23 May 2025 CMB International Global Markets | Equity Research | Company Update Baozun (BZUN US) Quality revenue growth on track Baozun released 1Q25 results: total revenue was RMB2.1bn, up 4% YoY, 2% better than Bloomberg consensus, mainly driven by the beat in Baozun Brand Management (BBM) revenue; non-GAAP net loss attributable to ordinary shareholders of Baozun came in at RMB57mn, better than consensus of loss of RMB65mn. Baozun E-commerce (BEC) inked revenue growth of 1.4% YoY, and BBM booked 23% YoY g ...

Investment Rating - The report maintains a "BUY" rating for iQIYI, indicating a potential return of over 15% over the next 12 months [14]. Core Insights - iQIYI's total revenue for 1Q25 declined by 9% year-over-year but increased by 9% quarter-over-quarter to RMB7.19 billion, aligning with consensus estimates [1]. - Non-GAAP operating income fell by 58% year-over-year but saw a recovery of 13% quarter-over-quarter to RMB459 million, also in line with consensus [1]. - The company is increasing investments in its content ecosystem and micro-drama user acquisition, which is expected to impact short-term margins but may provide long-term monetization opportunities [1][6]. - The target price for iQIYI has been adjusted to US$2.45, down from US$2.60, based on a 13x multiple of projected non-GAAP EPS for 3Q25-2Q26 [1][9]. Revenue and Profitability Forecasts - Revenue projections for FY25E, FY26E, and FY27E are RMB28.49 billion, RMB28.95 billion, and RMB29.37 billion respectively, reflecting a slight decrease from previous estimates [7]. - Non-GAAP net profit forecasts for FY25E, FY26E, and FY27E are RMB0.73 billion, RMB1.55 billion, and RMB1.78 billion respectively, indicating a significant downward revision due to short-term margin pressures [7][8]. - The gross margin is expected to decline to 23.1% in FY25E, with a gradual recovery to 26.1% by FY27E [7]. Market Position and Competitive Landscape - iQIYI's current trading at 8x FY26E PE suggests a safety margin compared to peers, despite the intense competition in China's video streaming sector [1][9]. - The company has made significant progress in its micro-drama ecosystem, with over 15,000 titles available, half of which are free and the other half exclusive to members [6]. Financial Performance - Membership services revenue decreased by 8% year-over-year but grew by 7% quarter-over-quarter to RMB4.40 billion in 1Q25, supported by key titles [6]. - Online advertising revenue fell by 10% year-over-year and 7% quarter-over-quarter to RMB1.33 billion, primarily due to macroeconomic uncertainties [6]. - The non-GAAP operating profit margin was down to 6.4% in 1Q25, a decrease of 7.3 percentage points year-over-year, driven by increased content and user acquisition investments [6].

Investment Rating - The report maintains a BUY rating for Xpeng Inc. with a target price of US$28.00 for ADR and HK$110.00 for H-shares, indicating an upside potential of 42.2% and 41.8% respectively from current prices [3][7]. Core Views - Xpeng's 1Q25 earnings exceeded expectations due to improved gross profit margin (GPM) and government subsidies, leading to an optimistic outlook for sales volume and profitability [1][7]. - The company is expected to achieve breakeven at the net level by 3Q25, supported by increased R&D investments and new model rollouts [1][7]. - The report anticipates a significant increase in sales volume and GPM for FY25, with a revised forecast of 460,000 units sold, reflecting a 20,000 unit increase from previous estimates [7][9]. Financial Summary - Revenue projections for FY25E are raised to RMB 86,862 million, representing a 112.6% year-over-year growth [2][9]. - Gross profit is expected to reach RMB 13,971 million in FY25E, with a gross margin of 16.1% [9][11]. - The net loss forecast for FY25E has been revised down to RMB 907.2 million, a significant improvement from previous estimates [9][11]. - For FY26E, net profit is projected at RMB 3,683 million, reflecting a positive trajectory in profitability [9][11]. Earnings Performance - In 1Q25, Xpeng reported a revenue of RMB 15,811 million, a 141.5% increase year-over-year, with a gross margin of 15.6% [8][11]. - The average selling price (ASP) for vehicles in 1Q25 was RMB 168,184, showing a decline of 44.0% compared to the previous year [8][11]. - The company’s net loss for 1Q25 was RMB 664 million, which was narrower than expected, indicating improving financial health [7][8]. Valuation Metrics - The report highlights a P/S ratio of 1.6 for FY25E, suggesting a favorable valuation compared to peers [2][9]. - The P/B ratio is projected to be 4.4 for FY25E, reflecting investor confidence in the company's growth potential [2][9]. - The report justifies a higher valuation based on Xpeng's leading AI capabilities and clearer profit growth path [7][9].

