Investment Rating - The report maintains an "Outperform" rating for the company with a target price of RMB 68.77, representing a potential upside of 9% from the current price of RMB 55.17 [1][8]. Core Insights - The company's performance in Q1 2025 shows stable growth, with revenue reaching RMB 5.79 billion, up 7.59% year-on-year, and net profit attributable to shareholders at RMB 497 million, up 5.82% year-on-year [1][8]. - External sales growth is expected to outpace internal sales, driven by high demand and national subsidies, contributing to a positive outlook for 2025 [1][8]. - The gross profit margin (GPM) decreased by 0.51 percentage points to 23.91% in Q1 2025, while overall profitability remains stable despite increased competition in the domestic market [1][8]. Financial Summary - Revenue projections for the company are as follows: - 2023A: RMB 21,304 million - 2024A: RMB 22,427 million - 2025E: RMB 23,821 million - 2026E: RMB 25,073 million - 2027E: RMB 26,392 million - The year-on-year growth rates are 5.6%, 5.3%, 6.2%, 5.3%, and 5.3% respectively [3]. - Net profit attributable to shareholders is projected to be: - 2023A: RMB 2,180 million - 2024A: RMB 2,244 million - 2025E: RMB 2,397 million - 2026E: RMB 2,557 million - 2027E: RMB 2,708 million - The year-on-year growth rates are 5.4%, 3.0%, 6.8%, 6.7%, and 5.9% respectively [3]. - Earnings per share (EPS) estimates are: - 2025E: RMB 2.99 - 2026E: RMB 3.19 - 2027E: RMB 3.38 [3][8]. Company Outlook - For 2025, the company anticipates selling RMB 7.37 billion worth of goods to SEB, reflecting a 5% year-on-year increase, supported by trade-in programs and market share growth [1][8].

Core Viewpoint - The implementation of the "old-for-new" subsidy policy in Gansu Province aims to stimulate consumption and promote high-quality economic development in the region through comprehensive support from the tax authority [1]. Group 1: Policy Implementation and Support - The Gansu Provincial Department of Commerce released guidelines for the "old-for-new" subsidy, leading to a city-wide initiative in Jiuquan City [1]. - The Jiuquan City Taxation Bureau has actively promoted tax incentives related to value-added tax, corporate income tax, and vehicle purchase tax through various media platforms [1]. - Tax officials have provided on-site guidance to businesses involved in the program, addressing specific tax-related queries and ensuring smooth participation [1][2]. Group 2: Service Optimization and Efficiency - The increase in sales due to the "old-for-new" initiative has led to a significant rise in invoice requests from mobile digital product retailers [2]. - The Jiuquan City Taxation Bureau established a "green channel" for invoice applications, reducing approval times to under ten minutes, thus facilitating seamless operations for businesses [2]. - A dedicated consultation window for "old-for-new" business inquiries has been set up at the tax office to provide accurate and professional assistance to both businesses and consumers [3]. Group 3: Interdepartmental Collaboration - The Jiuquan City Taxation Bureau has strengthened collaboration with various departments, including finance, commerce, and market regulation, to ensure effective implementation of the "old-for-new" policy [4]. - Businesses participating in the program have reported significant increases in sales, prompting the tax bureau to assist with tax incentives and operational compliance [4]. - Through thorough investigations and consultations, the tax bureau and related departments have addressed potential issues affecting the policy's implementation, ensuring a fair market environment [4].

Core Viewpoint - Jimsar County has successfully implemented various consumer promotion measures in 2023, resulting in a significant increase in retail sales and tourism, establishing a strong foundation for economic growth throughout the year [1][4]. Group 1: Consumer Promotion Measures - The total retail sales of social consumer goods in Jimsar County reached 193 million yuan in the first quarter, marking a year-on-year increase of 19.1% [1]. - During key holidays such as New Year's Day and Spring Festival, Jimsar County launched activities like family dinners, car exhibitions, and group purchases, distributing consumption vouchers worth millions, which boosted consumption in key sectors by nearly 7 million yuan [1]. - The Unified People's Supermarket in Jimsar County reported a 70% year-on-year increase in revenue in the first quarter, driven by government-issued consumption vouchers and promotional activities [1]. Group 2: Tourism and Cultural Activities - Jimsar County hosted various tourism and cultural events, including the "North Court New Year Goods Festival" and "Ice and Snow Carnival," attracting 1.4863 million tourists in the first quarter, a year-on-year increase of 4.59% [1]. - Tourism consumption reached 100 million yuan in the first quarter, reflecting a year-on-year growth of 24.39% [1]. - The Hao Wei International Hotel experienced high occupancy rates, with bookings extending into mid-May due to the influx of tourists from cultural and sports events [2]. Group 3: Trade-in Policies and Market Growth - The implementation of the national trade-in policy has led to significant results in Jimsar County, with over 40 merchants participating and generating sales of more than 9 million yuan [4]. - The Jieguan Automobile Trade reported a 60% year-on-year increase in daily customer visits, with sales of over 110 vehicles in the first quarter, doubling their revenue compared to the previous year [4]. - The county aims to leverage trade-in policies and consumer promotion strategies to enhance the consumption environment and stimulate market growth [4][5].

