Summary of the Pet Food Industry Conference Call Industry Overview - The conference call focuses on the pet food industry in China, particularly during the 2025 "618" shopping festival, highlighting the competitive landscape and consumer trends in the market [1][2][3][4][21]. Key Points and Arguments Market Share and Brand Performance - During the 2025 "618" shopping festival, domestic brands captured 65% of the top 20 pet food brands on Tmall, up from 55% in 2022, indicating a growing dominance of local brands [1][4]. - The top three brands on Tmall were all domestic: Xianlang, Maifudi, and Royal Canin, with Maifudi consistently ranking in the top two since 2020 [1][4][6]. - Xianlang emerged as the fastest-growing brand, moving from fifth in 2023 to first in 2025, while Freycat also showed significant improvement, rising three places to fifth [5][16]. Sales Performance - The overall sales of pet food during the 2025 "618" festival reached 7.5 billion yuan, a 36% increase from 5.5 billion yuan in 2024 [2]. - On JD.com, pet food user transactions increased by 32%, with new pet owners growing by 39% [3][7]. Consumer Trends - There is a notable shift towards health products and prescription diets, with prescription pet food sales increasing by 60% year-over-year and baked food by 50% during the festival [1][6]. - The pet food industry is experiencing a consumption upgrade, with mid-to-high-end price segments growing significantly faster than the overall market [23]. Competitive Landscape - The competition is characterized by a "two strong, many strong" dynamic, with Maifudi and Royal Canin leading, while brands like Xianlang, Freycat, and Blue's are emerging as strong contenders [1][4][21]. - The entry of new brands such as Xiaopei and Xu Cuihua into the rankings indicates a challenging environment for smaller brands to break through [5][6]. Marketing and Innovation - Leading brands are focusing on clear brand positioning and innovative marketing strategies, with concepts like "freshness" and "safety" becoming prevalent [25]. - The trend of "spoonification" is expected to continue supporting the growth of pet ownership, particularly among younger generations [21]. Additional Important Insights - The market share of foreign brands in the top 25 has dropped below 30%, highlighting the competitive advantage of domestic brands in product innovation and marketing [22]. - The overall GMV growth for pet food across major e-commerce platforms reached 16.8% in the first five months of 2025, compared to 13.6% in 2024 [23][24]. - The investment return rates for leading brands are improving, with increased support from platforms like Tmall and Douyin for the pet segment [24]. This summary encapsulates the key developments and trends in the pet food industry as discussed during the conference call, providing insights into market dynamics, brand performance, and consumer behavior.

Investment Rating - The investment rating for the agriculture, forestry, animal husbandry, and fishery industry is "Positive" (maintained) [1] Core Views - The supply contraction has reached a point where the average price of live pigs is expected to rise, with the national average price at 14.74 yuan/kg as of June 29, 2025, showing a week-on-week increase of 0.45 yuan/kg but a year-on-year decrease of 3.17% [4][13] - The profit of pig farming enterprises is expected to maintain high growth year-on-year in Q2 2025, driven by increased output, heavier average weights, and reduced costs [5][23] - The investment logic for the pig sector is improving due to supply contraction and macroeconomic catalysts, suggesting a positive allocation strategy [6][30] Summary by Sections Weekly Observation - In Q2 2025, the average price of live pigs is projected at 14.55 yuan/kg, a year-on-year decrease of 11.22%, while the cost of pig farming has decreased to 13.38 yuan/kg, a year-on-year decline of 2.92% [5][23] - The average weight of pigs at slaughter has increased to 128.99 kg/head, a year-on-year increase of 2.42%, with a projected year-on-year increase of 34.07% in the total output of 12 major listed pig companies [5][23] Weekly Market Performance - The agricultural index underperformed the broader market by 1.11 percentage points, with the Shanghai Composite Index rising by 1.91% and the agricultural index increasing by 0.80% [34][36] - The aquaculture sector led the gains, with notable increases in individual stocks such as Biological Shares (+9.83%) and Spring Snow Food (+9.82%) [34][38] Price Tracking - As of June 27, 2025, the national average price for live pigs was 14.72 yuan/kg, up 0.50 yuan/kg from the previous week, while the average price for piglets was 31.6 yuan/kg, down 0.25 yuan/kg [41][44] - The feed price ratio for pigs was recorded at 4.38:1, indicating the profitability dynamics in the sector [41] Recommendations - The report recommends actively allocating investments in leading pig companies such as Muyuan Foods, Wens Foodstuff Group, and others, as well as in the feed sector benefiting from strong overseas demand [6][30]

