而出现在今年上海车展上的环视投影屏系统，就是这样一项新技术。据称，其已经被国内外多家车企的智能化新车型瞄上。 提供"沉浸式"全景视域 环视投影屏系统之所以被看好，是因为其技术含量更高。在比拼技术的时代，技术含量决定前程命运，似乎已经成为一个规律。 据介绍，环视投影屏系统是3D全景影像与AR技术深度融合的产物。其通过车身四周的多颗广角摄像头采集实时影像，经图像拼接算法消除光学影像畸 变后，以1:1比例投射到前挡风玻璃或驾驶舱环绕式屏幕上，形成360°无死角的鸟瞰视图。其有别于传统的2D分割屏，新的系统引入了3D建模技术，可动态 标注障碍物距离、预判车辆轨迹，还可以通过AR叠加导航箭头与路况信息，使驾驶员无需低头即可在前方的投影中看清全场景路况。可以将车速、续驶里 程等关键数据集成于前挡风玻璃下方的弧形投影区，视线移动幅度较传统仪表盘降低60%，显著提升驾驶专注度，这无疑大为提高了安全性。 "这一技术系统尤其需要算力的支持，因此需要足够算力的车载算力芯片。"西安工业大学微电子技术实验室工程师魏冬向记者介绍，在这一技术系统的 发展过程中，随着智能汽车硬件架构的轻量化与算力升级、以及车载芯片性能提升，环视投影屏系统将 ...

Core Insights - The market share of Chinese brand passenger cars has increased from 38.4% in 2020 to 65.2% in 2024, while foreign brands' share has decreased from approximately 64% to between 37% and 39.5% [1] - China is the largest automotive consumption market globally, with annual sales exceeding 30 million vehicles, making it critical for foreign automotive companies [1] - Foreign automotive brands are facing significant challenges and are adjusting their strategies in response to the rise of Chinese brands [2] Foreign Automotive Brands' Decline - Foreign automotive brands, once popular, are now struggling to maintain their market presence, with some exiting the Chinese market entirely [2] - Volkswagen is the largest foreign automotive company in China, with 2024 global sales of 9.0274 million vehicles, of which 2.928 million were sold in China, contributing 1.7 billion euros to its investment income from joint ventures in China [2] - Volkswagen's global operating profit decreased by 33.5% from 2023, highlighting the impact of the changing market dynamics [2] Strategic Responses from Foreign Brands - Foreign automotive companies are learning from Chinese brands and applying advanced experiences to both Chinese and global markets [5] - Volkswagen plans to invest 2.5 billion euros to establish a smart connected vehicle R&D center in China, focusing on next-generation vehicle development [6] - Mercedes-Benz is leveraging its Beijing R&D center to develop technologies based on Chinese user preferences, which are expected to be applied globally [8] Innovations and Collaborations - Toyota is adopting a strategy of "technology reserve + localized production," establishing a hydrogen energy R&D center in Jiangsu and integrating its R&D capabilities in China [8] - Nissan is collaborating with Huawei to develop smart cockpit systems based on the HarmonyOS, aiming to enhance its market position in China [9] - At the 2025 Shanghai Auto Show, Honda announced partnerships with three Chinese tech companies to advance in the fields of intelligence and electrification [11] Localized Development Initiatives - Toyota's new R&D structure allows Chinese teams to lead the development of core models, shifting from a traditional model of "foreign design, local production" to one where "Chinese demand defines technology routes" [10] - Mercedes-Benz's new models are being developed by Chinese teams, marking a significant shift in how global automakers approach the Chinese market [10] - Volkswagen's strategy includes localizing software development to address unique Chinese driving conditions, enhancing its competitive edge [11]

Group 1: Industry Trends - The auto show emphasizes innovation technology and intelligent safety as core themes, highlighting a consensus in the industry where both multinational giants and local companies are actively expanding their collaboration networks to integrate into the Chinese automotive ecosystem [2] - The automotive industry is undergoing a transformation period where electric vehicle sales are expected to surpass those of fuel vehicles, with companies like Valeo leveraging their technological and resource advantages to provide differentiated support [9][11] Group 2: Company Collaborations - Intel is intensifying its focus on the Chinese automotive market by forming strategic partnerships with various companies, including Hezhima Intelligent and BOS Semiconductors, to build a comprehensive smart vehicle ecosystem [3][6] - Intel and Hezhima Intelligent jointly launched a cabin-driving integration platform that supports L2+ to L4 level assisted driving solutions, with plans for reference design release and mass production preparation by Q2 2025 [5] - Bosch and Horizon signed a strategic cooperation memorandum to develop a new multifunctional camera platform based on Horizon's chip, aiming for mass production by mid-2026 [8] - Valeo has established a strong presence in China with 27 production bases and 13 R&D centers, with over 60% of its business orders in 2024 coming from local OEMs, making China its largest single-country market [9][11] Group 3: Technological Innovations - Intel's collaboration with BOS aims to integrate AI accelerator chips into SDV SoC to enhance in-vehicle AI performance, accelerating the application of AI technology in the automotive sector [6] - Bosch's upgraded auxiliary driving solution based on Horizon's chips can achieve up to 128 TOPS of computing power, with plans for deployment by the end of 2025 [8] - Valeo's CEO emphasizes China's role as a leader in electric vehicles, advanced driving assistance, and smart lighting, driving global trends in these areas [11] Group 4: Market Dynamics - The collaboration among multinational suppliers like Intel, Bosch, and Valeo with local innovators is accelerating the innovation iteration of smart automotive technologies, propelling the Chinese automotive industry to higher levels [11]

