Investment Rating - The report maintains a "Positive" investment rating for the media and internet industry [4] Core Viewpoints - Hong Kong's introduction of the "Stablecoin Regulation Draft" on May 30 marks a significant step in the digital asset sector, potentially positioning Hong Kong as an international Web3 and digital finance hub, which may also aid in the internationalization of the Renminbi and the development of offshore financial services [4] - The upcoming summer blockbuster season is highlighted, with a focus on the performance of quality content products, including new game launches and film releases [4] Summary by Sections Industry Performance - From May 26 to May 30, 2025, the Shanghai Composite Index decreased by 0.03%, while the Shenzhen Component Index fell by 0.91%. The media sector, however, saw a positive change of 1.74%, ranking 6th among all industries [13][14] Game Sector - The launch of quality products continues to significantly contribute to company performance, as seen with the game "Chaotic Chef" from Friendship Time, which boosted its market value after its release on May 28 [6] - Recommendations include focusing on leading gaming companies exploring AI+ gaming paradigms, as well as monitoring the performance of new game product cycles [6] Film Sector - The summer film season is approaching, with key films like "Liao Zhai: Lan Ruo Si" and "Chang'an's Lychee" being scheduled for release, which is expected to drive steady growth in box office revenues [6] Card and Trendy Toys - The sector shows high growth potential, with companies increasingly focusing on the "Guzi Economy" and expanding into trendy toy markets [7] Internet Sector - Major companies like Tencent and Alibaba have reported stable business development, emphasizing the optimization of business efficiency through AI [8] AI Applications - Companies embracing new technologies with data, user, and application advantages are recommended for continued observation, as AI applications are expected to undergo a paradigm shift [9] State-Owned Publishing - State-owned media companies are actively pursuing mergers and acquisitions, with some exploring new business models in education [9] Market Overview - The report notes that the media industry continues to experience an upward trend, suggesting ongoing investment in new channels and content directions [10]

Investment Rating - The report maintains a "Recommendation" rating for the media industry, expecting the industry index to rise more than 5% over the next 3-6 months compared to the benchmark index [49]. Core Viewpoints - The report expresses a positive outlook on the IP toy sector, highlighting its long-term growth potential driven by diverse product categories. The recent success of the "Jinli Naju" limited edition merchandise from Alibaba Pictures during the Dragon Boat Festival is noted as a significant indicator of market interest [5][6]. - The media sector is currently experiencing a resurgence in AI applications, with a focus on cultural confidence stemming from popular IPs like "Nezha." The report anticipates a reshaping of the application landscape in 2023, particularly in public cloud services and B-end SaaS enterprises [5][6]. - The gaming market is highlighted as a key area of interest, with recommendations to focus on companies like Huatuo, Perfect World, and JiBit, driven by product cycles and deepening AI integration [5][6]. Summary by Sections Market Performance Review - The media sector index rose by 1.74% last week, outperforming the CSI 300 index, which fell by 1.08%, resulting in a relative outperformance of 2.82% [8]. - The total market capitalization of the media sector is approximately 1,569.05 billion yuan, with 140 listed companies [2]. Gaming Market - Tencent's games dominate the iOS sales rankings, with "Honor of Kings" and "Peacekeeper Elite" leading the charts. New releases from other companies are also noted, indicating a competitive landscape [16][17]. Film Market - As of May 30, 2025, the film market has achieved a box office of 24.545 billion yuan, recovering approximately 98% of the box office compared to the same period in 2019. The total number of viewers is around 588 million, recovering about 86% [19][22]. - The top films during the week of May 26 to May 30 include "Mission: Impossible 8" and "Lilo & Stitch," with significant box office contributions [26]. Key Company Announcements - Meituan reported a revenue of 86.6 billion yuan for Q1 2025, exceeding market expectations by 18.1%, with a net profit of 10.95 billion yuan, reflecting a year-on-year growth of 46.2% [33]. - Kuaishou's Q1 2025 revenue reached 32.608 billion yuan, showing an 8.8% year-on-year increase, with a net profit of 3.978 billion yuan [34].