2025 年 5 月 22 日 招银国际环球市场 | 市场策略 | 招财日报 每日投资策略 公司点评 全球市场观察 公司点评 港股分类指数上日表现 | | 收市价 | | 升/跌（%） | | --- | --- | --- | --- | | | | 单日 | 年内 | | 恒生金融 | 40,872 | 0.24 | 37.05 | | 恒生工商业 | 13,639 | 0.85 | 47.71 | | 恒生地产 | 16,558 | 0.53 | -9.65 | | 恒生公用事业 | 37,033 | 0.11 | 12.65 | | 资料来源：彭博 | | | | 北方华创（002371 CH，买入，目标价：512 元人民币）- 扩展产品组合，巩 固国产半导体设备龙头地位 公司2024年新增订单同比增长约25%，主要受集成电路设备订单强劲拉动， 且这一势头在 1Q25 持续。公司预计地缘政治局势不会给公司带来实质性影 响，全年新增订单有望延续此前增长态势。公司正通过内部研发及外部并购， 积极拓展产品覆盖面。其主要集成电路设备产品包括刻蚀、沉积、热处理、 清洗设备，并于 2025 年 3 月起新增离子注 ...

Investment Rating - The report maintains a "BUY" rating for Naura Technology, indicating a potential return of over 15% over the next 12 months [19]. Core Insights - Naura Technology's new orders increased by approximately 25% year-over-year in 2024, driven by strong integrated circuit (IC) orders, with continued momentum into the first quarter of 2025 [1]. - The company is expanding its product portfolio through internal R&D and external acquisitions, including a planned acquisition of a 17.9% stake in Kingsemi, a photolithography coating equipment maker [1]. - Naura is positioned as a leading player in China's semiconductor equipment market, benefiting from the country's push for semiconductor localization amid tightening export restrictions [1][9]. - The target price remains unchanged at RMB 512, based on a price-to-earnings ratio of 36.8x for 2025 estimates, reflecting an 18.1% upside from the current price of RMB 433.66 [3][9]. Financial Summary - Revenue is projected to grow from RMB 22,079 million in FY23A to RMB 38,909 million in FY25E, representing a compound annual growth rate (CAGR) of 30.4% [2]. - Net profit is expected to increase from RMB 3,899.1 million in FY23A to RMB 7,426.9 million in FY25E, with a year-over-year growth of 32.1% [2]. - The gross margin is forecasted to improve from 41.1% in FY23A to 43.4% in FY25E, indicating enhanced operational efficiency [2]. Market Context - The semiconductor equipment capital expenditure in China is estimated to exceed US$50 billion in 2024, driven by strong demand amid geopolitical uncertainties [9]. - Naura anticipates a normalization of demand for overseas products, which may create more opportunities for local vendors [9]. - The company expects investment in domestic mature nodes to stabilize over the next 2-3 years, while advanced logic and memory segments are projected to drive future growth [9].

