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雷军的演讲失去了“魔力”
虎嗅APP· 2025-10-01 03:50
Core Viewpoint - The article discusses the challenges faced by Xiaomi and its founder Lei Jun, particularly in light of recent negative feedback during his annual speech, indicating a shift in public perception and the need for a more robust narrative strategy [4][10][21]. Group 1: Recent Developments - Lei Jun's sixth annual speech, themed "Change," received significant negative comments, contrasting with the positive reception of previous speeches [4][10]. - The negative feedback primarily focused on product quality, perceived excessive marketing, and a general fatigue with the narrative of struggle and perseverance [10][11]. Group 2: Historical Context - Lei Jun's previous speeches highlighted his journey and the challenges faced by Xiaomi, including the successful launch of the Xiaomi Su7 and the commitment to electric vehicle production [11][12]. - The narrative of overcoming adversity and personal growth resonated well with audiences in earlier years, contributing to a strong public image [12][13]. Group 3: Narrative Challenges - Xiaomi's corporate narrative is under scrutiny, as effective storytelling is crucial for organizational cohesion and customer engagement [14][15]. - The "weakness" narrative employed by Lei Jun has been effective in building relatability but may not be sustainable as the company grows and faces new challenges [17][18]. Group 4: Market Dynamics - The technological landscape is shifting, with increasing public interest in advanced technologies like AI and robotics, which may overshadow Xiaomi's current offerings [20][21]. - As competition in the electric vehicle market intensifies, consumer expectations for safety, design, and technology are rising, leading to criticism of Xiaomi's technological capabilities [20][21].
小红书开始到处“抢食”了
虎嗅APP· 2025-10-01 03:50
看清流量迁徙的切面 出品|虎嗅黄青春频道 作者|商业消费主笔 黄青春 以下文章来源于黄青春频道 ,作者黄青春Youth 黄青春频道 . 题图|视觉中国 一个隐秘的新趋势正在小红书风靡。 虎嗅发现,近期,Ask me anything(下简称 AMA)玩法正成为小红书热议的"新风潮"——许多 AI 学术圈大 佬、知名 AI 创业者、大模型负责人纷纷在小红书上发起"Ask me anything"笔记,邀请用户向自己不设限提 问,并积极在评论区互动、对话。 往前回溯,这一趋势始于 9 月开学季,小红书突然成为 AI 前沿技术的"接头基地"。 截至目前,十余位 AI 领域有影响力及知名度的创业者相继入驻小红书,包括零一万物创始人李开复、面壁智 能联创刘知远、千里科技及旷视创始人印奇、维他动力创始人兼 CEO 余轶南、测测创始人任永亮等。 虽然,这股趋势兴起时也有运营痕迹,但这些 AI 明星"找到组织"后一点不怯场,积极以 AMA 形式与网友互 动,"AI 引路人"的话题丝滑融入了日常 UGC 的讨论场域。 甚至,一些专业机构、互联网企业研究院负责人也闻讯而来,跳入了这场大讨论,如上海人工智能实验室领军 青年科学家 ...
年轻人“整顿”月饼
虎嗅APP· 2025-09-30 12:51
Core Viewpoint - The article discusses the changing dynamics of the mooncake market, particularly how young consumers are influencing pricing and product offerings towards healthier and more affordable options [4][6][28]. Pricing Trends - The price range for mooncake gift boxes has shifted significantly, with most now priced between 50 to 300 yuan, and the most expensive boxes priced at 498 yuan, a stark contrast to previous years where prices often exceeded 500 yuan [5][8]. - A specific example includes a 128 yuan gift box containing six small mooncakes and one large mooncake, totaling 920 grams, with promotional offers available [9]. Consumer Behavior - Young consumers are driving a shift in the mooncake market, opting for lower-priced options and expressing dissatisfaction with high-priced, unhealthy mooncakes [6][12]. - The popularity of "朴素月饼" (simple mooncakes) has surged, with prices ranging from 10 to 25 yuan, appealing to consumers looking for value and authenticity [14][17]. Health Consciousness - Health has become a primary concern for consumers, with 96.7% of users prioritizing health when selecting mooncakes. This has led to the introduction of low-sugar mooncakes and shorter shelf lives [19][20]. - The energy content of traditional mooncakes is significantly higher, with low-sugar versions reducing energy content from approximately 478 calories to around 359 calories per 100 grams [20]. Market Adjustments - The mooncake industry is responding to consumer demands by lowering prices and focusing on healthier ingredients, with many brands reducing the shelf life of their products to enhance perceived healthiness [21][23]. - Major brands are facing challenges as younger consumers prefer local, traditional options over established brands, leading to a decline in sales for some industry leaders like Guangzhou Restaurant [34]. Regulatory Influence - Government policies are also shaping the market, with regulations aimed at curbing exorbitant prices and promoting simpler, healthier mooncake options [29][30].
