近日，权威产业洞察、企业探访活动"「改・创」新势力——新能源汽车改装行业巡礼"正式启幕。本次活动由"新能源车改圈"主 办，《中国汽车报》作为特约媒体支持。活动以"「改・创」新势力——新能源汽车改装行业巡礼"为主题，自即日起持续至2027年3月 为一周期。在此期间，主办方将每月对1-2家新能源汽车改装领域优秀企业进行实地探访，通过"图文+视频"相结合的全维度报道形式， 深度记录并呈现企业在技术研发、产品创新与服务体系等方面的实践成果。活动旨在依托权威媒体的传播力与影响力，对行业中表现突 出的企业进行多角度、立体化的宣传推广，不仅为优秀企业赋能，也致力于树立行业标杆，引导新能源汽车后装市场朝着健康、规范、 有序的方向持续发展。此次巡礼不仅是一次行业内的深度交流，更希望通过标杆企业的示范效应，推动整个产业链的协同进步与创新升 级。 政策+市场双轮驱动 巡礼发起恰逢其时 2025年5月，中国汽车工业协会《汽车改装技术规范指引》正式落地，16项汽车改装项目走向合法化，政策首次为行业划定清晰边界，标 志着中国汽车改装市场从"灰色地带"迈向规范化发展新阶段。而年轻消费群体的崛起更点燃市场热情：超70%新能源车主愿进行轻度改 ...

Core Insights - The Guangzhou Auto Show 2025 has highlighted the popularity of Zhiji Auto, particularly with the launch of the flagship LS9 and the best-selling LS6 models, making them key attractions at the event [1][3] - The LS9 and LS6 are positioned as top choices in the 300,000 and 200,000 yuan segments of the new energy vehicle market, respectively, due to their advanced technology and competitive pricing [1][9] Group 1: Product Launch and Features - The LS9 has officially commenced nationwide user deliveries, while the LS6 continues to see strong sales, prompting Zhiji Auto to enhance production capacity in collaboration with CATL [3][9] - The LS9 is described as a "flagship" model, featuring advanced driving control, performance, intelligence, and luxury, with a starting price of 322,800 yuan [3][5] - The LS9 incorporates cutting-edge features such as the B&O luxury sound system, 4D mechanical massage seats, and intelligent floor heating, elevating it to a premium family vehicle [5] Group 2: Competitive Advantages - The LS9 boasts a unique digital chassis and advanced four-wheel steering, addressing common issues faced by traditional large SUVs, making it more agile and responsive [5][7] - The LS6 is the only 800V large battery five-seat super extended-range SUV, featuring a 66 kWh battery with a range of 450 km and ultra-fast charging capabilities [7] - The LS6 achieves a low combined fuel consumption of 2.07L per 100 km, making it an attractive option for users without home charging facilities [7] Group 3: Market Performance - Both the LS9 and LS6 have become highly sought-after models in their respective price segments, contributing to Zhiji Auto's sales exceeding 10,000 units for two consecutive months [9] - The ongoing popularity of these models is expected to strengthen the brand's growth momentum in the market [9]