Core Viewpoint - The company reported significant revenue and profit growth in 2024, with total operating income reaching 60.514 billion yuan, a year-on-year increase of 26.23%, and a net profit attributable to shareholders of 0.825 billion yuan, up 160.36% [1] Group 1: Financial Performance - In Q1 2025, the company achieved total operating income of 15.666 billion yuan, a year-on-year increase of 49.06%, but a quarter-on-quarter decline of 21.86%. The net profit attributable to shareholders was 0.247 billion yuan, up 138.2% year-on-year and 74.19% quarter-on-quarter [1] - The company's revenue from major business segments in 2024 included modified plastics (32.075 billion yuan), materials trading (12.371 billion yuan), green petrochemicals (11.436 billion yuan), and new materials (3.654 billion yuan), with respective year-on-year growth rates of 18.95%, 61.77%, 22.30%, and 15.73% [2] Group 2: Business Segments - The modified plastics segment remains the largest, with a production capacity of 3.72 million tons per year and sales volume of 2.5515 million tons in 2024, reflecting a year-on-year increase of 20.78% [3] - The company is actively expanding its market share in emerging fields such as humanoid robots and low-altitude economy, leveraging its competitive advantages in modified plastics [3] Group 3: International Expansion - In 2024, the company's revenue from mainland China and overseas was 51.306 billion yuan and 8.792 billion yuan, respectively, with year-on-year growth of 29.68% and 10.73% [4] - The company is accelerating local supply and service capabilities in overseas markets, achieving significant results in the U.S., Europe, India, Vietnam, and Malaysia [4] Group 4: Strategic Development - The company is a leading domestic player in the special engineering plastics sector, achieving import substitution in markets such as LED lighting and new energy vehicles, with sales of 23,900 tons, a year-on-year increase of 16.59% [5] - The company has plans to increase production capacity for various specialty resins, with projects expected to come online between 2025 and 2026 [5] Group 5: Profit Forecast and Investment Rating - The company is expected to see net profits attributable to shareholders of 1.451 billion yuan, 2.069 billion yuan, and 2.460 billion yuan for 2025-2027, with corresponding PE ratios of 19.4, 13.6, and 11.4 [6] - The company is rated as "overweight" based on its competitive position and comprehensive product offerings in the global chemical new materials industry [6]

Group 1: Company Financial Performance - In 2024, the company achieved total operating revenue of 877 million, a year-on-year decrease of 47.54% [1] - The net profit attributable to the parent company for 2024 was 110 million, down 76.21% year-on-year [1] - For Q4 2024, the company reported total operating revenue of 224 million, a decline of 45.63% year-on-year, and a net profit of 4 million, down 96.18% year-on-year [1] - In Q1 2025, the company generated operating revenue of 98 million, a year-on-year decrease of 63.97%, and a net profit of 8 million, down 89.90% year-on-year [1] Group 2: Profitability and Cost Structure - The gross margin for 2024 was 40.69%, a decrease of 6.41 percentage points year-on-year [1] - The net profit margin for 2024 decreased by 15.3 percentage points to 12.46% [1] - In Q1 2025, the gross margin was 41.11%, down 5.05 percentage points year-on-year [1] - The net profit margin for Q1 2025 decreased by 20.38 percentage points to 7.80% [1] - The selling, administrative, research and development, and financial expense ratios for 2024 were 13.93%, 8.78%, 4.26%, and -2.32%, respectively, with year-on-year changes of +3.37 percentage points, +4.37 percentage points, +0.82 percentage points, and -0.52 percentage points [1] - In Q1 2025, the selling, administrative, research and development, and financial expense ratios were 10.74%, 17.46%, 4.94%, and -1.09%, with year-on-year increases of 3.76 percentage points, 10.56 percentage points, 1.57 percentage points, and 2.2 percentage points [1] Group 3: Industry Overview - The integrated stove industry in China faced pressure in 2024, with a total retail market value of 17.3 billion, down 30.6% year-on-year [2] - Online retail sales in the integrated stove market were 2.647 billion, a decline of 38.84% year-on-year, while the offline market also experienced significant adjustments [2] - The dishwasher industry showed resilience, with a retail market value of 13.2 billion in 2024, growing by 17.2% year-on-year, and retail volume reaching 2.29 million units, up 18.0% year-on-year [2] - The growth in the dishwasher market is attributed to increased acceptance in domestic households and the promotion of trade-in programs [2] Group 4: Profit Forecast and Investment Recommendation - The company is expected to achieve net profits attributable to the parent company of 128 million, 137 million, and 144 million for 2025, 2026, and 2027, respectively, representing year-on-year growth of 16.1%, 7.0%, and 5.1% [2] - The investment rating is maintained at "Buy" based on the company's 2024 performance and the overall industry environment [2]