Group 1 - The recent performance of Hong Kong and A-shares has been lackluster, with market movements heavily influenced by U.S. events, particularly Trump's tariff actions [1] - Trump's recent threats to impose tariffs on the EU and increase steel tariffs to 50% have created volatility in the markets, reflecting the uncertainty surrounding U.S. fiscal policy [1][2] - The 30-year U.S. Treasury yield remains above 5%, raising concerns about the stability of U.S. debt and its implications for the broader financial market [1][2] Group 2 - The new consumption sector in Hong Kong is gaining attention, characterized by a diverse range of companies from bubble tea to beauty products, indicating a broad interpretation of consumer spending [5][6] - Major internet companies in China, such as Meituan and Xiaomi, reported strong earnings, with Meituan exceeding revenue and profit expectations despite ongoing competition with JD.com [6] - PDD's financial performance has been mixed, with revenue growth but a significant drop in net profit, attributed to government subsidies and market conditions, leading to volatility in its stock price [6] Group 3 - The IPO market in Hong Kong has shown a positive trend, with a low first-day loss rate of 28.6% for new listings, the lowest since 2017 [7] - New stock performance varies significantly, with some companies like Ningde Times and Guanshi Shuduan showing substantial first-day gains, while others like Paige Biopharma experienced significant losses [8] - The strategy for participating in new stock offerings emphasizes quick exits within three days, suggesting a focus on short-term gains rather than long-term holdings [8][9]

Core Insights - The departure of Xu Dongyuan, head of NetEase's Japanese strategic investment, signals a significant retreat from overseas gaming operations, particularly in Japan and North America [1][3] - NetEase's ambitious goal of having overseas business account for 40%-50% of its revenue is becoming increasingly unattainable as the company faces operational challenges and market competition [1][3] - The strategic shift from expansion to contraction reflects a need for NetEase to reassess its overseas investment strategies and focus on core competencies [4][12] Summary by Sections Strategic Adjustments - In 2024, NetEase began restructuring its overseas operations, including the closure of multiple products in Japan and layoffs at its Sakura Studio, which was pivotal for its Japanese market expansion [2][3] - Concurrently, layoffs occurred in North America, affecting studios like Skybox Labs and Worlds Untold, which struggled to compete in the market [2][3] Market Dynamics - The global mobile gaming market is projected to reach 635.57 billion yuan in 2024, growing by 4.8% year-on-year, indicating increased competition and challenges for Chinese companies like NetEase [6][7] - Cultural differences and localization challenges have hindered the success of NetEase's products in Japan, with recent titles failing to maintain initial momentum [7][10] Competitive Landscape - The Japanese gaming market, historically a stronghold for NetEase, is becoming increasingly competitive, with local companies like Nintendo and Sony dominating the space [13][15] - The rise of domestic competitors, such as miHoYo with its game "Genshin Impact," has further eroded NetEase's market share in Japan [13][15] Future Outlook - Despite the strategic contraction, NetEase is not abandoning overseas markets but is likely to pursue a more pragmatic approach, focusing on quality over quantity [4][12] - The company aims to consolidate resources in core areas while maintaining essential products in key markets, indicating a shift towards refined operational strategies [12][15]

Core Insights - The Chinese gaming industry is increasingly successful in overseas markets, with actual sales revenue from self-developed games reaching $18.557 billion in 2024, a year-on-year increase of 13.39% [1][6] - Various provinces, particularly Guangdong and Zhejiang, are implementing new policies to support the gaming industry's expansion into international markets [10][12] Group 1: Market Performance - The actual sales revenue of the national gaming market in China was approximately 325.78 billion yuan in 2024, showing a recovery from previous years [4] - Guangdong's gaming industry revenue reached 260.43 billion yuan in 2024, with overseas revenue hitting 42.36 billion yuan, a 9.9% increase [7][6] Group 2: Policy Support - Multiple government departments have released policies since 2025 to promote the development of gaming exports and international cooperation [10] - Guangdong and Zhejiang provinces are focusing on collaborative strategies for gaming companies to share resources and reduce costs when entering overseas markets [12][13] Group 3: Company Strategies - Companies like Chuangmeng Tiandi have successfully launched games internationally, achieving significant user engagement and revenue growth [5] - Tencent is committed to an internationalization strategy, aiming to integrate resources from large and small companies to enhance overseas market penetration [14] Group 4: Industry Collaboration - The establishment of "Guangdong Gaming Export Matrix" and "Gaming Enterprise Export Alliance" allows small and medium-sized enterprises to share resources and better manage risks in international markets [13] - The gaming industry is encouraged to consider cultural differences and local market needs when developing strategies for overseas expansion [8][9]