Core Viewpoint - The automotive industry is transitioning into an intelligent electric era, with the intelligent transformation of fuel vehicles becoming a focal point. Dongfeng Nissan is promoting the "oil-electric intelligence" strategy through the launch of the Tianlai Hongmeng cockpit, aiming to make smart technology accessible and shared beyond just new energy vehicles [1][9]. Product Launch - The Tianlai Hongmeng cockpit was officially launched at the Guangzhou Auto Show on November 21, featuring five core advantages: elegant design, superior comfort, leading intelligence, reliable power, and excellent sound system. The vehicle is positioned as the "first intelligent fuel vehicle" with a price range of 139,900 to 167,900 yuan [3][9]. - To incentivize early adopters, a 10,000 yuan trade-in subsidy is offered, with a limited-time price of 129,900 to 157,900 yuan. The entire series is equipped with the Hongmeng cockpit 5 and HUAWEI SOUND audio system, enhancing the user experience [3][6]. Design and Features - The Tianlai Hongmeng cockpit is designed with the concept of "flowing light and beauty," featuring a minimalist and elegant exterior. It includes a 2-meter LED star ring headlight and dual LED headlights with a range of 230 meters for improved night driving safety [5][6]. - The interior boasts 90% soft-touch materials and a zero-formaldehyde healthy cockpit, creating a warm mobile space. The HMI system integrates button, touch, and voice controls for user convenience [5][6]. Technology and Performance - As the world's first fuel vehicle equipped with the Hongmeng cockpit, it features a 15.6-inch HUAWEI smart screen and supports over 50,000 applications. The AI voice assistant has a high recognition rate and supports offline navigation, with continuous OTA upgrades for an evolving smart experience [6][8]. - The vehicle is powered by a 2.0T VC-Turbo engine, delivering a maximum power of 178.7 kW and a peak torque of 371 N·m, achieving 0-100 km/h in just 6 seconds. It also includes an L2 intelligent driving assistance system for enhanced safety [8]. Market Positioning and Strategy - Since its introduction to China in 2004, the Tianlai has gained the trust of over 2 million users. The Tianlai Hongmeng cockpit represents a leap from "Comfort 1.0" to "Intelligent Comfort 2.0," addressing the needs of over 300 million fuel vehicle users in China [8][9]. - The launch of the Tianlai Hongmeng cockpit is a significant achievement in Dongfeng Nissan's intelligent transformation and offers a new perspective on the evolution of fuel vehicles in the industry [9].

Core Viewpoint - Ford China officially launched its new global brand proposition "Ready Set Ford - 放天性，去野行" at the 2025 Guangzhou International Auto Show, emphasizing its commitment to outdoor exploration and adventure [3][4]. Group 1: Brand Proposition and Strategy - The new brand proposition aims to inspire action-oriented individuals to embrace their potential and explore the world, positioning Ford as a powerful enabler for their journeys [3]. - Ford's confidence in this proposition is built on its rich history of exploration, numerous global championship titles, strong technical capabilities, and leading global sales [4]. Group 2: Product Highlights - The Ford Mustang Mach-E, the world's first all-terrain camping SUV, attracted significant attention at the auto show, with a pre-sale price starting at 229,800 yuan and a comprehensive range of 1,220 kilometers for the extended range version [7][10]. - The Mustang Mach-E features unique solutions, including a large battery capacity of 105.4 kWh for the pure electric version, achieving a range of 650 kilometers, addressing user concerns about range anxiety [13]. Group 3: Technological Innovations - The Mustang Mach-E is equipped with advanced technology, including 31 perception hardware components and dual Orin-X chips, enabling high-level autonomous driving capabilities and comprehensive safety monitoring systems [13][36]. - It offers unique features such as a one-button lift roof, a multifunctional tailgate system, and a "mountain kitchen" setup, enhancing the outdoor experience for users [15][18]. Group 4: New Model Launches - The new Ford Mondeo was also showcased, highlighting its dynamic design and performance, with a maximum power output of 261 horsepower and a peak torque of 408 N·m [24][30]. - The Mondeo features a spacious interior with a 2945 mm wheelbase and advanced connectivity through the new SYNC® + intelligent system, setting a new standard for smart vehicles in its class [33][36]. Group 5: Overall Product Matrix - Ford's "exploration and adventure" product matrix includes various models such as the Mustang, Ranger, and Explorer, showcasing the brand's strength in the outdoor lifestyle segment [40][42]. - The company invites media and consumers to experience the unique charm of its "wild exploration" family at the auto show, emphasizing its commitment to outdoor adventures [42].