Investment Rating - The investment rating for the agriculture, forestry, animal husbandry, and fishery industry is "Positive" (maintained) [1] Core Viewpoints - The report emphasizes the ongoing capacity regulation policies in the pig industry, recommending a "platform + ecosystem" model represented by Dekang Agriculture and Animal Husbandry [3] - The report highlights the need to shift from a cyclical perspective to focusing on financial performance, suggesting that investment should transition from "cyclical thinking" to "quality and price" [6][17] - The report identifies key investment opportunities in the pig farming sector, particularly in leading companies with cost advantages, such as Muyuan Foods and Wens Foodstuffs [6][17] Summary by Sections 1. Pig Industry - In May, the national breeding sow inventory reached 40.42 million heads, a year-on-year increase of 1.15% and a month-on-month increase of 0.1%, indicating a stable capacity within the green regulatory range [6][16] - The average pig price rose to 14.66 CNY/kg, with the complete cost for leading enterprises dropping to around 12 CNY/kg, suggesting a favorable profit outlook [5][16] - The report recommends focusing on companies with strong financial performance, such as Dekang Agriculture and Animal Husbandry, Muyuan Foods, and Wens Foodstuffs [6][17] 2. Poultry Industry - The price of parent chicken seedlings remains high, with the average price at 47.93 CNY, reflecting a 5.25% increase [7][18] - The report notes a persistent contradiction between high production capacity and weak consumption in the white feather chicken industry, leading to potential market share gains for integrated enterprises [7][18] - Key investment targets include leading companies in imported breeding stock and fully integrated enterprises like Yisheng and Shengnong Development [7][18] 3. Feed Industry - The report highlights a recovery in aquaculture profitability due to rising fish prices and falling feed prices, with expectations for a rebound in demand for aquaculture feed in 2025 [8][19] - The leading companies are expected to improve their market share and cash flow as the capital expansion phase ends [8][19][21] 4. Pet Industry - The report indicates strong performance from domestic pet brands during the Tmall 618 sales event, with brands like Guibao and Zhongchong showing significant growth [11][22] - The competitive landscape is intensifying, with a focus on brands that demonstrate continuous high growth and strong overseas performance [11][22] 5. Agricultural Products - The report notes a significant reduction in grain imports, with a 29.7% year-on-year decrease in the first five months of 2025, which may support price recovery [12][29] - The report emphasizes the importance of domestic supply and the need for price increases to enhance farmers' income [12][29] 6. Market and Price Situation - The report states that the Shanghai and Shenzhen 300 Index closed at 3922 points, reflecting a 1.95% increase, while the agriculture index rose by 0.80% [30][31] - The report highlights the overall stability in the pig market, with average prices showing a slight decline due to seasonal consumption effects [52]

Core Insights - The report highlights the resilience and growth potential of the logistics and procurement sector in China, with a total social logistics volume of 138.7 trillion yuan in the first five months of the year, reflecting a year-on-year growth of 5.3% [2] - The monetary policy committee of the People's Bank of China emphasizes the need for a moderately loose monetary policy to support stable economic growth and maintain reasonable price levels [2] - China's foreign trade shows unique resilience, with a total import and export value of 17.94 trillion yuan in the first five months, marking a 2.5% year-on-year increase [2] - The industrial sector's profit has seen a slight decline, with profits totaling 2.72 trillion yuan in the first five months, down 1.1% year-on-year, influenced by insufficient effective demand and declining industrial product prices [2] - The small and medium-sized enterprises (SMEs) sector is rapidly developing, with over 60 million SMEs expected by the end of 2024, and significant growth in revenue for large-scale industrial SMEs [2] Industry Analysis - The pet food industry shows strong consumer resilience, with pet food sales reaching 7.5 billion yuan during the 618 shopping festival, indicating a robust growth trend [7][8] - The report identifies a shift towards health-oriented and refined pet food products, with emerging categories like air-dried and baked food experiencing rapid growth [7] - The export of pet food has faced challenges due to tariff disruptions, with a 5.52% year-on-year decline in export volume in May, but the long-term impact is expected to be manageable [9] - The oil service engineering sector is experiencing high demand due to increased capital expenditure in the upstream oil and gas sector, with significant revenue growth projected for companies like CNOOC [11][12][15] - The report forecasts that CNOOC's capital expenditure will range from 125 billion to 135 billion yuan in 2025, driving further growth in oil service engineering business [14][15]

