - The sector experienced a rebound of 2.3% this week, primarily due to a systematic market rebound, although the fundamental feedback remains subdued [4][9] - The liquor sector has seen a relatively smooth landing during the Spring Festival, but it is now entering a low season with both demand and inventory under pressure, making it unlikely for the fundamentals to improve significantly [4][6] - The consumer goods sector continues to recover, with policies like "consumption vouchers" in cities like Shanghai potentially benefiting the restaurant supply chain [4][6] - The overall sector may lack short-term catalysts and is expected to remain relatively weak, but there is potential for gradual improvement throughout the year [4][6] Summary by Sections Liquor Sector - The Spring Festival sales were relatively stable, but the industry is now entering a low season with weak demand, leading manufacturers to control supply and maintain prices [6] - The price of Moutai remains stable at around 2250 yuan per bottle, while Wuliangye is around 930 yuan per bottle [11] - The sector's fundamentals are becoming less influential on market trends, with a growing sensitivity to macroeconomic policies and capital changes [6] Consumer Goods Sector - The introduction of "consumption vouchers" in Shanghai is expected to have a marginally positive impact on consumer goods [6] - Sales during the Spring Festival showed a slight recovery, particularly in condiments and snacks, although overall performance remains relatively weak [6] - Raw material prices, such as milk and sugar, are on a downward trend, which is favorable for profit margins [6][17] Recommended Companies - Recommended companies include Moutai, Wuliangye, Shanxi Fenjiu, Luzhou Laojiao, Tianwei Food, Anjui Food, Yili, Haitian Flavoring, Qianwei Central Kitchen, and Yanjing Beer [4][6]