Core Insights - The core theme of the event was the launch of the Ora 5, positioned as a "selected partner for young people," showcasing the brand's commitment to understanding and catering to the preferences of the younger generation [1][4]. Group 1: Product Launch and Promotions - The Ora brand announced an upgrade to the pre-sale benefits for the Ora 5, changing the offer from "1000 yuan for 3000 yuan" to "1000 yuan for 5000 yuan," along with additional incentives such as a maximum of 5000 yuan for trade-in subsidies and complimentary features like special paint and wheels [4][11]. - The promotional benefits will be available until the day of the Ora 5's official launch, ensuring that all pre-order customers can also enjoy these upgraded perks [4][11]. Group 2: Brand Engagement and Audience Interaction - The event featured a lively atmosphere with significant attendance from fans, media, and influencers, indicating strong interest and engagement with the Ora 5 [7][10]. - The brand's approach included interactive segments where product managers engaged with fans, showcasing real-life usage scenarios through videos from users, which highlighted the vehicle's versatility and appeal [14][23]. Group 3: Target Audience and Brand Philosophy - The brand manager articulated a shift in the brand's philosophy from being a "definer" to a "witness" and "companion" for young users, emphasizing that the Ora 5 is designed to be more than just a mode of transportation but a means of self-expression and lifestyle [11][26]. - The concept of "dual engagement" was introduced, reflecting the brand's understanding of the needs of Generation Z, who seek vehicles that resonate with their lifestyle and values [11][26]. Group 4: Product Features and Technology - The Ora 5 is equipped with advanced features such as the Coffee Pilot Ultra driver assistance system, which operates without relying on high-precision maps, making it suitable for various driving conditions [20][23]. - Safety features include a second-generation battery that exceeds national standards and a high-quality chassis developed by a team from BMW, ensuring reliability and performance [23].

Core Insights - The 2025 Guangzhou International Auto Show serves as a critical platform for evaluating the performance of automotive companies, with Zeekr showcasing its luxury models, particularly the Zeekr 9X and 009, which have garnered significant attention and popularity [1][3]. Group 1: Sales Performance - Zeekr 9X has surpassed 10,000 deliveries, with an average price of 538,000 yuan, while the brand's cumulative sales have exceeded 600,000 units, with an average price above 300,000 yuan and a maximum price nearing 900,000 yuan [1][7]. - The Zeekr 9X has been a "phenomenal model," achieving over 10,000 orders within 13 minutes of its launch, indicating a strong market demand [3][5]. - Over 70% of Zeekr 9X buyers opted for high-end versions, reflecting a trend of high-end consumers increasingly trusting domestic luxury brands [5][7]. Group 2: Market Trends - The success of Zeekr 9X highlights a structural shift in the Chinese automotive market, where domestic luxury electric vehicles have transitioned from being an alternative to a primary choice among high-net-worth individuals [7][12]. - The brand's expansion into over 40 countries and regions within four years signifies a successful international strategy for a Chinese luxury brand [7][9]. Group 3: Customer Engagement and Services - Zeekr has implemented various customer engagement initiatives, such as the "Sunshine Service Commitment" and the "Mysterious Experience Officer" program, to enhance user communication and service [12][14]. - The "Rights Follow" policy allows existing car owners to transfer benefits like lifetime free charging and warranty to new vehicles, addressing customer concerns about product obsolescence [14][17]. - The company has introduced measures to alleviate delivery anxieties due to supply chain issues, including a comprehensive tax subsidy policy and promotional activities for waiting customers [14][17].