Summary of Pet Industry Conference Call Industry Overview - The conference focused on the pet industry, particularly the performance of major online platforms during the 2025 618 shopping festival, including Tmall, Douyin, and JD.com [1][2][3]. Key Insights Online Platform Performance - **Tmall**: Sales growth is expected to be in the range of 9% to 10%, but faced challenges due to insufficient subsidies and limited traffic, making it less friendly to small and medium-sized businesses [2][3]. - **Douyin**: Outperformed expectations with a growth forecast of around 15%, benefiting from its social attributes and substantial subsidies, particularly effective for promoting new brands [2][3]. - **JD.com**: Anticipated growth is below 5%, maintaining a stable but low growth rate [2][3]. Return on Investment (ROI) and Discount Strategies - **Douyin**: ROI for domestic brands during the promotion period ranged from 2 to 5, while new or small high-ticket brands had an ROI of 1 to 1.5 [3]. - **Tmall**: Implemented a direct discount strategy of 15%, with mature brands achieving an ROI of 5 to 8, while new brands fell below 5 [3]. Brand Performance - **Guai Bao's Mai Fu Di**: Experienced a decline in Tmall rankings due to brand splitting but maintained overall good performance [1][4]. - **Fleegat**: Suffered from negative publicity on Xiaohongshu, impacting market performance significantly [1][4]. - **Zhongchong's Wanpi Brand**: Successfully repositioned through the Xiao Jin Dun series, achieving sales growth, though repeat purchase rates remain to be validated [1][4][5]. - **Petty Co.**: The Jue Yan brand leads in the high-end dog snack sector but faces slowing growth in direct sales [1][10]. Market Trends - The pet food sector is expected to see an overall online growth rate of around 10% for the year [3]. - Imported pet food brands are facing a decline in the Chinese market, with strategies focusing on optimizing supply chains and local production to mitigate challenges [2][17][18]. Future Outlook - The trend towards self-owned supply chains among OEM brands is expected to continue, with a focus on combining staple and snack products to enhance profitability [13]. - The baking grain category is anticipated to continue encroaching on the puffed grain market, with potential new trends emerging in pet food processing [20][21]. Additional Important Points - The high-quality traffic on Tmall is scarce, and past collaborations to boost traffic have not been successful [3]. - The competitive landscape is shifting, with brands needing to adapt to changing consumer preferences and market dynamics [12][19]. - The performance of international brands like Mars and Royal Canin is under scrutiny as they adapt to local market conditions [17][19]. This summary encapsulates the key points discussed during the conference call, highlighting the performance of various platforms, brand strategies, and market trends within the pet industry.

烟台中宠食品股份有限公司相关 债券 2025 年跟踪评级报告 中鹏信评【2025】跟踪第【357】号 01 信用评级报告声明 除因本次评级事项本评级机构与评级对象构成委托关系外，本评级机构及评级从业人员与评级对象不存 在任何足以影响评级行为独立、客观、公正的关联关系。 本评级机构与评级从业人员已履行尽职调查义务，有充分理由保证所出具的评级报告遵循了真实、客观、 公正原则，但不对评级对象及其相关方提供或已正式对外公布信息的合法性、真实性、准确性和完整性 作任何保证。 烟台中宠食品股份有限公司相关债券2025年跟踪评级报告 评级结果 本评级机构依据内部信用评级标准和工作程序对评级结果作出独立判断，不受任何组织或个人的影响。 本评级报告观点仅为本评级机构对评级对象信用状况的个体意见，不作为购买、出售、持有任何证券的 建议。本评级机构不对任何机构或个人因使用本评级报告及评级结果而导致的任何损失负责。 本次评级结果自本评级报告所注明日期起生效，有效期为被评证券的存续期。同时，本评级机构已对受 评对象的跟踪评级事项做出了明确安排，并有权在被评证券存续期间变更信用评级。本评级机构提醒报 告使用者应及时登陆本公司网站关注被评 ...