Core Viewpoint - The 21st Shanghai International Automobile Industry Exhibition highlights the launch of YuTai Microelectronics' first automotive-grade TSN Switch products, marking a significant step towards breaking the international chip giants' monopoly in automotive high-speed communication chips [1][10]. Company Overview - YuTai Microelectronics, established in 2017, focuses on the design and development of high-speed wired communication chips and has achieved rapid growth, including a listing on the Chinese Science and Technology Innovation Board in 2023 [9]. - The company aims to become a leader in the global wired communication chip market and plans to capture the largest market share in the domestic automotive communication sector [9]. Product Launch - The newly launched TSN Switch series includes the YT9908 and YT9911, which enhance the company's automotive Ethernet product matrix [1][12]. - The TSN Switch chips are designed to meet high precision, low latency, and high reliability requirements in the automotive sector, acting as a hub for data aggregation, scheduling, and forwarding within the vehicle's Ethernet network [3][4]. Technical Features - The YT9908/9911 chips are the first automotive-grade TSN Switch chips in mainland China, integrating self-developed Gigabit and Megabit automotive Ethernet PHYs and supporting multiple high-speed interfaces [4][6]. - Key features include support for eight TSN protocols with clock synchronization precision of less than 20 nanoseconds, self-diagnostic data transmission, and robust error-checking mechanisms [6][4]. Safety and Reliability - The chips are designed with a focus on functional safety, information security, and supply chain security, aiming for ASIL-B level certification [6][9]. - YuTai Microelectronics has invested significantly in third-party testing and certification to ensure product quality and compliance with international standards [6][4]. Market Position and Future Plans - YuTai Microelectronics has positioned itself as a major player in the automotive Ethernet chip market, with millions of units shipped and a commitment to developing a complete automotive Ethernet solution [9][12]. - The company plans to enhance its investment in automotive business and aims to introduce a new SerDes product with advanced capabilities in the coming months [12][10].

Core Insights - The 2025 Shanghai Auto Show serves as a platform for showcasing the strength of automotive companies and reflects the industry's transformation, with SAIC Volkswagen leading the way with its theme "Full Energy, More Outstanding" [1] - SAIC Volkswagen's deep thinking on the transition to new energy is evident through its "Joint Venture 2.0" model, which integrates global resources to build a comprehensive intelligent mobility ecosystem, providing a new paradigm for the upgrade of China's automotive industry [1][6] Product Strategy - SAIC Volkswagen has created a comprehensive product matrix covering fuel, pure electric, and extended-range hybrid vehicles, with the ID. ERA concept car being the highlight, featuring a range exceeding 1000 kilometers and addressing long-distance travel concerns [3][5] - The company plans to launch 10 new models by 2026, including 7 new energy products, and expand to over 20 models by 2030, demonstrating its commitment to meeting diverse consumer needs [5] Joint Venture 2.0 Strategy - The "Joint Venture 2.0" strategy aims to address challenges posed by the rise of domestic brands and technological divergence, focusing on deep integration of Chinese and German resources [6][8] - SAIC Volkswagen has signed agreements with 10 local tech companies during the auto show, covering key areas such as intelligent driving and vehicle networking, showcasing its commitment to open collaboration and high-quality standards [6] Technological Innovation - The company emphasizes extended-range technology as a breakthrough in the new energy market, balancing pure electric experience with fuel convenience, as demonstrated by the ID. ERA's EA211 engine [9] - SAIC Volkswagen is building a comprehensive technology ecosystem that covers research, manufacturing, and service, highlighting its commitment to safety and intelligent transformation through advanced manufacturing techniques and AI-driven systems [9][12] Market Positioning - The company’s approach of "oil and electricity advancing together" reflects its strategy to retain traditional fuel vehicle markets while exploring new growth opportunities through intelligent and new energy technologies [5][12] - The showcase at the auto show represents not just products but a comprehensive development methodology that integrates global resources and opens up new growth spaces through extended-range and intelligent technologies [12]

