新华社柏林9月27日电 综合媒体和相关监管机构日前公布的信息，德国宝马集团将召回超过33万辆汽 车，原因是起动机及相关部件可能存在短路隐患。 据德新社报道，此次宝马召回计划中，在德国有超过13万辆汽车受影响。宝马尚未公布全球召回数量， 但考虑到这次召回涉及的是2015年9月至2021年9月生产的多款车型，影响的范围可能覆盖更多国家，实 际召回规模可能超过已公布的数字。 据悉，由于此次召回车辆将更换起动机，部分车型还需安装功率更大的电池，累计成本可能较高。 【纠错】 【责任编辑:谷玥】 另据美国国家公路交通安全管理局日前发布的召回公告，宝马在当地将召回近20万辆汽车，是2019年至 2022年生产的车型。受影响车辆的"起动机继电器可能发生腐蚀，从而导致继电器过热并短路"，存在引 发火灾风险。该机构提醒车主，在问题解决前，应将车辆停放在室外并远离建筑物。 ...

Core Insights - A new and dangerous flaw has emerged, prompting BMW AG to recall at least 331,000 vehicles, indicating ongoing challenges in quality control [1] Group 1 - The recall is part of a broader issue of deepening quality control problems faced by BMW AG [1] - The scale of the recall highlights the significant impact of the flaw on the company's operations and reputation [1] - This incident adds to the financial burden on BMW AG, which is already grappling with previous quality control issues [1]

Core Viewpoint - The article highlights the increasing investment of foreign enterprises in Shenyang, showcasing it as a significant hub for global companies due to its favorable conditions, including talent resources, strong industrial ecosystems, and supportive government policies [1][3][5]. Group 1: Foreign Investment in Shenyang - Michelin Group has established its largest and most advanced high-end tire manufacturing base in Shenyang, while BMW has its largest production base there, indicating the city's attractiveness for foreign investment [1][6]. - The presence of major projects from foreign companies in Shenyang demonstrates the city's ability to provide substantial opportunities in the Chinese market [1]. Group 2: Talent Development - Shenyang's abundant talent resources are crucial for attracting foreign investment, with a shift from reliance on foreign experts to cultivating local talent [1][3]. - Since 2013, BMW has initiated a vocational project combining German dual education with local needs, effectively training skilled professionals for the industry [3]. Group 3: Industrial Ecosystem and Supply Chain - Shenyang boasts a robust industrial ecosystem and resilient supply chain, which supports the development of foreign enterprises, particularly in the automotive sector [3][5]. - The integration of local suppliers into the automotive industry has strengthened the collaboration between European and Chinese companies [3]. Group 4: Business Environment - The optimization of the business environment in Shenyang, particularly in the Sino-German high-end equipment manufacturing industrial park, has facilitated foreign enterprises' long-term development [5]. - The park has implemented efficient administrative processes, such as "tolerant acceptance" and "parallel approval," to expedite business operations [5]. Group 5: Strategic Importance - Shenyang is positioned as a strategic base for Michelin's operations in China, reflecting its significance in the company's global strategy [6]. - The successful establishment of foreign enterprises in Shenyang marks a shift from initial trials to firm commitments, showcasing the city's evolving role in international business [5].

Core Insights - The 2025 BMW China After-Sales Service Competition concluded successfully, showcasing BMW's commitment to high-quality development and customer service in the new era [1] - The event aligns with the national theme of "Quality Month," emphasizing comprehensive quality management and excellence across industries [1] Group 1: Talent Development - The competition attracted hundreds of dealers and nearly 10,000 after-sales service employees, with a focus on real-case scenarios to enhance frontline capabilities [3] - BMW has trained and selected nearly 4,000 service consultants with new energy certifications and around 3,000 technicians with high-voltage certifications, strengthening its capabilities in new energy vehicle maintenance [3] - The integration of the B.E.S.T. (BMW Education of Sales & Service Talent) program marks a deepening of BMW's talent strategy, rooted in the German dual education system [3] Group 2: Customer Experience Enhancement - The "2025 Excellent Customer Experience Ambassador" selection was conducted alongside the competition, recognizing exemplary dealership employees who provide proactive customer care [4] - BMW has introduced comprehensive "proactive" care services, enhancing service experiences through early intervention and multi-channel reminders to ensure customer peace of mind [5] - Continuous digital upgrades have created a seamless customer experience from online to offline, allowing for efficient service management through mobile tools [5] Group 3: Dealer Collaboration - BMW empowers dealers through multi-dimensional support covering sales, after-sales, and personnel training, enhancing operational resilience and service quality [6] - The company implements scientific and precise network planning based on regional market potential and customer density, fostering sustainable dealer business development [6] - BMW aims to continue collaborating with dealer partners to elevate luxury automotive service experiences into the new era [6]