Core Viewpoint - GAC Toyota's "oil-electric dual strength" strategy is fully realized, showcasing its commitment to both fuel and electric vehicles through innovative product launches at the 2025 Guangzhou International Auto Show [2][4][5]. Group 1: Product Innovation - The all-new generation of the Venza retains its global vehicle heritage while introducing Toyota's first "domain control" fuel SUV technology, enhancing its computing power and communication efficiency [8][21]. - The Platinum 7, a luxury pure electric sedan, integrates advanced technologies such as dual-chamber air suspension and laser radar driving, marking a significant entry into the smart electric vehicle market [10][21]. - GAC Toyota's product strategy emphasizes the simultaneous advancement of both fuel and electric vehicles, with the Venza and Platinum 7 representing new categories rather than mere additions to existing product lines [4][5]. Group 2: Market Performance - The Platinum 3X achieved over 10,000 monthly sales for the first time in October, indicating strong market acceptance and positioning as a key model for Toyota's electric vehicle strategy [10][21]. - GAC Toyota aims to produce and sell over 800,000 vehicles in 2026, with a target of over 10% sales growth in 2027, ultimately striving for a million-unit sales goal by 2028 [25]. Group 3: Strategic Partnerships - GAC Toyota's approach combines global expertise with local Chinese technology, exemplified by its collaboration with Huawei for the integration of the HarmonyOS cockpit, ensuring a seamless user experience [13][17]. - The company adopts a "育成式采购" (nurturing procurement) model, differentiating itself from competitors by focusing on collaborative innovation rather than solely in-house development [11][17]. Group 4: User-Centric Focus - GAC Toyota is enhancing its service capabilities, providing comprehensive support for both fuel and electric vehicle users, including lifetime warranties on key components and proactive customer service initiatives [23][29]. - The company is shifting towards a more user-responsive service model, with plans to transform its dealership network and improve customer engagement through direct communication and co-creation activities [29][31]. Group 5: Industry Impact - GAC Toyota's "oil-electric dual strength" strategy is seen as a new paradigm in the industry, demonstrating that the transition to electrification does not negate the value of traditional vehicle manufacturing [17][31]. - The company's commitment to innovation and user experience is setting a benchmark for joint ventures in the automotive sector, highlighting the potential for a new model of collaboration in the industry [31].

Core Insights - The sixth generation of the Toyota RAV4, referred to as the "global star," has officially started accepting reservations, offering three powertrain options: 2.0L gasoline, 2.0L hybrid, and 2.5L hybrid, with a price range of 169,800 to 228,800 yuan [1][6][14] Pricing and Promotions - The new RAV4 features a significant enhancement in product value, estimated at 15,000 yuan, while the pricing has been reduced by 12,000 yuan compared to the previous generation, resulting in a total value increase of approximately 27,000 yuan [3][5] - During the limited-time reservation period from November 21 to January 9, 2026, customers can receive up to 18,000 yuan in cash incentives, a 6,000 yuan purchase tax subsidy, and an additional 6,000 yuan in after-sales service benefits [3][5] Product Features and Variants - The RAV4 is available in six configurations, catering to diverse consumer needs, including practicality, performance, and advanced technology [6][10] - The 2.0L gasoline version targets practical users, with prices set at 179,800 yuan for the luxury version and 189,800 yuan for the four-wheel-drive luxury version [8] - The 2.0L hybrid series is designed for tech-savvy consumers, with prices starting at 169,800 yuan for the elite version and 187,800 yuan for the luxury version [10] - The 2.5L hybrid series is aimed at performance-oriented users, priced at 212,800 yuan for the four-wheel-drive luxury version and 228,800 yuan for the flagship version [10] Technological Advancements - The new RAV4 incorporates advanced technology, including a 15.6-inch 2.5K display and a Qualcomm 8155 chip, enhancing user experience with features like AI voice assistance and a spacious 591-liter trunk [12][14] - The vehicle boasts a fuel consumption of only 3.99L per 100 km for the 2.0L hybrid, translating to a cost of approximately 0.27 yuan per kilometer, emphasizing its efficiency [14] Safety Features - The RAV4 is equipped with the TSS 4.0 intelligent driving assistance system, featuring 24 high-precision sensors for enhanced safety in various driving conditions [14] - The vehicle's body structure has been redesigned with 80% new materials, utilizing ultra-high-strength steel to ensure passenger safety [14] Market Positioning - The RAV4 has a strong market presence, having sold over 15 million units globally since its launch in 1994, and remains a trusted choice for over 2 million families in China [6][12] - The launch of the new RAV4 aligns with Toyota's commitment to innovation in smart, electric, and high-end vehicle segments, as demonstrated by the recent introduction of the IT'S TiME 3.0 technology brand [17]