每日投资策略 行业、公司点评 全球市场观察 2025 年 5 月 21 日 招银国际环球市场 | 市场策略 | 招财日报 行业点评 中国工程机械行业 - 四月份非土方机械销售依然好坏不一 中国工程机械工业协会发布了 4 月份全系列工程机械销售数据。与上月类似， 4 月份非土方机械销量涨跌互现（而上周发布的土方机械数据则相对强劲）。 叉车销量总体保持韧性，而塔式起重机的国内销量（同比下降 61%）和出口 （同比增长 49%）仍然呈现较大分化。高空作业平台销量同比下降 31%, 依 然疲软。我们继续看好土方机械，因为无论是在项目周期还是更新换代周期 中，土方机械都是率先复苏的细分设备。我们继续看好三一重工（600031 CH，买入）和恒立液压（601100 CH，买入），主要由于挖掘机相关收入占 比相对较高。我们仍然看好中联重科（1157 HK / 000157 CH，买入）通过广 泛的产品线在新兴市场快速扩张的策略。相反，由于美国关税政策的不确定 性，我们维持对浙江鼎力（603338 CH，持有）的谨慎观点。（链接） 招银国际研究部 邮件：research@cmbi.com.hk | 环球主要股市上日表现 | ...

Investment Rating - The report maintains a "BUY" rating for Trip.com Group (TCOM), with a target price of US$70.00, indicating a potential upside of 10.4% from the current price of US$63.38 [2][16]. Core Insights - Trip.com Group reported a total revenue of RMB13.9 billion for 1Q25, reflecting a 16% year-over-year growth, which aligns with forecasts and consensus estimates. The non-GAAP operating income was RMB4.0 billion, exceeding expectations by 7% due to optimized sales and marketing expenditures [1]. - The company is on track with its overseas expansion strategy, which is expected to enhance long-term value despite potential short-term earnings pressure from increased investments [1]. - The report anticipates resilient revenue growth in 2Q25, projecting a total revenue of RMB14.6 billion, representing a 15% year-over-year increase [7]. Financial Performance - For FY25E, total revenue is projected at RMB61.5 billion, with a year-over-year growth of 15.2%. The adjusted net profit is expected to be RMB17.8 billion, reflecting a slight decline of 1.3% compared to FY24A [8][10]. - The non-GAAP operating profit margin for 1Q25 was reported at 29.2%, which is 1.7 percentage points better than consensus estimates, driven by effective cost management [7][9]. - The company’s gross profit margin for 1Q25 was 80.3%, slightly below consensus expectations, indicating a need for continued focus on cost efficiency as revenue contributions from Trip.com increase [7][9]. Market Position and Growth - Trip.com’s domestic business showed strong booking volume growth, with hotel bookings increasing by approximately 10-15% year-over-year in 2Q25, while outbound bookings surpassed 120% of 2019 levels in 1Q25 [7]. - The international segment accounted for 13% of total revenue in 1Q25, with over 50% year-over-year growth, suggesting a robust recovery and expansion in overseas markets [7]. - The company is expected to maintain its investment strategy to support international growth, particularly in emerging markets like Japan, Malaysia, and Thailand, while also investing in new markets such as the Middle East and Europe [7].