在2025上海车展上，上汽奥迪以"双品牌、全能源、智能化"为核心战略，携全新A5L Sportback与奥迪E5 Sportback两款车型亮相，展现其在燃 油与新能源领域的双重突破。这不仅是一次产品实力的集中展示，更是其转型路径的深刻诠释。通过技术共创、用户生态构建与全球化视野的深度 融合，上汽奥迪正为中国合资车企的未来发展定下基调。 燃油、电动双重进阶 本届车展上，上汽奥迪的两款新车成为焦点。全新A5L Sportback作为首款搭载华为乾崑智驾技术的燃油车，打破了"燃油车做不好高阶智驾"的行业成 见。其基于PPC（Premium Platform Combustion）豪华燃油平台打造，通过E³ 1.2电气架构实现了五大域控制器的协同运作，支持城区领航、复杂匝道汇入等 L3级辅助驾驶功能。第五代EA888 Evo5发动机的引入，将燃油效率与动力性能推向新高度，VTG可变截面涡轮增压技术与MHEV plus超级轻混系统的结 合，更让用户感受到奥迪燃油+智能化产品的魅力。 奥迪E5 Sportback则是新品牌AUDI的首款量产纯电轿跑。其基于Advanced Digitized Platform智能数字平 ...

Core Viewpoint - The global automotive industry is accelerating towards the "Great Intelligence" era, with China leading the innovation in automotive intelligence transformation [1][3][11] Group 1: "Tianyuan Intelligent" Technology Brand Launch - Dongfeng Motor Corporation officially launched the "Tianyuan Intelligent" technology brand at the 2025 Shanghai Auto Show, showcasing its comprehensive capabilities in intelligent technology innovation [1][3] - The launch signifies Dongfeng's commitment to user-centered innovation, emphasizing safety and full-scenario intelligent solutions [3][14] - The "Tianyuan Intelligent" brand represents a milestone in Dongfeng's strategic, technological, and systemic innovation in the automotive sector [3][5] Group 2: Historical Context and Development - The "Tianyuan Intelligent" brand is the result of Dongfeng's sustained efforts towards intelligent transformation, starting from the "Oriental Wind Rising" plan in 2021 to the upcoming "Technology Leap 3.0" plan in 2024 [5][6] - Dongfeng has established itself as a leader in the intelligent automotive sector, with commercial operations of autonomous vehicles in 15 provinces and 35 cities across China [6][11] Group 3: Technological Framework - The "Tianyuan Intelligent" framework is built on a "one core, dual foundation, dual application" model, which includes an enterprise-level AI model and a highly integrated electronic architecture [7][9] - This framework enables a comprehensive intelligent innovation system that integrates architecture, systems, and applications, facilitating continuous self-evolution and operational synergy [9][12] Group 4: Safety and User-Centric Approach - Dongfeng emphasizes safety as a foundational aspect of its intelligent innovations, ensuring that technological advancements do not compromise user safety [12][14] - The company aims to be a long-term partner for users and a safety leader in the industry, focusing on core technologies that reshape the automotive landscape [11][14]

Core Viewpoint - The 2025 Shanghai International Automobile Industry Exhibition highlights the importance of automotive semiconductor technology, with Shenzhen Sunlord Electronics Co., Ltd. showcasing its advancements in automotive electronic components, particularly passive devices [1][10]. Company Overview - Shenzhen Sunlord Electronics was established in 2000 and currently operates 11 industrial parks, with projected sales of approximately 5.9 billion in 2024, marking automotive electronics as the fastest-growing segment [4]. - The company has a dedicated automotive electronics division since 2016, which includes an independent production line to better serve customer needs [4]. Product Offerings - Sunlord provides comprehensive solutions for automotive electronics across ten key areas, including vehicle lighting, battery management systems, intelligent cockpits, smart driving, T-box and V2X, onboard chargers, DC/DC converters, electric drive control, hybrid systems, and thermal management systems [5]. - The product matrix includes signal and power line common mode, pulse transformers, RF inductors, LTCC components, and power inductors, with many products certified by AEC-Q200 [5]. Technological Innovations - The AMPR series power inductors utilize a molding process and alloy materials, allowing for automation, reduced costs, and improved performance under stringent temperature standards [5][8]. - The company’s common mode products, particularly the metal terminal common mode choke, are designed for compactness and efficiency, meeting rigorous automotive standards while reducing size by half [6]. - Innovations in battery management systems have led to a significant reduction in market failure rates from 100 PPM to below 0.1 PPM through structural improvements and automation [7]. Industry Recognition - Sunlord Electronics received the "Annual Automotive Industry Chain Breakthrough Award" at the 2025 Automotive Semiconductor Ecological Conference, recognizing its contributions to innovation and the development of domestic automotive semiconductor manufacturing [10]. - The company showcased its automotive electronic products at the 2025 Shanghai Auto Show, attracting attention from industry leaders and potential collaboration opportunities [10][13].