Core Insights - Huawei's commitment to not manufacturing cars but rather assisting automakers in creating high-quality vehicles is reiterated by the CEO of Huawei's Intelligent Automotive Solutions BU, Jin Yuzhi [2][10] - The launch of the "Qijing" high-end intelligent new energy brand in collaboration with GAC Group and the "Yijing" brand with Dongfeng signifies Huawei's strategic extension in response to evolving industry needs [3][5] - The relationship between Huawei's "Jing" and "Jie" series is clarified as complementary rather than competitive, addressing different market demands and collaboration scenarios [5][6] Market Dynamics - The Chinese automotive market remains a "blue ocean" with stable annual sales exceeding 20 million vehicles, yet only 2 million are expected to feature advanced driver-assistance systems (ADAS) by 2025, indicating significant growth potential [5][6] - The complexity of the smart automotive market necessitates a differentiated product matrix to cater to various consumer segments, from entry-level to luxury vehicles [5][6] Technological Collaboration - Both "Jing" and "Jie" series share core technologies from Huawei's ADS and Harmony cockpit, fostering a collaborative ecosystem that avoids internal competition [9][12] - Huawei's substantial R&D investment exceeding 50 billion since 2019, with over 10 billion allocated for 2024 alone, supports continuous technological advancement and cost-sharing among partners [12][18] Ecosystem Development - Huawei's approach emphasizes "complementarity rather than substitution," allowing automakers to retain their core competencies while benefiting from Huawei's technological expertise [11][20] - The establishment of a unified technical foundation and collaborative mechanisms within Huawei's ecosystem addresses industry challenges, promoting a shift from "scale leadership" to "technology leadership" [14][16] Consumer Impact - The integration of Huawei's OTA capabilities enhances vehicle value retention and user engagement, allowing for continuous feature updates and improved user experience [19][20] - The dual empowerment model of technology and ecosystem enables automakers to effectively reach target consumers, enhancing market penetration and brand recognition [13][20] Strategic Vision - Huawei's "not manufacturing cars" strategy is rooted in the understanding that the automotive industry requires multi-faceted collaboration for comprehensive upgrades across the supply chain [10][18] - The vision of "bringing intelligence to every vehicle" is supported by Huawei's commitment to fostering an open and win-win ecosystem, positioning the Chinese automotive industry for a more prominent role in the global smart mobility landscape [20]

Core Insights - The Tank brand made a strong impression at the 13th Guangzhou Auto Show, launching the limited edition Tank 300 Polar Version for pre-order, with only 300 units available [1][7] - The Tank 300 has been recognized as a product for China's polar exploration, having been used in scientific research missions to Antarctica [3][10] - The new Tank 400 and Tank 500 models feature unique color schemes inspired by Chinese culture, appealing to younger consumers and becoming popular social media check-in spots [11][13][14] Product Highlights - The Tank 300 Polar Version features a design that incorporates elements from polar landscapes, including a "Polar Glory" badge and a color scheme that symbolizes good wishes [7] - It offers two engine options: a 2.4T diesel engine and a 2.0T gasoline engine, along with specialized off-road equipment to enhance performance in extreme conditions [7] - The Tank 400, with its Dunhuang Purple color, has achieved nearly 5,000 units sold within two weeks of launch, while the Tank 500 has sold 7,609 units in October, showcasing strong market demand [13][16] Cultural and Market Impact - The Tank brand has successfully resonated with younger consumers, as evidenced by the viral trend of interpreting "GWM" as "Give Me a Tank," initiated by a prominent esports player gifting a Tank 400 [17][19] - The brand's chairman also participated in this trend, further solidifying the perception of Tank vehicles as trendy gifts, contributing to a growing user base nearing 800,000 [19] - Tank's market share in the Chinese off-road vehicle segment exceeds 50%, indicating a significant shift from being a market option to becoming a consumer belief [19] Future Outlook - The Tank brand aims to continue focusing on user experience and technological innovation, planning to launch more trendy, youthful, and intelligent products to break foreign monopolies in the global off-road technology market [19]