AI经济学:为什么失业率上升经济不衰退?
虎嗅APP· 2025-09-30 12:51
Group 1 - The article discusses the conflicting economic data in the U.S., highlighting a significant downward revision of non-farm employment data, which suggests a recession, while other indicators like GDP growth and unemployment rates do not support this conclusion [5][6][8]. - A major factor preventing a recession is the large-scale investment in AI infrastructure, primarily driven by tech giants like Amazon, Microsoft, and Google, which is expected to peak this year [12][13]. - AI investments are capital-intensive and do not create as many jobs as traditional manufacturing investments, leading to a disconnect between economic growth and employment data [13][14]. Group 2 - The article notes a peculiar trend of "underemployment" in the U.S., where the labor participation rate has dropped significantly, indicating many individuals are not fully engaged in the workforce [16][17]. - The U-6 unemployment rate, which includes those not actively seeking work, is significantly higher than the standard unemployment rate, suggesting a quality decline in employment [22][23]. - A recent study indicates that companies adopting AI technologies are reducing their hiring for lower-level positions, while the demand for higher-level positions remains stable [23][26]. Group 3 - The article emphasizes that the impact of AI on the job market is particularly pronounced for graduates from mid-tier universities, who are more likely to be replaced by AI [30][31]. - It suggests that companies will increasingly seek to hire from top-tier universities for management roles while looking for lower-cost labor from lower-tier institutions [30][31]. - The article concludes that while AI may displace certain jobs, it will also create new industries that require a large workforce, similar to past technological shifts [36][37].
00后辍学生打造“作弊神器”,被停学却获千万投资
虎嗅APP· 2025-09-30 12:51
Core Insights - Cluely, an AI-driven desktop assistant, has gained significant attention for its controversial positioning as a tool that aids in "cheating" during interviews and exams, effectively bridging the gap between traditional assessment methods and the capabilities of generative AI [8][9][38] - The company has rapidly secured over $20 million in funding, with a valuation of approximately $120 million, highlighting the strong interest from venture capitalists in its disruptive approach [5][19] Company Overview - Cluely was co-founded by Roy Lee and Neel Shanmugam, both students from Columbia University, with Lee taking the lead in public image and strategic direction [21][24] - The product is designed to provide real-time, undetectable support in various virtual interactions, such as job interviews and online exams, emphasizing its "invisible" functionality [8][10] Product Features - Cluely operates as a real-time AI desktop assistant that can capture screen content and audio, providing contextual answers and suggestions without being detected by other participants in a meeting [10][12] - The tool is designed to be used discreetly, allowing users to access information and assistance without alerting others, which is a key selling point [10][11] Market Positioning - Cluely's marketing strategy leverages its controversial nature, appealing to a demographic that is dissatisfied with traditional educational and professional assessment methods [38] - The company adopts a freemium model, offering a basic free version and a professional subscription for unlimited access, targeting young professionals and job seekers [19] Competitive Landscape - Cluely faces competition from both "ethical" meeting assistants that prioritize transparency and compliance, as well as other AI tools that provide similar functionalities but without the controversial branding [33][36] - The unique positioning of Cluely as a "cheating" tool has created a distinct brand identity that attracts a specific user base, making it difficult for competitors to replicate its success without facing similar ethical dilemmas [36][38] Future Challenges - The controversial nature of Cluely's branding may hinder its acceptance in corporate environments that prioritize ethical standards and compliance, posing a potential barrier to market expansion [38] - The company is engaged in a broader social experiment, testing the moral boundaries and value perceptions of society in the AI era, which could have long-term implications for its business model and public perception [38]
在猪周期里躲牛市?