Core Insights - The "2025 Automotive Semiconductor Ecological Conference and China Automotive Chip Technology Roadshow" was held in Shanghai, aiming to create a top platform for global automotive semiconductor industry elites to exchange and showcase achievements [1] - RT-Thread, led by its founder and CEO Xiong Puxiang, presented innovative paths for the integration of POSIX RTOS and AUTOSAR CP under multi-core virtualization technology, contributing to the evolution of the automotive semiconductor ecosystem [2][3] Company Overview - RT-Thread has established itself as a leading figure in China's automotive software innovation, with a fully self-developed RT-Thread operating system that encompasses a complete technology stack from the kernel to application ecology [4] - The RT-Thread operating system has been deployed in over 2.5 billion smart devices globally, making it the top embedded OS in China [4] - The company emphasizes an open-source and neutral technology approach, fostering a collaborative innovation mechanism among global developers [6] Technological Innovations - The transition from distributed ECU to centralized computing in automotive electronic architectures is driven by the widespread use of domain controllers and central computing platforms [7] - Multi-core virtualization technology addresses the limitations of traditional single-core architectures, enhancing computational power, resource management, and functional safety [7][8] - RT-Thread POSIX RTOS is designed to be fully compatible with POSIX standards, facilitating seamless integration with the Linux ecosystem and supporting diverse functionalities [10] Industry Applications - The integration of multi-core MCU virtualization with POSIX RTOS and AUTOSAR CP is a cutting-edge technology aimed at smart automotive electronic architectures, enhancing development efficiency and reducing complexity [11] - RT-Thread's solutions have been widely adopted across various industries, including power energy, industrial manufacturing, automotive transportation, and aerospace, providing reliable software solutions for major enterprises [6][12] - The company has developed a dashboard operating system based on Linux or RT-Thread Smart, ensuring high responsiveness and a smooth user experience in smart cockpit applications [12]

Core Insights - Intel made a significant announcement at the 2025 Shanghai Auto Show, introducing its second-generation AI-enhanced Software Defined Vehicle (SDV) SoC and establishing strategic partnerships with companies like Black Sesame Intelligence and BOS Semiconductors, highlighting its commitment to the Chinese automotive market and its ambition in automotive intelligence [1][10][19] Group 1: Product Features and Innovations - The second-generation AI-enhanced SDV SoC features a multi-node chip architecture, allowing for flexible customization of computing, graphics, and AI functions, providing unprecedented development freedom for manufacturers [3][9] - Performance improvements include a tenfold increase in generative and multimodal AI capabilities compared to the previous generation, with graphics performance tripling and enhanced visual perception through 12 camera channels [9] - Energy efficiency has been optimized, with a 61% increase in CPU performance per watt, aiding electric vehicles in reducing power consumption and battery costs [9] Group 2: Industry Challenges and Solutions - Intel identified three major challenges in the automotive industry: the need for software-defined architecture, sustainability innovation, and scalability. The company aims to address these through open architecture and flexible development tools, energy-efficient designs, and a unified architecture for various vehicle classes [9][10] Group 3: Strategic Partnerships and Ecosystem Development - Intel is actively building a smart automotive ecosystem through collaborations with various industry players, including Black Sesame Intelligence and Wallface Intelligence, to enhance the integration of AI and chip technology in vehicles [10][11] - The collaboration with Black Sesame Intelligence led to the launch of a cockpit-driving integration platform, supporting advanced driver assistance systems from L2+ to L4 levels, with plans for reference design release in Q2 2025 [11] - Partnerships with companies like Wallface Intelligence and BOS Semiconductors aim to enhance in-vehicle AI performance and develop solutions for advanced driver assistance and infotainment systems [13][10] Group 4: Future Outlook and Industry Trends - The automotive industry is shifting towards a software-defined and collaborative ecosystem, with Intel positioning itself as a leader in this transformation through technological innovation and ecosystem building [19] - Discussions at the event highlighted the importance of voice interaction and the integration of AI in enhancing user experience, indicating a trend towards more personalized and interactive automotive environments [14][16]