24 及25Q1 毛销差保持积极态势 公司24 年毛利率为29.4%，同比基本持平（虽然各项业务毛利率下降，但由于低毛利率的其他业务收入 占比下降，整体毛利率相对稳定）。而25Q1毛利率同比-1.2pct。24 年公司期间费用率同比-1.77pct，主 要由于销售费用率同比-2pct（渠道营销模式变化），而25Q1 期间费用同比-2.5pct，公司毛销差保持积 极态势。 内销高占比，且高股息锚定长期价值 考虑到其他业务拖累，我们下调了收入预期，考虑到准则调整及线上均价波动，我们下调了毛利率预 期，预测25-27 年EPS 为6.23/6.71/7.12 元（25-26年分别下调10%/14%），截至2025/4/25，Wind 可比公 司25 年一致预期平均PE 为11x，考虑到公司外销占比低(24 年仅15%)、高股息防御属性强，关税波动背 景下具备优势，但市场仍存多元业务拓展偏慢担忧，给予公司25 年9xPE 估值，对应目标价56.07 元 （前值58.74 元，基于25 年8.5xPE）。 公司披露2024 年报及25 一季报：2024 年实现总营收1900.38 亿元，同比-7.31%，归母净利321 ...

Core Insights - The company reported a revenue of 2.955 billion yuan for 2024, marking a year-on-year growth of 15.65%, with core business revenue reaching 2.669 billion yuan, up 19.58%, both achieving record highs since its listing [1] - In Q1 2025, the company continued its strong growth trajectory, with core business revenue of 525 million yuan, reflecting a year-on-year increase of 1.92%, demonstrating resilience against industry cycles [1][2] - The company’s net profit for Q1 2025 was 9.49 million yuan, a significant year-on-year increase of 55.88%, while the net profit excluding non-recurring items rose by 91.87% to 9.42 million yuan [2] Revenue Performance - The dual drivers of "e-sports + domestic innovation" have provided the company with growth resilience, while the exploration of new product categories like smart glasses has created new growth momentum [1] - Despite the impact of the GeForce RTX 50 series product launch on consumer purchasing decisions, the company maintained revenue growth in Q1 2025 [1] Profitability and Cash Flow - The company faced foreign exchange losses due to the appreciation of the US dollar against the Chinese yuan, amounting to an increase of 7.9346 million yuan compared to the same period last year [2] - The net cash flow from operating activities surged by 17,993.88% year-on-year to approximately 249 million yuan, indicating strong self-sustaining capabilities [2] Market Outlook - The upcoming end of support for Windows 10, the proliferation of AI models like DeepSeek, and the domestic innovation strategy are expected to drive the PC industry into a "super replacement cycle" [3] - The explosion of the AI smart glasses market is anticipated to open a new incremental growth avenue for the company [3] - The company is expected to continue exceeding performance expectations, supported by its dual strategy and commitment to embracing globalization and leading the AI technology revolution [3]