虎嗅APP· 2025-09-30 12:51
Core Viewpoint - The article discusses the current state of the pork industry, highlighting that while major pork companies are reporting impressive profits, the capital market remains skeptical, leading to many pork stocks being undervalued or stagnant. The profits are primarily driven by cost reductions rather than price increases or expansion, indicating a lack of long-term growth potential [4][6]. Group 1: Industry Performance - Major pork companies like Muyuan Foods reported a net profit of 10.53 billion yuan, a year-on-year increase of 1169.77%, while Wens Foodstuff achieved a net profit of 3.475 billion yuan, up 159.12% [4]. - Despite these profits, many pork stocks are trading at low levels, with some being labeled as "zombie stocks" that fail to capitalize on market uptrends [4]. Group 2: Supply and Demand Dynamics - The profits reported by these companies are attributed to the decline in prices of key raw materials like corn and soybean meal, along with improved production efficiency, rather than an increase in demand or prices [6]. - The industry is facing a significant oversupply issue, with the number of breeding sows at 40.42 million, exceeding the normal holding capacity by 3.6% as of July 2025 [7]. Group 3: Policy and Market Response - The Chinese government has mandated a reduction of 1 million breeding sows by January 2026 among the top 25 pork producers, aiming to address the oversupply issue [7][9]. - However, the effectiveness of these policies is questioned, as smaller producers may not comply, leading to a potential mismatch in supply reduction efforts [10][13]. Group 4: Financial Viability and Future Outlook - The article notes that the self-breeding model in the pork industry has been profitable since May 2024, but as of September 2025, it has started to incur losses, with an average loss of 24.44 yuan per pig [18]. - The average price of pork has dropped to approximately 12.6 yuan per kilogram, while the average cost of production is around 12.8 yuan per kilogram, indicating that further price declines could lead to cash flow losses and necessitate capacity reductions [18][20]. Group 5: Efficiency and Competitive Landscape - The industry's production efficiency has improved significantly, with the number of weaned piglets per breeding sow increasing by 36% from January 2021 to January 2025 [22]. - Despite a reduction in the number of breeding sows, the overall supply of pork may remain high due to increased efficiency, which could continue to suppress pork prices [20][24]. Group 6: Investment Considerations - The article suggests that investors should focus on three key dimensions when evaluating pork companies: total cost, growth rate, and market valuation [26]. - A table summarizing the 2026 output targets, growth rates, and market valuations of 16 listed pork companies is provided, indicating a diverse landscape where no single company presents a perfect investment opportunity [27].
稍微聊聊张雪峰
虎嗅APP· 2025-09-30 09:28
Core Viewpoint - The article discusses the unpredictability of career choices and the impact of societal trends on employment, emphasizing that current popular choices may not remain viable in the future [5][22]. Group 1: Career Choices and Trends - The author reflects on the past recommendations of certain fields, such as civil engineering, which were once considered promising but have since declined [5][6]. - The concept of a "two-level chaotic system" is introduced, where predictions can influence outcomes, particularly in career choices influenced by prominent figures [6][7]. - The article highlights the rapid changes in job market demands, noting that fields like computer science may soon face saturation, similar to civil engineering [11][19]. Group 2: The Nature of Choices - The discussion includes the idea of "utilitarianism" in career choices, where students are encouraged to pursue fields with better job prospects, reflecting a risk-averse strategy [8][12]. - The author points out the randomness of life and career paths, suggesting that even well-planned choices may not yield the expected results [10][21]. - The article contrasts two reproductive strategies, R-strategy and K-strategy, to illustrate the unpredictability of long-term success in career planning [13][14]. Group 3: The Role of Information - The author describes the role of influential figures in shaping public perception and choices, acting as "information equalizers" [7][22]. - The effectiveness of current popular career paths is questioned, suggesting that as more people follow the same advice, those paths may become overcrowded and less beneficial [22][24]. - The article emphasizes the importance of lifelong learning and adaptability in navigating career choices, as the job market continues to evolve [25][26]. Group 4: Education and Employment - The article argues that the traditional link between university education and employment is weakening, with universities focusing more on critical thinking and adaptability rather than direct job training [26]. - It suggests that personal passion and interest in a field are crucial for long-term success and happiness, regardless of the current job market trends [26].
哈啰上了一条大船?