Core Viewpoint - The article emphasizes BMW's commitment to quality management and customer service excellence in response to the national initiative for quality improvement in China, showcasing its dedication to high-quality development in the automotive industry [1][5]. Group 1: Event Overview - The 2025 BMW China After-Sales Service Competition attracted hundreds of dealers and nearly 10,000 service employees, marking a significant engagement in quality service initiatives [3]. - The competition featured real-case scenarios to ensure that the outcomes directly empower frontline work, enhancing the overall service quality [3]. Group 2: Talent Development - BMW has successfully trained and selected nearly 4,000 service consultants with new energy certifications and around 3,000 technicians with high-voltage certifications, strengthening its capabilities in new energy vehicle maintenance [3][5]. - The integration of the B.E.S.T. (BMW Education of Sales & Service Talent) program signifies a deepened talent strategy, rooted in the German dual education system, to cultivate skilled professionals across key operational areas [5]. Group 3: Customer Care Innovations - BMW has introduced proactive customer care services that enhance service experiences by addressing potential issues early, ensuring customers have worry-free maintenance and repair experiences [6]. - The company has implemented seamless digital upgrades to create a cohesive customer experience, allowing for online service appointments, vehicle pick-up and drop-off, and real-time updates on maintenance progress [8]. Group 4: Dealer Empowerment - BMW supports its dealers through various initiatives that enhance operational resilience and focus on improving customer service quality, aiming for five-star customer feedback on every service interaction [9]. - The company is strategically planning its dealer network based on regional market potential and customer density, fostering long-term partnerships for sustainable business growth and enhanced customer service experiences [11].

Core Viewpoint - The Chinese government is actively promoting the development of hydrogen fuel cell vehicles through a comprehensive policy framework, while companies like BMW are advancing their hydrogen technology towards mass production by 2028 [2][3][5]. Policy and Market Dynamics - The hydrogen transportation sector is entering a new phase driven by both policy and market forces, with a robust support system established at various government levels [3]. - The "Automobile Industry Stabilization Growth Work Plan (2025-2026)" outlines clear directions for hydrogen vehicle development, including infrastructure and market application [3]. - Local governments are implementing targeted measures, such as subsidies for hydrogen stations, to encourage the adoption of hydrogen vehicles [3][4]. Infrastructure Development - As of August 2025, China has over 560 hydrogen refueling stations, a threefold increase since 2020, but still lags behind international standards [5][6]. - The development of a mature hydrogen refueling network is critical for the widespread adoption of hydrogen vehicles, emphasizing the need for efficiency and collaboration between vehicles and stations [6]. BMW's Hydrogen Strategy - BMW has launched its third-generation hydrogen fuel cell system, which is smaller, more powerful, and cost-effective compared to previous models, with a lifespan of 1 million kilometers [6][7]. - The collaboration with Toyota in developing hydrogen technology exemplifies a strategic approach to reduce costs and accelerate commercialization [7]. - BMW's partnership with China Datang Group to develop wind power projects reflects a broader strategy to create a closed-loop ecosystem for green energy and hydrogen production [7]. Global Industry Trends - Major global automakers, including Toyota and Hyundai, are also investing in hydrogen fuel cell technology, indicating a competitive landscape [8][9]. - The commercial vehicle sector is increasingly recognizing the complementary advantages of hydrogen fuel cells, particularly for long-distance and heavy-load transportation [9][10]. Strategic Recommendations - Companies are advised to focus on specific applications in controlled environments to ensure the viability of initial projects and to prioritize the development of core technologies [10].