联储证券股份有限公司 关于 烟台中宠食品股份有限公司 公开发行可转换公司债券受托管理事务报告 （2024 年度） 债券受托管理人 （住所：山东省青岛市崂山区香港东路 195 号 8 号楼 15 层） 二零二五年六月 重要声明 本报告依据《公司债券发行与交易管理办法》《烟台中宠食品股份有限公司 公开发行可转换公司债券之受托管理协议》（以下简称"《受托管理协议》"）《烟 台中宠食品股份有限公司公开发行可转换公司债券募集说明书》（以下简称"《募 集说明书》"）《烟台中宠食品股份有限公司 2024 年年度报告》等相关公开信息披 露文件、第三方中介机构出具的专业意见等，由本次债券受托管理人联储证券股 份有限公司（以下简称"联储证券"）编制。联储证券对本报告中所包含的从上 述文件中引述内容和信息未进行独立验证，也不就该等引述内容和信息的真实性、 准确性和完整性做出任何保证或承担任何责任。 本报告不构成对投资者进行或不进行某项行为的推荐意见，投资者应对相关 事宜做出独立判断，而不应将本报告中的任何内容据以作为联储证券所作的承诺 或声明。在任何情况下，投资者依据本报告所进行的任何作为或不作为，联储证 券不承担任何责任。 1 ...

Group 1: Market and Performance Review - The light industry and textile apparel sectors have outperformed the CSI 300 index, with textile apparel rising by 2.05% and light industry by 2.43% as of June 24, 2025 [21][22] - In Q1 2025, the light industry saw a revenue decline of 0.78% year-on-year, while the textile apparel sector experienced a 13.33% decline in revenue [25][29] - The light industry’s net profit decreased by 18.85% year-on-year in Q1 2025, while the textile apparel sector's net profit fell by 5.56% [25][29] Group 2: Home and Electric Two-Wheeler Industries - The home and electric two-wheeler sectors are expected to benefit from the deepening of the old-for-new policy, which is anticipated to improve demand and sales [37][44] - In the first five months of 2025, the retail sales of furniture increased by 21.40% year-on-year, significantly boosted by the old-for-new policy [43][44] - The electric two-wheeler industry faced challenges, with a projected 10.55% decline in sales for 2024, but the old-for-new policy is expected to support sales recovery [59][65] Group 3: New Consumption Trends - The "谷子" economy, driven by Z generation consumers who value emotional and self-satisfying purchases, is projected to reach a market size of 1,689 billion yuan in 2024, growing by 40.63% year-on-year [7][79] - The pet food market is expected to grow to 3,002 billion yuan by 2024, with a significant increase in consumer preference for domestic brands [97][105] - The sanitary products market is also evolving, with non-leading domestic brands showing potential for growth due to the rise of e-commerce and consumer preferences for single products [7][105]