虎嗅APP· 2025-09-30 09:28
Core Viewpoint - The article emphasizes that Hello's recent activities signify its ambition to transform from a simple transportation tool into a comprehensive travel service platform, integrating various modes of transportation to meet diverse user needs [3][6][14]. Group 1: Strategic Initiatives - Hello's "Hello Festival" serves as a strategic initiative to showcase its diverse transportation offerings, including bike-sharing, ride-hailing, and car rentals, effectively communicating its vision as a one-stop travel solution [11][12][14]. - The company aims to reshape user perceptions, encouraging users to associate Hello with a full range of travel services rather than just bike-sharing [14][15]. Group 2: Market Position and Growth - Hello's strategic evolution is supported by significant data, with its ride-hailing service covering over 300 cities and its car rental service operating in more than 680 cities, indicating strong market presence [16]. - The Chinese travel service market is projected to reach nearly 400 billion RMB by 2030, with a significant portion driven by ride-hailing and new "car-as-a-service" models, highlighting the importance of service integration [17]. Group 3: Technological Foundation - The article highlights Hello's robust technological foundation, which is crucial for managing complex operations during high-demand events like the "Hello Festival," ensuring efficient vehicle dispatch and user experience [19][20]. - Hello's recent advancements in autonomous driving technology, including the introduction of its end-to-end L4 technology system and plans for commercial Robotaxi operations, demonstrate its commitment to innovation [22]. Group 4: Operational Excellence - The company's operational capabilities are seen as a competitive advantage in the Robotaxi sector, where effective management of a large fleet is essential for success [25][26]. - Hello's experience in managing a vast network of shared bikes and vehicles positions it well to tackle the complexities of operating a Robotaxi fleet, emphasizing the importance of operational efficiency in the long term [26][27].
请假,怎么比上班还累?
虎嗅APP· 2025-09-30 09:28
以下文章来源于RUC新闻坊 ,作者人大新闻系 RUC新闻坊 . 中国人民大学新闻学院新闻系运营的新闻采写编评及摄影业务教学与实践的平台。 当我们在讨论请假焦虑时,我们都在谈些什么? 一、能休吗?敢休吗? 请假焦虑并不是一种小众的困扰,在调查中, 近九成的人对请假感到"有点焦虑"甚至"非常焦虑"。 请假焦虑的一个直接表现是"放弃请假" ,问卷中近半数的人因焦虑"总是"或"经常"放弃休假。 在国企工作的菜菜痛经很严重,但为了不请假,她选择长期服用药物忍受,"虽然我所在的省有生理 假,但我不可能每次痛经都跑去医院开一个证明,我情愿通过吃药来解决这个事"。 本文来自微信公众号: RUC新闻坊 (ID:rendaxinwenxi) ,统筹:余婉遥,数据收集与分析:江 骁宇、张紫玉、余婉遥,可视化:禹琳、周熙然、余婉遥、胡美嬉,调查:胡美嬉、禹琳、周熙然, 文案:王睿歆、张紫玉、禹琳、江骁宇,美编:张紫玉,题图来自:AI生成 10月1日当天的火车票"点击即售罄",在互联网公司工作的荞麦纠结了好几天:相比于出行高峰的双 节假期,9月30日下午的火车票固然更好抢,但这也意味着她不得不请半天假。 "我已经两次把9月30日那辆车 ...
花50万买中国旗舰的,是怎样一群人?
虎嗅APP· 2025-09-30 09:28
现在什么样的人,会花四五十万买车? 他们大致可以分为两类。一类是老钱,老钱的财富是过去完成时,消费是为了捍卫圈层和价值观,看 重底蕴、追求品质、主打"懂得自然懂"。所以,他们买车时更倾向于选择传统外资豪华品牌,因为它 们更有底蕴,有百年经典的奢华设计、可信的机械素质。 而另一类是新贵,新贵的财富是现在进行时,消费是为了链接新的潮流,更看重名气、追求新奇、主 打"想学跟我来"。所以,他们更乐意选择有科技互联网公司背景的国产新势力品牌,它们在当下,似 乎能提供更多外显的情绪价值。 但是,既能取悦新贵,又能彰显老钱,这样一款车在市面上并不多见。 老钱和新贵,有了共同的选择 时尚圈这两年流行一种新的风格——低调奢华(Quiet Luxury),其精髓在于将品牌标志淡化,让奢 侈品本质回归到精湛工艺和细腻细节。 LVMH旗下的意大利品牌Loro Piana,就是典型例子。它被誉为羊绒界的"百达翡丽",素以高品质的 羊毛羊绒制品闻名于世。摒弃显眼的LOGO,追求看不见的奢华。圈内流行一句话——"当你触摸羊 绒的柔软,你就知道它是Loro Piana"。 这映射了,在今天的社会经济背景下,老钱和新贵达成了某种消费共识: 比 ...