Market Overview - The Hong Kong stock market experienced a collective pullback on May 28, with the Hang Seng Index down by 0.53%, the Hang Seng Tech Index down by 0.15%, and the Hang Seng China Enterprises Index down by 0.31% [1] - Despite the overall decline, the energy sector showed resilience, with companies like Yanzhou Coal Mining and China Shenhua Energy seeing gains of 2.31% and 1.2% respectively [1] Sector Performance - The consumer sector showed a clear "high cut low" trend, with brands like Pop Mart and Mixue experiencing significant pullbacks after reaching new highs, dropping 7.12% and 5.53% respectively [2] - The technology sector also faced mixed results, with Kuaishou's net profit exceeding expectations, leading to a 5.95% increase in its stock price, while other tech giants like Meituan and Tencent saw declines [2] Capital Flows - Southbound capital saw a net inflow of 291.12 billion yuan in May, with a significant portion directed towards defensive sectors, particularly the financial sector, which attracted 223.9 billion yuan [4] - The trend indicates a structural change in capital flows, with individual investors dominating the southbound capital, making the market more sensitive to changes in sentiment [4] Valuation and Market Sentiment - Analysts suggest that the current valuation of the Hong Kong stock market is at a historical average level, with potential for recovery in both valuation and earnings, particularly in sectors benefiting from domestic demand policies [6] - The market is expected to experience a rebound in the third quarter, supported by improved liquidity and the return of quality companies to the Hong Kong market [6] Future Outlook - The ongoing listing of quality companies and the influx of capital are expected to enhance the asset quality and liquidity of the Hong Kong market [6] - Analysts predict that the combination of domestic growth policies and the resurgence of the AI industry will reshape the valuation of the technology sector, leading to a dual recovery in valuation and earnings for the Hong Kong market [6]

本报记者 郭冀川 当NPC开口讲起了冷笑话，当玩家轻敲键盘就能创造出一个奇幻世界，当游戏角色学会在凌晨三点向你发送"早安"……AI （人工智能）正在彻底改变游戏行业。 《2025年游戏行业现状报告》显示，52%的开发者所在公司使用生成式AI工具，这一数据也揭示该技术从概念探索阶段迈 入规模化应用阶段。近期，腾讯推出了基于混元大模型的工业级AIGC（人工智能生成内容）游戏内容生产引擎，显著优化了 游戏资产生成和游戏制作流程。 当人工智能与游戏产业深度融合，已初步展现出令人振奋的"化学反应"。AI为游戏开发者提供了更为丰富、多元的创意和 灵感，助力他们创造出更加精彩绝伦、引人入胜的游戏。同时，AI也为玩家提供了更加个性化、定制化的游戏体验，让他们在 游戏中找到属于自己的乐趣与满足。 国内游戏厂商 广泛布局AI赛道 进入2025年，国内各大游戏厂商在AI赛道上疾驰奋进，网易、巨人网络等众多游戏厂商纷纷在旗下游戏中嵌入AI模型，以 此丰富游戏剧情内容、增强玩家互动体验。 "AI+游戏"也在资本市场的助力下加速合作与战略达成。例如，港股上市公司中旭未来与A股上市公司恺英网络近期签署合 作备忘录，合作内容包括积极通过AI ...

