Investment Rating - The investment rating for the company is "Buy" and is maintained [8]. Core Insights - The company reported a revenue of 198.38 billion yuan for 2024, representing a year-on-year growth of 13.66%. The net profit attributable to shareholders was 5.32 billion yuan, up 108.97% year-on-year, aligning with previous forecasts. The net operating cash flow reached 47.74 billion yuan, a 24.64% increase year-on-year, with free cash flow exceeding 15 billion yuan, significantly up from 9 billion yuan in 2023 and 7 billion yuan in 2022 [2][6]. - The company announced a shareholder return plan for the next three years, committing to distribute cash dividends of no less than 35% of the net profit attributable to shareholders each year, along with a minimum buyback of 1.5 billion yuan annually, with potential mid-term profit distributions when conditions permit [2][6]. Financial Performance Summary - For Q4, the company achieved a revenue of 54.65 billion yuan, a year-on-year increase of 13.79% and a quarter-on-quarter increase of 8.55%. The net profit attributable to shareholders for Q4 was 2.01 billion yuan, up 32.01% year-on-year and 96.30% quarter-on-quarter. The strong performance in Q4 was driven by domestic market demand stimulated by government policies and increased demand from North American clients [12]. - The company continues to advance its "1+4+N+ecosystem" strategy, with significant innovations in technology and new products. High-end LCD solutions and OLED products have seen substantial sales growth, and the company has established a strong presence in various segments, including smart finance and IoT [12]. - The company expects to reach a peak in depreciation in the upcoming quarters, with a gradual decline anticipated starting in 2028. The current price-to-book (PB) ratio is 1.1X, indicating a high margin of safety for investors [12]. Earnings Forecast - The projected earnings per share (EPS) for the company are 0.22 yuan, 0.32 yuan, and 0.42 yuan for the years 2025, 2026, and 2027, respectively, corresponding to price-to-earnings (PE) ratios of 17.54, 11.99, and 9.08 [12].

分品类看，2024 年核心品类增速较快，25Q1 受季节影响婴童护理高增。1）2024 年驱蚊收入4.39 亿 元，同比+35.39%；婴童护理收入6.90 亿元，同比+32.42%；精油系列1.58 亿元，同比+7.88%。2） 25Q1 驱蚊收入0.43 亿元，同比+10.50%；婴童护理收入1.79 亿元，同比+65.57%；精油系列0.11 亿元， 同比-6.14%。分渠道看，2024 年线上直销7.74 亿元，同比+24.84%；线上平台经销16.53 亿元，同比 +23.38%；线上平台代销0.31 亿元，同比+4.06%；非平台经销3.47 亿元，同比+39.64%，实现较快增 长，非平台经销已开发合作胖东来、永辉、大润发、沃尔玛、7-11 等KA 渠道以及WOW COLOUR 等特 通渠道。 品类结构变化及规模效应拉动利润率提升。1）2024 年整体毛利率58.17%（+1.82pct），其中婴童护理 毛利率59.81%、驱蚊毛利率54.18%。销售费用率28.80%（+2.78pct），管理费用率2.45%（-0.74pct）， 研发费用率2.66%（+0.17pct），综合影响下2024 ...

文 ｜ 王喆 2 0 2 5年4月1 8日，振华股份宣布其金属铬产品单吨售价大幅调涨5 0 0 0元，此前公司已于2月1 0日、 3月1 3日连续调涨金属铬单吨售价3 0 0 0 / 2 0 0 0元，2 0 2 5年以来公司金属铬产品单吨售价已累计调涨 1 0 0 0 0元。根据百川盈孚，截至4月2 1日，国内金属铬现货市场均价为6 9 0 0 0元/吨，较2 0 2 5年初上 涨7 5 0 0元/吨。我们看好供需共同催化下金属铬景气度向上超预期，产品价格有望持续上涨，强烈 推荐铬系产品一体化布局龙头公司。 ▍ 战略金属应用价值逐步验证，金属铬国内外需求高增。 金属铬作为地球已知最硬金属，耐高温抗腐蚀属性突出，随着高端需求场景逐步拓展，金属铬战 略价值逐步凸显。目前金属铬价格处历史低位，2 0 2 5年以来金属铬市场均价已连续上涨超1 0%， 我们看好供需共同催化下金属铬景气度向上超预期，产品价格有望持续上涨，强烈推荐铬系产品 一体化布局龙头公司。 本文节选自中信证券研究部已于 2025年4月22日 发布的《 能源化工铬化工行业跟踪点评—金属铬价格跳涨，强烈推荐板块投资机遇 》报告， 具体分析内容（包括相关 ...