"这无异于一记重击。"甘巴尔代拉说，汽车产业是欧洲经济一大支柱，德国、法国、意大利等国都 依赖庞大的汽车产业链，这一链条直接或间接关联数百万个工作岗位。美国关税政策将迫使欧洲车企要 么自行消化高昂成本，进一步压缩利润空间，要么将成本转嫁给消费者，导致市场份额遭到挤压。 自今年4月起，美国对进口汽车加征25%的关税，导致欧盟对美汽车出口遭遇高达27.5%的关税。 受美国关税政策冲击，2025年上半年欧洲五大汽车巨头利润均同比下滑或转为亏损。财报数据显 示，大众2025年上半年净利润为40.05亿欧元，同比下降37%。其中，因美国关税带来的额外成本高达 13亿欧元。宝马上半年净利润为40.15亿欧元，同比下滑29%。斯泰兰蒂斯集团更是因为推迟旗下美国 品牌车型的研发与销售战略，从上年同期的盈利56亿欧元转为亏损22.56亿欧元。 新华社布鲁塞尔9月25日电（记者康逸）美国政府24日表示，正式执行与欧盟达成的贸易协议，确 认对欧盟汽车及零部件征收15%的关税自8月1日起生效。欧洲观察人士认为，美国关税政策正给欧洲汽 车业带来严重冲击。 中欧数字协会主席路易吉·甘巴尔代拉表示，根据美欧达成的新贸易协议，美国对欧盟出口 ...

新华社布鲁塞尔9月25日电（记者康逸）美国政府24日表示，正式执行与欧盟达成的贸易协议，确认对 欧盟汽车及零部件征收15%的关税自8月1日起生效。欧洲观察人士认为，美国关税政策正给欧洲汽车业 带来严重冲击。 中欧数字协会主席路易吉·甘巴尔代拉表示，根据美欧达成的新贸易协议，美国对欧盟出口的汽车和零 部件征收15%的关税，税率仍远高于原来的2.5%。 "这无异于一记重击。"甘巴尔代拉说，汽车产业是欧洲经济一大支柱，德国、法国、意大利等国都依赖 庞大的汽车产业链，这一链条直接或间接关联数百万个工作岗位。美国关税政策将迫使欧洲车企要么自 行消化高昂成本，进一步压缩利润空间，要么将成本转嫁给消费者，导致市场份额遭到挤压。 自今年4月起，美国对进口汽车加征25%的关税，导致欧盟对美汽车出口遭遇高达27.5%的关税。 受美国关税政策冲击，2025年上半年欧洲五大汽车巨头利润均同比下滑或转为亏损。财报数据显示，大 众2025年上半年净利润为40.05亿欧元，同比下降37%。其中，因美国关税带来的额外成本高达13亿欧 元。宝马上半年净利润为40.15亿欧元，同比下滑29%。斯泰兰蒂斯集团更是因为推迟旗下美国品牌车 型的研发与 ...

Core Points - The U.S. government has officially implemented a trade agreement with the EU, confirming a 15% tariff on EU automobiles and parts effective from August 1 [1] - The European automotive industry is facing significant challenges, with major manufacturers reporting profit declines or losses due to U.S. tariff policies [1][2] - The new tariff rate is substantially higher than the previous 2.5%, exacerbating the financial strain on European carmakers [1][2] Summary by Category Trade Policy Impact - The U.S. has announced a 15% tariff on EU automotive exports, which is a significant increase from the previous 2.5% rate [1] - Tariff exemptions have been granted for certain EU exports, including softwood and pharmaceuticals [1] Financial Performance of European Automakers - Major European automakers are experiencing a "complete collapse" in profits, with Volkswagen's net profit for the first half of 2025 dropping to €4.005 billion, a 37% decrease [1] - BMW reported a net profit of €4.015 billion, down 29% year-on-year, while Stellantis shifted from a profit of €5.6 billion to a loss of €2.256 billion due to delayed model development [1] Future Outlook - European car manufacturers are revising their earnings forecasts downward, with Volkswagen lowering its operating profit margin expectations from 5.5%-6.5% to 4%-5% [1] - Experts predict that the trend of declining earnings may worsen in the latter half of 2025 [1]

Group 1 - The new generation of BMW's X5 SUV will offer five powertrain options, including hydrogen fuel cell technology, marking a significant advancement in the company's vehicle lineup [2] - The iX5 Hydrogen, developed in collaboration with Toyota, features a third-generation hydrogen energy system that is 25% smaller and has higher power density, promising improved output, longer range, and lower energy consumption [2] - BMW has a long history of hydrogen technology development, dating back to 1979, and has progressively advanced its hydrogen fuel cell technology through various models and partnerships [2] Group 2 - BMW is currently facing challenges, with a reported 8% decline in sales revenue and a 29% drop in net profit in the first half of 2025, marking a recent low for the company [3] - Sales in the Asian market, particularly in China, have seen a significant decline, with a 15.5% year-on-year drop, although electric models have shown strong performance, contributing to 26.4% of total sales [3] - The launch of the iX5 Hydrogen is not expected until 2028, and the hydrogen vehicle market faces challenges related to cost reduction and the establishment of refueling infrastructure, making the future performance of hydrogen passenger vehicles uncertain [3]