Employment Support - The government will accelerate the implementation of policies such as job retention subsidies, guarantee loans, and employment subsidies to stabilize the employment situation [2][4] - Five key measures will be taken to ensure overall employment stability, including expanding job opportunities in new production sectors and basic public services [2] - There will be a focus on supporting key groups in employment, including migrant workers and those affected by tariffs [2] Foreign Trade Stability - The government plans to provide substantial financial support to foreign trade enterprises and reduce their domestic sales costs [5] - A comprehensive policy package has been introduced to help foreign trade companies expand into domestic markets and improve financial and service support [5] - Measures will include enhancing export credit insurance and facilitating low-cost financing for small and micro foreign trade enterprises [5] Consumption Promotion - The government will implement policies to enhance consumer spending, including a "trade-in" program for consumer goods and reforms in the automotive sector [6][7] - A series of measures will be introduced to boost service consumption, including a "service consumption season" to promote diverse service offerings [7] Effective Investment Expansion - The government aims to accelerate investments in consumer infrastructure and social sectors, with an estimated annual investment demand exceeding 5 trillion yuan [8] - Key initiatives will include the implementation of a "doubling" action for charging facilities and support for urban parking space construction [8] - A national venture capital guidance fund will be established to promote the integration of artificial intelligence with key industries [8] Stable Development Environment - The government will enhance financial support for the real economy and stabilize the capital market and real estate sector [9] - Monetary policy tools will be utilized to ensure liquidity and support for employment, foreign trade, consumption, and investment [9] - Specific measures will include increasing long-term loan issuance and supporting financing for key sectors such as tourism, hospitality, and education [9]

Core Viewpoint - The speech by Wang Yi, Chief Economist of Great Wall Securities, emphasizes the need to enhance consumer spending through improved income distribution, social security systems, and stabilization of the real estate and capital markets [2][4]. Group 1: Consumer Market Insights - The "old-for-new" policy has been significantly strengthened this year, leading to a notable increase in consumer spending [3]. - In the first quarter, the total retail sales of consumer goods reached 12.47 trillion yuan, a year-on-year increase of 4.6%, which is 1.1 percentage points faster than the overall growth rate for 2024 [3]. - Retail sales of green and smart products have surged, with significant growth in categories such as communication equipment (26.9%), cultural and office supplies (21.7%), home appliances (19.3%), and furniture (18.1%) [3]. Group 2: Recommendations for Sustained Growth - To boost consumption, it is essential to improve the social security system, as the current low consumption ratio and high savings rate are linked to inadequate social security coverage [4]. - Optimizing the income redistribution mechanism is crucial, as the current income distribution shows a low share for households, which contributes to insufficient domestic demand [4]. - The supply side should also be developed to promote consumption, including new consumption models such as the ice and snow economy, silver economy, and cruise economy [4]. Group 3: Real Estate Market Stability - The stability of the real estate market is critical as it holds a significant portion of residents' wealth, and various measures have been implemented to stabilize the market [5]. - In March, 24 out of 70 major cities saw an increase in new residential property prices, indicating a recovery trend [5]. - Wang Yi suggests lifting certain purchase restrictions in major cities and lowering interest rates to enhance market confidence [6]. Group 4: A-Share Market Outlook - The A-share market is currently at a historical low valuation, presenting opportunities for growth [7]. - Future market performance will depend on trends in industries like artificial intelligence and the effectiveness of domestic demand stimulation [7].

Group 1 - In the first quarter of 2025, Shenzhen's total retail sales of consumer goods reached 240.3 billion yuan, a year-on-year increase of 3.1%, with an acceleration of 1.4 percentage points compared to January-February [1] - The city has implemented over 470 promotional activities to boost consumption, including significant success in the "trade-in" policy, which has led to the opening of 258 new stores and a surge in consumer activity [1][2] - The "trade-in" policy has shown remarkable results, with household appliances and audio-visual equipment sales increasing by 59.3%, and wearable smart devices by 53.1% year-on-year [2] Group 2 - The automotive sector has also experienced a peak in sales, with over 300,000 BYD electric vehicles sold in January, marking a 49.16% year-on-year increase [3] - As of April 21, 2025, the "trade-in" program has driven the sale of 39,000 vehicles, generating sales worth 9.77 billion yuan [3] Group 3 - The integration of commerce, culture, and tourism has led to the launch of over 470 promotional events, creating new consumption models such as "Tech+" and "Park+Business Circle" [4] - The "Tech+" consumption model has gained popularity, with significant public engagement during events like the Guangdong-Hong Kong-Macao Greater Bay Area Garden Competition, which attracted 1.283 million visitors [4] Group 4 - The first quarter of 2025 saw the addition of 258 new flagship and concept stores in Shenzhen, driven by the "first launch economy" and innovative consumption scenarios [5] - Online retail in Shenzhen has maintained rapid growth, with a year-on-year increase of 20.8% in the first three months of 2025 [5] Group 5 - Shenzhen has seen a surge in international tourism, with 48.112 million visitors in the first quarter, including over 8 million international tourists, a year-on-year increase of 17.3% [6] - The city has enhanced its service environment for international visitors, including the introduction of AI translation devices and a streamlined tax refund process for foreign tourists [6] Group 6 - Policies aimed at improving cross-border consumption have been implemented, including convenient customs clearance and special offers for Hong Kong visitors [7]