Core Insights - The journey of "Tianmingren" has ended, but the impact of "Black Myth: Wukong" on the industry continues [1] - Guangdong has released specific policy measures to enhance the innovation capability and international competitiveness of its gaming industry [1] - The gaming industry in Guangdong is facing strong competition from emerging challengers as it enters a new development phase [1] Industry Overview - Guangdong's gaming industry revenue reached 260.43 billion yuan in the previous year, with a year-on-year growth of 6.26%, but its national market share decreased from 80.9% in 2023 to 79.94% in 2024 [1] - The decline in market share is attributed to fewer new game launches in Guangdong compared to other regions [1] Challenges and Opportunities - The core task of the new policy measures is to address the issue of a lack of blockbuster games and to support the production of original high-quality online games [4] - The gaming industry in Guangdong has historically been a center for blockbuster games, but it now faces challenges in maintaining its leading position [4][9] Competitive Landscape - "Honor of Kings" remains one of the highest-grossing games globally, with an estimated total revenue of 1.87 billion USD (approximately 13.53 billion yuan) last year [6] - New competitors like "Love and Producer" and "Honkai: Star Rail" are emerging, indicating a shift in the gaming landscape [6][7] - The rise of "ACG" (Anime, Comic, and Game) culture has led to the emergence of a new wave of games, particularly in Shanghai, which is becoming a hub for "二次元" (two-dimensional) games [7][8] Historical Context - Guangdong has historically been a trendsetter in the gaming industry, with significant contributions to the development of various game genres [9] - The province's gaming revenue reached 134.52 billion yuan by 2016, accounting for over 70% of the national market share [9] Future Directions - Guangdong is accelerating its efforts to catch up with emerging trends, particularly in the "二次元" gaming sector [12] - The emphasis on "mini-program games" in the new policy measures highlights a potential growth area, with mini-game revenue reaching 26.29 billion yuan last year, a 119.1% increase [19]

Core Viewpoint - The article discusses the evaluation of the minor protection mechanisms in 20 mobile games, highlighting the improvements and compliance with regulations aimed at preventing addiction among minors in the gaming industry [1][2]. Group 1: Overview of Evaluation - The evaluation is based on the latest guidelines for protecting minors in mobile internet environments, assessing how major game developers implement anti-addiction systems [1][2]. - The average score for the 20 evaluated games is 78.30, with the highest scores being 95 for "Honor of Kings" and "Minecraft," and the lowest being 68 for "Under the Cloud" and "Happy Elimination" [2][9]. Group 2: Evaluation Methodology - Researchers simulated the actual gaming process for minors, assessing the anti-addiction mechanisms at four stages: before, during, and after gameplay, as well as special evaluation items [3][9]. - A total of 20 mobile games currently operating in the Chinese market were selected based on their popularity and relevance [3][4]. Group 3: Compliance with Regulations - All evaluated games implemented real-name authentication and adhered to age-based consumption restrictions, demonstrating compliance with the latest regulations [9][20]. - The games also enforced time limits for gameplay, ensuring that minors could only play during designated hours [18][20]. Group 4: Parental Involvement - The evaluation highlighted the importance of parental supervision, with many games requiring parental information binding to monitor minors' gaming activities [12][14]. - The study noted that some games have made innovative attempts to ensure that the guardian's identity is verified to prevent impersonation [14][20]. Group 5: Social Interaction and Safety - Social interaction is a significant aspect of gaming for minors, but it also poses risks such as exposure to harmful content and personal information leaks [2][32]. - The evaluation included a focus on social protection mechanisms, with specific requirements for game developers to safeguard minors from negative influences during social interactions [2][33]. Group 6: Customer Support Accessibility - The accessibility of customer support was assessed, with 19 out of 20 games providing easy access to customer service within five steps [23][24]. - Improvements were noted in the handling of minor refund requests, with only two games requiring external channels for processing [30]. Group 7: Special Evaluation Items - The evaluation included a focus on the complexity of social content available to minors, emphasizing the need for protective measures against inappropriate interactions [31][32]. - While all games provided options to block specific users, less than half offered settings to hide personal game information from strangers [37]. Group 8: Future Focus - The next report will concentrate on the pre-game protective measures implemented by game developers to safeguard minors before they enter the gaming environment [38].

Group 1 - The Ministry of Commerce announced the key enterprises and projects for cultural exports for 2025-2026, with popular online games like "Genshin Impact" and "Arknights" included as key projects [3][4] - A total of 404 enterprises and 121 projects were recognized through a multi-step evaluation process involving various government departments [3] - 16 game titles were selected as key export projects, accounting for over 13% of the total, with nearly half of these games coming from Shanghai-based companies [4][6] Group 2 - Industry analyst Zhang Shule highlighted that online games serve as a new medium for cultural export, effectively immersing overseas players in Chinese culture [5] - The success of Chinese games abroad is attributed to their unique style and cultural integration, combining traditional Chinese elements with familiar themes for international audiences [5] - Nearly 100 companies with gaming operations were included among the key enterprises, such as Tencent, NetEase, and miHoYo, indicating a robust presence in the cultural export sector [6]