Investment Rating - The report maintains a positive outlook on the pet food industry, indicating a "Buy" recommendation for companies like Guobao Pet and Zhongchong Co., while suggesting to pay attention to Peidi Co. and Lusi Co. [2][4] Core Insights - The pet food industry in China is experiencing a long-term favorable trend, with short-term acceleration expected. The support from channel partners for leading brands is increasing, and product homogenization is becoming more pronounced. The industry is likely entering a phase of accelerated concentration, benefiting leading publicly listed pet food companies [3][4][5] Summary by Sections 1. Sales Performance During 2025 "618" Shopping Festival - The pet food sector maintained high growth during the 2025 "618" shopping festival, with total online sales reaching 7.5 billion yuan, a year-on-year increase of 36% [3][19] - Domestic brands have further increased their market share, accounting for 65% of the top 20 pet brands on Tmall, up from 55% in 2022 [3][27] - The competitive landscape is stabilizing, with no new brands entering the top ten during the 2025 "618" sales [5][28] 2. Performance of Listed Companies - Guobao Pet's brand Maifudi remains a leader, ranking No. 2 in Tmall's pet brand category during the 2025 "618" festival [3][4] - Zhongchong Co. saw improvements in rankings for its brands, with Wanpi making significant progress [3][4] - Peidi Co.'s brand Jueyan achieved a total GMV of 38 million yuan during the festival, reflecting a year-on-year growth of 52% [3][4] 3. Industry Trends - Long-term trends indicate that the "declining birthrate" is driving an increase in pet ownership, particularly among the "post-00s" demographic [3][4] - The market is witnessing a simultaneous rise in domestic brand replacement and consumption upgrades, with domestic brands' market share accelerating from 2020 to 2024 [3][4] - Short-term indicators show an upward trend in industry prosperity, with a combined GMV growth rate of 16.8% across major platforms from January to May 2025 [3][4] 4. Consumer Behavior and Preferences - There is a growing trend towards pet health products and prescription food, with prescription food sales for cats and dogs increasing by 60% year-on-year [3][4][36] - The top brands in the pet food category are increasingly focusing on health-oriented products, indicating a shift in consumer preferences [3][4][36]

Summary of Conference Call Records Industry Overview - The conference call primarily discusses the **agriculture sector**, focusing on **swine farming**, **aquaculture**, and **pet food industries** [1][2][3][4]. Key Points and Arguments Swine Farming Sector - The swine farming sector's priority has increased due to **fund allocation** and **valuation considerations**. The optimization of production capacity is expected to be the main theme, with an upward revision of market conditions anticipated for 2026 and beyond [1][3][4]. - In Q1 2025, there was significant **supply pressure** in the swine industry, leading to low price fluctuations. However, a decrease in feed prices improved farming profits, with net profits for self-bred pigs at **77.82 CNY per head**, a significant improvement from a loss of **96 CNY per head** in the previous year [1][5]. - The **number of piglets** increased by **16.33%** year-on-year, but the survival rate for fattening pigs remained stable, raising concerns about potential oversupply risks [1][6]. - The concentration of the top three companies in the swine sector reached **16.84%** in 2024, with Muyuan exceeding **10%**. The average debt-to-asset ratio for the swine farming sector was **56%**, down **4.2%** year-on-year, indicating ongoing financial pressure [1][8]. - As of April 2025, the number of breeding sows was **40.38 million**, showing a **1.3%** year-on-year increase, but still within a reasonable range for production capacity control [1][9]. Aquaculture Sector - The aquaculture sector is performing well, with prices for common fish species like grass carp and crucian carp rising due to reduced supply following previous years of losses. Specific species like **California bass** and **yellow catfish** are experiencing strong price performance [11]. - The **South American white shrimp** market has seen prices drop to their lowest for the year, but a recovery is expected towards the end of the year [11]. - Overall, the aquaculture sector is witnessing improved profitability, leading to increased feed demand, which is projected to grow year-on-year [11][12]. Pet Food Industry - The pet food market has shown significant growth, with exports increasing despite a **5%** decline in exports to the U.S. due to trade policy uncertainties. However, exports to Southeast Asia have surged by **51%** [13]. - The domestic market for pet food is also growing, with online sales showing double-digit growth, indicating a trend of consumption upgrade [13][14]. - The market concentration for pet food brands has increased, with the top 10 brands holding **36.56%** of the market share, reflecting a rise in both sales volume and prices [14]. Future Trends and Investment Directions - The swine industry is expected to maintain low prices in the second half of 2025 due to ample supply, with piglet prices also likely to fluctuate more significantly [7][10]. - Investment focus should be on low-cost, high-quality pig farming companies such as Muyuan and Wens Foodstuffs, as well as feed companies like Haida Group [16]. - In the pet sector, companies with strong product innovation and brand upgrade potential should be prioritized, alongside those capable of resource integration in the pet medical field [17]. Additional Important Insights - The overall agricultural sector performed well in the first half of 2025, particularly in consumer growth areas like pet consumption and aquaculture, with some companies exceeding expectations [2]. - The differentiation and increased trading density in the new consumption sector warrant a reevaluation of valuation levels across different segments [2][4].