Investment Rating - The report maintains a "BUY" rating for Bilibili, indicating a potential return of over 15% over the next 12 months [21]. Core Insights - Bilibili's total revenue for 1Q25 increased by 24% year-over-year to RMB7.0 billion, aligning with Bloomberg consensus estimates. The adjusted net income reached RMB362 million, a significant improvement from a net loss of RMB456 million in 1Q24, driven by gross profit margin expansion and controlled R&D expenses [1][2]. - For 2Q25, the expectation is for continued strong performance with a projected 20% year-over-year revenue growth, supported by advertising and mobile games [1]. - The target price has been fine-tuned to US$26.5, reflecting a 46% upside from the current price of US$18.15, based on a 25x FY26E non-GAAP PE [3][11]. Financial Performance Summary - **Revenue Growth**: - FY23A: RMB22,528 million - FY24A: RMB26,832 million (19.1% YoY growth) - FY25E: RMB30,584 million (14.0% YoY growth) [2][18]. - **Gross Margin**: - FY23A: 24.2% - FY24A: 32.7% - FY25E: 36.9% [2][18]. - **Adjusted Net Profit**: - FY23A: (RMB3,533.8 million) - FY24A: (RMB22.1 million) - FY25E: RMB2,243.8 million [2][18]. - **Earnings Per Share (EPS)**: - FY25E: 534.14 RMB cents, compared to consensus EPS of 4.53 RMB [2][18]. Business Segment Performance - **Value-Added Services (VAS)**: Revenue grew by 11% YoY to RMB2.81 billion, driven by live streaming and innovative monetization methods [7]. - **Advertising Revenue**: Increased by 20% YoY to RMB2.00 billion, with performance ads growing over 30% YoY [7]. - **Mobile Games Revenue**: Strong growth of 76% YoY to RMB1.73 billion, attributed to the success of the game "SanMou" [7]. Margin Expansion - The overall gross profit margin improved by 8 percentage points YoY to 36.3% in 1Q25, with adjusted operating profit margin rising by 14 percentage points YoY to 4.9% [7][8]. Valuation and Target Price - The SOTP-derived target price of US$26.5 reflects the valuation of different business segments: - Advertising: US$12.7 (48% of total valuation) - VAS: US$6.4 (24%) - Mobile Games: US$7.2 (27%) [11][12][13]. Market Data - Market capitalization stands at approximately US$7.62 billion, with a 52-week high of US$29.66 and a low of US$12.96 [3]. - The average trading volume over the past three months is US$65.4 million [3]. User Engagement Metrics - Monthly Active Users (MAUs) grew by 8% YoY to 368 million, with average daily time spent on the platform increasing by 3% YoY to 108 minutes [7]. Future Outlook - Management is optimistic about sustaining growth in mobile games, particularly with upcoming content releases for "SanMou" [7]. - For 2Q25, total revenue is expected to reach RMB7.36 billion, with mobile games, advertising, and VAS revenue projected to grow by 63%, 18%, and 11% YoY, respectively [7].

宏观经济 中国经济-数据仍然稳健降低政策强刺激概率 2025 年 5 月 20 日 招银国际环球市场 | 市场策略 | 招财日报 每日投资策略 宏观及公司点评 全球市场观察 在关税冲击下，4 月中国经济活动总体放缓，但依然比预期强劲。社会零售 额增速小幅降低但仍然稳健，"以旧换新"政策支撑耐用品零售保持较快增 长。工业增加值和固定资产投资增速均略有回落，但仍高于 2024 年水平。 贸易战缓和提振市场情绪，但也降低政策强刺激概率。我们将第二季度中国 GDP 增长预测从 4.5%上调至 4.8%，下半年和全年增速分别为 4.7%和 4.9%。 由于房地产市场走弱、抢出口透支外需和以旧换新政策刺激效应边际递减， 中国经济在第三季度可能面临进一步放缓压力。政策宽松时点可能推迟至第 四季度，财政刺激、提振消费和去产能作为中国经济再平衡的重点政策可能 成为中美谈判中中方的重要出价。（链接） 公司点评 零跑汽车（9863 HK，买入，目标价：72 港元）- 1Q25 超预期；后续展望更 趋乐观 1Q25 毛利率超预期：零跑一季度收入较我们预期高出 8%，在一季度终端折 扣扩大的背景下公司仍然实现了平均售价的环比提升。一季 ...

招银国际环球市场有限公司 焦点股份 2025年5月20日 招银国际焦点股份 | 公司名称 长 仓 吉利汽车 小鹏汽车 中联重科 三一重工 亚朵集团 瑞幸咖啡 珀莱雅 | 股票代码 175 HK XPEV US 1157 HK 600031 CH ATAT US LKNCY US 603605 CH | 招银国际焦点股份 行 业 汽车 汽车 装备制造 装备制造 可选消费 可选消费 必选消费 | 评 级 买入 买入 买入 买入 买入 买入 买入 | 市 值 (十亿美元) 25.0 19.7 8.4 22.7 4.1 9.1 5.4 | 平均日交易量 (百万美元) 200.2 248.2 11.8 197.8 40.0 97.5 67.9 | 股 价 （当地货币)（当地货币) 19.38 20.67 5.62 19.28 29.63 32.00 | 目标价 24.00 28.00 7.40 22.00 33.31 40.61 133.86 | 行 上/下 空 间 24% 35% 32% 14% 12% 27% 37% | 市盈率(倍) FY24A 10.90 N/A 13.00 28.30 23.60 25.40 ...